Ohtani Dental & Orthodontics

What Ohtani Dental & Orthodontics does

Ohtani Dental & Orthodontics (大谷歯科矯正歯科) is a private specialty dental clinic operating under Medical Corporation Tanshinkai (医療法人丹心会) in Matsuyama City, Ehime Prefecture, Japan. Established in 1974, the clinic provides orthodontic treatment as its primary service, supported by periodontal treatment, dental implants, whitening under the White Essence franchise, cosmetic dentistry, and general comprehensive dental care. The practice serves both adult and pediatric patients from Matsuyama and surrounding Shikoku, Chugoku, and Kyushu regions, with school dental contracts at four local educational institutions.

The clinic's clinical infrastructure centers on digital orthodontic technology including iTero 3D intraoral scanning, dental cone beam CT imaging, and Er-Yag laser equipment, paired with European-standard sterilization systems (Miele jet washer compliant with ISO15883 and DAC Universal sterilizer). Treatment offerings span multiple tiers: wire braces in three configurations (labial, lingual, half-lingual) priced from ¥1.0M–¥1.14M, clear aligners in five plan tiers from ¥189K (Compact) to ¥1.08M (Full), implants, whitening from ¥19.9K–¥118.8K, and botulinum toxin treatments. Revenue is generated primarily through self-pay (自由診療) per-treatment fees, with supplementary income from insurance-covered periodontal and designated-condition orthodontic cases. The practice is led by Director Junji Ohtani (4,000+ orthodontic cases, 700+ implants, 200+ academic lectures) supported by two deputy directors and a 27-person staff.

The business operates on a direct-to-consumer clinical service model: patients book via website or LINE, attend initial consultations (¥4,000), progress to detailed examination (¥54,000), and complete treatment in-person at the single Matsuyama facility. Marketing combines content-driven SEO, organic social media, free in-clinic consultation events featuring 3D scanner demonstrations, school-based community outreach, and White Essence franchise brand association. The clinic holds four Japanese healthcare regulatory designations, has been granted one sterilization-system patent, and in 2026 was awarded the Bloom Award as one of only four clinics selected from the 337-clinic White Essence network.

Name

Ohtani Dental & Orthodontics

Legal name

Medical Corporation Tanshinkai 大谷歯科矯正歯科 (、医療法人丹心会 大谷歯科矯正歯科)

Website

https://ohtani-dental.jp

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Ohtani Dental & Orthodontics is a private specialty dental clinic in Matsuyama, Japan, established 1974, offering orthodontic treatment (wire braces and clear aligners), implants, periodontal care, whitening, and cosmetic dentistry to regional patients with self-pay and insurance-covered pricing models.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (6212), Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Orthognathic Surgery–Integrated Orthodontics (HLABABAG), Orthodontic Imaging & Treatment Planning Centers (HLABAIAI)

Keywords

• Orthodontic treatment
• Periodontal therapy
• Dental implant services
• Cosmetic dentistry
• Teeth whitening

Headquarters

HQ city

Matsuyama

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Orthodontic Treatment: Primary revenue from orthodontic treatments including wire braces (表側・裏側・ハーフリンガル) and clear aligners. Treatment fees charged as one-time procedures with adjustment fees during treatment period.
2. Whitening Services (White Essence): Whitening treatments under White Essence franchise. Includes office, home, and dual whitening options. Range from 19,900 yen to 118,800 yen.
3. Smile Care / Prosthodontics: Cosmetic dental treatments including ceramic crowns, gold crowns, and other prosthetic work. Botulinum toxin injections for bruxism and gummy smile treatment.
4. Insurance-covered Dental Treatment: Basic dental treatments covered by national health insurance for eligible conditions including periodontal treatment and certain orthodontic cases
5. Consultation and Diagnostic Fees: Initial consultation 4,000 yen, detailed inspection and diagnosis 54,000 yen

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Ohtani Dental & Orthodontics is a dental clinic located in Matsuyama, Ehime, Japan, operated by Medical Corporation Tanshankai. The clinic provides orthodontic treatment, periodontal therapy, dental implants, teeth whitening, and general dentistry services to individual patients.

Product overview

Ohtani Dental & Orthodontics (大谷歯科矫正歯科) is a comprehensive dental clinic operated by Medical Corporation Tanshinkai, located in Matsuyama City, Ehime Prefecture, Japan. The clinic specializes in orthodontics (both wire and clear aligner treatments) and periodontal disease treatment as its two main pillars, supplemented by comprehensive dental care, dental implants, cosmetic dentistry (White Essence whitening franchise), and smile aesthetics services. The clinic has been serving the community since 1974 and offers both traditional and lingual (hidden) braces, as well as a full range of clear aligner treatment plans. The Smile Care department provides cosmetic services including dental prosthetics and botox treatments for facial aesthetics.

Differentiator

Problem solved

Functional benefit

Brands

• White Essence Matsuyama Tsubaki-in (ホワイトエッセンス松山椿院): A whitening and aesthetic dental care service brand operated as part of the clinic's comprehensive dental services

Products and services

• Orthodontic Treatment
• Periodontal Treatment Treatment of gum disease and supporting structures of the teeth, provided to patients experiencing periodontal issues.
• Dental Implants Surgical placement of dental implants to replace missing teeth, offered to patients requiring tooth replacement solutions.
• Teeth Whitening Cosmetic whitening services for patients seeking to brighten the appearance of their teeth.
• General Dentistry General dental care including routine checkups, cleanings, fillings, and other standard dental services for individual patients.

Quantifiable outcome

• Bloom Award recognition at White Essence Convention 2026 - only 4 out of 337 member clinics selected
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• White Essence (ホワイトエッセンス)coreChannel Partner/ Reseller/ Distributor · 28 January 2026White Essence is a national franchise network with approximately 300 locations across Japan. Ohtani Dental operates as White Essence Matsuyama Tsubaki Branch. The partnership provides access to standardized whitening products, training, and the White Essence brand. The clinic participates in annual White Essence conventions and received the Bloom Award in 2026 (only 4 of 337 member clinics selected).
• Ehime University Hospital Dental Oral Surgery (愛媛大学医学部附属病院 歯科口腔外科)minorStrategic or Co-development PartnerDirector Junji Ohtani serves as part-time lecturer at Ehime University Hospital Dental Oral Surgery. This affiliation provides academic collaboration and referral network for complex cases requiring hospital-level care.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Heartland Dental: Largest US dental support organization, providing non-clinical support to 1,700+ dentist offices. Comparable in the multi-specialty dental services model (general dentistry plus specialty offerings) though at a fundamentally different scale and US healthcare context.
• Smile Brands: US dental support organization with 600+ affiliated locations offering general, specialty, and cosmetic dental services. Comparable in integrated multi-specialty service delivery and franchise-like affiliation model.
• Aspen Dental: US-based DSO with 1,000+ branded locations offering general dentistry, orthodontics, implants, and cosmetic services. Comparable in service mix to Ohtani's comprehensive offering, and a relevant benchmark for the multi-specialty, multi-location model Ohtani has not adopted.
• Pacific Dental Services: US dental and medical support organization supporting 4,000+ clinician partners across 900+ practices. Comparable in offering dentists modern technology (CBCT, intraoral scanning) and practice management support — the kind of operational platform Ohtani has built internally.
• Tokushinkai Group (医療法人徳真会グループ): Japan's largest dental group / DSO, operating multiple specialty clinics including orthodontic centers nationwide. Comparable in service breadth (orthodontics, implants, cosmetic) and Japanese regulatory environment, but with a multi-location, group-practice structure Ohtani lacks.

Emerging players

• SmileDirectClub: Pioneer of direct-to-consumer clear aligner treatment in the US, targeting price-sensitive patients with mild-to-moderate malocclusion. Comparable in targeting the same self-pay clear aligner patient that Ohtani serves with its Compact/Express/Light aligner tiers, and a key disruptor to watch.

Others

• Align Technology (Invisalign): Global leader in clear aligner systems (Invisalign) and iTero intraoral scanners — both of which Ohtani uses. Comparable as the technology ecosystem partner enabling Ohtani's clear aligner tiers; also a potential competitive threat as aligner technology becomes more accessible.
• GC Corporation (ジーシー): Japan-headquartered global manufacturer of dental materials, equipment, and preventive products. Comparable as part of the Japanese dental ecosystem and a potential supplier/partner; not a direct competitor but representative of the broader Japanese dental industry context.
• Shofu Inc. (松風): Kyoto-based global manufacturer of dental materials, equipment (including CAD/CAM and rotary instruments), and orthodontic products. Comparable as a Japanese dental supplier and as an indicator of domestic supply chain and innovation context in which Ohtani operates.

Direct peers

• White Essence (ホワイトエッセンス): National whitening and aesthetic dental franchise with ~300 locations in Japan; Ohtani Dental operates as the White Essence Matsuyama Tsubaki branch. Directly comparable as a franchise channel partner and a peer operator offering standardized whitening services under the same brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ohtani.dental
• Instagraminstagram.com/ohtanidentalandorthodontics

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ohtani Dental & Orthodontics