Overtime

What Overtime does

Overtime (Overtime Sports, Inc.) is a US-based digital sports media company that builds and operates proprietary sports leagues while distributing short-form, athlete-driven content targeted at Gen Z and Gen Alpha audiences. The company operates three core leagues: Overtime Elite (OTE), a professional basketball league for elite high school players; OT7, a next-generation 7v7 football league whose alumni include 100+ players now at SEC and Big Ten programs; and OT Select, a women's basketball league and content vertical. Content is distributed across nine branded channels (Overtime, OTE, OT7, OT Select, SZN, WBB, Kicks, FC, Gaming) reaching 100M+ followers on Instagram, TikTok, YouTube, Snapchat, Facebook, Twitter, and Discord with 3B+ monthly video views, and 81% of the audience under age 35.

The underlying platform combines social-first content production with proprietary league operations that generate year-round content rights and athlete IP. Distribution extends beyond social platforms through media rights partnerships with NBC Sports (OT7 postseason on NBC and Peacock), NBA digital platforms, and ATP Tour (covering Masters 1000, 500, and 250 events). Technology infrastructure relies on standard third-party services including Shopify for e-commerce, Stripe for payments, and Google Analytics and Facebook for analytics, with no disclosed proprietary AI/ML systems.

The business model is multi-stream and entirely ad- and sponsorship-supported: (1) brand sponsorships and advertising as the primary revenue driver (Wendy's, Google Gemini, Spalding, Target); (2) media rights licensing for OTE, OT7, and OT Select; (3) e-commerce and merchandise via shop.overtime.tv and retail partnerships including Target; (4) content creation services including on-campus branded studios (e.g., UConn NIL partnership with Wendy's and Google Gemini); and (5) IP and format licensing. The company is headquartered in Brooklyn, NY with offices in Los Angeles, Chicago, and Atlanta, employs 300+ full-time staff, and is backed by Liberty Media Corporation (lead Series D investor at ~$1B valuation in 2022), Andreessen Horowitz, Counterpoint Global, Bezos Expeditions, Blackstone Strategic Partners, and 40+ NBA and NFL star investors including Kevin Durant, Carmelo Anthony, and Trae Young.

Name

Overtime

Legal name

Overtime Sports, Inc.

Website

https://overtime.tv

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Overtime is a US-based digital sports media company that operates three proprietary youth leagues (OTE basketball, OT7 football, OT Select women's basketball) and distributes short-form athlete content to over 100 million followers across seven social platforms, monetizing primarily through sponsorships, media rights, and merchandise.

Ownership category

akta.pro rank

Product category

Sports Media and Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing) (MPAGAOAH)

akta.pro secondary industry

Sports OTT & League Pass Streaming Channels (MPABAHAJ)

Keywords

• Sports media network
• Youth sports leagues
• Digital sports content
• Athlete-driven programming
• Sports merchandise

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Sponsorships and Brand Relationships: Primary revenue driver. Brand partnerships integrated into league content, social media programming, and live events. Sponsors include major brands like Wendy's, Google Gemini, Spalding, Target, and others.
2. Media Rights: Broadcast and streaming rights for OTE, OT7, and OT Select leagues. Includes partnerships with NBC Sports for OT7 postseason coverage and NBA digital platform distribution.
3. E-commerce and Merchandise: Direct-to-consumer merchandise sales through shop.overtime.tv. Includes co-branded products with partners like Spalding (OTE basketballs), retail partnerships with Target.
4. Licensing and IP: Licensing of Overtime's sports leagues, content formats, and athlete IP to third parties. Business model explicitly includes licensing as a revenue stream.
5. Content Creation Services: Producing branded content for sponsors and partners, including on-campus content studios (e.g., UConn women's basketball partnership with Wendy's and Google Gemini).

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Overtime operates a digital-first sports media platform and proprietary sports leagues (Overtime Elite basketball, OT7 7v7 football, OT Select women's basketball) producing short-form and live sports content for Gen Z and Gen Alpha audiences. The company distributes this content across 7+ social platforms reaching 100M+ followers and 3B+ monthly views, monetizing through brand sponsorships, media rights, e-commerce merchandise sales, and content creation services for partners.

Product overview

Overtime is a multi-platform sports media and league company that builds disruptive sports leagues and digital content targeting the next generation of sports fans and athletes. The company operates three core proprietary leagues: Overtime Elite (OTE) and OT Select in basketball, and OT7 in 7v7 football. Beyond leagues, Overtime distributes content through nine distinct digital channels (overtime, ote, ot7, select, szn, wbb, kicks, fc, gaming) reaching over 3 billion monthly views and 100+ million followers, with 81% of the audience under 35. The company generates revenue through sponsorships, brand relationships, e-commerce, licensing, and media rights. Headquartered in Brooklyn with offices in Los Angeles, Chicago, and Atlanta, Overtime employs 300+ full-time employees and is funded by top VC firms including Liberty Media Corporation and Andreessen Horowitz, along with athlete investors including Kevin Durant, Carmelo Anthony, and Trae Young.

Differentiator

Problem solved

Functional benefit

Brands

• Overtime Elite (OTE): Professional basketball league for elite youth players offering NIL opportunities
• OT7
• OT Select

Products and services

• Overtime Elite (OTE) Professional basketball league for elite youth players that provides an alternative path to professional basketball, featuring live games, player development programs, NIL opportunities, and dedicated content production for distribution across Overtime's social channels.
• OT7 Next-generation 7v7 football league for elite high school players providing an alternative pathway for football talent, with over 100 league alumni progressing to SEC and Big Ten college programs.
• OT Select Women's basketball league and content vertical providing competitive opportunities and content coverage in women's basketball as part of Overtime's broader basketball portfolio alongside OTE.
• Overtime Shop Direct-to-consumer e-commerce platform for Overtime merchandise and branded products, including Overtime Elite branded basketballs, apparel, and sports goods. Operates as a Shopify-powered online store and through retail partnerships including Target.
• Overtime Digital Content Channels Proprietary digital content network spanning ten branded channels (Overtime, OTE, OT7, Overtime Select, Overtime SZN, Overtime WBB, Overtime Kicks, Overtime FC, Overtime Gaming) producing short-form sports highlights, athlete features, behind-the-scenes content, and live event coverage targeting Gen Z and Millennial sports fans.

Quantifiable outcome

• 3 billion+ monthly views across platforms
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• TargetcoreChannel Partner/ Reseller/ Distributor · 14 June 2026Back-to-school collaboration featuring Overtime branded products and limited-edition merchandise. Collection launched June 14/July 5 with Target Circle Deal Days promotions. Part of Overtime's retail expansion strategy.
• NBC SportsflagshipStrategic or Co-development Partner · 9 April 2026Programming, distribution, and sales partnership making NBC the media home of Overtime's OT7 postseason and championship weekend. Select games presented on NBC and Peacock June 13-14. Partnership extends to All-American Bowl Week and original content creation.
• UConn Women's BasketballflagshipStrategic or Co-development Partner · 17 March 2026First-of-its-kind NIL partnership with branded content studio on campus at Storrs. Overtime produces content for sponsors Wendy's and Google Gemini alongside eligible players. Marked first direct university-media company partnership in college sports content.
• Omaha ProductionscoreStrategic or Co-development Partner · 12 March 2026Collaboration with Peyton Manning's Omaha Productions on six-part docuseries 'Fear Nothing: Sac State' featuring Sacramento State men's basketball. Series debuted May 1 on Roku with weekly episodes. Shaq serves as GM, Mike Bibby as head coach.
• ATP TourflagshipStrategic or Co-development Partner · 9 March 2026Expanded content partnership for 2026 covering ATP Masters 1000, ATP 500, and ATP 250 events. Overtime creates player-led short-form content. 2025 partnership generated 80M+ views on TikTok and Instagram with 67% of viewers under 35. Drove 13.5% social media follower growth.
• NBA and WNBAflagshipStrategic or Co-development Partner · 29 January 2026Multi-faceted content partnership giving Overtime Elite games distribution access across NBA digital and social platforms. Creates original content around NBA and WNBA programming. Kicks off with exclusive behind-the-scenes content at NBA All-Star.
• SpaldingcoreStrategic or Co-development Partner · 28 October 2025Spalding's Legacy TF-1000 basketball named official game ball of Overtime Elite. Spalding gains exclusive rights to produce and sell co-branded OTE products at retail, with Q4 2025 launch at Target. Partnership includes digital content, retail activations, and new product development.
• Wendy'scoreGTM or Marketing PartnerBrand sponsor featured in UConn women's basketball content studio partnership. Integrated into NIL content creation with players.
• Google GeminicoreGTM or Marketing PartnerBrand sponsor featured in UConn women's basketball content studio partnership. Integrated into NIL content creation with players alongside Wendy's.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Whistle Sports: Whistle Sports produces short-form sports content for younger audiences across social platforms with athlete and creator partnerships, making it a direct functional competitor in content format and audience targeting.
• Barstool Sports: Barstool is a digital-first sports and pop-culture media brand built on social-native content personalities, directly competing for the same young sports fan attention and sponsorship dollars as Overtime.
• The Players' Tribune: The Players' Tribune pioneered athlete-first long-form digital sports media, sharing the athlete-IP and authentic-voice positioning that underpins Overtime's content strategy and athlete-investor relationships.
• Wave Sports + Entertainment: Wave Sports operates athlete-influencer networks and short-form sports content for Gen Z audiences, including owned properties like Overtime's competitor "Bucketsquad." Closest direct overlap on athlete-driven content strategy and audience.
• Bleacher Report: Bleacher Report is a direct competitor in digital-first sports media targeting younger audiences with short-form video and social-native content, distributed across the same social platforms Overtime prioritizes.

Others

• Front Office Sports: Front Office Sports is a digital sports business media brand covering the industry in which Overtime operates. It is adjacent rather than directly competitive, but shares the digital-first sports media audience overlap.

Emerging players

• Hudl: Hudl is a sports video and data platform serving high school and amateur athletes with highlight reels and recruiting tools, overlapping with Overtime's youth-athlete development and recruitment pipeline thesis.
• PlayOn Sports: PlayOn Sports streams and produces high school athletic content nationwide, sharing the high school sports content and NIL-era focus that Overtime is building around with OTE, OT7, and UConn partnerships.

Broad incumbents

• Minute Media: Minute Media is the parent of Bleacher Report and The Big Lead, operating a broader portfolio of digital sports media properties. Comparable business model combining social-native content, owned-and-operated sites, and sponsorships at greater scale.
• Sports Illustrated: Sports Illustrated has expanded into digital and social-first content targeting younger fans (SI Kids, The Arena, social handles). A broad incumbent now competing directly with Overtime for Gen Z sports audience and sponsorship share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/overtime
• YouTubeyoutube.com/overtime
• Facebookfacebook.com/getovertime
• LinkedInlinkedin.com/company/overtime-sports
• Instagraminstagram.com/overtime
• TikToktiktok.com/@overtime

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds10 records

Investors49 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overtime