Ella

What Ella does

Ella (legal entity: ELLA GmbH & Co KG) is an Austrian electric vehicle charging infrastructure operator headquartered in Pfaffenschlag, Lower Austria. Founded in 2014 as a subsidiary of wind-power company WEB Windenergie AG, Ella built and operated a network of approximately 500 publicly accessible AC (11-22 kW) and DC fast-charging (up to 150 kW) stations across Lower Austria, Upper Austria, and Burgenland, with all electricity sourced from 100% renewable (Ökostrom) generation. Its core product lines were the ella Kombo modular AC station, the ella Quick DC fast charger (with CHAdeMO/CCS/Type 2), and the ella Parkplatz-System for workplace and fleet charging, supported by a proprietary load management system ('Lastmanagement') and the be.energised billing and operations platform. Customers accessed the network via the RFID-based ella Ladekarte, QR code and bank-card payments, and roaming cards from partners including DKV Mobility (300+ integrated points), ÖAMTC, IONITY, Shell, Electra, da emobil, TIWAG, and EMC.

Ella's go-to-market combined a direct-to-consumer model (charging card, pay-as-you-go kWh pricing of EUR 0.48 for AC and EUR 0.58 for DC/HPC) with a channel-partner model co-locating stations at municipal sites, hotels, restaurants, retail locations, and corporate fleet facilities. Selected named deployments included Stadtgemeinde Mautern, Gemeinde Pulkau, Stift Geras, Pro Pet (21 charging points for employee fleet — the largest Ella project), HTL Karlstein, Landgasthaus zum Knell, and Autohaus Lirnberger. Operations were supported by klimaaktiv BMK certification and the Austrian Solar Prize, and station expansion in rural areas was underwritten in part by federal programs LADIN and the KEM climate-energy model region initiative.

In February 2026, Wien Energie — Austria's largest regional energy service provider and part of Wiener Stadtwerke — acquired 100% of Ella from WEB Windenergie AG, absorbing Ella's ~500 stations, 7-person team, and roaming partnerships into the Tanke Wien Energie network of over 3,000 publicly accessible charging stations. The transaction expanded Wien Energie's public charging footprint by approximately 20% and consolidated Ella as a wholly-owned subsidiary rather than an independent growth-stage company.

Name

Ella

Legal name

ELLA GmbH & Co KG

Website

https://ella.at

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

1–10 employees

Short description

Ella is an Austrian EV charging infrastructure operator that built and operated approximately 500 public AC and DC fast-charging stations across Lower Austria, Upper Austria, and Burgenland, serving EV drivers, municipalities, hospitality venues, and corporate fleets with 100% renewable energy, before being acquired by Wien Energie in February 2026.

Ownership category

akta.pro rank

Product category

Electric Vehicle Charging Infrastructure

NAICS

Electric Power Distribution (221122), Electric Power Generation, Transmission and Distribution (2211)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Services (4911)

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE), EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Operations & Parking-Lot Electrification Management (BPABAKAK), EV Fleet Management & Charging Solutions (THADAKAJ)

Headquarters

HQ city

Pfaffenschlag

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. EV Charging Fees: Revenue generated from public EV charging services based on kWh consumption and time-based fees. Tariffs vary by charging type: AC/slow charging (0.48 EUR/kWh), DC fast charging up to 75 kW (0.58 EUR/kWh), HPC over 75 kW (0.58 EUR/kWh), with additional time-based fees after extended charging sessions.
2. B2B Charging Solutions: Partner charging solutions for businesses, municipalities, and hotels including station installation, operation, and maintenance services.
3. Roaming & Network Partnerships: Integration fees and roaming agreements with partners like DKV Mobility, ÖAMTC, da emobil, allowing cross-network charging access.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ella builds and operates electric vehicle charging infrastructure across Austria, providing AC charging stations (ella Kombo), DC fast chargers (ella Quick), and a workplace charging system (ella Parkplatz-System). Ella also issues the ella Ladekarte charging card that gives EV drivers access to its charging network and partner sites. The company serves both individual drivers and partner operators such as municipalities, hotels, and corporate fleet operators.

Product overview

Ella operates as an electric vehicle charging infrastructure operator offering a portfolio of charging solutions. The core products include ella Kombo (modular AC charging stations up to 22 kW), ella Quick (DC fast charging up to 50 kW with CHAdeMO/CCS/Type 2), and the ella Parkplatz-System for workplace charging. Access to the network is via the ella Ladekarte (RFID charging card), smartphone apps, QR code payments, and roaming partner cards. The company manages approximately 500 publicly accessible charging stations across Lower Austria, Upper Austria, and Burgenland, with power sourced from 100% renewable energy. Since February 2026, Ella has been part of Wien Energie and its network is being integrated into the Tanke Wien Energie brand.

Differentiator

Problem solved

Functional benefit

Brands

• Tanke Wien Energie: The combined charging network brand following Wien Energie's acquisition of Ella, offering over 3,000 public charging stations powered by 100% renewable energy.

Products and services

• ella Kombo

Quantifiable outcome

• More than 5,000 charging cards issued to EV drivers in Austria
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wien EnergiecoreStrategic or Co-development Partner · 26 February 2026Wien Energie, Austria's largest regional energy service provider, acquired 100% of Ella GmbH & Co KG shares from WEB Windenergie AG. The acquisition brought approximately 500 public charging stations in Lower Austria, Upper Austria, and Burgenland under Wien Energie's control, expanding its publicly accessible charging network by approximately 20%. The seven-person ella team was fully taken over and the combined network offers more than 3,000 public charging stations under the Tanke Wien Energie brand.
• DKV MobilitycoreTechnology or Integration · 1 December 2022Partnership integrating over 300 strategically located ella charging points into the DKV Mobility European charging network, which offers access to over 340,000 charging points across Europe. Ella and DKV Mobility subsidiary GreenFlux signed the cooperation agreement, making ella points accessible via DKV Mobility App and DKV Card +Charge.
• Volkswagen AGminorGTM or Marketing PartnerVolkswagen partnership in which VW customers received the 'Think blue. Card' allowing one year of free charging at ella and other participating charging operators.
• IonityminorChannel Partner/ Reseller/ DistributorPremium roaming partner for fast charging at Ionity stations throughout Europe. Ella customers can charge at Ionity locations with applicable premium tariffs.
• ÖAMTCminorChannel Partner/ Reseller/ DistributorPartnership with Austrian automobile association ÖAMTC allowing members to charge at ella stations using the ÖAMTC app with partner tariff rates.
• LADIN (Förderprogramm)minorOthersAustrian government funding program supporting high-quality charging infrastructure in previously underserved regions. Ella projects in Pulkau and Geras were funded through LADIN.
• KEM (Klima-Energie-Modellregion)minorStrategic or Co-development PartnerPartnerships with Climate-Energy Model Regions (KEM) including Retzer Land, Traunstein, and Thayaland, supporting charging infrastructure projects in cooperation with local municipalities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Pfalzwerke: German regional utility operating its own EV charging network and an Ella roaming partner. Comparable as a regional utility charging operator with overlapping AC/HPC product and similar municipal/government customer base.

Broad incumbents

• Shell Recharge: Global energy major operating an EV charging network at Shell forecourts and dedicated hubs across Europe. Comparable premium-tariff charging, roaming partner of Ella, and a competitor for highway-adjacent fast-charging sites.
• ChargePoint: Global EV charging network and software provider with a comparable business model spanning charging hardware, network operations, and SaaS-style management software — analogous to Ella's be.energised platform.
• Verbund AG: Austria's largest utility, operating its own EV charging network integrated with hydro power generation. Comparable as a vertically integrated utility offering EV charging alongside electricity supply in the same Austrian market.
• EnBW mobility+: Parent of Smatrics and one of Germany's largest EV charging operators with hundreds of thousands of charging points across DACH. Directly comparable in product offering (AC + HPC + software) and B2B/B2C go-to-market.

Direct peers

• Smatrics: Was Ella's primary direct Austrian competitor in public EV charging, operating an HPC and AC network across Austria. Now owned by EnBW, making it a near-perfect Austrian peer with overlapping product portfolio and customer segments.
• Allego: European public EV charging network operator offering AC and HPC sites with roaming, software, and managed services — closely comparable to Ella's mix of hardware, network operations, and B2B partnerships.
• Tesla Supercharger: Largest dedicated EV fast-charging network in Europe and a direct competitor for highway and urban fast-charging sessions; increasingly opening to non-Tesla EVs in markets including Austria.
• EVBox: European EV charging hardware and software vendor offering AC/DC stations, load balancing, and charging management software — directly comparable to Ella's Kombo system, load management, and be.energised billing software stack.
• Ionity: Pan-European HPC charging network in which Ella is a roaming partner. Comparable high-power charging infrastructure (350 kW) targeting long-distance EV drivers with similar tariff structure and roaming business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ELLALadeinfrastruktur
• LinkedInlinkedin.com/company/ella-ladestationen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ella