Monee
Monee is Sea Limited's digital financial services arm, providing consumer and SME lending (SPayLater BNPL), digital payments, and insurance distribution across Southeast Asia and Brazil via Shopee's e-commerce platform.
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Monee does
Monee is the digital financial services arm of Singapore-based conglomerate Sea Limited (NYSE:SE), operating across Southeast Asia and Brazil. The company was founded in 2014 and offers a multi-product fintech platform built around consumer and SME lending, digital payments, buy-now-pay-later (SPayLater), and insurance distribution. Its core technology is a digital financial services platform tightly integrated with Sea's Shopee e-commerce marketplace, which functions as the primary distribution and onboarding channel for Monee's products; under this architecture, lending, BNPL, and insurance offerings surface directly at the point of checkout.
The business model is usage- and transaction-based. Revenue is generated from consumer and SME lending interest, payment processing fees, and insurance distribution commissions routed through Shopee's storefronts. Q1 2026 segment revenue reached $1.242 billion (+57.8% YoY), with full-year 2025 revenue of $3.8 billion (+60.1% YoY) and loan principal outstanding of $9.9 billion (+71% YoY). Monee operates two customer segments: consumers in underbanked Southeast Asian and Brazilian populations seeking digital payment, credit, and insurance access, and small and medium enterprises requiring working capital financing through Shopee's platform. Pricing on disclosed products (e.g., MSIG pet insurance plans starting at US$0.16/day) is unit-priced, while core lending and payment pricing is not publicly disclosed.
Monee holds an SCFI financial credit license in Brazil obtained in Q1 2026, positioning it to compete directly with Mercado Pago. Recent expansion includes insurance distribution through a wholly-owned subsidiary, MoneeInsure Agency, and a Shariah-compliant certification for SPayLater in Malaysia. The company has also entered an AI collaboration with Google, announced in February 2026, to develop an AI-powered payment platform across Sea's business units.
Monee firmographics
Firmographics- Name
- Monee
- Legal name
- Monee
- Website
- https://monee.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Monee is Sea Limited's digital financial services arm, providing consumer and SME lending (SPayLater BNPL), digital payments, and insurance distribution across Southeast Asia and Brazil via Shopee's e-commerce platform.
- Ownership category
- akta.pro rank
Monee industry classification
Industry- Product category
- Digital Financial Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods) (FSAMABAL)
- akta.pro secondary industries
- Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF), Merchant Acquiring & Processing Platforms (BPAMAFAB)
Keywords
Where Monee is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Monee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Financial Services Revenue: Monee generates revenue through consumer and SME lending, payment processing, and financial services. Revenue grew 57.8% YoY to $1.242 billion in Q1 2026, significantly outpacing e-commerce growth rates. Loan principal outstanding reached $9.9 billion with 71% YoY growth.
- Insurance Distribution: MoneeInsure Agency distributes insurance products through Shopee's e-commerce platform, including pet insurance in partnership with MSIG Insurance. Plans start at US$0.16 per day with one month free coverage offered during promotional campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Pet insurance plans starting from US$0.16 per day |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Monee product offering
Product offeringCore offering
Monee is Sea Limited's digital financial services division providing consumer and SME lending, a mobile wallet and digital payment platform (ShopeePay), a Buy Now Pay Later service (SPayLater), and insurance distribution through MoneeInsure Agency. The platform serves underbanked consumers and SMEs across Southeast Asia and Brazil, distributing financial products primarily through Shopee's e-commerce ecosystem.
Product overview
Monee is Sea Limited's digital financial services division offering a multi-product fintech platform. The core offerings include SPayLater (a BNPL service), consumer and SME lending products, and MoneeInsure Agency for insurance distribution. In Brazil, Monee operates under an SCFI financial credit license obtained in Q1 2026, competing against Mercado Pago with loan balances reaching $9.9 billion as of Q1 2026. The platform expanded into insurance distribution through partnerships with MSIG Insurance, offering pet insurance on Shopee's marketplace in Singapore.
Differentiator
Problem solved
Functional benefit
Products and services
- SPayLater (BNPL)
Quantifiable outcome
- Loan principal outstanding grew 71% YoY to $9.9 billion
- +2 more outcomes
Companies that use Monee
Customer profileSegments2 records
Ideal customer profiles2 records
Monee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Monee partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GooglecoreSea Limited announced an expanded partnership with Google to develop AI applications across its business units. Google will develop AI shopping agents for Shopee, tools to boost productivity in Garena's game development and operations, and a payment platform for Monee. The collaboration aims to strengthen Sea's competitive position against rivals such as TikTok and Alibaba's Lazada across Southeast Asia.
- MSIG InsurancecoreMSIG Insurance partnered with Shopee and MoneeInsure Agency to launch pet insurance products on Shopee's Singapore marketplace. The offering includes one month of free coverage and plans starting at US$0.16 per day. The product generated encouraging response during Shopee's 12.12 campaign, marking Monee's expansion into insurance distribution.
- MoneeInsure AgencycoreMoneeInsure Agency is Sea Group's digital financial services arm focused on insurance distribution. It partnered with MSIG Insurance to offer pet insurance on Shopee's Singapore platform. The expansion comes as digital sales channels face heightened regulatory scrutiny, with MAS publishing guidelines on digital advertising standards.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Monee competitors and assessment
Company assessmentRegional players
- OVO: OVO is one of Indonesia's largest e-wallets with growing lending and financial services offerings, comparable to Monee's mobile wallet and BNPL positioning in Indonesia. Both target SEA's underbanked consumer base through digital wallet distribution.
- GCash: GCash is the Philippines' leading e-wallet, offering payments, lending (GCredit), and savings. It overlaps with Monee's digital wallet and consumer credit model in the Philippines market, leveraging similar underbanked consumer segments.
Direct peers
- Atome: Atome is a leading BNPL provider in SEA competing directly with SPayLater, especially in Singapore, Malaysia, and Indonesia. Atome's recent Atome Card launch signals competitive escalation toward deeper financial integration, intensifying pressure on Monee's BNPL franchise.
- Grab Financial Group: Grab's financial services arm offers digital payments, lending, and insurance across SEA, directly competing with Monee in Singapore, Malaysia, Indonesia, and the Philippines. Both serve underbanked SEA consumers through super-app distribution and BNPL/paylater products.
- GoTo Financial (GoPay): GoTo Financial is the fintech arm of Indonesia's GoTo Group, offering payments, lending, and financial services. It competes directly with Monee in Indonesia's BNPL and consumer credit markets, leveraging Gojek's super-app distribution.
- Mercado Pago: Mercado Pago is MercadoLibre's digital payments and lending arm and Monee's most direct competitor in Brazil, where Monee obtained its SCFI license in Q1 2026. Both offer consumer credit, merchant acquiring, and digital wallets integrated with their parent's e-commerce platforms, and compete head-to-head in Brazilian consumer lending.
Broad incumbents
- Ant Group (Alipay): Ant Group operates Alipay and a broad fintech platform spanning payments, lending, insurance, and wealth management. As a global fintech incumbent, it provides a benchmark for Monee's ambitions to scale BNPL, lending, and insurance distribution into an integrated financial super-app.
- Block (Cash App / Square): Block operates Cash App and Square, offering digital payments, consumer lending (Afterpay), and merchant acquiring. While US-focused, its BNPL (Afterpay) and integrated wallet/lending model parallels Monee's SPayLater-plus-wallet strategy and serves as a strategic comparator.
Emerging players
- Akulaku: Akulaku is a SEA-focused BNPL and digital consumer finance platform, particularly strong in Indonesia and the Philippines. It competes with Monee's consumer lending and SPayLater BNPL offerings in similar underbanked SEA consumer segments.
- Kredivo: Kredivo is an Indonesia-based digital lending and BNPL platform serving underbanked consumers, directly comparable to Monee's consumer credit business in Indonesia. Both focus on thin-file borrowers with instant credit decisions at checkout.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Monee social profiles
Digital presenceMonee compliance and trust
Trust signalCompliance1 record
Monee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monee leadership team
Management profileNumber of profiles
Monee subsidiaries and ownership
Company hierarchySubsidiaries1 record
Monee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monee
What does Monee do?
Monee is Sea Limited's digital financial services division providing consumer and SME lending, a mobile wallet and digital payment platform (ShopeePay), a Buy Now Pay Later service (SPayLater), and insurance distribution through MoneeInsure Agency. The platform serves underbanked consumers and SMEs across Southeast Asia and Brazil, distributing financial products primarily through Shopee's e-commerce ecosystem.
Is Monee a public or private company?
Monee is a private company. It is classified as corporate owned and is currently operating.
When was Monee founded?
Monee was founded in 2014. It employs 251 to 500 people.
Where is Monee based?
Monee is headquartered in Singapore, Singapore, in the Asia region.
How does Monee make money?
Two revenue lines are on record. Financial Services Revenue is the primary driver. The others are insurance Distribution.
Who are Monee's main competitors?
Regional players on record are OVO and GCash. Direct peers are Atome, Grab Financial Group, GoTo Financial (GoPay) and Mercado Pago. Broad incumbents are Ant Group (Alipay) and Block (Cash App / Square). Emerging players are Akulaku and Kredivo.
Does Monee have an API?
No public API is recorded for Monee.
What industry is Monee in?
Monee's product category is Digital Financial Services. Its primary akta.pro industry code is FSAMABAL, Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods), with a secondary code of FSAMABAF, Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management). Its NAICS code is 52232 and its SIC code is 6199.