RAS Beauty

What RAS Beauty does

RAS Beauty Private Limited (operating as RAS Luxury Skincare / RAS Luxury Oils) is a direct-to-consumer luxury skincare brand headquartered in Raipur, Chhattisgarh, with a business operations office in Mumbai. Founded in 2021 by three women — Shubhika Jain, Sangeeta, and Suramya — the company positions itself as India's first "Farm-to-Face" luxury skincare brand, controlling the supply chain from organic ingredient sourcing on company-owned farms in Raipur through in-house small-batch manufacturing conducted under EU-aligned guidelines. A DSIR-approved R&D lab supports formulation development that combines Ayurvedic and botanical ingredients with modern active compounds such as Bakuchiol, Ceramides, Copper Peptides, Redensyl, Glutathione, Alpha Arbutin, and Kojic Acid; all products are formulated without sulphates, parabens, silicones, phthalates, mineral oil, synthetic preservatives, fragrances, or dyes.

The product portfolio spans face care (serums, face elixirs, creams, sunscreens, toners, masks, cleansers), body care, hair care, lip and color cosmetics, electric face tools, fragrance, and home wellness. Bestsellers include the 24k Gold Radiance Beauty Boosting Face Elixir, Super Recharge Bakuchiol Night Cream, Brightening & Anti Pigmentation Advanced Booster Serum, and Solaris SPF 65 sunscreen. Products are priced from approximately ₹300 to ₹3,000, placing RAS firmly in the premium segment, and distribution spans the company's own Shopify e-commerce site plus owned physical retail stores (Magneto Mall Raipur and Nexus Mall Seawoods flagship in Navi Mumbai). Marketing relies on organic social (Instagram, Facebook, YouTube, Twitter), content marketing around the Farm-to-Face narrative, and earned media in Vogue, Elle, GQ, and Grazia India.

The business model is predominantly transactional (one-time purchase, no subscription evidence) with a single revenue stream of direct product sales. The company has grown at approximately 75% CAGR over three years to ARR of roughly ₹100 crore, supported by prior strategic investments from Unilever and Amazon, and a March 2026 ₹60 crore minority investment from Dabur India (via Dabur Ventures) that values RAS at approximately ₹122.45 crore post-money and funds omnichannel expansion, R&D deepening, and global expansion. Primary customer segment is urban Indian premium beauty consumers seeking clean, toxin-free skincare with natural and scientifically formulated ingredients.

Name

RAS Beauty

Legal name

RAS BEAUTY PRIVATE LIMITED

Website

https://rasluxuryoils.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

RAS Beauty is a women-founded, D2C luxury skincare brand selling clean, "Farm-to-Face" formulations across face, body, hair, and color cosmetics directly to urban Indian premium consumers via its own e-commerce site and a growing small-format retail footprint.

Ownership category

akta.pro rank

Product category

Luxury Skincare and Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Natural/Organic & Clean Skincare (CRABAAAH), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Skincare and personal care
• Botanical beauty products
• Clean beauty formulations
• Cosmetics product manufacturing
• Direct-to-consumer retail

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Product Sales: Direct-to-consumer sales of luxury skincare products through e-commerce website and physical retail stores. Products include face elixirs, serums, moisturisers, sunscreens, cleansers, body care, lip care, and makeup. Premium pricing with products ranging from approximately ₹300 to ₹3,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

RAS Beauty formulates and sells premium skincare and personal-care products through a Farm-to-Face process. It sources ingredients from company-owned farms in Raipur and local farmers, performs small-batch in-house manufacturing following EU guidelines, and develops formulations in DSIR-approved laboratories.

Product overview

RAS Beauty (RAS Luxury Skincare) is a luxury D2C skincare brand operating on a Shopify e-commerce platform. The company positions itself as India's first Farm-to-Face luxury skincare brand, rooted in Raipur, Chhattisgarh. The product portfolio encompasses face care products including Face Serums (such as the Brightening & Anti Pigmentation Advanced Booster Serum, Collagen Boosting Serum with Copper Peptides), Face Elixirs (the award-winning 24k Gold Radiance Beauty Boosting Face Elixir), moisturizers and creams (Super Recharge Bakuchiol Night Cream with Ceramides & Peptides, Super Charge Multivitamin Day Cream SPF 30), sunscreens (Solaris Ultra Light Daily Defence SPF 65 PA++++), and specialized treatments like the RAS Daily Micro-Resurfacing Milky Essence Toner and Lash-ious Lash & Brow Growth Serum. The brand extends into body care (body lotions, body washes, body scrubs, body oils), hair care (Root-ine Hair Growth Serum with 19.5% Scalp Actives, Root-ine Hair Elixir with 30 Regenerative Botanicals), lip and makeup products (Lumiere Satin Matte Lipstick, SuperPlump Maximizing Lip Oil Gloss, Glo-Tint Radiance Skin Perfector), wellness items (essential oils, cold-pressed oils), and tools (Germanium Gua Sha, ContourPro Firming Electric Face Massager, Skin Lift Electric Facial & Neck Massager, GloBlend Retractable Makeup Brush). The company also offers fragrance products under The Celestial Collection and home ambiance products like Hand Poured Scented Soy Candles. All products are characterized by botanical, Ayurvedic-inspired formulations with a focus on clean beauty without harmful additives.

Differentiator

Problem solved

Functional benefit

Products and services

• Glo-Tint Radiance Skin Perfector A sheer-tint foundation with SPF protection and 7-in-1 tinted-moisturizer benefits, designed to provide natural filter-like radiance through a skincare-infused formula.
• Super Recharge Bakuchiol Night Cream with Ceramides & Peptides An anti-aging and plumping moisturizer formulated with Bakuchiol, Ceramides, and Peptides for overnight skin renewal and rejuvenation.
• 24k Gold Radiance Beauty Boosting Face Elixir A face oil with 24K gold flakes, vitamins A, C, and E, Rosehip, Pomegranate, Frankincense, Saffron, and Calendula oils, designed to boost glow, reduce dark spots, and deeply nourish skin.
• Lumiere Satin Matte Lipstick A creamy, long-stay matte lipstick infused with botanical oils for smooth, moisturized lips and a soft-blurring finish.
• Super Charge Multivitamin Ceramides Day Gel Cream SPF 30 PA++++ A hydrating and sun-protecting moisturizer with multivitamins, ceramides, and SPF 30 PA++++ protection for daily use.
• Brightening & Anti Pigmentation Advanced Booster Serum An advanced brightening serum with 2% Glutathione, 2% Alpha Arbutin, and 2% Kojic Acid for reducing pigmentation and evening skin tone.
• RAS Root-ine Hair Growth Serum with 19.5% Scalp Actives A lightweight hair-growth serum with 19.5% scalp actives, including Redensyl and Rosemary extract, intended to support growth and visibly fuller, denser hair.
• RAS Daily Micro-Resurfacing Milky Essence Toner A daily milky essence with Saffron, PHA, and Ceramides that provides gentle exfoliation, hydration, and five-pathway brightening for smoother, glowing skin.
• Nailchemy Strengthening Nail Serum A nail-treatment serum designed to naturally strengthen nails and promote nail growth.
• SuperPlump Maximizing Lip Oil Gloss A lip oil gloss that functions as a gloss, oil, balm, tint, mask, and plumper, infused with botanical oils, peptides, and SPF 20 in 10 shades.
• Solaris Ultra Light Daily Defence Sunscreen SPF 65 PA++++ An ultra-lightweight daily sunscreen with SPF 65 PA++++ protection against UVA, UVB, and blue light rays.
• Rose Nectar Face Mist & Toner A pH-balancing and softening face mist and toner for refreshing and hydrating skin throughout the day.
• GloBlend Retractable Makeup Brush A retractable makeup brush for seamless application and touch-ups on the go.
• The Celestial Collection - Extrait De Perfume Discovery Gift Set A unisex perfume discovery gift set featuring four intense extrait de perfumes from The Celestial Collection.
• Hand Poured Scented Soy Candle with Natural Essential Oils A clean-burning, hand-poured soy candle made with natural essential oils, offered in Jasmine, Himalayan Rose, and Berry Vanilla scents.
• Germanium Gua Sha A Germanium face-sculpting tool intended to tone, lift, and sculpt facial muscles and improve circulation.
• ContourPro Firming Electric Face Massager An electric face massager designed to firm and lift facial muscles for a toned, sculpted look.
• Skin Lift Electric Facial & Neck Massager An electric facial and neck massager using electrical stimulation technology to support visible lift and firmness in the neck and jawline.
• Root-ine Hair Elixir with 30 Regenerative Botanicals A multi-action botanical hair oil with 30 regenerative botanicals, including Rosemary and Amla extracts, designed to strengthen and nourish hair.
• Saffron Kumkumadi Face Gel Cream A lightweight brightening gel moisturizer with Saffron, Kumkumadi, Aloe Vera, and Red Algae for nourishing and repairing skin.
• Lash-ious Lash & Brow Growth Serum A serum designed to promote longer, thicker lashes and brows.
• Collagen Boosting and Firming Serum with 2% Copper Peptides + Octapeptides A serum with 2% Copper Peptides and Octapeptides providing lift and firming effects for aging skin.
• Deep Nourish Butter Balm A multipurpose moisturizer infused with Mango Butter for skin, hair, and nails.
• Ultra Hydrate Multipurpose Gel A lightweight multipurpose gel with intense hydration for both skin and hair.

Quantifiable outcome

• Achieved approximately 75% CAGR over three years with ARR of around ₹100 crore

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sugar Cosmetics: India D2C color cosmetics and skincare brand with strong omnichannel presence including owned retail. Comparable to RAS on digital-first origin, premium Indian positioning, founder-led brand story, and expansion into adjacent beauty categories.
• Forest Essentials: India's leading luxury Ayurvedic skincare brand, founded in 2000 and majority-owned by Estée Lauder. Directly comparable to RAS on premium positioning, natural/Ayurvedic ingredient narrative, and high-end price points for face oils, serums, and treatments.
• Juicy Chemistry: India-based organic and clean-beauty skincare brand with strong D2C presence. Closely comparable to RAS on the clean-beauty formulation stance, organic ingredient sourcing, and premium natural positioning targeting Indian urban consumers.
• mCaffeine: India D2C beauty brand built around caffeine-based personal care, including skincare. Comparable to RAS as a digital-first Indian premium brand that has expanded into offline retail and raised institutional capital.
• Plum: India D2C beauty and personal care brand focused on vegan, cruelty-free, clean formulations. Directly comparable to RAS as a digital-first premium Indian skincare brand with expanding physical retail and category extension into makeup and haircare.
• Kama Ayurveda: Premium Ayurvedic skincare and wellness brand owned by Godrej. Competes with RAS on natural formulation positioning, premium pricing, and an India-first D2C-plus-retail distribution model spanning face care, body care, and hair care.

Broad incumbents

• Nykaa (FSN E-Commerce Ventures): India's leading beauty retailer and multi-brand D2C platform with owned-label brands. Comparable to RAS as a major Indian premium beauty ecosystem player; functions as both a competitive channel and a category-defining incumbent against which RAS benchmarks.
• Mamaearth (Honasa Consumer): Largest India D2C beauty and personal care brand, listed parent Honasa Consumer. Larger and broader than RAS but directly comparable on the natural/toxin-free positioning, premium Indian D2C model, and category expansion into face, body, hair, and baby care.
• WOW Skin Science: India-based natural beauty and personal care brand with extensive D2C and modern retail presence. Comparable to RAS on natural ingredient positioning, India-first distribution, and broad skincare plus haircare portfolio at premium-mid price points.
• Lakmé (HUL): India's flagship mass-premium beauty brand owned by Hindustan Unilever. Comparable as a broad incumbent in Indian skincare and color cosmetics; Unilever's prior investment in RAS signals a strategic overlap in premium D2C positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Xx.com/rasluxuryoils
• YouTubeyoutube.com/@rasluxuryoils4162
• Facebookfacebook.com/rasluxuryoilsfb
• Instagraminstagram.com/rasluxuryoils

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAS Beauty