Japan Femtech Association

What Japan Femtech Association does

The Japan Femtech Association (一般社団法人日本フェムテック協会) is a General Incorporated Association (a Japanese non-profit legal form) established on July 21, 2021, and headquartered in Minato-ku, Tokyo. The organization is purpose-built around women's health literacy, which it brands as "femteracy" (フェムテラシー). It develops and delivers a three-tier certification program covering menstruation, pregnancy, menopause, sexual health, and related topics, with a medically supervised curriculum developed alongside roughly 30 instructors including physicians, urologists, gynecologists, and psychiatrists. Level 3 is a free online test, Level 2 is a paid "Certified Femtech Expert" course, and Level 1 ("Certified Femtech Senior Expert") launched in November 2023 with three specialized tracks: Project Promotion, Wellness Support, and Femcare.

The association generates revenue primarily through certification course fees (77,000–99,000 yen, or roughly $500–$700, per paid course), paid events such as the annual JAPAN FEMTECH SUMMIT, and corporate training engagements for workplace wellness. Distribution is self-serve online enrollment for individuals, with direct sales for enterprise and municipal partnerships. Supporting products include a Lunchtime Webinar Series (over 100 episodes archived), the annual JAPAN FEMTECH SUMMIT (held on February 19, "Femtech Day"), the "Femtech Brand Project" launched in December 2022, and the "Working Women's Wellbeing Project" launched in October 2024. By July 2024 (third anniversary), the association reported more than 60,000 certification participants cumulatively.

The customer base spans corporate HR/management, prefectural and municipal governments, individual healthcare and wellness professionals, and the general public. The association positions its work against a backdrop of Japan's 3.4 trillion yen annual economic loss from women's health issues and a Gender Gap Index ranking of 118/146. It has no disclosed external funding, parent company, or equity investors; ownership is represented by two Representative Directors, Yamada Nao and Sekiguchi Yuki (a physician and founder of LUNA Group women's medical clinics), with a broader board of directors and standing directors drawn from journalism, consulting, and the sports/wellness industries.

Name

Japan Femtech Association

Legal name

一般社団法人日本フェムテック協会

Website

https://j-femtech.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

The Japan Femtech Association is a Tokyo-based non-profit that runs a three-tier certification program and educational events to improve women's health literacy in Japan, serving individuals, corporations, and municipalities.

Ownership category

akta.pro rank

Product category

Women's Health Education and Femtech Certification

NAICS

Professional and Management Development Training (611430), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Standards, Metrology & Accreditation Bodies (BPAIAOAC)

akta.pro secondary industry

Conformity Assessment, Testing, Inspection & Certification Cooperation (BPADANAD)

Keywords

• Femtech certification programs
• Women's health education
• Workplace wellness training
• Menopause support services
• Health literacy certification

Headquarters

HQ city

Hamamatsucho

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Certification Program Fees: Revenue from certification exam fees and course enrollment fees for 3级, 2级, and 1级 programs. The 1级 courses cost 99,000 yen for new participants with discounted rates for existing certified individuals.
2. Event and Seminar Fees: Revenue from paid events, seminars, and workshops including the annual JAPAN FEMTECH SUMMIT and lunch-time webinar series.
3. Corporate Training and Partnerships: The association works with corporations to provide workplace wellness education and femtech training programs aligned with SDGs 3, 5, and 8.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Japan Femtech Association operates a medically-supervised three-tier femtech literacy certification system (Level 3 free test, Level 2 Certified Femtech Expert, Level 1 Certified Femtech Senior Expert with Project Promotion, Wellness Support, and Femcare tracks). It also delivers a Lunchtime Webinar Series (over 100 sessions), the annual JAPAN FEMTECH SUMMIT, and corporate workplace wellness training programs for businesses and local governments in Japan.

Product overview

Japan Femtech Association operates as an educational and certification organization offering a multi-tier certification system for femtech literacy. The core offering is the Femtech Certification System (フェムテック協会認定資格) comprising three levels: Level 3 (free online test), Level 2 (Certified Femtech Expert course), and Level 1 (Certified Femtech Senior Expert with three specialized tracks: Project Promotion, Wellness Support, and Femcare). Supporting products include the Lunchtime Webinar Series (over 100 episodes), the annual JAPAN FEMTECH SUMMIT event, and the Working Women's Wellbeing Project initiative. The association also publishes special content including interviews and columns on women's health topics. The organization functions as a certification body rather than a technology product provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Femtech Certification System (フェムテック協会認定資格)
• Lunchtime Webinar Series (ランチタイムウェビナー)

Quantifiable outcome

• 60,000+ certified individuals trained in femtech literacy across three certification levels
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Clue: Clue is a Berlin-based femtech app and content platform providing evidence-based education on menstrual and reproductive health. Like the Japan Femtech Association, Clue's core mission is raising women's health literacy, though it is delivered through a global consumer app rather than a tiered certification system.
• Daye: Daye is a UK-based femtech brand that invests heavily in consumer-facing educational content around menstruation, vaginal health, and reproductive care. It shares the Japan Femtech Association's emphasis on building literacy and breaking taboos around women's health topics, but operates as a consumer product company rather than a certification organization.
• Maven Clinic: Maven Clinic is a women's and family health virtual care platform that combines clinical services with employer-sponsored educational programs and resources. It is comparable to the Japan Femtech Association in addressing corporate demand for women's health education and workplace wellness, though it is a much larger commercial platform rather than a focused certification body.

Direct peers

• Japan Society for Reproductive Medicine (一般社団法人日本生殖医学会): Japan Society for Reproductive Medicine is a Japanese medical society that delivers education, certification, and clinical guidelines on reproductive health. It mirrors the Japan Femtech Association's role as a women's-health-focused professional association, though its primary audience is physicians rather than corporate HR and general learners.
• Japan Society for Women's Health (一般社団法人日本女性医学学会): Japan Society for Women's Health is a Japanese professional medical society that certifies physicians and publishes educational guidelines on women's health across life stages. It is the most directly comparable peer to the Japan Femtech Association as a domestic non-profit focused on women's health education and certification, though its scope is clinical rather than consumer/corporate.
• Japan Society of Menopause and Women's Health (日本更年期医学会): Japan Society of Menopause and Women's Health is a medical society providing education, guidelines, and certification for menopause-related care. It overlaps with the Japan Femtech Association's wellness support track, which explicitly covers menopause in the workplace, and serves a similar professional/learner audience in Japan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JFA_femtech
• Facebookfacebook.com/jfemtech
• Instagraminstagram.com/japan_femtech_association

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Japan Femtech Association