Office110

What Office110 does

Office110, operated by Bell Technos Co., Ltd. (株式会社ベルテクノス), is a privately held Japanese B2B office equipment and telecommunications platform founded in 2006 and headquartered in Tokyo with eight regional branch offices. The company serves over 120,000 cumulative business customers across all 47 Japanese prefectures, with a primary focus on small and medium-sized enterprises that need consolidated office infrastructure. Its product portfolio spans eight categories: business phone systems (new, used, rental, and cloud PBX) from all major Japanese PBX manufacturers; copiers and multifunction devices from Sharp, Canon, Fujifilm, Kyocera, Ricoh, Toshiba, and Konica Minolta; corporate mobile plans distributed as an authorized agent for SoftBank, au, NTT docomo, and Y!mobile; information-security hardware and software including the original CYBER BOX PRO; LED lighting and signage; and installation/construction services for telephone, LAN, and electrical work.

The company's core technology asset is OFFICE PHONE, a cloud-based PBX (Private Branch Exchange) developed over 19 years of in-house R&D, holding A-rank voice quality certification from Japan's Ministry of Internal Affairs and Communications. The platform supports location-free business calling via smartphone apps, PCs, and SIP phones, with integrated features including IVR, CTI screen-pop, cloud-based call recording, GPS attendance management, and internet FAX. Standard features compete with traditional PBX installations at roughly 3,400 yen monthly base plus 98 yen per terminal, advertised as a 97% reduction in initial deployment cost versus legacy on-premises PBX systems.

Revenue is generated through a mix of one-time hardware sales, recurring cloud PBX subscriptions, carrier agency commissions on mobile plans, multifunction-printer counter-based maintenance contracts, and project-based engineering and office-relocation services. Go-to-market combines field sales representatives who visit customer offices (often jointly with carrier partners) with 24-hour inside sales via phone (0120-595-110) and web contact forms, plus an e-commerce storefront at office110.jp. Marketing is supplemented by multi-channel content (YouTube, Instagram, X, Facebook, blog articles, survey-based white papers). The company holds DX Mark certification and is a member of the Telecom Services Association.

Name

Office110

Legal name

株式会社ベルテクノス

Website

https://office110.jp

Company type

Private

Founded year

2006

Operating status

Operating

Ownership category

akta.pro rank

Product category

Office Equipment and Telecommunications Services

NAICS

Office Equipment Merchant Wholesalers (42342), Office Machinery and Equipment Rental and Leasing (53242)

SIC

Services-Telephone Interconnect Systems (7385), Computer & Office Equipment (3570), Services-Facilities Support Management Services (8744), Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

akta.pro secondary industry

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

Keywords

• Business phone systems
• Office automation equipment
• Cloud PBX services
• Multifunction copiers
• Corporate mobile services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Business Phone Sales and Installation: Sales of new and used business phones (ビジネスフォン) with installation services. Revenue from hardware sales, installation fees, and ongoing maintenance contracts.
2. Copier/MFP Sales and Leasing: Sales and leasing of multifunction printers and copiers (コピー機・複合機) from manufacturers including Sharp, Canon, Ricoh, Kyocera. Revenue from hardware sales, leasing fees, and counter-based maintenance contracts.
3. Corporate Mobile Services: Agency sales of corporate mobile phone plans (法人携帯) through partnerships with SoftBank, au, docomo, and Y!mobile. Revenue from carrier commissions and plan markups.
4. Cloud PBX Subscription (OFFICE PHONE): Monthly subscription cloud PBX service with licensing fees per terminal. Basic plan starting at 3,400 yen/month plus 98 yen per terminal license. Initial setup fees for adapter installation.
5. Engineering and Installation Services: Electrical, LAN, and telephone wiring installation services (電話工事, LAN工事, 電気工事) for office setups and relocations.
6. Office Relocation Services: Comprehensive office relocation services including network, telephone, and electrical setup coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Office110 sells and installs office automation equipment for Japanese businesses, including business phone systems (new, used, rental), multifunction copiers and printers from all major manufacturers, and corporate mobile plans distributed as an authorized dealer for SoftBank, au, docomo, and Y!mobile. The company also operates OFFICE PHONE, a proprietary cloud PBX subscription service built over 19 years of R&D, and provides installation, LAN, electrical, and office relocation engineering services across all 47 Japanese prefectures.

Product overview

Office110 is a multi-category portfolio platform operated by Bell Technos Co., Ltd. (株式会社ベルテクノス), offering comprehensive B2B office equipment sales, installation, and managed services. The core product is OFFICE PHONE, a premium cloud PBX service developed over 19 years that enables location-free business phone functionality via smartphone app. The product portfolio spans eight distinct categories: business phone systems (ビジネスフォン — new, used, rental, Cloud PBX) from all major Japanese PBX manufacturers; copiers and multifunction devices (コピー機・複合機) from SHARP, Canon, FUJIFILM, KYOCERA, RICOH, TOSHIBA, and KONICA MINOLTA; business mobile services (法人携帯) distributing SoftBank, au, docomo, and Y!mobile carrier plans; information security products including the original CYBER BOX PRO, UTM, NAS, servers, firewalls, WAF, backup, and antivirus; LED lighting and LED signage; installation and construction services for telephone, LAN, and electrical work; 01 Support IT consulting; and FUKUJIN owned-media operations. These products are sold both individually and as bundled solutions, with nationwide coverage across all 47 Japanese prefectures.

Differentiator

Problem solved

Functional benefit

Brands

• OFFICE PHONE: Premium cloud PBX service operated by OFFICE110, featuring location-free business phone functionality using smartphones and PCs, with voice quality rated A-rank by the Ministry of Internal Affairs and Communications.
• 01サポート
• FUKUJIN
• CYBER BOX PRO

Products and services

• OFFICE PHONE (Cloud PBX) Subscription cloud PBX service enabling business phone functionality via smartphone, PC, or SIP phone from any location. Features company-number calling, free internal calls, call recording, IVR, CTI, cloud attendance management, and internet FAX. Targets Japanese SMBs to large enterprises seeking to replace traditional PBX at up to 97% lower initial cost.
• Business Phone Systems Business phone systems available in new, used, and rental configurations across all major Japanese PBX manufacturers (NTT, SAXA, IWATSU, NAKAYO, HITACHI, NEC, Panasonic). Includes cordless phones, cloud PBX, and peripheral accessories, sold with installation and maintenance support.
• Copiers and Multifunction Devices Multifunction copier and printer devices from SHARP, Canon, FUJIFILM, KYOCERA, RICOH, TOSHIBA, and KONICA MINOLTA, offered in new, used, and rental configurations across color and monochrome categories, with counter-based maintenance and leasing contracts.
• Corporate Mobile Services Distribution of corporate mobile carrier plans from SoftBank, au, docomo, and Y!mobile as an authorized dealer. Includes mobile device sales and rentals, MNP porting, plan selection consulting, and managed services such as MDM for enterprise mobile fleet management.
• Information Security Products Portfolio of information security hardware and software including the original CYBER BOX PRO product, UTM, SECURE FILE, NAS storage, Windows/Linux/PC servers, firewalls, WAF, vulnerability diagnostics, antivirus, mail security, ID authentication, virtual desktop, USB encryption, backup solutions, UPS, and security racks.
• LED Lighting and Signage Energy-efficient LED fluorescent tube replacements for office use and LED electronic signage boards for store and office advertising, sold as standalone hardware products.
• Installation and Construction Services Suite of installation and construction services covering telephone wiring, LAN networking, electrical work, and office relocation support, offered as standalone services or bundled with equipment installation projects.
• 01 Support (IT Consulting) Monthly subscription IT consulting and business process improvement support providing remote technical support and operational advice for office technology environments.
• FUKUJIN (Owned Media Operations) Owned media and digital marketing operations service covering SEO/LLM optimization, article and video content production, SNS management, media site development, performance analytics, and promotional services for B2B and B2C clients.

Quantifiable outcome

• 97% reduction in initial costs comparing cloud PBX to traditional PBX
• +2 more outcomes

Named customers2 records

Segments12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered strategic and core.

• Telecom Services Association (텔레콤 Services Association)strategicStrategic or Co-development Partner · 5 June 2025Membership in industry association for telecommunications and ICT companies. Enables access to industry guidelines, policy updates, seminars, and best practices for providing secure and compliant mobile services.
• SoftBank (ソフトバンク)coreChannel Partner/ Reseller/ DistributorAuthorized dealer and sales agent for SoftBank corporate mobile plans. Provides business customers with SoftBank's mobile services including data plans and devices through OFFICE110's sales channels.
• KDDI (au)coreChannel Partner/ Reseller/ DistributorAuthorized dealer and sales agent for au corporate mobile plans. Offers au's mobile services including value link plans and unlimited data options to business customers.
• NTT (NTTグループ)coreChannel Partner/ Reseller/ DistributorPartnership for Hikari Phone and other NTT phone line services. Provides traditional and IP phone line solutions as part of comprehensive office communications packages.
• Y!mobile (ワイモバイル)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Y!mobile corporate mobile plans, offering cost-effective mobile solutions for businesses with Simple 3 plans and corporate discounts.
• Sharp (シャープ)coreTechnology or IntegrationProduct supplier for multifunction copiers and printers. Sharp devices available through OFFICE110's sales channel with installation and maintenance services.
• Canon (キヤノン)coreTechnology or IntegrationProduct supplier for copier and printing solutions. Canon imageRUNNER and related devices offered with competitive pricing and support services.
• Ricoh (リコー)coreTechnology or IntegrationProduct supplier for multifunction devices. Ricoh copiers and printing systems available with lease and maintenance options.
• KYOCERA (京セラ)coreTechnology or IntegrationProduct supplier for multifunction copiers and printing solutions. KYOCERA devices offered with competitive pricing and support packages.
• FUJIFILM (富士フイルム)coreTechnology or IntegrationProduct supplier for photocopier and document solutions. FUJIFILM ApeosPort series available through OFFICE110 sales channel.
• TOSHIBA (東芝)coreTechnology or IntegrationProduct supplier for multifunction devices and copiers. TOSHIBA e-STUDIO series available for business customers.
• KONICA MINOLTA (コニカミノルタ)coreTechnology or IntegrationProduct supplier for bizhub multifunction copiers and printing solutions with competitive pricing.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Konica Minolta Japan: Direct seller of bizhub multifunction copiers and office printing solutions in Japan with full maintenance/support services. Comparable on copier sales, leasing, and counter maintenance business overlap with OFFICE110.
• Ricoh Japan: Major Japanese copier/MFP vendor offering sales, leasing, and managed document services to SMB and enterprise customers. Comparable on the multifunction device resale and maintenance contract model.
• IWATSU Electric: Long-established Japanese manufacturer of business telephone systems and office communication equipment. Comparable on the business phone/PBX product category overlap with OFFICE110's traditional phone offerings.
• Canon Marketing Japan: Direct seller of Canon imageRUNNER multifunction copiers, printers, and business solutions in Japan with leasing, maintenance, and managed services. Comparable on the copier/MFP sales-and-service model targeting Japanese SMBs.
• SAXA Holdings: Japanese manufacturer of business phone systems (PBX, keyphones) sold through dealers and direct channels. Comparable as a business phone hardware/vendor whose products OFFICE110 resells and competes against in the SMB segment.
• Plaza Create: Japanese B2B office equipment reseller specializing in used and refurbished copiers, printers, and business phones with nationwide support. Comparable on the used/refurbished office equipment dealer model targeting SMB customers.

Broad incumbents

• NTT East (NTT東日本): Major Japanese telecom incumbent offering Hikari Phone Office and cloud PBX services, plus business phone hardware through partner channels. Comparable as a direct competitor in the same cloud PBX / business phone category with significantly larger scale and nationwide coverage.
• SoftBank: Major Japanese mobile carrier with enterprise business phone and cloud PBX services (Denwa). Comparable on corporate mobile dealer relationships and direct cloud telephony offerings overlapping OFFICE110's product set.
• NTT Communications (DOCOMO Business): Enterprise arm of NTT Group offering cloud telephony, UCaaS, and managed communications services to Japanese businesses. Comparable on enterprise cloud communications and managed telecom services overlapping OFFICE PHONE and Hikari Phone offerings.
• KDDI (au Business): One of Japan's largest carriers providing business mobile and enterprise cloud telephony, including cloud PBX offerings for SMB and enterprise customers. Comparable on mobile carrier agency and cloud PBX product overlap with OFFICE110.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/office110web
• YouTubeyoutube.com/@office110_solutions
• Facebookfacebook.com/office110community
• Instagraminstagram.com/office110.jp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office110