What BoatCrazy.com does

BoatCrazy.com is an online marketplace for buying and selling new and used boats, operating since 2006 under Thrive Media, LLC, headquartered at 5340 W Kennedy Blvd, Tampa, Florida. The platform aggregates listings from private sellers (FSBO) and boat dealers, with search filters by boat type, make, condition, location, and price range. Core technology is a web-based marketplace that integrates third-party services: ABOS Marine Blue Book Online for valuations covering 1976 to current year models, Google Analytics (GA4) for traffic analysis, Google Ads and Meta/Facebook Pixel for advertising attribution, and call tracking for lead attribution. No native mobile application or public API is in operation, and the platform does not document proprietary AI, machine learning, or computer vision features.

The business model combines one-time low-priced seller listing fees that run until a boat is sold, dealer subscriptions across three plan tiers (with optional data feeds for autonomous inventory publishing), single-fee boat valuation products (with credit toward listing fees if the user lists), and an advertising distribution layer where listings are syndicated to Google Shopping and paid Google and Meta networks. Boat financing application, boat transport referrals, and Boat History Report integration provide additional transaction-adjacent revenue. Customer segments are two primary groups — individual boat buyers and sellers (persona segment) and boat dealers (B2B segment) — plus a secondary segment served by sibling platform RVCrazy.com for recreational vehicles.

The company operates domestically in the United States across more than a dozen states, with notable content and SEO emphasis on boating destinations such as Lake Mead, Lake Okeechobee, Lake Lanier, Lake Minnetonka, Lake of the Ozarks, and Lake Tahoe. Marketing channels include paid search on Google, paid social on Meta, organic SEO across hundreds of long-tail pages, an educational Discover Boating content hub, and email newsletter capture. The company has no institutional funding disclosed and is privately held within the Thrive Media, LLC holding structure.

Name

BoatCrazy.com

Legal name

Thrive Media, LLC

Website

https://boatcrazy.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

BoatCrazy.com is a US online marketplace for buying and selling new and used boats, connecting individual sellers and dealers with buyers since 2006, operated by Thrive Media, LLC in Tampa, Florida.

Ownership category

akta.pro rank

Product category

Online Boat Marketplace

NAICS

Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industry

Marine & Boat Finance (FSAKADAH)

Keywords

• Online boat marketplace
• Used boat listings
• Boat valuation services
• Boat dealer advertising
• Recreational boat sales

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Listing Fees (Sellers): Private sellers and dealers pay a one-time low listing fee to post boats for sale. Listings run until the boat is sold with no recurring fees. This is the primary revenue stream.
2. Dealer Subscriptions and Fees: Boat dealers can subscribe to plans to list their inventory on BoatCrazy. Dealerships may provide data feeds or request feeds to showcase listings autonomously.
3. Boat Valuations: BoatCrazy offers boat valuation services powered by ABOS Marine Blue Book Online. These are single-fee products not subscription-based, with fees credited toward listing fees if the user decides to list their boat.
4. Advertising Network Distribution: Seller listings on BoatCrazy are syndicated to Google Shopping and across paid Google and Meta networks, potentially increasing seller reach and platform value.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

BoatCrazy.com is an online marketplace that connects boat buyers with private sellers and boat dealers across the United States, allowing users to list new and used boats for a one-time fee or subscribe as a dealer, browse by boat type, make, location, and price, and access supporting services such as boat valuations, financing referrals, and transport facilitation.

Product overview

BoatCrazy.com is a boat marketplace platform operated by Thrive Media, LLC since 2006. The core offering is the BoatCrazy.com marketplace connecting boat buyers with private sellers and dealers nationwide. The platform integrates several complementary services including Boat Values/Valuations (powered by ABOS Marine Blue Book), Boat Financing (loan calculator and application), Boat Transport (shipping facilitation), and Boat Dealer Marketing services. Additional support features include Discover Boating (educational content with buying/selling guides and lifestyle articles), Boat Shows Directory, and the RVCrazy.com sibling marketplace for RVs. Listings span new and used boats across all types including fishing boats, pontoons, center consoles, cruisers, yachts, and personal watercraft.

Differentiator

Problem solved

Functional benefit

Products and services

• BoatCrazy.com Marketplace Web-based boat marketplace aggregating new and used boat listings from private sellers and dealers across the United States, with inquiry and contact forms connecting buyers to sellers.
• Boat Values / Boat Valuations Single-fee boat valuation product covering inboard, stern drive, outboard, sailboat, pontoon, houseboat, personal watercraft, outboard motors, and boat trailer models from 1976 to current year; fee can be credited toward a listing fee if the user lists the boat on BoatCrazy.
• Boat Financing Boat loan calculator and financing application available on boat listing pages that connects buyers to partnered lender services for purchasing boats.
• Boat Transport Shipping and transportation referral service for boats purchased through the platform, connecting buyers with third-party boat transport vendors recommended by BoatCrazy.
• Boat Dealer Marketing Subscription-based marketing service for boat dealers with three plan options that enables them to publish and manage inventory on BoatCrazy, including automated listing via inbound or outbound data feeds.
• RVCrazy.com Companion online marketplace under Thrive Media, LLC for buying and selling recreational vehicles by owner and dealers, with related dealer services.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• MRAA (Marine Retailers Association of America)minorOthersBoatCrazy is a proud member of the Marine Retailers Association of America (MRAA), an industry trade organization representing boat dealers and marine businesses. MRAA Standard Partner designation.
• ABOS Marine (Blue Book Online)coreTechnology or IntegrationBoatCrazy integrates ABOS Marine Blue Book Online for boat valuation services. ABOS provides the broadest range of detailed boat specifications and market valuations covering 1976 to current year models of inboard, stern drive, outboard powered boats, sailboats, pontoon boats, houseboats, personal watercraft, outboard motors, and boat trailers. Updated quarterly.
• Google (Shopping, Ads, Analytics)coreGTM or Marketing PartnerBoatCrazy listings appear on Google Shopping and the platform uses Google Ads for paid acquisition and Google Analytics (GA4) for traffic analysis and conversion tracking. The platform syndicates listings to Google Shopping and paid Google networks to drive buyer traffic.
• Meta / Facebook (Advertising, Pixel)coreGTM or Marketing PartnerBoatCrazy uses Meta/Facebook Pixel for advertising attribution and conversion tracking. Paid Meta/Facebook campaigns drive traffic to listings and the platform. The platform syndicates listings to Meta's advertising network.
• Boating Lake Mead (Dealer)minorChannel Partner/ Reseller/ DistributorA boat dealer based in Las Vegas, NV that lists inventory on BoatCrazy.com. Operates at Lake Mead, Nevada. Example of dealer integration on the platform.
• Reeder Trausch Marine (Dealer)minorChannel Partner/ Reseller/ DistributorA boat dealer based in Rockville, Indiana that lists inventory on BoatCrazy.com. Example of dealer integration on the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Boat-Alert.com (Boat History Report): Third-party boat history report provider already integrated as an affiliate partner on BoatCrazy listings. Comparable as an adjacent/ecosystem participant whose integration strengthens BoatCrazy's buyer-side value proposition.

Direct peers

• RV Trader: The dominant US marketplace for new and used RVs, operated within the Boats Group/Dominion Enterprises network. Directly comparable to BoatCrazy's sibling RVCrazy.com platform and indicative of the same horizontal expansion thesis.
• Boat Trader: The largest US online boat marketplace, operated by Dominion Enterprises. Directly comparable to BoatCrazy as a two-sided marketplace aggregating private and dealer boat listings with search, valuation tools, and financing referrals.
• Boats.com: Boats.com operates a boat listings marketplace, reviews, and buying guides from the Boats Group. Comparable to BoatCrazy in marketplace model and content-driven buyer acquisition strategy.
• YachtWorld: Premier global online marketplace for yachts and superyachts, also under the Boats Group/Dominion Enterprises umbrella. Directly comparable for boat listing aggregation and dealer brokerage, though focused on the higher-end yacht segment.
• Right Boats: An online boat listings marketplace serving US buyers and sellers. Comparable as a competing two-sided marketplace, though typically with smaller listing inventory than Boat Trader or BoatCrazy.

Emerging players

• Facebook Marketplace: Facebook Marketplace hosts a meaningful volume of local FSBO boat listings and competes for casual seller traffic. Comparable as a free-to-list alternative that pressures BoatCrazy's one-time listing fee model.
• Craigslist (boats category): Craigslist hosts the original and still-popular FSBO boat listings category. Comparable as a low-cost (often free) listing alternative that competes with BoatCrazy's paid seller-side model for private sellers.

Broad incumbents

• eBay (boats category): eBay's boats and watercraft category provides listings for new and used boats alongside general marketplace functionality. Comparable as a broad-reach incumbent marketplace competing for boat seller and buyer traffic.
• MarineMax: The largest US recreational boat and yacht retail dealer. Comparable as a major boat sales channel competing with online marketplaces for boat buyer attention, though it operates retail dealerships rather than a pure marketplace model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boatcrazy
• Xx.com/boatcrazy
• LinkedInlinkedin.com/company/boatcrazy

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BoatCrazy.com