Alliance for Girls

What Alliance for Girls does

Alliance for Girls (AFG) is a California-based nonprofit 501(c)(3) organization founded in 2012 and headquartered in Oakland, operating as a regional alliance rather than a traditional service-delivery nonprofit. Its core function is convening girl-serving organizations and gender-expansive youth-serving organizations across California — currently a network of more than 400 member organizations plus licensed professional members — to advance gender equity through youth-led research, storytelling, and collective advocacy. AFG's primary beneficiaries are girls and gender-expansive youth of color, with particular emphasis on systems-impacted youth, and its secondary constituents are the member agencies and professionals that serve them.

AFG's core offerings include the Youth Research Hub (employing youth participatory action research, or YPAR), the Political Impact Project (an annual longitudinal tracking survey launched January 2025 on the effects of federal policy on the sector), the Not One More Girl (NOMG) advocacy campaign with BART, a Mental Health Study, LA County-specific research, and a tiered Membership Program (organizational and professional). AFG does not develop proprietary technology products; its intellectual property is methodological (YPAR frameworks, evaluation instruments co-developed with Evaluation Studio) and data assets (longitudinal political-impact surveys, community asset-mapping heat maps, transit-safety studies).

The business model is hybrid nonprofit: recurring revenue from annual membership subscriptions (with a $100 hardship rate), donations and foundation grants (California Community Foundation named as a primary LA funder), federal funding, event and workshop fees, and a newer fee-based consulting/technical-assistance line offering participatory research and transformational evaluation services to external organizations. The organization is governed independently (no parent entity) with a board of directors, and operates across the Bay Area and Los Angeles County.

Name

Alliance for Girls

Legal name

Alliance for Girls

Website

https://alliance4girls.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Alliance for Girls is a California-based 501(c)(3) alliance of 400+ girl-serving organizations that advances gender equity through youth-led research, advocacy campaigns, and community building for girls and gender-expansive youth of color.

Ownership category

akta.pro rank

Product category

Gender Equity Advocacy and Research Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Civic and Social Organizations (813410), Child and Youth Services (62411)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industries

Gender Equality & Women’s Empowerment (BPAGABAF), Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Research, Monitoring, Evaluation & Learning (MEL) Partnerships (EDADALAK)

Keywords

• Girl-serving nonprofit
• Gender equity advocacy
• Youth-led research
• Community coalition building
• Policy advocacy services

Headquarters

HQ city

Oakland Mills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Organizational membership with regular fees and a hardship rate of $100 for agencies that cannot afford regular fees. Professional membership for licensed service providers who care for girls as a significant part of their practice.
2. Donations and Grants: The organization operates as a nonprofit 501(c)(3) organization (Federal Tax ID: 82-1473988), relying on donations, foundation funding, and public funding to support operations. Reports mention foundation and federal funding as significant revenue sources facing uncertainty.
3. Fee-based Consulting and Technical Assistance: AFG's all-women-of-color research and evaluation team offers fee-based consulting and technical assistance for participatory research and transformational evaluation to external organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Alliance for Girls is a nonprofit 501(c)(3) alliance that convenes over 400 girl-serving organizations across California to advance gender equity through youth-led research, community building, and policy advocacy. It produces participatory research (e.g., Political Impact Project reports), operates initiatives such as Not One More Girl (transit safety with BART), and offers an organizational and professional Membership Program with workshops, the AFG Learning Hub, and a Girls Resource Hub. The organization also provides fee-based consulting and technical assistance in participatory research and transformational evaluation to external partners.

Product overview

Alliance for Girls is a nonprofit 501(c)(3) organization that operates as a community-driven alliance rather than a traditional product company. Its offerings center on youth-led research, storytelling, and collective advocacy through several interconnected programs: the Youth Research Hub (using YPAR methodology), the Political Impact Project (annual tracking surveys and reports), the Not One More Girl campaign (transit safety advocacy), the Mental Health Study (YPAR on youth mental health and safety), and LA County-specific research initiatives. The organization also offers an Organizational and Professional Membership Program providing access to workshops, the AFG Learning Hub, and community resources. These programs work together to advance gender equity and support systems change for girls and gender-expansive youth, particularly those of color.

Differentiator

Problem solved

Functional benefit

Brands

• Not One More Girl (NOMG): A community-driven initiative centering girls and gender-expansive youth to reimagine safety for riders on BART (Bay Area Rapid Transit), created in partnership with BART and member organizations.

Products and services

• Membership Program Organizational and professional membership program providing leadership development, connection and community, workshops, AFG Learning Hub access, conference discounts, listserv participation, and resource hub listings for girl-serving organizations and licensed service providers.
• Youth Research Hub Girl and gender-expansive youth-centered research initiative employing Youth Participatory Action Research (YPAR) methods that place research design, data collection, analysis, and meaning-making in the hands of girls and gender-expansive youth of color.
• Political Impact Project Annual survey and report tracking how the current federal administration affects the girl and gender-expansive youth-serving sector in California, documenting funding impacts, policy restrictions, and organizational challenges across the sector.
• Not One More Girl (NOMG) Community-driven initiative centering girls and gender-expansive youth to reimagine safety for riders on BART (Bay Area Rapid Transit), developed in partnership with BART and community organizations.
• Mental Health Study Youth Participatory Action Research (YPAR) project co-led by girls and gender-expansive youth of color examining how youth experience mental health and safety in their communities.
• LA County Research Research initiative focusing on South and Southeast Los Angeles County, including the 'Hear Their Voices' report and LA Community Asset Mapping with a gender-specific heat map for services and programs for girls and gender-expansive youth.
• Research and Evaluation Consulting Fee-based consulting and technical assistance delivered by AFG's all-women-of-color research and evaluation team for participatory research and transformational evaluation to external organizations.

Quantifiable outcome

• 100% of girls surveyed in Together We Rise report (2019) experienced some form of physical and/or verbal harassment when taking public transit
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Black Women for WellnesscoreStrategic or Co-development PartnerLA Advisory Group member providing expertise and strategic guidance on how to better meet girls' needs in LA County. Focuses on health and wellness for Black women and girls.
• EmpowHer InstitutecoreStrategic or Co-development PartnerLA Advisory Group member providing expertise on girls' empowerment programming and services in LA County.
• Girls Inc. of Los AngelescoreStrategic or Co-development PartnerLA Advisory Group member providing expertise on comprehensive youth development programs for girls in LA County.
• MOSTecoreStrategic or Co-development PartnerLA Advisory Group member focused on mentorship and educational support services for girls.
• The Positive Results CentercoreStrategic or Co-development PartnerLA Advisory Group member providing mental health and wellness services expertise for girls and gender-expansive youth.
• Public CounselcoreStrategic or Co-development PartnerLA Advisory Group member providing pro bono legal services expertise, particularly for systems-impacted youth.
• YWCA Greater Los AngelescoreStrategic or Co-development PartnerLA Advisory Group member focused on women's empowerment, eliminating racism, and empowering women.
• Young Women's Freedom CentercoreStrategic or Co-development PartnerLA Advisory Group member focused on leadership development and freedom-building for young women.
• BART (Bay Area Rapid Transit)flagshipStrategic or Co-development PartnerPartnership on Not One More Girl (NOMG) initiative - a first-of-its-kind community-driven campaign centering girls and gender-expansive youth to reimagine safety on BART. Phase I created policy changes; Phase II launched in September 2023 focusing on building a culture to support girls.
• Vera Institute of JusticeminorStrategic or Co-development PartnerCollaborated on LA County research, sharing expertise and resources with the research team on justice and youth issues.
• LA County Women and Girls' InitiativecoreStrategic or Co-development PartnerInitial contact in 2017 that asked AFG to bring its collaborative model to Los Angeles County, initiating AFG's LA expansion.
• LA County Departments of Public Health and Youth DevelopmentminorStrategic or Co-development PartnerShared generous time and resources with AFG's research team in LA County research efforts.
• Evaluation StudiocoreStrategic or Co-development PartnerResearch partner working with AFG on developing the first youth-informed evaluation framework for BART to assess prevalence and impact of sexual harassment and assault on trains and platforms.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Girls Inc. National nonprofit affiliate network serving girls ages 5-18 through direct-service local affiliates. Directly comparable to AFG as a girl-serving nonprofit coalition, though Girls Inc. operates direct programs rather than serving as a membership alliance of independent organizations.
• California Women's Law Center: California-based legal and policy advocacy organization advancing gender equity through law and policy reform. Comparable as a California-focused gender-equity advocacy nonprofit, though CWLC focuses on legal levers rather than community-driven research.
• Women's Foundation of California: California-focused foundation that funds gender equity organizations and conducts research and advocacy. Highly comparable as a California-based, gender-equity-focused nonprofit that combines grantmaking, research, and advocacy for girl- and women-serving organizations.
• Ms. Foundation for Women: National foundation that funds and builds capacity of women and girls of color-led organizations. Comparable as a gender-equity-focused grantmaker and capacity builder that convenes and supports girl-serving nonprofits, with similar research and advocacy functions.

Broad incumbents

• Equality Now: International human rights organization working to end violence and discrimination against women and girls through legal advocacy. Comparable gender-equity focus with international scope rather than regional California membership model.
• YWCA USA: National nonprofit federation with local affiliates focused on women's empowerment, racial justice, and eliminating violence. Comparable mission (girls, gender equity, safety) with much larger national footprint and direct-service delivery model.
• Feminist Majority Foundation: National organization advancing women's equality through research, advocacy, and public education. Comparable gender-equity mission with broader national footprint and longer history of advocacy on girls' and women's issues.
• National Women's Law Center: National legal advocacy organization fighting gender justice through policy, litigation, and public education. Comparable gender-equity advocacy mission with broader national scope and stronger legal/policy orientation than AFG's community research model.

Emerging players

• Children Now: California-based research and advocacy organization focused on children's policy. Adjacent peer with similar research-to-policy model and California focus, but centered on children broadly rather than girls and gender-expansive youth specifically.
• Spark Movement: National advocacy organization focused on gender justice issues affecting girls and young women. Comparable niche advocacy mission but focused on policy advocacy rather than coalition-building and YPAR research.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/afgba
• Facebookfacebook.com/AllianceForGirls
• LinkedInlinkedin.com/company/alliance-for-girls

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance for Girls