MostEdge

What MostEdge does

MostEdge, headquartered in Peachtree Corners, Georgia, is a privately held retail intelligence software and managed services company focused on convenience stores and fuel station operators. Originally founded as Aboveo in 2011 by Udaya Devineni and rebranded to MostEdge in February 2026, the company reports operational presence across three continents and a headcount in the 101-250 band. Its core product is the mercury|One unified back office platform, which integrates POS, inventory, pricing, shift monitoring, invoice reconciliation, transaction surveillance, loyalty, and digital signage into a single real-time system with multi-store control from one dashboard.

The product portfolio is organized into three core products (POS, Loyalty360, Self Service Kiosk) and a suite of add-on modules (Store Pulse / mercuryOne, Invoice 360, Margin 360, Store 360, WatchGuard, MostEdge TV, MostEdge Academy). WatchGuard combines AI-driven anomaly detection with 24/7 human analyst review of video and transaction data, with alerts delivered via WhatsApp. The platform is delivered through a four-tier packaging model (Foundation, Margin Protection, Growth Acceleration, Full Store Intelligence) targeted at single-location, multi-location, enterprise, distributor, manufacturer, and association buyer profiles. A consumer-facing mobile app, Trunow, extends the ecosystem to shoppers via fuel price comparison and cashback rewards.

Revenue is generated through a combination of subscription-based software licensing, hardware sales and rental, professional services and implementation, and managed services (where MostEdge operates invoicing, pricing, and surveillance workflows on behalf of customers). Go-to-market is primarily sales-led and consultative, with free store evaluations and demos as entry points, supplemented by channel partnerships with retail associations, distributors, and manufacturers. Operational scale signals cited by the company include 540,000 shifts monitored monthly, 500,000 item price updates, 118,000 fuel price updates, 2,845 distributor relationships, and 111,000 monthly customer interactions.

Name

MostEdge

Legal name

MostEdge Inc.

Website

https://mostedge.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

MostEdge is a privately held retail intelligence software and managed services company that sells the mercury|One unified platform — combining POS, back office, pricing, surveillance, and loyalty — to convenience store and fuel station operators across three continents.

Ownership category

akta.pro rank

Product category

Convenience Store Retail Intelligence Software

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Convenience store software
• Retail intelligence platform
• Fuel station management
• POS systems
• Inventory reconciliation

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Software Licensing and Subscription: MostEdge licenses its software products including mercury|One, Trunow, and other products. Customers receive a non-exclusive, non-transferable limited license to use the Licensed Software upon payment of agreed fees. Subscribers must continue software support subscriptions at all times. The company provides software support, updates, and web access as part of the licensing model.
2. Hardware Sales and Rental: MostEdge offers hardware to run its software, including rented hardware (Loaned Hardware). Equipment replacement costs are $450 for lost, missing, damaged, or non-functional equipment. This provides both recurring rental revenue and one-time hardware sales.
3. Professional Services and Implementation: The company provides professional services including software installation, onboarding support, training, and ongoing customer service. Onsite support is available at hourly rates plus trip charges. MostEdge Academy provides training and certification programs for store staff.
4. Managed Services: MostEdge operates on a managed services model where the company handles operations on behalf of customers. This includes fully managed invoice reconciliation, store operations management, pricing management, and loyalty platform operation. The company runs the entire workflow so customers don't have to.
5. Association and Distributor Programs: MostEdge partners with retail associations, distributors, and manufacturers to provide technology solutions to their member networks. This creates volume-based revenue through association partnerships and distributor relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

MostEdge provides an always-on retail intelligence platform for convenience stores and fuel stations that unifies pricing, inventory, cash, invoices, transactions, and loyalty into a single managed system. The company sells software subscriptions (mercury|One, POS, Loyalty360, Self Service Kiosk, Invoice 360, Margin 360, Store 360, WatchGuard, MostEdge TV, MostEdge Academy) along with associated hardware, professional services, and managed operations to retailers ranging from single-location owners to enterprise chains.

Product overview

MostEdge is an always-on retail intelligence platform built for fuel and convenience store operators. The core architecture consists of the mercury|One unified back office platform (also called Store Pulse | mercuryOne) as the central operating system, with three main product pillars: POS, Loyalty360, and Self Service Kiosk. These core products are supported by a suite of specialized modules including Invoice 360 (invoice reconciliation), Margin 360 (pricing intelligence), Store 360 (comprehensive store management), WatchGuard (transaction surveillance), MostEdge TV (digital signage), and MostEdge Academy (training). The ecosystem unifies pricing, inventory, cash, invoices, and loyalty across single or multi-location operations. MostEdge also operates Trunow, a consumer-facing mobile app for fuel price comparison and cashback rewards that extends the ecosystem to shoppers.

Differentiator

Problem solved

Functional benefit

Brands

• Trunow: Mobile app for shoppers that provides fuel price comparisons, cashback rewards, and deals at retailers. Available on iOS and Android platforms.

Products and services

• Store Pulse | mercuryOne Comprehensive back office management platform that unifies pricing, inventory, shifts, fuel, and lottery into one real-time system. Provides unified price book, real-time shift monitoring, multi-store control from one dashboard, and automated inventory and vendor reconciliation for single and multi-location convenience store and fuel station operators.
• POS

Quantifiable outcome

• 35-40% reduction in manual errors and admin time
• +9 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• Retail AssociationscoreChannel Partner/ Reseller/ DistributorMostEdge partners with local, regional, and national retail associations to provide technology solutions to member retailers. The partnership enables associations to offer vendor management, promotions/rebate management, loyalty programs, and technology management to their members, creating a channel for customer acquisition and retention.
• DistributorscoreChannel Partner/ Reseller/ DistributorMostEdge integrates with distributor networks to manage 2,845+ distributor relationships through the platform. Distributors benefit from consistent pricing, inventory synchronization, and retailer network management, while MostEdge gains access to established distribution channels for customer acquisition.
• ManufacturerscoreGTM or Marketing PartnerMostEdge partners with manufacturers to provide scan data insights, loyalty program integration, and in-store marketing capabilities. Manufacturers use the platform to connect with retailers and engage consumers through MostEdge TV and Loyalty360 programs.

Scale indicators38 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gilbarco Veeder-Root: Gilbarco is the dominant fuel retail technology provider, supplying dispensers, forecourt controllers, POS systems, and payment solutions to fuel retailers globally. It overlaps with MostEdge's POS, fuel pricing, and back-office offerings for the fuel retail segment.
• Lightspeed Commerce: Lightspeed provides cloud-based POS, payments, and commerce platforms for retail and hospitality. While not c-store specific, its multi-location retail features compete for the same SMB and mid-market retail operator customers.
• PAR Technology: PAR Technology provides restaurant and retail POS, back-office, and loyalty solutions with a broader portfolio spanning foodservice and convenience. It overlaps with MostEdge through POS and operational intelligence for multi-location operators.
• NCR Voyix: NCR Voyix is a major retail and hospitality technology incumbent with broad POS, payments, and back-office offerings including convenience retail solutions. It competes with MostEdge through scale, installed base, and enterprise reach rather than vertical specialization.
• Verifone: Verifone is a global payments and POS hardware/software provider serving retail, hospitality, and fuel merchants. It overlaps with MostEdge through payment acceptance, POS terminals, and integrated retail solutions at scale.

Emerging players

• PayRange: PayRange provides mobile payment solutions for unattended retail including vending, amusement, and increasingly c-store kiosks. It has meaningful overlap with MostEdge's self-service kiosk and Trunow mobile payment offerings.

Direct peers

• PDI Technologies: PDI is the largest pure-play convenience retail software and loyalty provider, offering back-office, fuel pricing, inventory, and loyalty solutions comparable to MostEdge's mercury|One platform. PDI is the closest direct competitor in c-store and fuel retail technology.
• Invenco by GVR: Invenco (now part of Gilbarco Veeder-Root) specializes in outdoor payment terminals and fuel retail payment technology. It directly competes with MostEdge's POS and fuel station technology stack.
• Stuzo: Stuzo provides a c-store loyalty and customer engagement platform with mobile, personalization, and offer management capabilities. It directly competes with MostEdge's Loyalty360 platform for the same convenience retail buyers.
• Givex (Passport): Givex operates the Passport loyalty and gift card platform with significant c-store deployments. It competes with MostEdge's Loyalty360 in loyalty program technology for convenience retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MostEdgeTech
• YouTubeyoutube.com/@MostEdgeAI
• Facebookfacebook.com/mostedge
• LinkedInlinkedin.com/company/mostedge
• Instagraminstagram.com/mostedgetech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MostEdge