USA Bobsled/Skeleton

What USA Bobsled/Skeleton does

USA Bobsled/Skeleton (USABS) is the National Governing Body (NGB) for the sports of bobsled and skeleton in the United States, headquartered in Lake Placid, New York, and operating under the governance of the U.S. Olympic and Paralympic Committee (USOPC). The organization selects, develops, and supports Team USA athletes competing in international IBSF-sanctioned events including the Winter Olympics, World Championships, and World Cup circuits, with training facilities in Lake Placid, NY and Park City, UT. USABS operates athlete recruitment combines ($75 per participant), manages development pipelines from NCAA-sanctioned sports (99% of athletes), and fields bobsled, skeleton, and Parabob national teams.

USABS has invested in a performance technology stack anchored by Snowflake's AI Data Cloud (Snowflake Intelligence) for real-time analytics across push combinations, crew synchronization, and sled design micro-adjustments, supplemented by KINEXON LPS sensor tracking (200+ metrics at centimeter accuracy), AR-equipped smart goggles deployed for 2026 Olympic training, and Honda Automotive Laboratories of Ohio wind tunnel access for aerodynamic testing. Sled technology is co-developed with Nammo Composite Solutions using aerospace-grade carbon fiber manufacturing standards.

The organization's revenue model is sponsorship- and donation-driven rather than product-sales-based. Commercial partnerships with Honda, Snowflake, KOA, Procter & Gamble, Raising Cane's, Kodak, RAYUS Radiology, Faribault Mill, and Cowbells.com constitute the primary revenue engine, supplemented by individual athlete GoFundMe campaigns, grassroots donations via the 50 States Strong initiative, licensing (Cowbells.com through 2034), and nominal athlete recruitment fees. 2024 total revenue was reported at $3.5 million.

Name

USA Bobsled/Skeleton

Legal name

USA Bobsled/Skeleton

Website

https://usabs.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

USA Bobsled/Skeleton is the U.S. National Governing Body for bobsled and skeleton, headquartered in Lake Placid, NY. It selects, trains, and supports Team USA athletes for the Olympics, World Championships, and World Cup, leveraging Snowflake AI analytics, Honda wind tunnel access, and aerospace-grade carbon fiber sled technology.

Ownership category

akta.pro rank

Product category

Winter Sports National Governing Body / Olympic Athlete Development

NAICS

Sports Teams and Clubs (711211), Business Associations (813910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI), Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA), Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific) (MPAKAFAL)

Keywords

• Winter sliding sports
• Bobsled and skeleton
• Olympic athlete development
• National sports federation
• Athlete performance analytics

Headquarters

HQ city

Lake Placid

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Distribution channels3 records

Marketing channels4 records

Core offering

USA Bobsled/Skeleton (USABS) is the National Governing Body for bobsled and skeleton in the United States, governing the sports, selecting and supporting Team USA athletes, and operating recruitment, development, and elite competition programs. The organization fields the U.S. Olympic, World Cup, and World Championship teams, runs national athlete development pipelines primarily from NCAA-sanctioned sports, and conducts nationwide recruitment combines. It also runs membership programs and partners with brands such as Honda, Snowflake, and KOA to fund operations and technology.

Product overview

USA Bobsled/Skeleton (USABS) is the National Governing Body for bobsled and skeleton sports in the United States, headquartered in Lake Placid, NY. The organization supports athletes through world-class training, innovation, and elite international competition preparation. Key programs include athlete recruitment, development pipelines, World Cup team support, and Olympic preparation. USABS offers various membership levels, athlete resources, and partner/sponsorship opportunities. The organization has implemented Snowflake Intelligence as its primary data analytics platform for performance optimization, utilizing advanced sensor systems and AI-driven analytics to support training and competition preparation.

Differentiator

Problem solved

Functional benefit

Products and services

• Athlete Recruitment Combines A nationwide series of in-person athletic testing events where prospective athletes pay $75 to be evaluated on speed, power, and explosive metrics for potential selection into USABS development pipelines. Intended for collegiate and other-sport athletes considering transition to sliding sports.
• National Team Programs — Bobsled, Skeleton, and Para-Bobsled Fielding of U.S. national teams for men's two-man and four-man bobsled, women's bobsled, men's and women's skeleton, and para-bobsled. Includes athlete selection, World Cup team support, Olympic team selection, coaching, and elite competition preparation across IBSF World Cup, World Championships, and the Winter Olympic Games.
• USABS Membership Membership program offering athletes, fans, and supporters access to USABS benefits and engagement with the National Governing Body.
• 50 States Strong National Campaign and Fundraising Initiative National donation and community engagement program designed to raise financial support and fan engagement for USABS athletes across all 50 U.S. states, delivered via the 50statesstrong.org donation platform and partner activations.
• Faribault Mill Olympic Blanket Co-Branded Collection Limited-edition co-branded blanket collection with patriotic themes tied to the 2026 Winter Olympics, where a portion of each sale supports USABS and partner organizations. Extends through the 2028 Olympics.
• Advanced Athlete Training Technology Deployment Integrated training technology stack combining AR smart goggles, AI-driven performance analytics, KINEXON centimeter-level sensor tracking, Honda wind tunnel aerodynamic testing, and Nammo carbon fiber composite sled components, delivered to USABS athletes in preparation for the 2026 Winter Olympic Games.

Quantifiable outcome

• Won 6 Olympic medals between 2022 and 2026
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Faribault MillminorGTM or Marketing Partner · 9 February 2026Collaboration to produce limited edition blankets supporting 2026 Winter Olympics with patriotic themes. Portion of sales donated to organizations with partnership extending through 2028 Olympics.
• The Uptown AgencycoreStrategic or Co-development Partner · 6 February 2026Creative partnership launching '50 States Strong' national campaign to unite fans across all 50 states, channeling season momentum into financial and community support.
• Kampgrounds of America (KOA)coreGTM or Marketing Partner · 28 January 2026Premier sponsorship partnership marking 15th year since 2009. Yellow logo appears on USABS sleds. Partnership framed around shared values of dedication, teamwork, and pursuit of excellence.
• RAYUS RadiologycoreStrategic or Co-development Partner · 28 January 2026Official Medical Provider renewal for USABS, US Ski & Snowboard, and US Speedskating. Nationwide subspecialized radiologist network provides diagnostic imaging services to elite athletes.
• SnowflakecoreTechnology or Integration · 1 January 2026Official Data Cloud Provider partnership leveraging Snowflake's AI Data Cloud platform for real-time analytics to optimize push combinations, analyze start performance, and provide coaches with actionable data. Builds on existing three-year commitment as Official Data Collaboration Provider for Team USA.
• Nammo Composite SolutionscoreTechnology or Integration · 9 December 2025Official technology partner for USA Skeleton team, designing and manufacturing advanced carbon fiber composite components for skeleton sleds to aerospace-grade precision standards.
• Flavor FlavminorGTM or Marketing Partner · 27 October 2025Rock and Roll Hall of Famer serving as official hype man for the organization, supporting team at Olympics and raising visibility through promotional activities.
• KodakminorGTM or Marketing Partner · 10 October 2025Sponsorship with iconic yellow and red logo featured on new four-man bobsled. Connects to Kodak's century-long Olympic sponsorship history dating back to 1956 Tyler Sled.
• HondacoreStrategic or Co-development Partner · 16 July 2025Multi-year endorsement deal making Honda the official premier technology partner, providing access to Honda's wind tunnel in Ohio for aerodynamic research and development with plans for sled design collaboration. Acura logos appear on sleds through 2030 Games. Partnership extended through 2030 Olympics.
• Commonwealth Rolled ProductscoreStrategic or Co-development PartnerPartnership announced June 30, 2026 to supply aluminum needed to build shipping containers for transporting sleds internationally.
• Statement Apparel, InccoreGTM or Marketing PartnerFull-service marketing agency partnership renewed for eight years, established in 2004.
• Cowbells.comcoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership renewed through 2034, continuing collaboration that began in 2020.
• OnformminorGTM or Marketing PartnerPartnership renewal announced June 16, 2026.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• British Bobsleigh & Skeleton Association: UK national governing body for bobsled and skeleton, a direct international counterpart that operates the same sport, sends athletes to the same IBSF-sanctioned competitions, and relies on a similar mix of sponsorship and lottery/grant funding.
• Bob- und Schlittenverband für Deutschland (BSD): German national federation for bobsled, luge, and skeleton, the dominant international competitor in sliding sports. Operates the same IBSF-governed disciplines with substantially larger funding and historic medal dominance that USABS is working to disrupt.
• US Speedskating: US national governing body for speed skating, a USOPC-affiliated winter NGB that likewise relies on elite athlete development and shares RAYUS Radiology as medical provider with USABS. Directly comparable in mission, funding model, and Olympic-cycle exposure.
• USA Ski & Snowboard: US national governing body for ski and snowboard sports, also affiliated with USOPC and sharing the RAYUS Radiology medical provider partnership with USABS. Most structurally comparable domestic NGB with a similar athlete-development and sponsorship-driven model.
• Bobsleigh Canada Skeleton: Canadian national governing body for bobsled and skeleton, the most direct international peer running the same sport under a parallel NGB structure. Competes against USABS at World Cup, World Championship, and Olympic level with similar commercial and federation challenges.
• US Luge: US national governing body for luge, the other major sliding sport in the US Olympic ecosystem. Operates from Lake Placid, shares training infrastructure considerations, and pursues a comparable athlete development and sponsorship model.

Broad incumbents

• United States Olympic & Paralympic Committee (USOPC): Parent organization and shared governance umbrella for USABS and the broader US Olympic movement. Provides funding, athlete services, and the overarching Team USA brand, and sets the policy environment in which USABS operates.
• International Bobsleigh & Skeleton Federation (IBSF): Global governing body for bobsled and skeleton that sanctions World Cup, World Championship, and Olympic competition and sets the rules USABS athletes must compete under. Sets equipment standards and qualification frameworks that directly affect USABS strategy.

Others

• USA Swimming Foundation: Fundraising arm of a larger US summer-sport NGB; illustrative of how American NGBs operate parallel foundation and sponsorship structures to monetize Olympic success and fund athlete development, an institutional model USABS is scaling via the '50 States Strong' campaign.

Emerging players

• US Biathlon Association: US national governing body for biathlon, another USOPC-affiliated winter NGB pursuing a similar athlete-development and sponsorship-driven model but in a different sport. Useful comparable for funding scale and partnership patterns within the same federation ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/usabs
• YouTubeyoutube.com/usabs
• LinkedInlinkedin.com/company/united-states-bobsled-and-skeleton-federation
• Instagraminstagram.com/usabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA Bobsled/Skeleton