aireal
aireal operates Europe's first convergent audio SSP, enabling programmatic buying and selling of audio advertising inventory across FM, DAB+, IP streaming, and podcasts. It serves publishers, broadcasters, agencies, advertisers, and DSPs, primarily in Germany and Austria.
- Company typePrivate
- Founded2023
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What aireal does
aireal GmbH is a Hamburg-based audio advertising technology company founded in May 2023 that operates Europe's first convergent audio Supply-Side Platform (audio.SSP). The platform unifies fragmented audio inventory — terrestrial FM, DAB+, IP streaming, podcasts, and on-demand — into a single programmatic marketplace accessible via OpenRTB, enabling real-time bidding and automated delivery across linear and digital audio channels. aireal's modular product suite includes the audio.SSP itself, booking.wizard for self-service campaign creation, deal.wizard for managing Guaranteed, Preferred, Private, and Open Auction deals, revenue.wizard for publisher analytics, spot.library for creative asset management, linear.adserver and ip.adserver for broadcast and digital delivery, and ad.creator, an AI-powered tool for generating audio spots from text using voice synthesis and cloning developed with AudioStack and Konsole Labs.
aireal serves a two-sided marketplace: publishers (radio stations, broadcasters, streaming services) supply audio advertising inventory, while advertisers, agencies, and DSPs (including Active Agent, BidSwitch, Hawk, Splicky, The TradeDesk, Azerion, and Sportradar) supply demand. Distribution is anchored by strategic relationships with major European broadcasters and sales houses — notably RMS, ANTENNE BAYERN GROUP, WDR mediagroup, FUNKE's local radio stations, BigFM, Radio Regenbogen, and RPR1 — supplemented by technology integrations with broadcasting automation systems (DABiS, Radio.cloud, Zenon, Digas) and VAST 4/OpenRTB-compliant streaming providers (streaMonkey, UPLINK Digital, AUDALAXY).
The company monetizes through SSP commissions and transaction fees on programmatic audio advertising spend flowing through its platform, with no publicly disclosed pricing tiers or rate cards. Media Flow, an Oschmann subsidiary, holds a majority stake from founding. Geographic focus is DACH (Germany and Austria). Founding Managing Director Markus Adomeit and CTO/Founder Fabian Dietz lead the company alongside four directors covering demand, business development, operations, and sales. Notable proof points include the first programmatic live radio campaign in Germany (Decathlon via RMS/BigFM, October 2023) and the first programmatic radio case in German public broadcasting (Ruhr Tourismus with WDR mediagroup, June 2024).
aireal firmographics
Firmographics- Name
- aireal
- Legal name
- aireal GmbH
- Website
- https://airealgroup.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- aireal operates Europe's first convergent audio SSP, enabling programmatic buying and selling of audio advertising inventory across FM, DAB+, IP streaming, and podcasts. It serves publishers, broadcasters, agencies, advertisers, and DSPs, primarily in Germany and Austria.
- Ownership category
- akta.pro rank
aireal industry classification
Industry- Product category
- Programmatic Audio Advertising Platform
- NAICS
- Sound Recording Industries (5122)
- akta.pro primary industry
- Video Player Delivery & Playback Optimization (ABR, QoE) (MPAHAIAD)
Keywords
Where aireal is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
aireal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SSP Commission/Platform Fees: aireal charges commission-based fees on programmatic advertising transactions conducted through its audio.SSP platform. As an SSP, the company takes a percentage of the advertising spend flowing through its platform from publishers' inventory to advertisers. The platform serves as a technology intermediary taking a take rate on each programmatic transaction.
- Programmatic Advertising Services: Revenue generated from enabling programmatic buying and selling of audio advertising inventory across radio and digital audio channels. The company earns fees for facilitating real-time bidding transactions, deal management, and ad serving across the aireal network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Programmatic audio advertising pricing based on CPM and transaction volume |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
aireal product offering
Product offeringCore offering
aireal operates a convergent audio Supply-Side Platform (audio.SSP) that makes linear broadcast radio (FM, DAB+) and digital audio (IP streaming, podcasts, on-demand) advertising inventory programmatically tradable in real time via OpenRTB. The platform connects audio publishers, marketers, agencies, brands, and DSPs through a modular suite including booking, deal, and revenue management tools, AI-powered ad creation (ad.creator), and dedicated ad servers for linear and IP/streaming inventory.
Product overview
aireal is a convergent audio AdTech platform that operates as a modular ecosystem with multiple integrated products. The core platform (aireal Platform) serves as the central infrastructure for programmatic audio advertising, supported by specialized modules including audio.SSP for supply-side inventory management, booking.wizard for campaign creation and targeting, deal.wizard for deal configuration and forecasting, revenue.wizard for financial analytics and reporting, ad.creator for AI-powered audio spot generation, spot.library for creative asset management, and specialized ad servers (linear.adserver for terrestrial broadcast, ip.adserver for digital streaming). The platform connects publishers, marketers, agencies, brands and DSPs worldwide, enabling barrier-free access to all audio inventory (FM, DAB+, IP, and future podcast/on-demand) via OpenRTB standard. The system delivers spot from marketer to broadcaster in less than one second with full automation of the advertising chain.
Differentiator
Problem solved
Functional benefit
Brands
- booking.wizard: Platform module for publishers, marketers and advertisers to manage and place advertising on audio broadcast and digital audio channels.
- audio.SSP
- revenue.wizard
- deal.wizard
- ad.creator
- spot.library
- linear.adserver
- ip.adserver
Products and services
- aireal Platform / audio.SSP Convergent audio AdTech platform and Supply-Side Platform (audio.SSP) that integrates online and terrestrial audio inventory (FM, DAB+, IP streaming, podcast/on-demand) for fully automated programmatic trading with DSPs and exchanges via OpenRTB. Connects publishers, marketers, agencies, brands, and DSPs to deliver barrier-free access to audio inventory with sub-second spot delivery.
- ad.creator AI-powered audio ad creation tool generating audio spots from text or keywords using text-to-speech, voice synthesis, voice cloning, and royalty-free music beds. Includes spot-to-image generation and a web-based audio player for preview and approval. Built for advertisers and agencies to produce programmatic audio creative at scale.
- linear.adserver Linear ad server for terrestrial broadcast advertising (FM, DAB, IP) supporting forecasting, campaign and deal management, inventory management via 24/7 grid, audience targeting, contextual targeting via weather/news/events, playout logic, and broadcast-ready delivery with real-time programmatic spot retrieval.
- ip.adserver Real-time capable digital audio ad server for streaming inventory with two-stage forecasting based on listener session data, GEO/time/station targeting, pacing and delivery control, capping, VAST compatibility, companion ads, multi-adserver mediation, and scalable tracking.
- streaMonkey High-Efficiency Audio Business Platform from the aireal Group providing HQ streaming, playout, data management, cloud production, and monetization. Integrated with aireal for context targeting via metadata.
Quantifiable outcome
- 70% of digital advertising market in Germany operates programmatically
- +2 more outcomes
Companies that use aireal
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
aireal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability9 records
Feature8 records
aireal partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- SportradarcoreStrategic partnership announced on February 19, 2026, enabling Sportradar to transform broadcast radio into a sports-driven programmatic advertising channel. This partnership leverages Sportradar's sports data and audience intelligence to enable targeted, programmatic audio advertising across radio inventory for sports-related campaigns.
- AzerioncoreStrategic partnership announced on March 28, 2024, enabling linear radio as a new programmatic channel. The partnership allows Azerion's clients to access linear radio inventory through programmatic buying, while expanding aireal's reach into new advertiser segments.
- Virtual MindscoreTechnology partnership with Virtual Minds as a key technology partner for programmatic audio infrastructure, enabling interoperability and integration with broader programmatic advertising ecosystem.
- Radio.CloudcoreProgrammatic partnership with Radio.Cloud enabling cloud-based radio stations to access aireal's programmatic audio SSP platform for inventory monetization.
- Konsole LabscoreContent Creation Intelligence partnership with Konsole Labs powering the AI-based ad.creator tool, enabling automated audio ad creation with generative AI capabilities for advertisers using the aireal platform.
- AudioStackcoreTechnology partnership with AudioStack as a technology partner for the ad.creator tool, integrating AI-powered audio ad generation capabilities into the aireal SSP platform.
- streaMonkeyminorStreaming platform partnership with streaMonkey, described as a related company within the aireal ecosystem for streaming audio services.
- WDR mediagroupcorePartnership with WDR mediagroup marking the first programmatic radio case in German public broadcasting. Collaboration resulted in the Ruhr Tourismus campaign, demonstrating programmatic audio advertising capabilities in public broadcasting.
- FUNKE's local radio stationscoreLaunch partner for the ad.creator tool, with FUNKE's local radio stations implementing AI-powered audio ad creation capabilities across their radio network.
- WESTFUNKminorDevelopment partner for programmatic audio advertising capabilities, collaborating on platform development and testing.
- Radio 88.6minorDevelopment partner for programmatic audio advertising capabilities, working with aireal on platform development and innovation.
- RMS (Radio Marketing Service)coreMajor marketing partner for programmatic radio advertising in Germany. RMS serves as a key channel partner driving adoption of aireal's programmatic audio SSP among radio publishers and advertisers.
- ANTENNE BAYERN GROUPcoreStrategic partnership with ANTENNE BAYERN GROUP, one of Germany's major radio broadcasters. Collaboration includes the Hornbach cross-auditory campaign demonstrating programmatic targeting across radio inventory.
- Mediaplus AustriaminorCampaign partnership with Mediaplus Austria for programmatic audio advertising campaigns in the Austrian market.
- BigFM / Radio Regenbogen / RPR1corePartnership with major German radio stations BigFM, Radio Regenbogen, and RPR1 for programmatic audio advertising inventory and campaign execution.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
aireal competitors and assessment
Company assessmentBroad incumbents
- Magnite: Magnite is one of the largest independent SSPs in digital advertising. It is a broad incumbent that competes for programmatic supply-side relationships, including in CTV/audio-adjacent inventory, against niche audio SSPs like aireal.
- Spotify Ad Studio: Spotify operates its own programmatic audio ad exchange (SAX) and self-serve ad studio. It is a broader incumbent that competes on the digital audio/streaming leg but not on linear radio inventory.
- iHeartMedia: iHeartMedia operates the largest US radio broadcaster and a programmatic audio platform. It is a broad incumbent offering convergent radio+digital programmatic inventory, similar in concept but at vastly larger scale than aireal.
- Azerion: Azerion is a European digital advertising and gaming company that buys and sells programmatic inventory at scale. It is both a partner of aireal (bringing linear radio into its DSP) and a broader incumbent with overlapping advertiser relationships.
Direct peers
- Triton Digital (SiriusXM): Triton Digital provides a programmatic audio marketplace (TAP) and ad serving for streaming and podcast audio. It overlaps directly with aireal's programmatic audio SSP, ad serving and yield-management capabilities.
- AudioXchange: AudioXchange is a German programmatic audio exchange/radio ad marketplace. It is a direct DACH peer to aireal's audio.SSP and is closely connected (aireal's Jan Poelmann was previously AudioXchange's Managing Director).
- AdsWizz (SiriusXM): AdsWizz is the leading programmatic audio/advertising platform for radio, streaming and podcast, offering an audio SSP and ad-serving stack. It is the closest direct competitor to aireal's audio.SSP, operating at much larger global scale and owned by SiriusXM.
- Acast: Acast is a global podcast hosting and monetization platform with programmatic ad insertion. It competes with aireal on the digital/podcast leg of programmatic audio, though it does not cover linear radio.
Others
- RMS (Radio Marketing Service): RMS is the dominant German radio sales house/marketing service and a core channel partner of aireal. It is comparable as a counterpart in the audio advertising value chain rather than a direct SSP competitor.
- The Trade Desk: The Trade Desk is a leading independent DSP and is integrated with aireal as a demand-side buyer of its audio inventory. It is ecosystem-related (buyer-side counterpart) rather than a direct SSP competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
aireal social profiles
Digital presenceaireal compliance and trust
Trust signalCompliance1 record
aireal financial estimates
Financial estimateRevenue estimate
Valuation estimate
aireal leadership team
Management profileNumber of profiles
Profiles6 records
aireal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
aireal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about aireal
What does aireal do?
aireal operates a convergent audio Supply-Side Platform (audio.SSP) that makes linear broadcast radio (FM, DAB+) and digital audio (IP streaming, podcasts, on-demand) advertising inventory programmatically tradable in real time via OpenRTB. The platform connects audio publishers, marketers, agencies, brands, and DSPs through a modular suite including booking, deal, and revenue management tools, AI-powered ad creation (ad.creator), and dedicated ad servers for linear and IP/streaming inventory.
Is aireal a public or private company?
aireal is a private company. It is classified as venture growth investor backed and is currently operating.
When was aireal founded?
aireal was founded in 2023. It employs 11 to 50 people.
Where is aireal based?
aireal is headquartered in Hamburg, Germany, in the Europe region.
How does aireal make money?
Two revenue lines are on record. SSP Commission/Platform Fees are the primary driver. The others are programmatic Advertising Services.
Who are aireal's main competitors?
Broad incumbents on record are Magnite, Spotify Ad Studio, iHeartMedia and Azerion. Direct peers are Triton Digital (SiriusXM), AudioXchange, AdsWizz (SiriusXM) and Acast. Others are RMS (Radio Marketing Service) and The Trade Desk.
Does aireal have an API?
Yes. REST API for flexible integration with external systems. OAuth2/OpenID/JWT authentication supported. API revenue exports for automated data processing. REST interface for ip.adserver integration with external tools. Interactive API documentation provided via Documentation Hub. Developer documentation is at airealgroup.com/en/features.
What industry is aireal in?
aireal's product category is Programmatic Audio Advertising Platform. Its primary akta.pro industry code is MPAHAIAD, Video Player Delivery & Playback Optimization (ABR, QoE). Its NAICS code is 5122.