LiveWire Sport
LiveWire Sport is a London-based sports content and marketing services firm producing branded content, event coverage, promotional spots, and social media material for broadcasters, sports leagues, federations, and brand partners.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LiveWire Sport does
LiveWire Sport is a London-based sports content and marketing services firm founded in 2011, with a headcount of 11-50 employees. The company works with broadcasters, brands and federations, producing sports-focused branded content, event coverage, promotional spots, and social media material. Its named client portfolio spans major North American and international sports properties including the NFL, Formula 1, ESPN, the PGA of America, the US Soccer Federation, the College Football Playoff, Under Armour, Learfield, the Golden State Warriors, and the Cincinnati Bengals, indicating concentrated activity in the US sports ecosystem despite UK domicile.
LiveWire Sport firmographics
Firmographics- Name
- LiveWire Sport
- Website
- https://livewiresport.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LiveWire Sport is a London-based sports content and marketing services firm producing branded content, event coverage, promotional spots, and social media material for broadcasters, sports leagues, federations, and brand partners.
- Ownership category
- akta.pro rank
LiveWire Sport industry classification
Industry- Product category
- Sports Media Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI)
- akta.pro secondary industry
- Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)
Keywords
Where LiveWire Sport is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
LiveWire Sport business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Creative Services and Content Production: Two Circles generates revenue through providing creative services to sports leagues, teams, and corporate sponsors. This includes branded content creation, event coverage, video production, and marketing campaign development.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
LiveWire Sport product offering
Product offeringCore offering
LiveWire Sport works with broadcasters, brands, and federations in the sports industry, providing services that connect these three stakeholder groups. The firm has operated since 2011 and is based in London, UK, with a team of 11-50 employees focused on the sports media sector.
Differentiator
Problem solved
Functional benefit
Companies that use LiveWire Sport
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
LiveWire Sport technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
LiveWire Sport partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- LearfieldcoreTwo Circles works with Learfield as a key sports marketing partner, producing branded content for their partnership activations with brands including Goodyear and Postmates.
- PGA of AmericacoreTwo Circles serves as content production partner for PGA of America, creating branded content for partnerships with Cadillac and Elijah Craig, as well as behind-the-scenes content.
- NFLcoreOngoing content partnership with NFL for branded content creation and partnership activations including Sleep Number bed integration.
- F1 (Formula One)coreContent production partner for F1 Miami Grand Prix and other events, producing event coverage, promotional content, and pit crew materials.
- US Soccer FederationcoreContent partnership for US Soccer including partnership activation with sponsor Visa.
- ESPNmajorSports media partnership for content production and coverage across ESPN properties.
- Under ArmourmajorBrand partnership for Elite 24 basketball event coverage and athlete-focused branded content including work with Bryce Harper.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
LiveWire Sport competitors and assessment
Company assessmentEmerging players
- Catapult Sports: Sports performance and video analysis technology provider used by elite teams and leagues. Tangentially comparable through its B2B sports technology and video content services to the same professional sports customer base.
- Whistle Sports (now That's Good Content): Sports-focused social content and branded content studio working with leagues, athletes, and brands to produce digital video. Comparable as a niche sports content production agency targeting the same sponsor and rights-holder demand.
Broad incumbents
- Endeavor: Global sports and entertainment company (including IMG) representing talent, managing events, and producing premium content for rights-holders. Overlaps with the company's sports content production and brand activation services at greater scale.
- Octagon: Global sports marketing agency and IP Rights Holder of record offering sponsorship consulting, content production, and athlete management. Comparable as a larger, full-service competitor for the same league and brand sponsorship-activation budgets.
- SPORTFIVE: Global sports marketing agency handling rights sales, sponsorship activation, and content production for leagues, federations, and brands. Overlaps as a broader, incumbent competitor in sports partnership activation content.
Direct peers
- Grabyo: Cloud-based live sports video production, clipping, and distribution platform used by broadcasters, leagues, and brands. Closely comparable business model of providing sports content production tools and managed services to rights-holders.
- WSC Sports: AI-powered sports video content platform that automatically generates highlights and clips for leagues, teams, and broadcasters. Directly comparable as a B2B sports content technology and services provider serving the same NFL/NCAA-tier rights-holder customers.
- Greenfly: Sports content distribution and media-management platform used by leagues, teams, and brands to capture, organize, and share short-form content. Overlaps with the company's sports-specific content creation and distribution workflow.
- Imagen: Sports and media asset management platform enabling rights-holders and broadcasters to manage, edit, and distribute video content at scale. Comparable as a sports-focused B2B content technology and services vendor serving leagues and federations.
Others
- Stats Perform: Sports data and AI-powered content company serving leagues, broadcasters, and betting operators. Adjacent peer because it monetizes sports content and technology to the same league and broadcaster customer set.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LiveWire Sport social profiles
Digital presenceLiveWire Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiveWire Sport leadership team
Management profileNumber of profiles
LiveWire Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiveWire Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiveWire Sport
What does LiveWire Sport do?
LiveWire Sport works with broadcasters, brands, and federations in the sports industry, providing services that connect these three stakeholder groups. The firm has operated since 2011 and is based in London, UK, with a team of 11-50 employees focused on the sports media sector.
When was LiveWire Sport founded?
LiveWire Sport was founded in 2011. It employs 11 to 50 people.
Where is LiveWire Sport based?
LiveWire Sport is headquartered in London, United Kingdom, in the Europe region.
How does LiveWire Sport make money?
One revenue line is on record: creative Services and Content Production.
Who are LiveWire Sport's main competitors?
Emerging players on record are Catapult Sports and Whistle Sports (now That's Good Content). Broad incumbents are Endeavor, Octagon and SPORTFIVE. Direct peers are Grabyo, WSC Sports, Greenfly and Imagen. Stats Perform is listed as an others.
Does LiveWire Sport have an API?
No public API is recorded for LiveWire Sport.
What industry is LiveWire Sport in?
LiveWire Sport's product category is Sports Media Services. Its primary akta.pro industry code is MPAGAKAI, Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture), with a secondary code of MPAKAOAL, Sports Streaming Distribution & App Platforms (CTV, Mobile, Web). Its NAICS code is 7113 and its SIC code is 7311.