Mobil 1

What Mobil 1 does

Mobil 1 is a globally distributed synthetic lubricants brand owned by Exxon Mobil Corporation, producing motor oils, oil filters, transmission fluids, gear lubricants, and synthetic greases for personal vehicles, commercial fleets, industrial manufacturers, and motorsport teams. Founded in 1974 as the world's first fully synthetic motor oil, the brand operates across consumer, heavy-duty, and industrial verticals with a horizontal segmentation approach — meaning the same core lubrication technology is adapted across vehicle types and end markets rather than being purpose-built per segment.

The brand's core technology is centered on synthetic base oil formulations and additive chemistry developed within ExxonMobil's R&D infrastructure. In March 2026, Mobil 1 launched its Advanced Hybrid Lubrication Technology, a hybrid-vehicle-specific lubricant engineered to sustain optimal performance over 200,000 kilometers, signaling an offensive pivot toward electrified powertrains. The brand's technology differentiation is reinforced by its flagship Mobil 1 Red Bull Oracle Racing Formula 1 sponsorship, which functions as motorsport-validated performance marketing.

Mobil 1 generates revenue primarily through product sales (a hardware model) across three go-to-market layers: consumer retail stores (via product locator), oil change service locations (via shoplocator.mobil.com), and commercial/industrial distributor networks serving fleet operators and industrial end markets. Pricing is not publicly disclosed and varies by product, viscosity grade, and retailer. Brand demand is generated through motorsport sponsorships, multi-platform organic social media, content marketing around vehicle maintenance, and the DR1VRS CLUB community program that integrates Red Bull e-sports and enthusiast content. As a brand subsidiary of a publicly traded parent, Mobil 1 does not have independent financials, headcount disclosures, or cap-table data.

Name

Mobil 1

Legal name

Exxon Mobil Corporation

Website

https://mobil1.us

Company type

Private

Founded year

1974

Operating status

Operating

Short description

Mobil 1 is a globally distributed premium synthetic lubricants brand owned by ExxonMobil, producing motor oils, transmission fluids, gear lubricants, and related products for personal vehicle owners, commercial fleets, industrial manufacturers, and motorsport teams worldwide.

Ownership category

akta.pro rank

Product category

Automotive and Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Petroleum and Coal Products Manufacturing (324)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ)

akta.pro secondary industries

Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)

Keywords

• Synthetic motor oil
• Automotive lubricants
• Heavy-duty lubricants
• Industrial lubricants
• Transmission fluids

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Motor Oil Sales: Sale of Mobil 1 branded motor oils and related lubrication products through retail, wholesale, and commercial channels. Products include motor oils, oil filters, transmission fluids, gear lubricants, and synthetic greases for personal vehicles, heavy-duty vehicles, and industrial applications.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Mobil 1 is a brand of synthetic motor oil and related lubricants owned by Exxon Mobil Corporation. It produces motor oils, oil filters, transmission fluids, gear lubricants, and synthetic greases for personal vehicles, heavy-duty commercial vehicles, and industrial applications. The brand also develops specialized formulations such as its Advanced Hybrid Lubrication Technology for hybrid vehicles.

Product overview

Mobil 1 is a comprehensive line of automotive lubricants and related products for personal vehicles. The core product offering centers on Mobil 1™ motor oils, including variants like the Advanced Clean 0W-20 and Triple Action Formula, complemented by oil filters, transmission fluids, gear lubricants, and synthetic greases. The brand recently expanded into hybrid vehicle-specific lubricants with the Advanced Hybrid Lubrication Technology. All products are positioned under the ExxonMobil corporate umbrella and are distributed through retail stores, online retailers, and oil change locations.

Differentiator

Problem solved

Functional benefit

Brands

• Mobil 1 DR1VRS CLUB: A club program offering curated content, exclusive offers, and early access for Mobil 1 enthusiasts.

Products and services

• Mobil 1™ Motor Oil Full line of synthetic motor oils designed to keep engines running like new, delivering performance, protection, and peace of mind for personal vehicle owners.
• Mobil 1™ Advanced Clean 0W-20 Advanced synthetic motor oil designed for maximum engine cleanliness and protection, featured in consumer promotions.
• Mobil 1™ Triple Action Formula Motor Oil Motor oil product featured in promotional materials and consumer savings programs, designed to deliver three key performance benefits.
• Mobil 1™ Oil Filters Oil filters designed for use with synthetic motor oils, providing engine protection and extended change intervals for personal vehicles.
• Mobil 1™ Transmission Fluid Automatic transmission fluids for personal vehicles, supporting smooth gear shifts and transmission longevity.
• Mobil 1™ Gear Lubricants Gear lubricants for personal vehicle applications, providing protection for differential and gear systems.
• Mobil 1™ Synthetic Grease Synthetic grease product for personal vehicle applications requiring lubricating greases.
• Mobil 1™ Advanced Hybrid Lubrication Technology New lubricant technology specifically engineered for hybrid vehicles, designed to sustain optimal performance over 200,000 kilometers.
• Mobil Delvac™ Heavy-Duty Engine Oils Heavy-duty engine oils for on-highway trucking, construction, mining, and other commercial vehicle applications requiring engine longevity under demanding conditions.
• Mobil SHC™ Synthetic Industrial Lubricants Synthetic industrial lubricants for applications including air compressors, bearings, hydraulics, turbines, wind turbines, paper machines, food machinery, and gas engines in manufacturing, power generation, and other industrial sectors.
• Mobil™ Heavy-Duty Coolant and Antifreeze Coolant and antifreeze products for heavy-duty commercial vehicle applications.
• Mobil™ OnSite Services Onsite lubrication services for industrial customers, supporting equipment reliability and maintenance programs at customer facilities.

Quantifiable outcome

• Lubricants designed for hybrid vehicles can sustain optimal performance over 200,000 kilometers

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• Max VerstappencoreGTM or Marketing Partner · 16 March 2026Formula 1 World Champion Max Verstappen attended the launch of Mobil 1's new Advanced Hybrid Lubrication Technology for hybrid vehicles, highlighting the brand's expansion into electrified vehicle markets.
• FAT InternationalminorGTM or Marketing Partner · 23 February 2026FAT International hosts the FAT Ice Race event featuring participation from notable drivers, artists, and sponsors including Porsche and Bentley brands, marking FAT's expansion into the U.S. following events in Austria and Aspen.
• Red Bull RacingflagshipGTM or Marketing PartnerMobil 1 serves as a major sponsor and technical partner with Red Bull Racing, featuring the 'Mobil 1 Red Bull Oracle Racing' branding. This partnership provides race-proven performance validation for Mobil 1 products and extensive brand visibility in Formula 1 racing.
• PorschecoreGTM or Marketing PartnerPorsche is featured in Mobil 1's social content and motorsport-related marketing, including collaborations at car events and hood art projects. The brand association emphasizes performance and racing heritage.
• OracleminorGTM or Marketing PartnerJoint 'Mobil 1 Red Bull Oracle Racing' branding with Oracle, combining Red Bull Racing's F1 presence with Oracle's technology partnership for brand visibility and co-marketing opportunities.
• BentleyminorGTM or Marketing PartnerBentley participates in FAT Ice Race events sponsored by Mobil 1, expanding brand presence in the luxury automotive segment through motorsport and lifestyle events.
• Red BullflagshipGTM or Marketing PartnerBeyond F1 racing, Red Bull's e-sports and gaming divisions are featured in the Mobil 1 DR1VRS CLUB membership program, expanding reach into digital entertainment audiences and car communities.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Liqui Moly: Liqui Moly is a German specialty lubricants brand competing with Mobil 1 in synthetic motor oils, additives, and greases, with particularly strong presence in Europe and motorsport.
• Castrol: Castrol (BP brand) is a global synthetic and conventional motor oil brand competing head-to-head with Mobil 1 across passenger vehicles, commercial fleets, and industrial applications — the closest direct peer in retail premium synthetics.
• Valvoline: Valvoline is a major motor oil brand and quick-lube operator (Valvoline Instant Oil Change) competing with Mobil 1 in both DIY retail and professional oil change channels, with a comparable product line spanning synthetics, gear lubricants, and transmission fluids.
• Shell Helix / Pennzoil: Shell's consumer lubricant brands (Helix, Pennzoil, Quaker State) compete with Mobil 1 in retail synthetic motor oils globally and leverage similar motorsport partnerships (Ferrari F1) and global retail distribution.
• Motul: Motul is a French specialty lubricants company with strong motorsport heritage that competes directly with Mobil 1 in premium synthetic motor oils, particularly in motorsport, performance, and enthusiast segments.
• TotalEnergies Lubricants: TotalEnergies' lubricants division (Quartz, Rubia, Elf) is a direct competitor to Mobil 1 across passenger vehicles, heavy-duty, and industrial lubricant categories globally.
• Chevron Havoline / Delo: Chevron's Havoline (consumer) and Delo (heavy-duty) lubricant brands compete directly with Mobil 1 in retail motor oil and commercial fleet/engine oil markets.

Regional players

• Idemitsu Kosan: Idemitsu is a Japanese integrated energy and lubricants company whose motor oil products compete with Mobil 1 across Asia-Pacific OEM and aftermarket channels, particularly strong in Japan and Southeast Asia.

Emerging players

• AMSOIL: AMSOIL is a U.S. synthetic lubricant specialist selling direct-to-consumer, competing with Mobil 1 in premium synthetic motor oils for personal vehicles with extended-drain formulations.
• Red Line Synthetic Oil: Red Line Synthetic Oil is a smaller U.S. specialty synthetic lubricant maker competing in the performance/motorsport segment that overlaps with Mobil 1's enthusiast and racing positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Mobil1Racing
• YouTubeyoutube.com/@OfficialMobil1
• Facebookfacebook.com/Mobil1
• LinkedInlinkedin.com/showcase/mobil-lubricants-north-america
• Instagraminstagram.com/mobil1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobil 1