Maui Arts & Cultural Center

What Maui Arts & Cultural Center does

Maui Arts & Cultural Center (MACC) is a 501(c)(3) nonprofit arts organization founded in 1994 in Kahului, Maui, Hawai'i, operating the state's most comprehensive multi-disciplinary arts facility. Its campus spans five performance and event venues — the 1,200-seat Castle Theater (with 50'x 90' stage and orchestra pit), the 250-seat McCoy Studio Theater, the award-winning 4,096 sq ft Yokouchi Pavilion (capped by a 288-panel glass skylight), the flexible A&B Amphitheater, and the 25,500 sq ft Community Events Lawn — alongside the museum-quality Schaefer International Gallery. Programming reaches more than 260,000 people annually across approximately 1,700 events and includes the 'MACC Presents' multi-genre performing arts series (with half of offerings celebrating Hawaiian culture), touring visual exhibitions, signature fundraisers (Maui Calls, Maui Brewers Festival), and the free Kī Hō'alu Guitar Festival.

The MACC generates revenue through a diversified nonprofit model: ticket sales for concerts and performances (ranging from free community events to $140.50+ premium seats), an eight-tiered annual membership program ($25 'Ilima through $25,000 Kauila tier) providing advance purchasing privileges and exclusive benefits, corporate sponsorships anchored by Maui hospitality brands (Fairmont Kea Lani, Four Seasons, Maui Jim), venue rentals for corporate and private events, donations, planned giving vehicles (Kalo Club), food and beverage services, and government grants from the County of Maui Office of Economic Development and the Hawai'i Tourism Authority. Its customer base spans local Maui residents, K-12 students (10,843+ annually through CanDo! Days), teachers (Summer Institute professional development), touring performing artists and comedians, corporate event clients, and a base of hundreds of volunteers, with a long-standing Partnership in Education with the John F. Kennedy Center for the Performing Arts supporting arts-integrated education delivery. Ticket prices and facility fees cover only a nominal portion of operating costs, requiring substantial fundraising to sustain programming.

Name

Maui Arts & Cultural Center

Legal name

Maui Arts & Cultural Center

Website

https://mauiarts.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Maui Arts & Cultural Center is a 501(c)(3) nonprofit founded in 1994 operating Hawai'i's most comprehensive multi-disciplinary arts facility, presenting performances, gallery exhibitions, arts education, and community programming to more than 260,000 people annually across Maui.

Ownership category

akta.pro rank

Product category

Performing Arts Center

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Museums, Historical Sites, and Similar Institutions (7121), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Live performing arts
• Arts education programs
• Venue rental services
• Visual arts exhibitions
• Community cultural events

Headquarters

HQ city

Kahului

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from ticket sales for performances, concerts, and events across all venues including Castle Theater, McCoy Studio Theater, and A&B Amphitheater. Ticket prices vary by event from free to $140+ for premium seating.
2. Membership Programs: Multi-tiered membership program offering benefits including advance ticket purchasing, discounts, parking, and exclusive access. Tiers range from $25 'Ilima supporter level to $25,000 Kauila level with corresponding tax deduction benefits.
3. Corporate Sponsorships: Business partnerships providing recognition and marketing benefits through event or program sponsorship. Major sponsors include Aloha Visitor Guides, Fairmont Kea Lani, Maui Jim, Pacific Media Group, and others at $25,000+ tier.
4. Planned Giving: Bequests, charitable remainder trusts, gifts of life insurance, and other planned giving vehicles that create long-term support. Donors join the Kalo Club recognition program.
5. Venue Rentals: Rental income from corporate events, private functions, and community gatherings across the MACC campus including theaters, pavilion, and outdoor spaces.
6. Donations: Tax-deductible donations supporting year-round programming, arts education in schools, Hawaiian cultural programs, and visual art exhibits. The organization is a 501(c)(3) nonprofit.
7. Food & Beverage: Food and beverage service during events, generating revenue through concessions at performances and special events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Maui Arts & Cultural Center operates a multi-venue performing arts and cultural complex on Maui, presenting live music, dance, theater, comedy, and visual art exhibitions, while renting its five indoor and outdoor venues for corporate, private, and community events. It also delivers year-round arts education programs for students and teachers, a multi-tiered membership program, and signature cultural festivals that celebrate Hawaiian traditions alongside touring national acts.

Product overview

Maui Arts & Cultural Center is a multi-disciplinary arts facility in Hawai'i offering a unified portfolio of venue rentals and programming. The center operates five distinct venues (Castle Theater, McCoy Studio Theater, Yokouchi Pavilion, A&B Amphitheater, and Community Events Lawn) alongside the Schaefer International Gallery for visual arts exhibitions. Programming includes 'MACC Presents' performances, education programs, and signature events like Maui Calls, Maui Brewers Festival, and the Kī Hō‘alu Guitar Festival. The center also offers a membership program with multiple tiers providing ticketing benefits and access privileges.

Differentiator

Problem solved

Functional benefit

Products and services

• Castle Theater venue rental A 1,200-seat indoor performance venue available to rent for concerts, comedy, theater, and large-scale productions. Equipped with a 50'x 90' stage, orchestra pit, sprung-wood dance floor, and advanced lighting and sound systems, with no seat farther than 90 feet from the stage.
• McCoy Studio Theater venue rental An intimate 250-seat theater for small-scale performances, seminars, meetings, and recitals. Features an omni-directional lighting grid and flexible stage and seating configurations that can be customized to event needs.
• Yokouchi Pavilion venue rental A 4,096 sq ft interior event space with a translucent skylight roof made of 288 glass panels reaching a 50-foot apex. Features textured concrete flooring, African mahogany wood grills, and expansive roll-drops for projection. Available for weddings, corporate events, receptions, and banquets.
• A&B Amphitheater venue rental A flexible outdoor venue configurable with chair seating, table seating, standing room, bleachers, or beach-chair arrangements. Available for concerts, festivals, and signature fundraiser events; has hosted major acts including Elton John, Jimmy Buffett, Eagles, and Santana.
• Community Events Lawn venue rental A 25,500 sq ft flat, grassy mixed-use outdoor area accommodating 4,000 theater-style, 1,500 for receptions, and 1,000 for banquets. Available for large-scale concerts, festivals, and community events.
• Schaefer International Gallery exhibitions A museum-quality exhibition space presenting visual arts on diverse cultures, places, and important issues, with free admission year-round. Past exhibitions include 'Through the Lens' photography and 'Washi Transformed: New Expressions in Japanese Paper.'
• MACC Presents performance series The MACC's presenting program offering a diverse mix of performing arts including dance, Hawaiian artforms, rock, chamber music, jazz, lectures, and theater, with half of offerings celebrating regional and local Hawaiian culture. Ticketed to the public through the box office and online platform.
• MACC Education Programs Comprehensive arts education programs serving all ages from preschool to adult, including CanDo! Days field trips, student performances, artist residencies, Motivational Moments virtual performances, Cross Currents summer program, Summer Institute, and teacher professional development in partnership with the John F. Kennedy Center.
• MACC Membership Program Multi-tiered annual membership program with eight tiers ranging from 'Ilima Supporter ($25) to Kauila ($25,000), offering benefits that include advance ticket purchasing, 10% discounts on select events, parking waivers, meet-and-greet opportunities, access to box seats, and private receptions with visiting artists.
• Maui Calls signature gala fundraiser The MACC's signature annual gala fundraiser featuring award-winning wines, culinary creations from Maui chefs, and unique auction items. Ticketed fundraising event supporting MACC programs.
• Maui Brewers Festival Annual fundraising event featuring craft beer tastings, live music, and local food vendors. Ticketed event supporting MACC programs.
• Kī Hō'alu Guitar Festival Free family-friendly annual event celebrating Hawaiian slack key guitar music with performances by Hawai'i's best guitar players, hosted at the A&B Amphitheater. Now in its 35th year (2026), co-sponsored with the Kī Hō'alu Foundation.
• Young Artmakers summer visual arts program Summer visual arts education program at Schaefer International Gallery for elementary, middle, and high school students. Hands-on workshops cover collagraph printing, mask making, papermaking, and copperplate printing; $120 per session including supplies.

Quantifiable outcome

• 230,000+ annual visitors to MACC events
• +4 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Maui's Film OfficecoreStrategic or Co-development Partner · 8 April 2026The County-supported Wailuku Film Festival is organized by Maui's Film Office with the MACC serving as a venue partner for the inaugural festival scheduled for June 17-21, 2026. The festival features 12 independent film selections across four categories and aims to establish a thriving local film industry while nurturing emerging storytellers.
• Pacific Media GroupcoreGTM or Marketing Partner · 8 April 2026Pacific Media Group serves as a media partner for the Wailuku Film Festival, providing promotional and media support for the County-supported event at the MACC.
• MauiNow.comminorGTM or Marketing Partner · 8 April 2026MauiNow.com serves as a media partner for the Wailuku Film Festival, providing local news coverage and promotional support.
• Akakū Maui Community MediaminorGTM or Marketing Partner · 8 April 2026Akakū Maui Community Media serves as a media partner for the Wailuku Film Festival, providing community media coverage and access.
• Maui Academy of Performing ArtscoreStrategic or Co-development Partner · 8 April 2026Venue partner for the Wailuku Film Festival, working alongside the MACC to host the inaugural event showcasing independent films rooted in Hawaiian culture and Indigenous storytelling.
• MauiOnStagecoreStrategic or Co-development Partner · 8 April 2026Venue partner for the Wailuku Film Festival, collaborating with the MACC and other partners to host screenings and events showcasing local and Indigenous film work.
• John F. Kennedy Center for the Performing ArtscoreStrategic or Co-development PartnerMACC has maintained more than two decades as a Partner in Education with the Kennedy Center in Washington D.C., implementing arts-integrated education programs and professional development for teachers.
• Hawai'i Tourism AuthoritycoreGTM or Marketing PartnerSponsors the Nā Hōkū Hou event celebrating Nā Hōkū Hanohano Award nominees and awardees, supporting Hawaiian music and cultural programming at the MACC.
• Kī Hō'alu FoundationcoreStrategic or Co-development PartnerFoundation supporting the annual Kī Hō'alu Guitar Festival celebrating Hawaiian slack key guitar tradition. Co-sponsor of the free family-friendly festival held at the A&B Amphitheater.
• Ka-Hoku ProductionsminorStrategic or Co-development PartnerCo-sponsor of the Kī Hō'alu Guitar Festival supporting Hawaiian music programming and cultural preservation.
• MatsoncoreGTM or Marketing PartnerPrimary sponsor of the 'Washi Transformed: New Expressions in Japanese Paper' exhibition at Schaefer International Gallery. Major supporter of visual arts programming.
• International Arts & ArtistscoreStrategic or Co-development PartnerTouring organization that organized and toured the 'Washi Transformed: New Expressions in Japanese Paper' exhibition to the MACC's Schaefer International Gallery.
• BAMP (Bigger Than A Moustache Productions)coreStrategic or Co-development PartnerPresents Matt Fraser show at the MACC. Regional entertainment promoter producing live events and comedy shows in Hawaii.
• Gabriel 'Fluffy' IglesiasminorStrategic or Co-development PartnerJo Koy and Fluffy Iglesias partnership for March 21, 2026 SoFi Stadium show - first comedians to sell out the venue.
• Kilohana by CNHAminorGTM or Marketing PartnerSponsors the Nā Hōkū Hou event celebrating Nā Hōkū Hanohano Award nominees and awardees.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Smith Center for the Performing Arts: Las Vegas nonprofit performing arts complex with multiple venues. Comparable as a community-anchored multi-venue presenter with education programs, membership tiers, and significant reliance on tourism and convention-driven sponsorships.
• Hawaii Theatre Center: Nonprofit 1,400-seat historic performing arts venue in Honolulu. Most directly comparable Hawaii-based performing arts presenter competing for touring acts, corporate sponsors, and donor dollars in the same state ecosystem.
• Kravis Center for the Performing Arts: 2,200-seat performing arts center in West Palm Beach, FL. Comparable multi-venue nonprofit presenter with similar educational outreach, membership tiers, and corporate underwriting model in a tourism-adjacent market.
• Honolulu Museum of Art: Major Hawaii-based visual arts museum and education nonprofit. Comparable in gallery/exhibition programming, arts education, donor tiers, and reliance on tourism and resident visitor mix on a neighboring Hawaiian island.
• Segerstrom Center for the Arts: Multi-venue (concert hall, Segerstrom Hall, Argyros Plaza) nonprofit performing arts center in Costa Mesa, CA. Closely comparable business model: multi-disciplinary presenting, education programs, named tier memberships, corporate sponsorships, and free community programming.
• Bishop Museum: Hawaii's largest museum and cultural institution, focused on Hawaiian and Pacific Islander heritage. Comparable as a Hawaii-based cultural nonprofit with similar donor base, government funding sources, and educational programming.
• Neal S. Blaisdell Center: Honolulu's largest multi-venue performing arts and convention complex (Hawaii Theatre, Concert Hall, Arena). Comparable as a multi-venue presenter serving a similar island tourism economy and competing for the same Hawaii Tourism Authority funding.
• Portland'5 Centers for the Arts: Portland, OR nonprofit operating five performance venues (Arlene Schnitzer, Keller, Newmark, Winningstad, Brunish). Closely comparable five-venue multi-disciplinary presenting model with similar education and community programming.

Broad incumbents

• Kennedy Center: National performing arts center in Washington D.C. and a long-standing institutional partner of MACC. Comparable in multi-venue presenting, arts education mission, and federal/nonprofit funding mix, though at national scale.
• Lincoln Center for the Performing Arts: Largest U.S. multi-venue performing arts campus in NYC. Comparable in operating a multi-venue campus, presenting programming across disciplines, and running education/outreach — though at substantially larger scale and as a broader portfolio operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MauiArtsCulture/featured
• Facebookfacebook.com/maui.arts
• Xx.com/mauiartsculture

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maui Arts & Cultural Center