Box to Box

What Box to Box does

Box to Box is a Dutch creative content agency headquartered in Boxtel, Netherlands, specializing in sport-focused creative services for sports organizations, federations, event organizers, and sport-active brands. The company operates as an allround creative partner, delivering visual identity development, video production, social media content, event branding and signing, photography, website design, campaign platforms, and media coordination across the full project lifecycle — from strategy and concept through to live execution at sporting events. Its portfolio spans cycling (LPC, Libéma Open, EK Baanwielrennen), tennis (ABN AMRO Open), running (LOOP Leeuwarden, NN Rivals Run), volleyball (BeNe Volleybal, Heroes Den Bosch), motorsport (RacingNews365), swimming (KNZB), badminton (BadmintonNL), equestrian (The Dutch Masters), and various athlete personal brands including Virgil van Dijk, Vivianne Miedema, and Harrie Lavreysen.

The agency is built on a services-led technology stack — primarily creative production tools (design, video editing, photography) supplemented by partner platforms such as Content Stadium for template-driven social media automation, and external web development partners (Juist, Techonomy, SportsCloud) for digital platform builds. There are no proprietary software products; the value proposition is human creative output grounded in deep sport domain knowledge. The team is approximately 14 people (including interns), operating under founder-director Dirk Kremers, and is co-located within the Touché Sportmarketing network at the Home of Fans office in Boxtel, functioning as that organization's de facto creative arm.

Box to Box generates revenue through project-based professional services engagements, with clients reaching out via the website contact form or through referrals from the Touché Sportmarketing network. Pricing is not publicly disclosed and follows a quote-based / bespoke engagement model. Key recurring clients include Dutch national federations (NOC*NSF, KNZB, NTFU, BadmintonNL) and annual sporting events (ABN AMRO Open, LOOP Leeuwarden, TT Festival Assen, EK Baanwielrennen, EK BMX Freestyle), providing a degree of revenue stickiness tied to the Dutch sport-event calendar. The company has begun expanding internationally into Belgium (Club Brugge, Royal Antwerp FC) and into athlete-personal-brand work as adjacent growth verticals.

Name

Box to Box

Legal name

Box to Box

Website

https://boxtobox.studio

Company type

Private

Operating status

Operating

Short description

Box to Box is a Dutch creative content agency in Boxtel specializing in sport-focused design, video, social media, and event branding for sports federations, event organizers, and sport-active brands across cycling, tennis, running, and other disciplines.

Ownership category

akta.pro rank

Headquarters

HQ city

Boxtel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Creative Content Services: Box to Box generates revenue by providing end-to-end creative content services to sport organizations and brands, including visual identity development, social media content creation, video production, event branding, photography, and campaign platforms. Services are delivered project-by-project across major sporting events and organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Box to Box is an allround creative content agency specialized in sports, providing end-to-end services from concept to execution across visual identity and branding, video production, social media content, event branding and signing, photography, website design and development, and campaign platforms. Services are delivered on a project-by-project basis to sports organizations (federations, event organizers, clubs, athletes) and to brands active in sport that need creative output for sponsorships and fan engagement. The agency operates within the Touché Sportmarketing network out of its Boxtel, Netherlands headquarters.

Product overview

Box to Box is an allround creative content agency specializing in sports, offering a comprehensive portfolio of services spanning visual identity development, video production, social media content, event branding, photography, website development, and campaign platforms. As an allround partner for sports organizations and brands, they deliver integrated creative solutions from concept to execution, covering the full spectrum of content creation needs including design, video, photography, and digital experiences. Their services are project-based rather than a software product, working with athletes, competitions, sports federations, clubs, and brands across cycling, tennis, athletics, volleyball, motorsports, and other sports disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Identity & Branding Services Development of complete visual identities including logo design, brand strategy, color systems, typography, and style guidelines for sports organizations, events, clubs, and athletes.
• Video Production & Content Creation Full-service video production including aftermovies, campaign films, brand videos, social media video content, live event coverage, and athlete portraits for sports organizations and events.
• Social Media Content & Management Creation and ongoing management of social media content including custom graphics, templates, animations, GIFs, and channel management for sports brands, events, and athletes.
• Event Branding & Signing Complete event branding including venue dressing, city dressing, signage, LED boarding, banners, backdrops, and environmental graphics for sporting events.
• Photography Services Professional photography including athlete portraits, event photography, and sports photography capturing energy, emotion, and action for sports organizations.
• Website Design & Development Custom website design and development including campaign landing pages, corporate websites, and online platforms for sports organizations and brands.
• Campaign Platforms & Activations Development of custom campaign platforms, interactive activations, and experiential marketing solutions for sports events and brands, including fan-participation campaigns that produce personalized outputs at scale.
• Media Coordination Services Media coordination and management for sports events including online and offline communications, press materials, and multi-channel content distribution.

Quantifiable outcome

• 17+ million social media views for ABN AMRO Open 2026
• +4 more outcomes

Named customers36 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Libéma ProfcyclingcoreStrategic or Co-development Partner · 1 January 2022Box to Box serves as a fixed content partner for Libéma Profcycling, responsible for the full communication and media team coordination around major cycling events including ZLM Tour, EK Baanwielrennen, and the rebranding from Libéma Profcycling to LPC.
• Touché SportmarketingcoreStrategic or Co-development PartnerBox to Box shares office space (Home of Fans, Boxtel) and operates as the creative arm of Touché Sportmarketing. They collaborate on the vast majority of projects and jointly develop sporting events and campaigns.
• More2WincoreStrategic or Co-development PartnerBox to Box joined the More2Win team for the Gelderland Good Food Kitchen project to drive the protein transition through sporting events. The 'Durf jij op je bek te gaan' campaign was co-developed with More2Win for EK BMX Freestyle.
• Fox SportsminorStrategic or Co-development PartnerFox Sports was the broadcaster and co-developer of the WAFU Nations Cup videobox concept, and also the media partner for WAFU Cup of Nations. Box to Box developed creative concepts in collaboration with Fox Sports International.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IMG (Endeavor): IMG is a global sport and entertainment agency providing content, events, and brand services to federations, leagues, and athletes, a broad incumbent serving many of the same end markets as Box to Box.
• Wasserman: Wasserman is a global sport marketing and talent management agency with creative, consulting, and digital capabilities, a broad incumbent that overlaps with Box to Box's sport brand and federation work.
• Octagon: Octagon is a global sport marketing agency offering creative, sponsorship consulting, and event services to brands and rights holders, an incumbent that competes for the same federation and brand mandates as Box to Box but at much greater scale.

Direct peers

• Mailman Group: Mailman Group is a sport and entertainment digital agency with strong roots in cycling and European sport, comparable to Box to Box's cycling-heavy, federation-led creative portfolio.
• SOMO Global: SOMO Global is a sport marketing and creative agency delivering brand strategy, content, and activation for leagues, federations, and sponsors, comparable to Box to Box's sport-specialized end-to-end creative stack.
• Endorphin Sport: Endorphin Sport is a specialist sport marketing and creative agency serving brands, athletes, and federations with campaigns, content, and brand activation, directly comparable to Box to Box's sport-specialist creative offering.
• Two Circles: Two Circles is a sport-focused creative and data agency working with rights holders, federations, and brands on fan engagement, content, and marketing, the closest direct comparable to Box to Box's federation-and-brand creative model.
• LiveWire Sport: LiveWire Sport is a creative and content agency for sport rights holders, brands, and broadcasters, producing video, social, and campaign work, a directly comparable sport-focused creative peer.

Emerging players

• The Racket: The Racket is a sport-focused creative and content studio producing campaigns, social content, and brand work for sport brands and federations, an emerging specialist comparable in scope and niche focus to Box to Box.

Regional players

• Triple Double: Triple Double is a Dutch sport marketing and creative agency working with clubs, federations, and brands in the Netherlands, a regional peer that competes with Box to Box for Dutch sport marketing and content mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/box-to-box-studio
• Instagraminstagram.com/boxtobox.studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Box to Box