What Cherry Collisions does

Cherry Collision is a multi-site collision repair operator serving individual vehicle owners across three New Jersey locations (Cherry Hill, Millville, and Mt Laurel). The company provides post-accident collision repair services spanning body work, frame repair, refinishing, ADAS calibration, electric vehicle repair, aluminum and composite material repair, and paintless dent repair, with I-CAR Gold Class certified technicians and a lifetime warranty on repairs. The brand joined the VIVE Collision network in 2026, gaining access to standardized training programs, factory certifications, DRP partnerships with insurance carriers, and shared brand infrastructure across the Northeast US while retaining local Cherry Collision branding.

The business operates primarily through direct-to-consumer physical storefronts, augmented by Direct Repair Program (DRP) referrals from insurance carriers and a CarWise online platform for estimate requests and appointment booking. Pricing is quote-based, determined per-vehicle after damage assessment, with revenue captured via direct customer payments or insurance claim processing. Core customers are individual vehicle owners needing collision repair services ranging from major structural damage to minor lease-return cosmetic repairs; insurance carriers are a secondary, indirect customer segment through DRP relationships.

Cherry Collision derives its positioning from the VIVE Collision network's emphasis on people-first service, in-house technician training, and capabilities in modern vehicle technologies (ADAS, EV, aluminum/composite). The network provides operational leverage (training, certification pathways, insurance carrier negotiations) that small independents typically lack, while the multi-location New Jersey footprint offers regional density in South Jersey markets. No AI/ML, software platform, or proprietary technology IP is disclosed; the company's value proposition rests on certified technician labor, physical equipment, and brand affiliation rather than software or data assets.

Name

Cherry Collisions

Legal name

VIVE Collision

Website

https://vivecollision.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Cherry Collision operates three I-CAR Gold Class certified collision repair shops across New Jersey, delivering ADAS calibration, EV repair, aluminum/composite repair, and refinishing services to individual vehicle owners through direct channels and insurance DRP referrals as part of the VIVE Collision network.

Ownership category

akta.pro rank

Product category

Automotive Collision Repair Services

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112), Automotive Body, Paint, and Interior Repair and Maintenance (811121), Automotive Glass Replacement Shops (811122)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industries

Glass Repair & Replacement (Windshield/Auto Glass) (TLAKAEAF), Bumper, Panel & Plastic Repair (Composite/Trim) (TLAKAEAG), Auto Glass Repair & Replacement (TLAKAAAH)

Keywords

• Collision repair services
• Auto body repair
• ADAS calibration
• EV collision repair
• Refinishing services

Headquarters

HQ city

Cherry Hill

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Collision Repair Services: Core collision repair services including body work, frame repairs, painting, refinishing, and mechanical repairs for vehicles damaged in accidents. Revenue is generated through direct customer payments and insurance claim processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cherry Collisions operates a network of three collision repair shops in New Jersey (Cherry Hill, Millville, and Mt. Laurel) providing auto body repair, frame and structural repair, paint and refinishing, ADAS calibration, aluminum and composite materials repair, factory-certified OEM-spec repair, and specialized electric and hybrid vehicle collision repair for individual vehicle owners. The brand operates within the VIVE Collision network and delivers services through I-CAR Gold Class certified technicians, with insurance claims handling, free estimates, lifetime warranty on repairs, and towing arrangements as part of the customer experience.

Product overview

Cherry Collision is a brand of premier collision repair facilities operating under the VIVE Collision network. The company offers a comprehensive suite of collision repair services across multiple locations in New Jersey (Cherry Hill, Millville, Mt. Laurel), Vermont (Lyndonville), and Connecticut (New Britain, West Hartford). The core offering centers on high-quality, people-first collision repair with services including I-CAR Gold Class certified technician training, factory-certified repairs meeting OEM specifications, ADAS calibration, aluminum and composite material repair, refinishing, and specialized electric vehicle repair. The brand operates as part of VIVE Collision's broader network that spans the Northeast region, providing standardized quality collision repair across all partner locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cherry Collision - Cherry Hill Premier collision repair facility serving Cherry Hill, NJ and surrounding areas, providing high-quality, people-first auto body repair with I-CAR Gold Class certified technicians. Services include collision repair, frame and structural work, paint and refinishing, ADAS calibration, and EV repair. Located at 326 Haddonfield Road.
• Cherry Collision - Millville Premier collision repair facility serving Millville, NJ and surrounding areas, providing high-quality, people-first auto body repair with I-CAR Gold Class certified technicians. Services include collision repair, frame and structural work, paint and refinishing, ADAS calibration, and EV repair. Located at 514 North 10th Street.
• Cherry Collision - Mt. Laurel Premier collision repair facility serving Mt. Laurel, NJ and surrounding areas, providing high-quality, people-first auto body repair with I-CAR Gold Class certified technicians. Services include collision repair, frame and structural work, paint and refinishing, ADAS calibration, and EV repair. Located at 1207 NJ-73.
• Advanced Driver Assistance Systems (ADAS) Calibration and Repair

Quantifiable outcome

• Lifetime warranty on repairs
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• VIVE CollisioncoreChannel Partner/ Reseller/ Distributor · 1 January 2026Cherry Collision is a partner brand within the VIVE Collision network. VIVE Collision is a modern family disrupting collision repair through People, Process, and Passion. Cherry Collision joined the VIVE network in 2026, gaining access to standardized training programs, I-CAR Gold Class certification support, and brand affiliation while maintaining local operations.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Service King Collision: National collision repair chain with directly overlapping services including body repair, refinishing, and insurance DRP workflows, competing head-to-head for insurer-referred volume in many U.S. markets.
• Gerber Collision & Glass: Operated by Boyd Group Services, Gerber offers collision and glass repair across hundreds of U.S. locations with the same insurer DRP and direct-to-consumer model as Cherry Collision.
• Maaco: Franchise-based collision and paint services brand owned by Driven Brands with 500+ U.S. locations. Directly comparable service offering and insurance/consumer customer mix, but operating via a franchise model rather than corporate-owned like Cherry Collision.
• Caliber Collision: The largest U.S. collision repair MSO with hundreds of locations nationwide. Directly comparable to Cherry Collision on core service (auto body/collision repair), target market (insurance-referred and consumer), and business model, but at vastly greater scale.
• CARSTAR Auto Body Repair: North American franchised collision repair network also under Driven Brands, offering the same collision, paint, and glass services to insurance-referred and consumer customers across multiple U.S. regions.
• Classic Collision: Multi-site U.S. collision repair chain in the Southeast offering body repair, paint, refinishing, and insurance DRP services; comparable in operating model to Cherry Collision though geographically distinct.
• Fix Auto USA: Franchised collision repair network with U.S. presence providing full-service body, paint, and refinishing with strong insurer DRP relationships — directly comparable to Cherry Collision's operating model.
• Joe Hudson's Collision Center: Rapidly growing U.S. multi-site collision repair operator with the same core service offering, insurance DRP relationships, and customer-experience-led positioning as Cherry Collision.
• Crash Champions: Multi-site collision repair operator with significant U.S. footprint, offering the same collision, paint, ADAS, and refinishing services to insurance-referred and consumer customers as Cherry Collision.

Broad incumbents

• Boyd Group Services: Public parent of Gerber Collision & Glass and other North American collision brands. Operates broadly across the collision repair industry with overlapping services, but as a multi-brand incumbent rather than a single-niche competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vive-collision

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherry Collisions