What OEM GPS Navigation does

OEM GPS Navigation is a privately held, founder-owned e-commerce retailer headquartered in Sacramento, California, operating from a 5,000 square foot warehouse facility at 8432 Rovana Circle. Founded in the early 2000s by an entrepreneur who began selling factory car stereos online as a high school side business, the company has grown over 19+ years into a multi-category electronics distributor with a catalog of approximately 964 products. Its core offering remains OEM GPS navigation systems, DVD/CD drives, replacement motors, touch screens, and electronic components for vehicles from Toyota, Lexus, Honda, Cadillac, Ford, GM, BMW, and other manufacturers, focused on owners of older vehicles seeking discontinued or hard-to-find factory parts as an alternative to dealer pricing.

The company runs a direct-to-consumer retail model with two primary channels: a Shopify-powered website at oemgpsnavigation.com and an eBay store (vns4less) carrying 29,888 reviews with 100% positive feedback. It also operates a mail-in GPS navigation repair service that supports multiple OEM and aftermarket brands including GM, Ford, Chrysler, BMW, Nissan, Toyota, Honda, Jeep, Porsche, Mercedes, Sony, Pioneer, Alpine, and Clarion. Beyond automotive, the catalog has expanded into dental/medical laser equipment (Biolase), portable power stations (EcoFlow), motorcycle communication devices (Sena), networking equipment (Ruckus), security cameras (Wisenet), industrial LiDAR sensors (RoboSense), consumer electronics, retro gaming consoles, vinyl soundtracks, and photography gear. All products are sold on a one-time purchase basis with no subscription pricing, and price points range from under $10 to over $27,500 across the catalog.

The business is bootstrapped with no disclosed institutional funding, no parent company, and no management team information available. Marketing is primarily digital, leveraging eBay marketplace traffic, the Shopify storefront, a Facebook business page, and press releases distributed through EIN Presswire. The company ships globally via the website's country selector but has no public storefront; operations are run from a single warehouse with 11-50 employees. Revenue is not disclosed, and the business model is straightforward hardware resale plus service fees, with no AI, software, or platform licensing components.

Name

OEM GPS Navigation

Legal name

OEM GPS Navigation

Website

https://oemgpsnavigation.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

OEM GPS Navigation is a Sacramento-based e-commerce retailer selling OEM GPS navigation systems, replacement automotive electronics, and a diversified catalog of 964 products across consumer, industrial, and dental categories, serving vehicle owners and small buyers through its Shopify website and eBay store.

Ownership category

akta.pro rank

Product category

Automotive Electronics Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

akta.pro secondary industry

Sensors & Modules (IMU, GPS, Camera, RF) Retail (CRACAKAC)

Keywords

• OEM navigation systems
• Automotive electronic parts
• GPS repair services
• Factory stereo replacements
• Aftermarket vehicle electronics

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Automotive Parts: One-time sales of OEM GPS navigation systems, replacement parts, DVD drives, motors, and electronic components for vehicles. Products range from individual components ($7-$500+) to complete navigation systems. Also includes Tesla, Toyota, Lexus, and other automotive manufacturer parts.
2. Product Sales - Consumer Electronics: Sales of consumer electronics including EcoFlow portable power stations, Sena communication devices, retro gaming products, vinyl soundtracks, and photography equipment. Revenue generated through one-time product purchases.
3. Product Sales - Industrial/Professional Equipment: Sales of industrial equipment including Biolase dental laser systems and accessories, Wisenet security cameras, Ruckus wireless networking equipment, and other professional-grade technology products.
4. Repair Services: Mail-in repair services for GPS navigation units. Customers purchase repair service online and mail their units. Services available for virtually all automobile manufacturers and aftermarket brands. Includes repair service warranty.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

OEM GPS Navigation sells factory OEM GPS navigation systems, replacement DVD/CD drives, screen assemblies, motors, and related electronic components for vehicles from manufacturers including Toyota, Lexus, Honda, Cadillac, Ford, BMW, GM, Chrysler/Dodge, Nissan, Jeep, Porsche, Mercedes, and Maserati, as well as aftermarket brands such as Sony, Pioneer, Blaupunkt, Alpine, and Becker. The company also operates a mail-in GPS navigation repair service for broken or damaged units and has expanded its catalog to roughly 964 products across categories such as automotive parts, consumer electronics, networking equipment, dental lasers, portable power stations, retro gaming products, and vinyl soundtracks. Distribution runs through a Shopify-powered direct website and an eBay store.

Product overview

OEM GPS Navigation is a multi-category e-commerce retailer operating from a 5000 square foot warehouse in Sacramento, CA. The company was founded in the early 2000s as a seller of factory stereos and evolved into a broad electronics retailer. The core offering centers on OEM GPS navigation system replacements, DVD/CD drives, and repair services for automobile manufacturers (Toyota, Lexus, Honda, Cadillac, Ford, BMW, and others). Beyond automotive navigation, the company has expanded into diverse product categories including automotive parts and accessories, computers and networking equipment (Ruckus wireless access points, network video recorders), consumer electronics (security cameras, power stations), dental/medical laser equipment (Biolase and Waterlase systems for dental clinics), video games and vinyl soundtracks, photography equipment, and industrial sensors (LiDAR systems). The product portfolio spans approximately 964 products across 12 main categories. The company also offers repair services for GPS units and sells through both its e-commerce website and eBay store.

Differentiator

Problem solved

Functional benefit

Products and services

• OEM GPS Navigation Systems and Replacement Components Factory OEM GPS navigation units and related replacement electronic components sold to individual vehicle owners seeking factory-spec, vehicle-matched replacements for older vehicles.
• GPS Navigation Repair Services Mail-in repair service for broken or damaged GPS navigation units; customers purchase the service online and ship units to the Sacramento facility for repair, with a service warranty included.
• EcoFlow Portable Power Stations High-capacity lithium-ion portable power stations (Delta 2 Max, Delta Pro, power bank, inverter, solar generator) for residential, commercial, and outdoor use.
• Biolase Dental Laser Systems Professional dental diode laser systems (Biolase Epic, Epic X, Waterlase) plus accessories, laser tips, footswitches, and replacement parts for soft tissue dental procedures; OEM GPS Navigation provides training resources and technical guidance to support clinical implementation.
• Sena Mesh Intercom Adapter Motorcycle communication adapter that integrates with GPS navigation systems to enable coordinated multi-rider communication over extended distances for recreational group riding and professional applications including tour operations and emergency response.
• Networking and Security Equipment (Ruckus, Wisenet) Wireless networking equipment (Ruckus access points) and security NVR/surveillance systems (Wisenet, with up to 40TB storage) sold to business and industrial buyers.
• RoboSense Solid-State LiDAR RoboSense RS-LiDAR-M1 v2 automotive-grade solid-state LiDAR sensors sold for autonomous-driving and industrial sensing applications.
• Retro Gaming and Vinyl Soundtrack Collectibles Limited-edition retro gaming consoles, video games, and collector vinyl soundtracks (including iam8bit, Diablo II Resurrected, Atlus, and Blizzard releases) sold to individual collectors.
• Consumer Electronics (Starlink mounts, projectors, smart cameras, scooter batteries) Home consumer electronics including Wisenet security cameras, Starlink mounts, Sanyo projectors, Samsung SmartCam, and replacement batteries for electric scooters (Varla, Segway).
• Automotive Parts and Accessories Aftermarket vehicle parts and accessories including audio amplifiers, tail lights, LCD monitors, touch screen replacements, and Sur-Ron Segway motors for brands including Tesla, Dodge, Jeep, and Toyota.

Quantifiable outcome

• 100% positive eBay feedback rating
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• eBaycoreChannel Partner/ Reseller/ DistributorPrimary sales channel partner. OEM GPS Navigation operates an eBay store (vns4less) with 29,888 reviews and 100% positive feedback rating. eBay provides marketplace platform, traffic, and buyer protection programs that drive significant sales volume.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Advance Auto Parts: Major US auto parts retailer with extensive e-commerce. Overlaps with OEM GPS Navigation's customer base but operates at significantly larger scale across both retail and online channels.
• O'Reilly Auto Parts: Large US auto parts retailer with a growing online channel. Comparable in product category and customer segments but with a primarily store-based operating model and broader commercial/professional focus.
• AutoZone: Largest US specialty retailer of automotive replacement parts and accessories. Comparable category and customer base, but operates primarily through brick-and-mortar stores and a much broader portfolio than OEM GPS Navigation's online-only model.
• Amazon: Dominant general-merchandise e-commerce platform that competes across nearly every category OEM GPS Navigation serves (auto parts, electronics, video games, consumer electronics). Relevant as the structural competitive backdrop for any multi-category online retailer.

Direct peers

• RockAuto: Online-only retailer specializing in auto parts across all major vehicle makes. Highly comparable as a multi-channel e-commerce seller of automotive replacement parts, with similar price-driven positioning and broad SKU coverage.
• CarParts.com: Pure-play online retailer of aftermarket and replacement auto parts. Closely comparable in DTC e-commerce motion, broad catalog model, and focus on owners of older vehicles seeking OEM-equivalent replacements.
• Crutchfield: Specialty e-commerce retailer for car audio, infotainment, and OEM-fit electronics. Directly comparable in the OEM-fit navigation and vehicle electronics category, with similar content-driven buying experience and category expertise.
• ECS Tuning: Specialty e-commerce retailer for OEM and performance parts focused on European vehicles. Comparable in deep vehicle-specific fitment knowledge, OEM-grade inventory, and content-driven online buying experience.
• 1A Auto: Online retailer of aftermarket auto parts and replacement components with strong DIY/how-to content. Comparable in DTC parts e-commerce, owner-installed orientation, and focus on vehicles outside dealer service networks.

Others

• eBay: The online marketplace that is OEM GPS Navigation's core sales channel and reputation platform. Relevant as both an enabling distribution infrastructure and a competitive surface where other auto-parts sellers operate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Oemgpsnavcom-100076011892611
• LinkedInlinkedin.com/company/oem-gps-navigation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OEM GPS Navigation