Onform
Onform is a mobile-first AI sports video analysis platform that lets coaches and athletes in 150+ sports capture, annotate, and share HD video with AI-powered swing detection, 3D motion capture, and multi-camera synchronization, distributed via subscriptions and a PGA of America integration.
- Company typePrivate
- Founded2020
- HeadquartersFort Collins, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Onform does
Onform (OnForm, Inc.) is a mobile-first sports video analysis platform founded in 2020 and headquartered in Bellvue, Colorado, that enables coaches and athletes to capture, analyze, and share HD video across 150+ sports including golf, baseball, softball, track and field, and swimming. The product is built around an iOS- and Android-native app with five recording modes (Manual, One-Tap, Auto-Detect, Launch Monitor, and Auxiliary-Cam), 240fps capture, slow-motion and frame-by-frame review, an 11-tool voiceover and drawing annotation suite, multi-camera synchronization via the Multi-Cam MAX studio module, and a 4-Way synchronized video player introduced in Version 4.0 (March 2026). Its technical core is a proprietary computer-vision stack that includes on-device 2D skeleton tracking, an Auto-Detect ML model for automatic swing clipping in golf and baseball, and a markerless AI 3D pose estimation model for golf that outputs 12 swing metrics and was validated against OptiTrack lab-grade motion capture; kinematic sequence analysis extends into segment-by-segment power-transfer visualization.
The business model is subscription-based, monetized primarily through Coach Standard and Coach Pro tiers (Coach Pro priced at $49-$59/month or $499-$599/year with a discounted first year for existing paid coaches) complemented by Individual Standard and Premium tiers for self-coached athletes; athletes connected to a paid coach receive core features for free, which drives a coach-anchored acquisition loop. Go-to-market is hybrid: product-led through a 14-day free trial and App Store distribution, community-led through coach-to-athlete workspace invitations, and sales-assisted via scheduled 1:1 Zoom demos for professional sporting organizations. Distribution channels include direct app store downloads, a web companion app, and a strategic integration as the preferred video provider of the PGA of America within the PGA Coach app; device integrations span Garmin Approach R10, Full Swing KIT, Pocket Radar, and Stalker Sport Radar launch monitors. The company claims 1M+ coaches and athletes, 70M+ videos on its platform, deployments in 100+ professional sporting organizations (including NCAA member institutions, LPGA, and IPL), and customers in 150+ countries.
Onform firmographics
Firmographics- Name
- Onform
- Legal name
- OnForm, Inc.
- Website
- https://getonform.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Onform is a mobile-first AI sports video analysis platform that lets coaches and athletes in 150+ sports capture, annotate, and share HD video with AI-powered swing detection, 3D motion capture, and multi-camera synchronization, distributed via subscriptions and a PGA of America integration.
- Ownership category
- akta.pro rank
Onform industry classification
Industry- Product category
- Sports Video Analysis Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Performance Analysis & Video Coaching (HSADAEAG)
- akta.pro secondary industries
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC), Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)
Keywords
Where Onform is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Onform business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Coach Subscriptions: Monthly or annual subscription plans for coaches. Pricing tiers range from Coach Standard to Coach Pro, with varying feature sets including 3D visualization, multi-cam recording, 60-minute recording, and scheduled messaging. 14-day free trial. Current pricing locked for existing subscribers until April 2027.
- Individual Athlete Subscriptions: Self-coached athletes can purchase individual subscription plans (Standard and Premium tiers). Athletes connected to a paid Coach Standard account receive Individual Standard tier for free. Coach Pro subscriptions unlock 3D features for their athletes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Coach Standard - Entry-level coaching tier (formerly 'Coach' package) |
| Subscription | Annual | Coach Pro - Advanced coaching tier with premium features |
| Subscription | Monthly | Coach Pro - Normal rate |
| Subscription | Monthly | Individual Standard (Self-Coached Athlete) |
| Subscription | Monthly | Individual Premium (Self-Coached Athlete) |
| Subscription | Monthly | Coach monthly subscription (historical reference) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Onform product offering
Product offeringCore offering
Onform is a mobile sports video analysis and coaching platform that enables HD video recording (up to 240fps), AI-powered analysis (Auto-Detect, 2D skeleton tracking, markerless 3D motion capture), multi-camera synchronization, voiceover feedback with drawing annotations, and cloud-based video sharing between coaches and athletes. The platform serves coaches and athletes across 150+ sports including golf, baseball, track & field, softball, and swimming, with native Bluetooth integration to launch monitors and HIPAA-compliant architecture for medical use cases.
Product overview
Onform is a unified sports video analysis platform consisting of a core mobile app (iOS/Android), Multi-Cam MAX studio solution, 3D visualization module, and coaching/athlete subscription tiers. The platform serves coaches and athletes across 150+ sports with video capture (up to 240fps), AI-powered analysis tools (auto-detect, skeleton tracking, 3D pose estimation), multi-cam recording, voiceover feedback, and cloud-based sharing. A Golf Coach Directory and Onform University extend the ecosystem with discovery and education capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Multi-Cam MAX: A studio solution that allows coaches to view multiple fixed camera angles on their iPad, supporting multiple coaches and multiple bays.
- Onform University
Products and services
- Onform (Core Mobile App) The primary sports video analysis app and coaching platform for iOS and Android, enabling HD video capture (up to 240fps), frame-by-frame analysis, drawing annotations, voiceover feedback, multi-device recording, AI-powered Auto-Detect, 2D skeleton tracking, and cloud-based video sharing across 150+ sports including golf, baseball, swimming, track & field, and softball. Sold via monthly/annual subscriptions to coaches and individual athletes.
- Multi-Cam MAX Studio solution that allows coaches to view multiple fixed camera angles on their iPad wirelessly. The iPad functions as a control room to connect and view multiple camera angles simultaneously without being physically at the camera location, supporting multiple coaches and multiple bays in indoor training facilities.
- Golf Coach Directory Coach discovery directory platform connecting prospective students with golf instructors. Integrated with the PGA Coach App for booking and lesson management; allows prospective students to find Onform-powered coaches in their area.
Quantifiable outcome
- Markerless 3D golf swing analysis completed in ~10 seconds on iPhone 16 Pro without markers or sensors
- +4 more outcomes
Companies that use Onform
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Onform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability12 records
Feature10 records
Onform partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- PGA of America (PGA Coach App)coreOnform is the preferred/authorized video provider of the PGA of America. The PGA Coach app integrates directly with Onform, allowing PGA coaches to record video within Onform directly from the PGA Coach interface and share lesson videos back to PGA Coach. Student names and videos sync between apps. Coaches can embed their PGA Coach booking URL within Onform workspaces for seamless lesson scheduling.
- Garmin (Approach R10 Launch Monitor)coreOnform connects directly to the Garmin Approach R10 via Bluetooth. The app auto-captures golf swings and overlays 9 ball/club metrics (Ball Speed, Back Spin, Club Attack Angle, Club Face Angle, Club Path Angle, Club Speed, Launch Angle, Launch Direction, Side Spin) directly on the video. Requires no separate Bluetooth pairing beyond initial Garmin app setup.
- Full Swing (KIT Launch Monitor)coreOnform integrates with the Full Swing KIT launch monitor via the LAUNCH-MONITOR recording mode. Automatically captures golf swings and overlays ball and club data (from the KIT device) directly onto the video. Works in conjunction with Multi-Cam recording to capture multiple angles simultaneously while recording KIT data.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Onform competitors and assessment
Company assessmentDirect peers
- Hudl: Largest sports video analysis platform for team sports (football, soccer, basketball, volleyball) at the high school and collegiate level. Directly comparable in video capture, analysis, and sharing for coaches and athletes, though anchored in team sports rather than Onform's individual-sport focus.
- Coach's Eye (TechSmith): Mobile-first video analysis app used by coaches across many sports, with frame-by-frame review, drawing tools, and voiceover. Closest direct competitor to Onform's core iOS/Android video analysis workflow and price point.
- V1 Sports: Long-standing golf swing analysis software combining video with launch-monitor data. Directly comparable to Onform's golf 3D motion capture and launch-monitor integration offering for the golf instruction market.
- Swing Catalyst: Golf swing analysis platform combining high-speed video with force plates and pressure sensors for biomechanics. Comparable to Onform's 3D motion capture and integrated launch-monitor workflows, with stronger hardware-tied positioning in elite coaching environments.
- CoachNow: Coach-athlete communication and video-sharing platform used across multiple sports. Directly comparable to Onform's messaging + video workspace model for individual coaches and academies.
- Veo Technologies: AI-powered sports video camera and analysis platform popular in soccer and team sports. Comparable to Onform in its AI-driven auto-capture and tagging approach, but focused on team rather than individual sports.
- KinaTrax: Markerless 3D motion capture provider for professional sports, primarily baseball. Comparable to Onform's 3D pose estimation AI, though KinaTrax operates in venue-installed, multi-camera installations rather than consumer mobile.
- Dartfish: Sports video analysis software for performance coaches across multiple sports with drawing and comparison tools. Comparable to Onform's drawing/voiceover annotation workflow, with deeper penetration in Olympic and federation-level coaching.
- Quintic Sports: Specialized putting and short-game analysis software used by golf coaches. Niche golf analysis competitor to Onform's biomechanics features for golf instructors focused on putting performance.
Broad incumbents
- Trackman: Established golf launch-monitor and indoor simulator company with attached video analysis tools. Broader incumbent with hardware-first GTM; competes with Onform at the launch-monitor-plus-video intersection in academies and fitting studios.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Onform social profiles
Digital presenceOnform compliance and trust
Trust signalCompliance4 records
Onform financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onform leadership team
Management profileNumber of profiles
Profiles2 records
Onform funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onform
What does Onform do?
Onform is a mobile sports video analysis and coaching platform that enables HD video recording (up to 240fps), AI-powered analysis (Auto-Detect, 2D skeleton tracking, markerless 3D motion capture), multi-camera synchronization, voiceover feedback with drawing annotations, and cloud-based video sharing between coaches and athletes. The platform serves coaches and athletes across 150+ sports including golf, baseball, track & field, softball, and swimming, with native Bluetooth integration to launch monitors and HIPAA-compliant architecture for medical use cases.
Is Onform a public or private company?
Onform is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Onform founded?
Onform was founded in 2020. It employs 11 to 50 people.
Where is Onform based?
Onform is headquartered in Fort Collins, United States, in the North America region.
How does Onform make money?
Two revenue lines are on record. Coach Subscriptions are the primary driver. The others are individual Athlete Subscriptions.
Who are Onform's main competitors?
Direct peers on record are Hudl, Coach's Eye (TechSmith), V1 Sports, Swing Catalyst, CoachNow, Veo Technologies, KinaTrax, Dartfish and Quintic Sports. Trackman is listed as a broad incumbent.
Does Onform have an API?
Yes. Onform provides a Calendar API that allows coaches to connect their Calendly or Acuity scheduling accounts. Once connected, clients can book lessons directly through the Onform app. Additionally, Onform uses a secure invitation system with invite codes for workspace management, though no broader public REST/GraphQL API documentation was found.
What industry is Onform in?
Onform's product category is Sports Video Analysis Software. Its primary akta.pro industry code is HSADAEAG, Performance Analysis & Video Coaching, with a secondary code of MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio). Its NAICS code is 51219 and its SIC code is 7370.