Advocates For Highway And Auto Safety

What Advocates For Highway And Auto Safety does

Advocates for Highway and Auto Safety is a non-profit advocacy coalition founded in 1989 and headquartered in Washington, D.C. The organization advances traffic safety through legislative advocacy at the federal and state levels, targeting reductions in motor vehicle crashes, fatalities (over 40,000 annually), and injuries (2.44 million annually). Its membership comprises consumer groups, medical organizations, public health entities, law enforcement associations, safety groups, and insurance companies and agents, creating a unified coalition voice on highway safety policy.

The organization's core products are research-based publications rather than technology platforms. The flagship output is the annual Roadmap to Safety report, which grades all 50 states and D.C. on adoption of optimal safety countermeasures using color-coded ratings (green, yellow, red). Supplementary products include the Autonomous Vehicle Tenets policy framework, legislative Safety Scorecards that evaluate congressional bills and state legislation, and issue-specific briefs and fact sheets covering topics such as impaired driving, distracted driving, child passenger safety, and truck safety. Distribution occurs through the saferoads.org website, social media (over 6,800 X/Twitter followers), press releases, Congressional testimony, and amplification via coalition member networks.

The business model is membership-funded: the organization receives dues from allied consumer, medical, public health, law enforcement, safety groups and insurance companies, supplemented by donations and grants. There are no products sold or services priced. Revenue is not publicly disclosed. The go-to-market motion is event-driven, centered on annual report releases, legislative sessions, and regulatory comment periods. Customer segments are policymakers (federal and state legislators) who consume advocacy recommendations and the general public who receives safety education, with member organizations serving as amplifying distribution channels.

Name

Advocates For Highway And Auto Safety

Legal name

Advocates for Highway and Auto Safety

Website

https://saferoads.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Advocates for Highway and Auto Safety is a non-profit coalition founded in 1989 that advocates for federal and state legislation to reduce motor vehicle crashes, publishing annual Roadmap to Safety reports grading all 50 states on safety law adoption.

Ownership category

akta.pro rank

Product category

Public Highway and Auto Safety Advocacy

akta.pro primary industry

Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation) (BPAIAGAJ)

akta.pro secondary industry

Road Safety Audits, Engineering & Data Analytics Services (RSA, Blackspot Analysis, Vision Zero Programs) (TLAJAGAM)

Keywords

• Highway safety advocacy
• Auto safety legislation
• Traffic safety policy
• Motor vehicle crash prevention
• Road safety coalition

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues and Contributions: Non-profit organization funded through membership dues from allied consumer, medical, public health, law enforcement, safety groups and insurance companies and agents. Additional revenue from donations and grants.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Advocates for Highway and Auto Safety is a nonprofit alliance of consumer, medical, public health, law enforcement, and safety groups along with insurance companies and agents that advances federal and state highway and auto safety legislation. The organization publishes annual Roadmap to Safety reports grading all 50 states and D.C. on adoption of optimal safety countermeasures, develops model safety legislation, conducts legislative advocacy before Congress and state legislatures, files technical comments on federal regulatory actions, and runs public education campaigns to prevent motor vehicle crashes.

Product overview

Advocates for Highway and Auto Safety is a non-profit advocacy coalition (not a technology company) that operates as an alliance of consumer, medical, public health, law enforcement, and safety groups and insurance companies working to improve road safety in the U.S. The organization does not offer a technology product but publishes the annual Roadmap to Safety reports as its primary product offering, along with the Autonomous Vehicle Tenets framework, legislative Safety Scorecards, and issue-specific fact sheets. These publications collectively provide state-by-state safety law ratings, model policy recommendations, and advocacy guidance for federal and state policymakers.

Differentiator

Problem solved

Functional benefit

Products and services

• Roadmap to Safety Reports Annual comprehensive reports evaluating state traffic safety laws across multiple categories including occupant protection, child passenger safety, teen driving, impaired driving, distracted driving, and automated enforcement. Each report assigns color-coded ratings (green, yellow, red) to all 50 states and D.C. based on adoption of optimal safety countermeasures, targeting federal and state policymakers, media, and the public.
• Autonomous Vehicle Tenets Policy framework providing guidelines for autonomous vehicle safety regulation, presented as a "GPS" to guarantee public safety with respect to AV deployment and oversight; intended for federal and state policymakers, regulators, and AV industry stakeholders.
• Safety Scorecards Legislative evaluation tools scoring congressional bills and state legislation on safety provisions, used to track and communicate safety implications of proposed laws for policymakers, media, and advocacy audiences.
• Issue Briefs and Fact Sheets Educational materials covering specific traffic safety topics including autonomous vehicles, child passenger safety, distracted driving, impaired driving, motorcycle helmets, pedestrian/bicycle safety, seat belts, speeding, truck safety, and young drivers; targeting policymakers, media, and members of the public.

Quantifiable outcome

• Annual Roadmap to Safety reports grade all 50 states and D.C. on safety laws

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Consumer GroupscoreStrategic or Co-development PartnerCoalition member organizations representing consumer interests in highway and auto safety advocacy. These groups participate in legislative advocacy and public education campaigns.
• Medical GroupscoreStrategic or Co-development PartnerCoalition member organizations from the medical community providing health expertise and advocacy for road safety injury prevention.
• Public Health GroupscoreStrategic or Co-development PartnerCoalition member organizations focused on public health aspects of motor vehicle crashes and injury prevention.
• Law EnforcementcoreStrategic or Co-development PartnerLaw enforcement groups participating in the coalition to provide enforcement perspective and support for traffic safety laws.
• Safety GroupscoreStrategic or Co-development PartnerGeneral safety advocacy organizations that are part of the coalition to advance highway and auto safety legislation.
• Insurance Companies and AgentscoreStrategic or Co-development PartnerInsurance industry members providing financial perspective on safety risks and supporting legislative advocacy for safety measures that reduce crashes and injuries.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• National Safety Council (NSC): Nonprofit safety advocacy organization that publishes injury and fatality data and advocates for stronger safety laws across workplace, roadway, and home settings. Directly comparable as a broad safety advocacy nonprofit with overlapping legislative agenda.
• Center for Auto Safety: Nonprofit consumer advocacy group focused on vehicle safety defects, recalls, and auto-related policy. Comparable as a small DC-based nonprofit focused specifically on auto and highway safety advocacy and regulatory engagement.
• AAA Foundation for Traffic Safety: AAA's nonprofit research and public education arm focused on traffic safety research, driver behavior, and roadway safety. Comparable as a member-supported traffic safety research and education organization with overlapping policy-advocacy objectives.
• Safe Kids Worldwide: Global nonprofit dedicated to preventing childhood injuries, including those from motor vehicle crashes via child passenger safety advocacy. Comparable as a coalition-based safety advocacy organization with overlapping child passenger safety and policy work.
• Governors Highway Safety Association (GHSA): Nonprofit association representing state highway safety offices that administer federal safety grants and coordinate state-level traffic safety programs. Comparable as a national organization operating at the intersection of state policy and highway safety.
• Insurance Institute for Highway Safety (IIHS): Independent, nonprofit scientific and educational organization dedicated to reducing deaths, injuries, and property damage from motor vehicle crashes through crash testing and safety ratings. Directly comparable as a research-and-advocacy peer focused on highway and auto safety outcomes.
• Mothers Against Drunk Driving (MADD): Nonprofit grassroots organization advocating against drunk driving through legislative action, victim services, and public awareness. Closely aligned on impaired-driving policy advocacy, a core issue area for Advocates' Roadmap report.

Broad incumbents

• American Automobile Association (AAA): Federation of motor clubs providing roadside assistance, insurance, travel, and advocacy. Comparable as a broader mobility/safety organization whose affiliated foundation produces highway safety research and whose members overlap with Advocates' coalition stakeholders.
• National Highway Traffic Safety Administration (NHTSA): Federal agency within the U.S. Department of Transportation that sets and enforces vehicle safety standards and administers the federal highway safety grant program. Comparable as the federal counterpart whose rulemakings and programs the organization regularly engages with and comments on.

Others

• National Association of State Emergency Medical Services Officials (NASEMSO): National organization representing state EMS officials, providing expertise on emergency medical response including crash-related injury response. Adjacent peer in the broader traffic-safety stakeholder ecosystem with overlapping injury-prevention policy interests.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SafeRoadsNow
• LinkedInlinkedin.com/company/advocates-for-highway-and-auto-safety

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advocates For Highway And Auto Safety