Governors Highway Safety Association

What Governors Highway Safety Association does

The Governors Highway Safety Association is a nonprofit association founded in 1975 that represents the highway safety offices of all 50 U.S. states, territories, the District of Columbia, and Puerto Rico. Its members are appointed by their respective Governors to administer federal and state highway safety funds and implement state highway safety plans. The organization provides leadership, advocacy, and representation to improve traffic safety, influence national policy, enhance program management, and promote best practices among State Highway Safety Offices and their public- and private-sector partners.

GHSA operates a portfolio of programs rather than a single technology product. Core offerings include the annual meeting (a national traffic safety conference held in Minneapolis in 2026, with future venues in Anaheim and Kansas City), research publications (pedestrian fatality reports with 15 years of tracking, ISA Guidebook, drowsy/distracted driving reports), training programs (GHSA/Waymo First Responder Autonomous Vehicle Training with three modules), federal research projects administered through the Bureau of Transportation Sciences Cooperative Research Program (BTSCRP), policy frameworks (National Action Plan for School Bus Safety with 69 recommendations), webinars, state/regional safety summits, and a podcast ('The Intersection'). Technology partners include Waymo, Cambridge Mobile Telematics, Michelin, and BusPatrol. The organization does not develop proprietary software; its technology role is convener and standards-setter.

GHSA's revenue model is built on three streams: recurring membership dues from State Highway Safety Offices across 52 jurisdictions, federal grants administered through programs like BTSCRP, and corporate partnerships/sponsorships from companies such as General Motors, Ford Motor Company Fund, State Farm, Uber, Lyft, Waymo, Michelin, Amazon, and Responsibility.org. GHSA does not publicly disclose revenue figures or employee compensation. The association operates from a single Washington, D.C. headquarters (660 N. Capitol Street NW, Suite 220) with 1-10 employees, and uses its small footprint to leverage federal funding channels, corporate partnership dollars, and member dues for state grant distribution ($736,000 in grant support in 2025) and national program administration.

Name

Governors Highway Safety Association

Legal name

Governors Highway Safety Association

Website

https://ghsa.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

The Governors Highway Safety Association is a nonprofit association representing the highway safety offices of all 50 U.S. states, territories, the District of Columbia, and Puerto Rico. It provides leadership, advocacy, policy frameworks, federal research administration, and grant programs to improve nationwide traffic safety outcomes.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership dues: GHSA generates revenue through membership fees from State Highway Safety Offices across all 50 states, territories, DC, and Puerto Rico. Members are appointed by their Governors to administer federal and state highway safety funds.
2. Federal grants and programs: GHSA administers federal research programs including the Bureau of Transportation Sciences Cooperative Research Program (BTSCRP), distributing grants to states and funding safety research initiatives.
3. Corporate partnerships and sponsorships: GHSA receives funding and support from corporate partners including General Motors, Ford Motor Company Fund, State Farm, Uber, Lyft, Waymo, Michelin, and others for specific highway safety programs, research, and events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

GHSA is a nonprofit membership association that represents the highway safety offices of all 50 U.S. states, the District of Columbia, Puerto Rico and U.S. territories. It provides leadership, advocacy, federal grant administration, research publications, policy frameworks, training programs, and conferences to help states reduce traffic fatalities and improve roadway safety. Members are appointed by their Governors to administer federal and state highway safety funds and implement state highway safety plans.

Product overview

The Governors Highway Safety Association (GHSA) is a nonprofit association representing the highway safety offices of U.S. states and territories. Rather than a unified technology product, GHSA offers a portfolio of programs and services including annual conferences, research publications (such as pedestrian fatality reports and the ISA guidebook), training programs (including the GHSA/Waymo First Responder AV Training), federal research projects, policy frameworks, webinars, and state showcases. These offerings serve State Highway Safety Offices and their partners to improve traffic safety outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• The Intersection: GHSA's podcast exploring road safety topics featuring interviews with safety leaders, technology innovators, and policy experts.

Products and services

• GHSA Annual Meeting National annual conference convening road safety, technology, government, nonprofit and law enforcement leaders for education, networking, and policy discussions on traffic safety. Audience: State Highway Safety Offices, federal agencies, corporate safety partners, and law enforcement.
• GHSA/Waymo First Responder Autonomous Vehicle Training Free online self-paced training course for first responders to safely interact with Waymo fully autonomous vehicles during traffic stops, crashes, or emergency responses.
• Pedestrian Fatality Reports Authoritative state-by-state data analysis reports tracking pedestrian fatalities in the United States. Audience: SHSOs, federal agencies, researchers, media, and safety advocates.
• Intelligent Speed Assistance (ISA) Guidebook Comprehensive guidebook helping states implement Intelligent Speed Assistance technology to combat speeding-related fatalities. Audience: State Highway Safety Offices and state legislators.
• National Action Plan for School Bus Safety National 50-state action plan with 69 recommendations to address illegal school bus passings, developed with BusPatrol. Audience: SHSOs, school transportation leaders, and policymakers.
• Wake Up Call! Report (Drowsy Driving) Research report on drowsy driving prevalence and countermeasures, supported by General Motors. Audience: SHSOs, researchers, and safety advocates.
• Federal Research Projects (BTSCRP) Federally-funded research projects addressing traffic safety data, teen driving, ADAS education, speed cameras, and impaired driving, administered by GHSA under the BTSCRP program.
• Webinars and Educational Events Virtual and in-person webinars and educational events covering impaired driving, post-crash care, drowsy/distracted driving, and traffic safety best practices. Audience: SHSOs and partners.

Quantifiable outcome

• Pedestrian deaths fell 11% in first half of 2025 (3,024 deaths), the largest drop in 15 years of tracking
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, secondary and minor.

• BusPatrolcoreStrategic or Co-development Partner · 3 March 2026GHSA and BusPatrol released a landmark 50-state action plan for school bus safety containing 69 recommendations to address the crisis of illegal school bus passings, informed by a national summit with nearly 500 experts.
• WaymocoreStrategic or Co-development Partner · 24 December 2025GHSA and Waymo launched a free, self-paced online safety course for first responders who may encounter Waymo's fully autonomous vehicles during traffic stops, crashes, or emergency responses. The three-module training covers vehicle response in emergencies, approach procedures, and safety including passenger extrication and battery disconnection.
• National Road Safety Foundation (NRSF)coreStrategic or Co-development Partner · 21 March 2024NRSF partnered with GHSA to award $125,000 to five U.S. states for youth mobility safety programs in disadvantaged communities, including infrastructure improvements, educational initiatives, and safe crossing projects.
• General Motors (GM)coreStrategic or Co-development PartnerGHSA and GM collaborate to reduce distracted driving by providing research and resources to help State Highway Safety Offices combat this persistent problem. Programs include grants to create and evaluate local prevention programs, youth journalism initiatives, and social media influencer campaigns.
• Ford Motor Company FundcoreStrategic or Co-development PartnerFord Philanthropy funds the Ford Driving Skills for Life program and partners with GHSA to provide grants to states for teen-centric safe mobility programs, including $50,000 grants for safe youth mobility initiatives.
• Safe Kids WorldwidecoreStrategic or Co-development PartnerPartnered with GHSA and BusPatrol to host the inaugural National School Bus Safety Summit in Washington D.C., bringing together over 400 leaders to address dangers faced by children around school buses.
• UbersecondaryGTM or Marketing PartnerUber and GHSA partner to help educate Uber app users about critical traffic safety issues and promote safe driving behaviors.
• State FarmcoreStrategic or Co-development PartnerState Farm provides grant funding to GHSA to produce publications and resources for highway safety professionals on topics including child passenger safety and teen driving.
• Michelin Mobility IntelligencesecondaryStrategic or Co-development PartnerMichelin partners with GHSA on traffic safety data and analysis, including pedestrian fatality research and telematics-based safety initiatives. Provided financial support for GHSA's pedestrian fatality reports.
• LyftsecondaryGTM or Marketing PartnerLyft provides funding and ride-hailing credits for states to incentivize people to choose ride-hailing as a safe alternative to driving impaired, particularly during holiday periods.
• Cambridge Mobile TelematicssecondaryTechnology or IntegrationPartnered with GHSA on telematics data analysis to help states identify distracted driving hotspots and develop data-driven enforcement and awareness strategies.
• Responsibility.orgcoreStrategic or Co-development PartnerResponsibility.org works with GHSA on initiatives relating to eliminating drunk and drug-impaired driving, including funding grants to states for impaired driving prevention programs.
• Mindr (Intoxalock)minorGTM or Marketing PartnerMindr, parent company of Intoxalock ignition interlock, works with GHSA to help reduce the number of alcohol-impaired drivers on the road.
• AmazonminorGTM or Marketing PartnerAmazon partnered with GHSA to keep delivery drivers safe while delivering packages on the road.
• National Association of Women Highway Safety Leaders (NAWHSL)secondaryStrategic or Co-development PartnerGHSA partners with NAWHSL for the annual meeting held August 27-29, 2026 in Minneapolis, focused on advancing women leaders in highway safety.
• CFSRE (Center for Forensic Science Research and Education)secondaryStrategic or Co-development PartnerPartnered with GHSA and Responsibility.org on webinar exploring drug-impaired driving through toxicology data and policy analysis.
• NASID (National Alliance to Stop Impaired Driving)secondaryStrategic or Co-development PartnerGHSA, Responsibility.org, and NASID awarded $120,000 for impaired driving prevention across four states.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Safe Kids Worldwide: Global nonprofit focused on preventing childhood injury, including child passenger and pedestrian safety. An existing GHSA partner with overlapping child-focused safety programs and a similar state-grant distribution model.

Broad incumbents

• National Highway Traffic Safety Administration (NHTSA): Federal agency under the U.S. DOT that sets vehicle safety standards, administers highway safety grants, and oversees state behavioral safety programs. Functions as GHSA's primary federal counterpart and a key funding/regulatory partner.
• National Transportation Safety Board (NTSB): Independent federal agency investigating major transportation accidents and issuing safety recommendations. Comparable to GHSA through its role shaping national safety policy and its convening relationship with state and industry stakeholders.

Direct peers

• National Safety Council: National nonprofit safety organization addressing roadway, workplace, and home safety. Highly comparable to GHSA: similar association model, advocacy, research publications, and convening role, with broader scope beyond highway safety.
• National Association of State EMS Officials (NASEMSO): Association representing state emergency medical services officials. Comparable to GHSA through its state-official membership structure, federal advocacy role, and involvement in post-crash care and traffic safety initiatives.
• Insurance Institute for Highway Safety: Independent research organization funded by auto insurers that conducts crash tests and publishes safety ratings. Comparable to GHSA through its research-driven influence on state policy and vehicle/driver safety standards.
• Mothers Against Drunk Driving (MADD): National nonprofit advocating against drunk and drugged driving. Highly comparable to GHSA's impaired-driving programming, with similar advocacy, victim services, state-level engagement, and policy influence model.
• AAA Foundation for Traffic Safety: Research and advocacy arm of AAA focused on traffic safety, behavioral research, and driver education. Directly comparable to GHSA in mission (reducing traffic fatalities), research output, and public-facing data products.
• American Association of State Highway and Transportation Officials (AASHTO): Association representing state departments of transportation, with a similar membership model to GHSA. Comparable in convening state transportation officials, federal advocacy, and policy development, though focused on infrastructure rather than behavioral safety.
• American Traffic Safety Services Association (ATSSA): Industry trade group for roadway safety infrastructure and devices (signage, pavement markings, work zone safety). Comparable to GHSA as a member-driven association advocating for traffic safety investment and convening the field.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/GHSAHQ
• YouTubeyoutube.com/@ghsahq
• Facebookfacebook.com/GHSAhq
• LinkedInlinkedin.com/company/governors-highway-safety-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about Governors Highway Safety Association