Marzipan

What Marzipan does

Marzipan, operating as Marzipan Marketing Ltd., is a privately held, full-service B2B marketing agency headquartered in Liverpool, United Kingdom, that specializes in serving life science companies. The firm targets biotech, pharmaceutical, medtech, diagnostics, and CRO/CDMO organizations, selling integrated marketing services — Website Design & Development, Marketing Operations (CRM, automation, reporting), PPC & Advertising, Content Marketing & SEO, Graphics & Animation, Email Marketing & Automation, and flexible Marketing Support — through a discovery-call-led sales process without long-term contracts. Its core technology is not proprietary; instead, Marzipan operates on a broad martech stack spanning HubSpot, Salesforce, Marketo, Eloqua, Google Ads, GA4, Google Tag Manager, Semrush, Mailchimp, Meta Ads, Looker Studio, Zapier, and several consent management and data enrichment platforms.

The business model is professional services: revenue is generated through bespoke, proposal-based engagements following a five-step Discovery → Audit → Strategy → Proposal → Execution process, with senior specialists embedded into client workflows on flexible, scalable arrangements. Client logos span enterprise names such as Microsoft, Bio-Rad, Sophia Genetics, Maersk, Kohler, Instem, Clarke Energy, Rehlko, ndd Medical Technologies, and SciLeads, with the agency claiming an average 6.6x ROI across B2B clients. In March 2026, Marzipan added a self-service layer with the launch of a free AEO (Answer Engine Optimization) Audit Tool that measures brand visibility across ChatGPT, Perplexity, and Google AI Overviews, signaling an intent to evolve from pure services into productized AI-visibility advisory.

Operationally, Marzipan is small (1–10 employees) but positions itself on senior-only staffing, with named team leads holding 10–17 years of relevant experience, including prior life science marketing leadership at multiple Danaher operating companies. The firm is actively hiring, relocated to a larger Liverpool headquarters in June 2025, and has signed enterprise engagements across both the UK/EMEA and North American markets through 2026, indicating an early-stage scaling phase.

Name

Marzipan

Legal name

Marzipan Marketing Ltd.

Website

https://wearemarzipan.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Marzipan is a Liverpool-based full-service B2B marketing agency specializing in life sciences (biotech, pharma, medtech, diagnostics, CRO/CDMO), delivering senior-specialist marketing operations, SEO, PPC, content, and web services on flexible, no-long-term-contract engagements, supplemented by a free AEO Audit Tool for AI search visibility.

Ownership category

akta.pro rank

Product category

B2B Marketing Agency Services

NAICS

Advertising Agencies (541810), Administrative Management and General Management Consulting Services (541611), Media Buying Agencies (54183)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• B2B marketing services
• Life science marketing
• Marketing operations services
• Paid media management
• Content marketing SEO

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Marketing Agency Services: Marzipan generates revenue through providing integrated B2B marketing services including website design and development, content marketing and SEO, PPC and paid advertising, graphics and animation, marketing operations, email marketing and automation, and flexible marketing support. Engagement is structured around proposals with transparent scope and investment, following a discovery-to-strategy-to-execution process. No long-term lock-in contracts are offered, with flexible, scalable arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Marzipan is a full-service B2B marketing agency that delivers integrated marketing services to business clients, primarily in the life sciences sector. Its core offerings span website design and development, marketing operations (CRM, automation, reporting), PPC and paid advertising, content marketing and SEO, graphics and animation, email marketing and automation, and flexible on-demand marketing support. Engagements begin with a discovery call and structured five-step process, with senior specialists embedded into client workflows.

Product overview

Marzipan is a full-service B2B marketing agency that provides an integrated portfolio of marketing services. The core offering consists of Website Design & Development, Marketing Operations (CRM, automation, reporting), PPC & Advertising, Content Marketing & SEO, Graphics & Animation Design, Email Marketing & Automation, and flexible Marketing Support. The agency specializes in life science sectors including Biotech, Pharmaceutical, Medtech, Diagnostics, and CRO & CDMO marketing. A notable product is the free AEO Audit Tool for measuring AI search visibility. Services are delivered by senior specialists with flexible engagement models and no long-term contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development Conversion-focused websites built on modern platforms (WordPress and others) designed to load fast and turn visitors into qualified leads for B2B clients.
• Marketing Operations CRM management, automation workflows, lead scoring, and reporting infrastructure across HubSpot, Salesforce, Marketo, Eloqua, and ActiveCampaign that powers growth engines for B2B clients.
• PPC & Advertising ROI-focused paid media campaigns across Google Ads, LinkedIn Ads, and Meta Ads, built, managed, and optimized by specialists for B2B clients in life science verticals.
• Content Marketing & SEO Content strategies and SEO campaigns that build authority, drive organic visibility for niche high-intent technical keywords, and generate consistent inbound leads for B2B clients.
• Graphics & Animation Design Eye-catching visuals and motion graphics that support campaigns and bring brands to life across every channel for B2B clients.
• Email Marketing & Automation Email campaigns, nurture sequences, and automation programs using Mailchimp and automation platforms that engage prospects and accelerate pipeline for B2B clients.
• Flexible Marketing Support Flexible, on-demand senior marketing support that fills gaps, scales campaigns, and provides specialized expertise for in-house teams without the overhead of full-time hires.
• AEO Audit Tool Free AI visibility analysis tool that evaluates brand presence across AI platforms (ChatGPT, Perplexity, Google AI Overviews) across four dimensions: AI Visibility, Technical Signals, E-E-A-T, and Competitive Positioning. Delivers results in approximately 90 seconds without requiring account creation, targeting life science and biotech companies.

Quantifiable outcome

• 6.6x average ROI across B2B clients
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability2 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SCORR Marketing: Life sciences-focused marketing and communications agency serving biotech, pharma, medical device, and CRO/CDMO clients. Highly comparable on vertical focus, mid-market to enterprise client base, and integrated marketing services.
• Bluetext: B2B digital marketing agency with strong cybersecurity, technology, and emerging-tech client base; overlaps with Marzipan's B2B marketing approach and full-funnel services (web, content, SEO, PPC), with partial overlap in vertical exposure.
• precisioneffect: Specialist B2B marketing agency focused on life sciences, including biotech, pharma, medtech, and diagnostics. Direct competitor on vertical specialization, audience (scientific and technical buyers), and full-service delivery model.
• Supreme Optimization: Digital marketing agency specializing in SEO and PPC for life sciences and biotech companies. Comparable on vertical focus and SEO/PPC-led acquisition playbooks targeting technical scientific buyers.
• Velocity Partners: B2B marketing agency focused on technology and life sciences clients, offering content, SEO, and demand generation services. Directly comparable on B2B focus, integrated services, and enterprise buyer engagement.
• AbelsonTaylor: Independent healthcare and life sciences advertising agency with decades of experience serving pharma, biotech, and medical device clients. Comparable on regulated-industry marketing expertise and full-service creative/digital delivery.
• Closerlook: B2B marketing agency purpose-built for life sciences, with deep expertise in pharma, biotech, and medtech. Comparable on vertical specialization, enterprise client base, and data-driven, omnichannel marketing capabilities.

Broad incumbents

• Real Chemistry (formerly W2O Group): Large, established healthcare and life sciences marketing and data analytics firm. Operates broadly across the same life sciences verticals as Marzipan but with a much larger global footprint and broader service portfolio.
• Publicis Health: Global healthcare marketing network within Publicis Groupe serving pharma, biotech, and consumer health. Overlapping capabilities in life sciences marketing at much larger scale; competes for enterprise pharma accounts.
• Ogilvy Health: Global health and wellness marketing agency within WPP/Ogilvy serving pharma, biotech, and medical device companies. Broad incumbent competitor for enterprise life science marketing engagements.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marzipan-marketing

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marzipan