AKUM

What AKUM does

AKUM is a privately held Mexican holistic wellness and experiential leadership development company headquartered in Coyoacán, operating since 2016 with a team of 1–10. The company delivers four core service lines: organizational consulting aimed at self-leadership culture transformation; three certified experiential methodologies — The Samurai Game® (a psychological-warfare leadership simulation licensed from the George Leonard Foundation), Más Allá Del Baile (a somatic charisma methodology derived from Cuban Rueda de Casino dance dynamics), and the official Wim Hof Method® (cold exposure, breathing, and mindset training); and a consumer wellness product, Creatina AKUM, a 1kg micronized creatine monohydrate supplement. Each workshop follows a four-phase architecture (online calibration, in-person experience, digital habit-formation tools, and online consolidation debrief), which functions as AKUM's core delivery technology.

AKUM's revenue model blends professional services (bespoke enterprise consulting, corporate offsites, and team-building events sold via direct consultative sales to HR and C-suite buyers) with transactional hardware revenue from the creatine supplement and affiliate referral commissions on partner products (Earthrunners sandals, The Piolet ice bath). Pricing for consulting and workshops is custom-quoted and not publicly disclosed; the creatine product is sold via embedded NAS.io checkout at an unlisted unit price. The customer base is concentrated in Mexican enterprises — Grupo Salinas, Novartis, Volvo México, Lexus, Unilever, Tecnológico de Monterrey, Crédito Real, Decathlon, Forbes México, and others — with the Samurai Game methodology extending facilitator reach across 13 Latin American countries. Marketing relies on the NAS.io community platform, content marketing via the akum.mx website, WhatsApp/email outreach, Google Business reviews, and affiliate-driven 'prosperity hacks' traffic.

Name

AKUM

Legal name

AKUM

Website

https://akum.mx

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

AKUM is a Mexican experiential leadership and wellness company delivering organizational consulting and certified methodology workshops — The Samurai Game®, Más Allá Del Baile, and the Wim Hof Method® — to enterprise clients, alongside a branded creatine supplement for consumers.

Ownership category

akta.pro rank

Product category

Corporate Training and Leadership Development

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Team-Building & Offsite Services (HSACADAF)

akta.pro secondary industries

Internal Meeting & Workshop Management (THAHAIAA), Corporate/Workplace Yoga & Pilates (HSADACAJ)

Keywords

• Corporate wellness consulting
• Experiential leadership training
• Wim Hof Method workshops
• Organizational team building
• Holistic wellness services

Headquarters

HQ city

Coyoacan

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Organizational Consulting: Consulting engagements focused on self-leadership culture and organizational prosperity. Delivered as bespoke consulting engagements targeting enterprise clients, HR leaders, and C-suite. Sold via direct sales with strategic conversation scheduling. These are custom engagements rather than standardized packages.
2. Experiential Methodology Workshops: Courses and workshops implementing experiential methodologies including The Samurai Game, Más Allá Del Baile, and the Wim Hof Method. Delivered as structured multi-phase programs (online pre-work, in-person experience, digital follow-up, debrief). Participants develop interpersonal skills, consciousness, and well-being. Sold as corporate events, offsites, and team development programs.
3. Creatine Supplement Sales: Sale of AKUM-branded micronized creatine monohydrate supplement (1kg/200 servings). Sold via embedded checkout links on the AKUM website (nas.io checkout). Product is positioned as a 'prosperity hack' for physical and mental vitality. One-time purchase at approximately $XX per 1kg container.
4. Events: General experiential events listed at nas.com/es-mx/akum/products. Events serve as a customer acquisition and community engagement channel, combining AKUM's methodologies and community activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

AKUM delivers organizational consulting and experiential methodology workshops for corporate clients in Mexico, anchored on three licensed frameworks: The Samurai Game (Bushido-inspired leadership training), the Wim Hof Method (breathwork and cold exposure), and "Más Allá Del Baile" (a dance-based experiential practice). The company also sells a branded creatine supplement directly to consumers and runs community events and individual sessions.

Product overview

AKUM is a holistic personal and organizational development company offering a unified portfolio of experiential methodologies and prosperity tools. The core offering consists of organizational consulting services centered on self-leadership culture, complemented by three experiential methodologies: Samurai Game® (honor-based leadership simulation), Más Allá Del Baile (somatic charisma training through dance dynamics), and the Wim Hof Method® (antifragility through cold immersion and breathing). The product ecosystem also includes physical products such as micronized creatine monohydrate supplements, Earthrunners footwear, and The Piolet ice bath tub, positioned as prosperity hacks. Events and workshops serve as an additional delivery channel for the experiential methodologies. All offerings are designed to support personal evolution across 7 dimensions of life: physical, emotional, economic, interpersonal, professional, mental, and spiritual.

Differentiator

Problem solved

Functional benefit

Brands

• Creatina AKUM: Micronized monohydrated creatine supplement, 1kg container with 200 portions of 5g each, 100% vegan, manufactured in Mexico under international quality standards.

Products and services

• The Samurai Game
• Wim Hof Method Workshops
• Más Allá Del Baile Dance-based experiential methodology used by AKUM for corporate workshops, group events, and individual sessions focused on embodied practice and team connection.
• Organizational Consulting Bespoke organizational consulting engagements combining the three AKUM methodologies to address leadership, culture, and wellness objectives for Mexican enterprises.
• AKUM Creatina Branded creatine monohydrate supplement sold direct-to-consumer online for fitness and holistic wellness use by individuals.

Quantifiable outcome

• Improved team performance and reduced chronic fatigue in leadership teams within weeks of Samurai Game or Wim Hof training (self-reported by Grupo Salinas, Decathlon clients)
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record.

• EarthrunnersOthersEarthrunners (earthing/grounding sandals) is featured in the 'Hacks de prosperidad' (Prosperity Hacks) section of the AKUM website with an affiliate link (rfsn=7838375.d63cc9f). This is a wellness product affiliate partnership where AKUM promotes Earthrunners to its audience as part of its holistic well-being ecosystem.
• The Piolet (Ice Bath Tub)OthersThe Piolet ice bath tub is featured in the 'Hacks de prosperidad' section with a promotional coupon code 'AKUM100'. This partnership complements the Wim Hof Method offering by promoting cold immersion equipment, with AKUM receiving referral revenue through affiliate links.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Conscious Leadership Group: Leadership development firm focused on consciousness-based executive and team transformation, sharing AKUM's emphasis on self-leadership and experiential learning methodologies.
• HeartMath: Corporate resilience and performance training company with certified methodologies, comparable to AKUM's blend of Wim Hof Method-style nervous system training delivered to enterprise buyers.
• The Mind Gym: UK-listed corporate experiential training firm delivering in-person and digital programs to enterprise clients on performance, leadership and well-being — same enterprise buyer (HR/L&D) and similar immersive delivery model as AKUM.
• Landmark Worldwide: Global large-group personal development and leadership training company using intensive experiential methodologies, directly analogous to AKUM's Samurai Game® style immersive leadership labs.
• BTS: Strategy consulting and experiential leadership development firm serving large enterprises globally, overlapping with AKUM's organizational consulting and experiential methodology portfolio.

Broad incumbents

• Korn Ferry: Global organizational consulting and leadership development firm, comparable to AKUM at the enterprise organizational consulting layer though operating at much larger scale.
• The Ken Blanchard Companies: Leadership training and organizational development company with proprietary methodologies licensed globally, comparable to AKUM's certified methodology (Samurai Game®, Wim Hof) licensing model.
• Robbins Research International: Personal development and corporate training empire built on immersive methodologies and a single founder brand, structurally analogous to AKUM's brand-led, methodology-anchored approach.
• Dale Carnegie & Associates: Long-standing corporate training and leadership development company with global franchise model, directly comparable to AKUM's enterprise training GTM though at vastly larger scale.
• FranklinCovey: Established global leadership and organizational effectiveness training firm serving enterprises, the broad incumbent in the corporate training category where AKUM operates its consulting arm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/akum.mx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AKUM