G-Place

What G-Place does

G-Place Corporation (株式会社G-Place), headquartered in Nagaokakyo, Kyoto, and founded in 1968 as Nihon Green Packs Co., Ltd., is a privately held Japanese "creative general trading company" (創造総合商社) wholly owned by the Yamanaka Tsuji Foundation since 2020. The company operates six business segments: local-government services (pay-as-you-throw waste management, smartphone app development with 180+ deployments, AI-powered waste-sorting chatbot Gomisaku used by 158+ municipalities, food-loss reduction platform TabeSuke); consumer lifestyle products (NaturaMoon feminine care, ecoluxe cosmetics, NATURAPLUS aromatherapy, ECOMATE detergents, and the German organic brand AlmaWin); energy (solar panel distribution and own/operated solar plants in Fukushima); equipment and building materials (Akrobat permanent fall arrest systems with 700+ global installations, Ecoro-Gi recycled plastic lumber); ICT services (Locapo local-government app platform, My Evacuation DX Light, Sodaisys, Perze); and international business run through Vietnam Green Packs (Ho Chi Minh City, 2015) and Indo Nihon Green Partners (Mumbai, 2017).

Its core technology stack combines domain-specific municipal ICT platforms with an AI chatbot layer (text/NLP for waste sorting, powered by ALBERT Inc.'s "Sugures" engine under a 2020 partnership), proprietary Akrobat fall-arrest hardware meeting EN specifications, and quasi-drug-approved NaturaMoon polymer-free sanitary products. The company is the official Japanese distributor of Bosch home appliances, a relationship dating to 2004 and sole-importer for built-in dishwashers since 2016.

Revenue mechanics combine multi-year B2G service contracts (project-based, quote-driven), consumer-product sales through the owned Naturias e-commerce platform and wholesale to department stores, pharmacies, and organic retailers, hardware sales to system integrators and construction companies, and international export/trading fees. Customers span Japanese local governments (primary B2G), wholesale distributors, and end consumers, with named enterprise logos for Akrobat including JAL, Tokyo Metro, and Coca-Cola Japan. As of December 2025, G-Place employs 79 people and operates branch offices in Tokyo, Osaka, and Shonan, an engineering laboratory in Kariya, and overseas entities in Vietnam and India.

Name

G-Place

Legal name

株式会社G-Place

Website

https://g-place.co.jp

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

G-Place is a Kyoto-headquartered Japanese trading company serving Japanese municipalities, consumers, and wholesale partners with waste-management services, government smartphone apps (180+ deployments), AI-enabled waste-sorting chatbots, the NaturaMoon and ecoluxe consumer brands, Bosch appliance distribution, Akrobat fall-arrest systems, and solar-energy products.

Ownership category

akta.pro rank

Product category

Environmental and Waste Management Services

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Health and Personal Care Retailers (456), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

akta.pro secondary industry

Beauty & Personal Care Online Retailers (CRAFADAC)

Keywords

• Waste management services
• Local government ICT
• Personal care products
• Renewable energy solutions
• Industrial safety equipment

Headquarters

HQ city

Kyoto

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2G (Business-to-Government) Services: Pay-as-you-throw programs supporting service for local governments — comprehensive contracting for waste processing fees via designated garbage bags. Also includes waste management IT systems and administrative app development services for local governments.
2. Cosmetics, Personal Care & Household Products: In-house development and sales of NaturaMoon sanitary products, ecoluxe cosmetics, NATURAPLUS aromatherapy products, ECOMATE detergents, AlmaWin organic detergents; wholesale distribution to retailers; direct sales via own e-commerce (Naturias).
3. Bosch Home Appliances Distribution: Importing and wholesaling Bosch brand home appliances from BSH Hausgeräte GmbH to department stores, electronics retail stores, and specialty shops for imported appliances.
4. Sustainable Energy: Solar power plant development, intermediary, operation and support services. Sale of solar panels and related components (mounting frames, power conditioners) to system integrators and construction companies.
5. Equipment & Building Materials: Sale of Akrobat permanent fall arrest systems, Ecoro-Gi recycled plastic lumber (imitation wood), Eva Light waterproof LED products. Also handles waste plastic protective boards (Plabo-kun).
6. ICT Service Development: Development and provision of various ICT solutions incorporating AI, open data, sharing economy trends. Includes smartphone apps for governments, operational systems, and digital transformation services.
7. International Business: Export of Made-in-Japan products to overseas buyers (primarily Asia), supplier discovery and purchasing negotiations. Water treatment, hygiene improvement, waste plastic recycling, and environmental equipment sales in Vietnam, India and other Asian countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

G-Place operates as a creative general trading company delivering comprehensive pay-as-you-throw waste management services and ICT solutions (smartphone apps, AI chatbots) to Japanese local governments, while also developing and selling its own natural consumer brands (NaturaMoon feminine care, ecoluxe cosmetics, ECOMATE household cleaners, NATURAPLUS aromatherapy), distributing Bosch home appliances and Akrobat permanent fall arrest systems, and running solar power and recycled-material operations domestically and across Asia.

Differentiator

Problem solved

Functional benefit

Brands

• NaturaMoon (ナチュラムーン): Natural feminine care and lifestyle brand offering cotton sanitary products, skincare, and personal care items.
• ecoluxe (エコリュクス)
• NATURAPLUS (ナチュラプラス)
• ECOMATE (エコメイト)
• AlmaWin (アルマウィン)
• Akrobat (アクロバット)
• Ecoro-Gi (エコロ木)
• Dom'up
• Femtech Japan
• Locapo (ロカポ)
• Gomisaku (ごみサク)
• Tabesuke (タベスケ)
• Sodaisys (ソダイシス)
• Perze (パーズ)
• PV Concierge (PVコンシェルジュ)
• Fulfiii (フルフィー)
• Foodeal (フーディール)

Products and services

• Pay-as-you-throw Waste Management Service (有料ごみ袋 / 総合受託サービス) Comprehensive waste management contracting for Japanese municipalities covering designated garbage bag manufacturing, inventory circulation, and fee collection under pay-as-you-throw programs.
• Locapo (ロカポ) Local Government App Platform Smartphone app development platform enabling Japanese municipalities to publish branded administrative apps, with over 180 government apps built to date.
• Gomisaku / ごみサク AI Waste Separation Chatbot

Quantifiable outcome

• 300万+ downloads of Gomisuke waste separation app with 158+ municipalities served
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor, core and major.

• LINK PLANET Co., Ltd.minorStrategic or Co-development Partner · 1 January 2026G-Place entered a business transfer agreement with LINK PLANET Co., Ltd. to take over their plastic product business (Plabo-kun/プラボーくん), expanding G-Place's construction temporary materials product line.
• Ace Child Co., Ltd.minorStrategic or Co-development Partner · 1 January 2019G-Place began collaboration with Ace Child Co., Ltd., serving as a distributor for their multi-SNS consultation platform 'Tsunagaru Sodan' to local governments nationwide. This partnership supports G-Place's expansion into child safety and welfare consultation services.
• Indo Nihon Green Partners LLPcoreStrategic or Co-development Partner · 1 January 2017Limited Liability Partnership established in Mumbai, India to conduct market research and implement waste plastic recycling and environmental businesses in India, building on the JICA-supported feasibility survey.
• JICA (Japan International Cooperation Agency)majorStrategic or Co-development Partner · 1 January 2016G-Place was contracted by JICA to conduct feasibility surveys for waste plastic recycling business in India (Gujarat State). The project was subsequently recognized as a Japan-India joint support project under PM Modi's presence. G-Place also conducted ODA (Official Development Assistance) survey in 2017.
• Nihon Green Packs (current G-Place) - Dom'up (France)minorChannel Partner/ Reseller/ Distributor · 1 January 2016Distribution of 'Dom'up' tree house and suspension tent products (designed to be suspended between trees without leaving trace) to support woodland revitalization initiatives for local governments and tourism associations in Japan.
• Vietnam Green Packs Co., Ltd.coreStrategic or Co-development Partner · 1 January 2015First overseas subsidiary established in Ho Chi Minh City as the base for Asian market expansion. Serves as hub for international business development including water treatment, hygiene improvement, waste plastic recycling, and environmental equipment sales in Vietnam and broader Asia.
• Hansol Technics (Korea)minorChannel Partner/ Reseller/ Distributor · 1 January 2012G-Place became a distributor in Japan of Korean manufacturer Hansol Technics for solar panels, entering the renewable energy market in Japan by selling solar panels and related components.
• AlmaWin (Germany)minorChannel Partner/ Reseller/ Distributor · 1 January 2010G-Place became the Japanese distributor of German organic certified detergent brand AlmaWin, importing and marketing their products as their first overseas household product. AlmaWin products carry Ecogarantie organic certification and passed skin patch tests at German universities.
• BSH Hausgeräte GmbHcoreTechnology or Integration · 1 January 2004G-Place serves as the official Japanese distributor and importer of Bosch brand home appliances from BSH Hausgeräte GmbH (one of the world's largest home appliance manufacturers). The partnership includes brand and marketing strategy sharing, regulatory compliance, product safety inspection and certification for the Japanese market. G-Place has distributed Bosch appliances since 2004 and became sole importer for built-in dishwashers in 2016. Products include built-in dishwashers, IH cooking heaters, and small home appliances.
• Femtech Japan (Industry Association)coreStrategic or Co-development PartnerG-Place leads the Femtech Japan initiative as an organizing body, hosting the annual Femtech Japan / Femcare Japan exhibition (10th edition in 2026). The initiative promotes Japanese femtech products and services, hosts innovation pitch competitions, and supports menstrual hygiene access projects. Partnered with Nagasaki Prefecture for co-hosted events and with Kobe Women's University for PBL educational collaborations.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• JFE Engineering Corporation: Japanese environmental engineering company providing waste-to-energy plants, recycling facilities, and municipal environmental infrastructure. Comparable in the B2G environmental services space that forms G-Place's primary customer segment.
• Recycle One Co., Ltd. Japanese recycling and waste management services company providing collection, processing, and recycling for municipalities and industrial customers. Directly comparable to G-Place's waste management operations and recycled plastic timber (Ecoro-Gi) products.
• Ebara Environmental Plant Co., Ltd. Japanese environmental engineering company providing waste treatment plants, water treatment systems, and B2G municipal environmental services. Directly comparable to G-Place's waste management contracting and pay-as-you-throw programs for Japanese municipalities.
• West Holdings Corporation: Japan's leading residential solar power company providing system design, installation, and after-sales services. Comparable to G-Place's solar power plant development, Hansol Technics panel distribution, and PV Concierge after-sales support services.
• Paltac Corporation: Japan's largest wholesale distributor of cosmetics, daily necessities, and household products to retailers. Directly comparable to G-Place's wholesale distribution channel for NaturaMoon, ecoluxe, AlmaWin, and ECOMATE consumer products to Japanese retailers and pharmacies.

Emerging players

• Ace Child Co., Ltd. Japanese child welfare consultation platform provider whose multi-SNS consultation platform 'Tsunagaru Sodan' G-Place distributes to local governments since 2019. Comparable as an emerging player in the Japanese government social services technology space where G-Place also operates.
• Fermata Inc. Japanese femtech platform operator running an online femcare store and consumer education initiatives. Comparable to G-Place's NaturaMoon feminine care products and Femtech Japan platform leadership in the Japanese women's health market.

Broad incumbents

• Itochu Corporation: One of Japan's major sogo shosha (general trading companies) with diverse environmental services, consumer products, and ICT divisions. Comparable in business model diversity to G-Place's six-segment structure, though operating at vastly larger scale and with global reach.
• Marubeni Corporation: Major Japanese general trading company with established environmental infrastructure, renewable energy, and consumer product divisions. Similar multi-segment model to G-Place but operating as a publicly listed mega-trading house versus G-Place's small foundation-owned structure.
• Toppan Holdings Inc. Major Japanese printing and packaging conglomerate that produces industrial packaging including garbage bags, paper products, and disposable containers. Operates at much larger scale than G-Place but overlaps in the B2G waste bag supply market that is G-Place's heritage business.

Market position

Strengths5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G-Place