R-ainbow Marketplace

What R-ainbow Marketplace does

R-ainbow Marketplace is a private, founder-led online marketplace operated by Rainbow Phi Limited (CRN 12969821), a UK-incorporated company headquartered in London. The platform connects small-scale producers (farmers, artisans, and sustainable or women-led businesses) with buyers seeking fresh produce, artisanal foods, and organic self-care products, with active producer and buyer footprints in the UK and Nigeria. Producers create free virtual shops through the platform, control their own pricing, and configure delivery, range, and minimum order values; buyers transact via iOS app, Android app, or the web storefront.

The core technology is a web and mobile marketplace with a real-time matching engine that pairs buyers with sellers based on seller location, product type, and stock availability. An embedded Stripe integration handles all payment processing end-to-end, so Rainbow never custodies user funds; sellers undergo Stripe KYC and accept Stripe's terms directly. The company additionally operates within a UK data infrastructure footprint, with documented GDPR / UK Data Protection Act 2018 compliance and a 7-year data retention policy.

Commercially, the platform is monetized primarily via take-rate transaction fees: buyers pay 2.9% + 25p per card transaction and sellers pay 2.9% per transaction in addition to Stripe processing fees (£2 per monthly active account and 0.25% + 10p per payout). The company employs 1-10 people, is bootstrapped with no disclosed external funding, and executes a community-led, content-driven go-to-market across Facebook, Instagram, LinkedIn, app stores, and producer-story content, with no paid sales team evidenced in the source material.

Name

R-ainbow Marketplace

Legal name

Rainbow Phi Limited

Website

https://r-ainbow.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

R-ainbow Marketplace is a UK-based online marketplace that connects small-scale producers with buyers of fresh produce, artisanal foods, and organic self-care goods via iOS, Android, and web. It serves conscious consumers and SMB suppliers in the UK and Nigeria through a take-rate, Stripe-powered platform.

Ownership category

akta.pro rank

Product category

Online Food Marketplace

NAICS

Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298), Food and Beverage Retailers (445)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Specialty & Artisanal Online Food Marketplaces (AFAIAMAG)

akta.pro secondary industry

Vertical/Specialty Marketplaces (BPAMAGAB)

Keywords

• Online food marketplace
• Local produce platform
• Artisan producer network
• Direct-to-consumer grocery
• Smallholder food commerce

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Platform Transaction Fees (Buyer): Rainbow charges buyers 2.9% + 25p per card transaction for all payment methods including Visa, Mastercard, Amex, Discover, Diners Club, Maestro, UnionPay, and Cartes Bancaires.
2. Platform Transaction Fees (Seller): Rainbow charges sellers 2.9% per card transaction plus the Stripe fee structure of £2 per monthly active account and 0.25% + 10p per pay-out.
3. Marketplace Commission: Platform fees charged to both buyers and sellers on all transactions conducted through the Rainbow Platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

R-ainbow Marketplace operates a web and mobile two-sided marketplace that lets small producers (farmers, artisans, women-led and sustainable brands) create free virtual shops and sell fresh produce, processed foods, beverages, food supplements, and organic self-care products directly to conscious consumers and B2B buyers without intermediaries. The platform matches buyers and sellers in real time based on location, product type, and stock availability, and processes all payments via embedded Stripe so the marketplace never holds user funds.

Product overview

Rainbow Marketplace is a dual-sided e-commerce platform consisting of a web and mobile application (iOS and Android) that directly connects small food producers with conscious buyers. The platform enables sellers to create their own virtual shops for free, manage products, and sell directly without intermediaries. For buyers, the platform offers a curated selection of fresh produce, artisanal goods, and organic self-care products organized by season, category, or producer. The platform integrates Stripe for payment processing and provides real-time matching between sellers and buyers based on location and stock availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Rainbow Marketplace Mobile App Native iOS and Android mobile application providing full marketplace functionality — browsing seasonal produce, artisanal foods, and organic self-care products by season/category/producer, ordering, customizing delivery preferences, and checking out via embedded Stripe — for conscious end consumers and B2B buyers.
• Rainbow Marketplace Web Platform Web-based data-matching platform at r-ainbow.com that connects B2B and B2C sellers (producers) with buyers for agricultural products, processed foods, beverages, and food supplements via real-time matching based on seller location, product type, and stock availability.
• Producer Virtual Shop Platform A self-serve seller feature on the Rainbow Platform that lets producers create a free virtual shop, list products, share a shop URL, configure delivery range/days/minimum order amounts, and complete Stripe KYC verification for payouts — selling directly to buyers without intermediaries.

Quantifiable outcome

• Fresh produce delivered directly from producers to consumers
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe is an e-money institution licensed to provide payment services globally. Stripe provides payment processing services to sellers on the Rainbow Platform through an embedded API. All payments made through Stripe are processed via an approved and regulated institution, with Rainbow never controlling or handling user funds. Sellers must accept Stripe's terms and open their own payment accounts with Stripe to receive payouts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Abel & Cole: UK-based online organic and local-produce delivery subscription service. Directly comparable as a UK marketplace/delivery platform connecting conscious consumers with ethical producers for fresh food, operating a similar ethical/local sourcing value proposition.
• Big Barn: UK local food marketplace connecting consumers with nearby independent food producers and farmers. Comparable as a UK-focused marketplace aggregating small producers for conscious local-food buyers.
• Riverford Organic Farmers: UK organic farm and vegetable box delivery service sourcing directly from its own farms and partner growers. Closely comparable on the producer-to-consumer fresh food model and customer demographic, though operates its own farms rather than an open marketplace.
• CrowdFarming: European online marketplace connecting consumers directly with organic farmers through adoption and subscription models. Comparable as a cross-border direct-producer marketplace with similar ethical sourcing positioning and dual-sided GTM.
• La Ruche qui dit Oui: France-based online marketplace enabling consumers to order directly from local farmers and food artisans via neighbourhood 'hives'. Comparable as a direct-producer-to-consumer marketplace focused on transparency and producer margin retention.

Broad incumbents

• Ocado Retail: UK online grocery retailer and technology platform with a much broader assortment and dedicated fulfilment infrastructure. Comparable as a UK online food retailer but operating at vastly greater scale across mainstream and specialty categories.

Emerging players

• Misfits Market: US online marketplace delivering 'imperfect' and surplus food directly from producers/farmers to consumers. Comparable as a direct-producer online food marketplace with an ethical/sustainability positioning, though focused on surplus produce rather than artisan local food.
• FarmersWeb: US B2B wholesale marketplace connecting farms and food producers with restaurants and wholesale buyers. Comparable as a producer-to-buyer marketplace platform focused on transparency and direct trade, though oriented to wholesale rather than consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rainbowphi
• LinkedInlinkedin.com/company/r-ainbow
• Instagraminstagram.com/r_ainbowphi/?igsh=MThmbDQwZDZ5OWJuag%3D%3D&utm_source=qr#

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R-ainbow Marketplace