Dialled In
Dialled In is a London-based music label launched in April 2026 via a partnership between The Collective and Universal Music UK's Island-EMI division, focused on signing and administering South Asian music artists and repertoire within the major-label ecosystem.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Dialled In does
Dialled In is a London-based music label operating as "Dialled In Records" and focused on South Asian music. The label launched on 2 April 2026 through a partnership with The Collective, part of Universal Music UK's Island-EMI division, positioning it as a dedicated home for South Asian repertoire within the major-label ecosystem. Its product surface is conventional for a record label: artist signings, recorded music releases, and publishing administration, with the value proposition centered on giving South Asian artists and their diaspora audience a focused, culturally specific platform rather than a catch-all major-label release.
The underlying infrastructure leverages Universal Music UK's distribution, marketing, and rights-management capabilities through The Collective, giving Dialled In access to global streaming, digital, and physical channels without independently building those rails. The partnership implies a back-catalogue dimension, with Dialled In potentially stewarding or acquiring South Asian titles alongside new signings.
The business model is standard label economics: income is generated through licensing royalties, recording revenues, and publishing arrangements on the artists and catalog it administers. There is no disclosed pricing model, subscription product, or direct-to-consumer offering; revenue is entirely catalog- and artist-dependent. Customer segments are split between B2C end listeners (via streaming and physical sales) and B2B rights/licensees (sync, neighboring rights, sub-publishing).
Dialled In firmographics
Firmographics- Name
- Dialled In
- Website
- https://dialled-in.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dialled In is a London-based music label launched in April 2026 via a partnership between The Collective and Universal Music UK's Island-EMI division, focused on signing and administering South Asian music artists and repertoire within the major-label ecosystem.
- Ownership category
- akta.pro rank
Dialled In industry classification
Industry- Product category
- Music Record Label
- NAICS
- Record Production and Distribution (51225), Music Publishers (512230), Sound Recording Industries (5122)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
- akta.pro secondary industry
- Songwriting & Composition (Topliners, Co-writers, Camps) (MPAIABAA)
Keywords
Where Dialled In is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Dialled In business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel
Revenue model
- Music Publishing and Recording: As a record label focused on South Asian music, Dialled In Records generates revenue through music recording, production, publishing, and licensing. The partnership with Universal Music UK's Island-EMI provides access to established distribution channels and streaming platforms.
Go-to-market motion1 record
Distribution channels1 record
Dialled In product offering
Product offeringCore offering
Dialled In operates a London-based record label focused on South Asian music, signing and developing artists in that genre and providing recording, production, publishing, and licensing services. Distribution and industry infrastructure are accessed through a strategic partnership with The Collective, part of Universal Music UK's Island-EMI.
Product overview
Dialled In is a record label company focused on South Asian music. The primary product offering is Dialled In Records, launched in partnership with The Collective (part of Universal Music UK's Island-EMI).
Differentiator
Problem solved
Functional benefit
Products and services
- Dialled In Records
Companies that use Dialled In
Customer profileSegments1 record
Ideal customer profiles1 record
Dialled In technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dialled In partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Collective (Universal Music UK / Island-EMI)flagshipDialled In Records launched as a London-based record label focused on South Asian music in partnership with The Collective, which is part of Universal Music UK's Island-EMI. This is a strategic launch partnership that positions Dialled In within the major label ecosystem, providing distribution, marketing, and industry resources for South Asian music artists.
Recent moves2 records
Expansion highlights4 records
Dialled In competitors and assessment
Company assessmentBroad incumbents
- Sony Music India: Sony Music India operates the major label's dedicated South Asian music division with a large catalogue of Bollywood and regional music. Comparable as a label serving South Asian music audiences but as part of a global major label portfolio with far deeper resources.
- Warner Music India: Warner Music India operates the major label's South Asian music business, including Punjabi, Hindi, and regional language catalogues. Comparable as a South Asian-focused music operation but as part of a global major label ecosystem.
Direct peers
- Saregama: Saregama (formerly HMV India) is one of India's oldest music labels with deep roots in film and devotional music. Comparable as a label serving South Asian music audiences, with both legacy catalogue and modern streaming distribution.
- AWAL: AWAL (Artists Without A Label) provides label services, distribution, and marketing to independent artists and labels globally. Comparable as an independent label-services platform offering distribution and marketing infrastructure to artists including in non-Western music markets.
- Ingrooves: Ingrooves is a global independent music distribution and label services company, providing marketing, distribution, and royalty services to labels including in international music markets. Comparable as a label-services partner enabling independent labels to access major streaming platforms.
- T-Series: T-Series is India's largest music label and film music producer, with a massive catalogue of Bollywood and South Asian music. Directly comparable as a label targeting South Asian music audiences, though at vastly larger scale and headquartered in India rather than the UK.
- Empire Distribution: Empire is a leading independent music distribution and label services company with a diverse roster across multiple genres. Comparable as an independent label and distribution platform, though with less direct focus on South Asian music.
- Tips Industries: Tips Industries is a long-standing Indian music label with a catalogue spanning Bollywood, pop, and devotional South Asian music. Comparable as an independent label focused on the South Asian music market with both recording and publishing activities.
- Believe Music: Believe is one of the largest independent music distribution and label services companies, working with artists and labels globally including in South Asian music. Comparable as an independent label/distributor serving South Asian music artists and labels with global distribution.
- Zee Music Company: Zee Music is a major Indian music label with a large Hindi film music catalogue and active artist development. Directly comparable as a label focused on South Asian music with broad distribution through streaming platforms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Dialled In social profiles
Digital presenceDialled In financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dialled In leadership team
Management profileNumber of profiles
Dialled In funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dialled In M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dialled In
What does Dialled In do?
Dialled In operates a London-based record label focused on South Asian music, signing and developing artists in that genre and providing recording, production, publishing, and licensing services. Distribution and industry infrastructure are accessed through a strategic partnership with The Collective, part of Universal Music UK's Island-EMI.
Is Dialled In a public or private company?
Dialled In is a private company. It is classified as unknown and is currently operating.
When was Dialled In founded?
Dialled In was founded in 2020. It employs 1 to 10 people.
Where is Dialled In based?
Dialled In is headquartered in London, United Kingdom, in the Europe region.
How does Dialled In make money?
One revenue line is on record: music Publishing and Recording.
Who are Dialled In's main competitors?
Broad incumbents on record are Sony Music India and Warner Music India. Direct peers are Saregama, AWAL, Ingrooves, T-Series, Empire Distribution, Tips Industries, Believe Music and Zee Music Company.
Does Dialled In have an API?
No public API is recorded for Dialled In.
What industry is Dialled In in?
Dialled In's product category is Music Record Label. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent), with a secondary code of MPAIABAA, Songwriting & Composition (Topliners, Co-writers, Camps). Its NAICS code is 51225 and its SIC code is 3652.