VeraTrace

What VeraTrace does

VeraTrace SAS is a French private company (Société par actions simplifiée, share capital €1,000) headquartered at 35 rue de la République, Sannois, and founded in 2026 with 1-10 employees, operating a blockchain-anchored food supply chain traceability platform under the brand veratrace.xyz. The platform issues cryptographically signed Ed25519 attestations with Merkle proofs and open-format JSON-LD and EPCIS exports, federates IoT data via FIWARE NGSI-LD (ETSI CIM 009), and connects to sector ERPs (Ekylibre, Isagri, MesParcelles, Sage). It covers 21 professional roles and 27 EU member states, with regulatory automation for EUDR (application 30 December 2025), CSRD, RappelConso 24-hour recall cascade, INCO labeling, PAC declarations, and the incoming Digital Product Passport (DPP 2027), plus Scope 3 carbon footprint calculation using ADEME Base Carbone factors. A Pioneer Program rewards early adopters with locked €199/year pricing (vs. €299 regular), a 3x reward multiplier on cooperative-style network shares (VRT utility token, structured under MiCA as neither EMT nor ART), and governance participation rights.

The commercial model is a three-tier subscription (free Discovery, Advanced, custom Enterprise) plus €49 one-time hardware starter kits (NFC tags, GPS, temperature sensors), an open API aimed at ERP integrators and SaaS partners, and a community-led growth motion underpinned by free public AI tools (PAC, phyto, EUDR, positive-externality diagnostics, ten dietary regimes) accessible without registration. Customer segmentation is horizontal — agricultural producers, transformers and brands, vintners, distributors and large retail, wholesalers, logistics, food commerce and restaurants, territories and PATs, prescribers/integrators, and end consumers — with self-serve PWA distribution, no app-store download required, and EU-resident hosting across AWS (Frankfurt) and Hetzner. Frédéric Georjon serves as Président. No revenue, funding rounds, named enterprise customers, or institutional investors are disclosed in the source data, and the company is geographically restricted from the USA, China, and OFAC-sanctioned jurisdictions.

Name

VeraTrace

Legal name

VeraTrace SAS

Website

https://veratrace.xyz

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

VeraTrace is a French SaaS platform that issues cryptographically signed traceability attestations and automated EU regulatory compliance (EUDR, CSRD, DPP 2027) across the food supply chain, serving producers, distributors, retailers, and territories via open API and AI assistants.

Ownership category

akta.pro rank

Product category

Supply Chain Traceability Software

akta.pro primary industry

Product Authentication & Adulteration Testing (Origin, Species, Fraud) (AFALAGAE)

akta.pro secondary industries

Sustainability/Ethical Sourcing Claim Verification (RSPO, Rainforest, Fairtrade) (AFALAGAJ), Regulatory Reporting, Tax & Audit Trails (reconciliation, provenance) (FSAPAJAI)

Keywords

• Food supply chain traceability
• Blockchain traceability platform
• Agricultural compliance software
• Product passport infrastructure
• Farm-to-fork traceability

Headquarters

HQ city

Martailly-lès-brancion

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Subscription Tiers: Three-tier subscription model: Discovery (free, limited lots), Advanced (activated, unlimited lots with full compliance suite), and Enterprise (custom multi-site with SSO and ERP integration). Revenue from recurring subscriptions billed monthly or annually.
2. Hardware IoT Kits: Sale of physical hardware including NFC tags, GPS trackers, and temperature sensors for enhanced traceability. Optional add-on to base SaaS platform.
3. Professional Services: Onboarding and implementation services for Enterprise tier customers requiring ERP integration and multi-site deployment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

VeraTrace is a blockchain-anchored traceability platform for the food supply chain that lets agricultural producers, transformers, distributors, and retailers record lots, generate cryptographically signed attestations, and automate EU regulatory compliance (EUDR, DPP 2027, RappelConso, INCO labeling, PAC declarations). It operates as a two-tier system: (1) Le Réseau VeraTrace, a trust network layer secured by authority nodes held by large retailers, logistics operators and wholesalers, and (2) Les Assistants VeraTrace, mobile and voice-enabled AI tools covering PAC declarations, phytosanitary registers, EUDR compliance and dietary certifications. The offering is sold as a tiered SaaS subscription (Discovery free, Advanced €199-299/year, custom Enterprise) with optional hardware IoT kits and professional onboarding services.

Product overview

VeraTrace is a trust infrastructure platform for the food supply chain, connecting agricultural producers with distribution giants on a sovereign network that automates compliance (EUDR, DPP 2027) and values each link. The platform operates on a two-tier architecture: (1) Le Réseau VeraTrace — the trust network layer secured by authority nodes (large retailers, logistics operators, wholesalers) that standardizes Digital Product Passport (DPP 2027) and EUDR compliance; and (2) Les Assistants VeraTrace — lightweight, mobile, and voice-enabled tools for field use with AI assistants for PAC declarations, phytosanitary records, and dietary compliance. The platform offers tiered pricing from free discovery (Kit Découverte) through individual kits (€49) to annual subscriptions (€199-299/year Pioneer/Exploitation rates) and custom enterprise plans. Key features include cryptographic attestations (Ed25519 signatures, Merkle proofs), QR code product passports, anti-recall protection (24h cascade), carbon footprint calculation (ADEME Base Carbone), and an open API with JSON-LD/EPCIS exports. Twenty-one professional roles are covered with dozens of free AI assistants including PAC, phyto, EUDR, and dietary regime specialists. The cooperative-inspired model allows producers to accumulate network shares through documented work.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Réseau VeraTrace Trust-network layer for the food supply chain secured by authority nodes (large retailers, logistics operators, wholesalers). Standardizes Digital Product Passport (DPP 2027) and EUDR compliance at scale using open standards (FIWARE NGSI-LD, Data Food Consortium, JSON-LD, EPCIS) with co-governance where producers capture network value shares. Targeted at distributors, mass retail and investors seeking compliance automation and shared governance.
• Les Assistants VeraTrace Lightweight, mobile and voice-enabled AI tools designed for field use that connect to Le Réseau VeraTrace without installation or configuration. Includes public assistants (PAC, phyto, positive externalities diagnostics, dietary regimes) available without registration, and dashboard-integrated assistants for artisan trades (baker, wine merchant, butcher, cheesemaker, fishmonger, greengrocer, caterer, restaurant, grocery) plus a multi-persona voice assistant.
• AI Assistant PAC Standalone public AI tool that guides users through PAC (Common Agricultural Policy) declarations, estimates subsidies in real time, detects missing items, and prepares dossiers. Covers France first with EU-wide availability, and operates without registration or data storage.
• Registre Phyto IA Standalone public AI tool that records phytosanitary treatments (cahier d'épandage) in under a minute, automatically verifies regulatory compliance (AMM, DAR, ZNT), and exports printable registers in the official format. Covers France with EU-wide availability, no user data storage.
• Diagnostic Externalités Positives Standalone public AI diagnostic that identifies societal values produced by each agricultural trade (carbon storage, biodiversity, water quality, rural employment, etc.) in a two-minute assessment. Maps 96 externalities across environmental, health, economic, cultural, social and territorial categories.
• Assistant IA Subventions Standalone public AI assistant that identifies relevant subsidies beyond PAC, including FranceAgriMer, ADEME, France 2030, PCAE, DJA and regional programs. Evaluates eligibility, alerts on deadlines, and provides document checklists.
• Kit matériel à 49 € Physical hardware starter kit (NFC tags, GPS trackers and/or temperature sensors) sold at €49 per unit with no commitment. Optional add-on to the base SaaS platform, enabling IoT-level lot tracking for individual producers beginning their digital traceability journey.

Quantifiable outcome

• 24-hour recall cascade through RappelConso (lot-by-lot)
• +3 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and core infrastructure.

• EkylibrecoreTechnology or IntegrationERP connector ready for Ekylibre agricultural management software. Integration allows data synchronization from ERP to VeraTrace traceability layer without manual re-entry.
• IsagricoreTechnology or IntegrationERP connector ready for Isagri agricultural software suite. Enables seamless data flow between farm management and traceability documentation.
• MesParcellescoreTechnology or IntegrationParcels management software integration ready. Allows parcel data from MesParcelles to feed directly into VeraTrace traceability records.
• SagecoreTechnology or IntegrationEnterprise ERP connector ready for Sage business management software. Supports accounting and business data integration with traceability platform.
• FIWARE FoundationcoreTechnology or IntegrationFederation FIWARE NGSI-LD (ETSI CIM 009) standard for IoT data interoperability. Sensors connect via FIWARE framework enabling temperature, GPS, and NFC data from any FIWARE-compatible device.
• Hetzner Online GmbHcore infrastructureTechnology or IntegrationWeb hosting and CDN services. Website veratrace.xyz hosted on Hetzner infrastructure in Germany (EU). Part of VeraTrace's data hosting strategy prioritizing EU-based providers.
• Amazon Web Services (AWS)core infrastructureTechnology or IntegrationCloud infrastructure and data storage. All application data stored on AWS EU region (Frankfurt). Part of multi-cloud hosting strategy for reliability and compliance.
• StripecoreTechnology or IntegrationPayment processing for subscriptions, pre-orders, and hardware kit purchases. Tokenized payment data processing under standard contract terms.
• Brevo (ex-Sendinblue)coreTechnology or IntegrationTransactional email and newsletter delivery. Handles email communications including transactional emails and marketing newsletters from France-based hosting.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Rfxcel: Supply-chain traceability and serialisation software (now part of Antares Vision Group) with strong presence in life sciences and food. Comparable verification and anti-counterfeiting technology.
• FoodLogiQ (now part of Trustwell / FSQ): Food traceability and safety SaaS covering supplier management, lot tracing and recall workflows. Closely comparable offering for distributors and food brands, with deeper enterprise customer base.
• OriginTrail: Decentralized knowledge graph (Decentralized Web Nodes) used for supply-chain traceability and interoperability, with food and pharma use cases. Directly comparable architecture (open, blockchain-anchored, multi-party attestation) and EU policy engagement.
• Connecting Food: French startup offering blockchain-anchored food traceability and authenticity verification across supply chains. Highly comparable in geography, technology stack (blockchain attestations) and target customer (producers and large retailers).
• TE-FOOD: Blockchain-based farm-to-fork food traceability platform with significant deployments in Asia and emerging markets. Comparable technology stack and end-to-end traceability use cases, though geographically weighted to Asia.
• Provenance: UK-based blockchain platform for supply-chain transparency and product-level claims verification. Directly comparable mission (turning proof of origin into an asset) and SME-to-brand customer base.
• FoodChain ID: Food safety, authenticity and traceability services including Non-GMO and supply-chain verification. Comparable mission of proving origin and practice to buyers and regulators.

Emerging players

• OpenSC (part of IBM): Supply-chain transparency platform (originated by BCG and now within IBM) using blockchain to verify product origin for food and commodities. Comparable origin-verification thesis, especially in deforestation-sensitive commodities.

Broad incumbents

• IBM Food Trust: Enterprise Hyperledger-based food traceability network operated by IBM with major retailer and supplier participants. Comparable outcome (food-chain provenance) but vastly more resources and incumbent distribution.
• TraceLink: Large traceability and serialisation network platform primarily serving pharmaceuticals but extending into food. Comparable network-of-networks model and regulatory-compliance thesis, though pharma-skewed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VeraTrace
• LinkedInlinkedin.com/company/veratrace

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VeraTrace