The Brain & Performance Centre

Name

The Brain & Performance Centre

Legal name

The Brain & Performance Centre

Website

https://braindubai.ae

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Neurological Rehabilitation & Brain Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Neurorehabilitation Centers (HLAFAFAH)

akta.pro secondary industries

Neurologic Rehabilitation Centers (Stroke/TBI/SCI/MS/Parkinson’s) (HLADAJAH), Neurological Rehabilitation Therapy In-Home (e.g., Stroke, Parkinson’s) (HSABADAE)

Keywords

• Hyperbaric oxygen therapy
• Neurological rehabilitation
• Brain health optimization
• Cognitive performance therapy
• Peak performance programs

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Assessment Services: Comprehensive medical assessments including adult assessment, youth assessment, autism assessment, executive health & performance check-ups, long COVID assessment, radiology, physiotherapy, and dietitian services. These are typically one-time diagnostic services.
2. Brain & Performance Programme: 12-week intensive protocol combining hyperbaric oxygen therapy sessions with brain and body training, and personalized nutritional and cognitive/physical training programmes. Follow-up monitoring continues post-treatment through remote platform and in-person checkups.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Brain & Performance Centre delivers a structured 12-week Brain & Performance Programme that combines medical-grade Hyperbaric Oxygen Therapy (HBOT) with comprehensive 3-day cognitive, physical, and medical assessments, targeted physical conditioning, and personalized nutritional/lifestyle interventions. The clinic also provides condition-specific treatment programmes (stroke recovery, TBI/PCS, fibromyalgia, reverse aging, pediatric neurological conditions) and specialized assessments (Adult, Youth, Autism, Executive Health, Long Covid), supported by radiology, physiotherapy, and dietitian services, plus a sub-brand called The Clinic by The Brain & Performance Centre offering premium everyday healthcare.

Product overview

The Brain & Performance Centre, a DP World company, operates as a specialized healthcare center offering a unified treatment programme centered on hyperbaric oxygen therapy (HBOT) combined with comprehensive assessments. The core offering is The Brain & Performance Programme, a 12-week structured protocol that integrates HBOT with cognitive assessments, physical conditioning, and lifestyle interventions. Supporting services include specialized assessments (Adult, Youth, Autism, Executive Health, Long Covid, Radiology, Physiotherapy, Dietitian) and treatment services for various conditions including Stroke Recovery, Reverse Aging, Fibromyalgia, TBI/PCS, and pediatric conditions (Cerebral Palsy, Autism, Paediatric TBI). The Clinic by The Brain & Performance Centre provides premium everyday healthcare services. The centre also offers Peak Performance services for athletes and executives, with notable client partnerships including professional golfer Tommy Fleetwood and boxer Hamzah Sheeraz.

Differentiator

Problem solved

Functional benefit

Brands

• The Clinic by The Brain & Performance Centre: Premium everyday healthcare services offered as an extension of the main brain and performance centre, providing accessible healthcare services.

Products and services

• The Brain & Performance Programme

Quantifiable outcome

• Over 90% of clients have reached their clinical goals based on internal outcome tracking
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Audi / Al Nabooda AutomobilescoreStrategic or Co-development Partner · 4 February 2026Strategic partnership announced to explore joint initiatives connecting human performance with automotive excellence. The collaboration marks the beginning of an ongoing strategic relationship grounded in shared values around precision and measurable performance. Both organizations aim to leverage their respective expertise in performance optimization.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Amen Clinics: Amen Clinics runs brain-focused diagnostic and treatment centers using SPECT imaging and personalized brain-health programs for executives, athletes, and patients with TBI/psychiatric conditions. Comparable in target customer (peak-performance professionals, TBI patients) and outcome-tracking approach, though it does not use HBOT as a core modality.
• Cenegenics: Cenegenics operates age-management and performance-optimization clinics serving executives and high-net-worth individuals globally. Comparable premium-pricing model, executive-health positioning, and emphasis on measurable longevity/cognitive outcomes, though without HBOT as a core modality.
• Aviv Clinics: Aviv Clinics operates HBOT-based longevity and brain-performance programs in Florida and Dubai (Aviv Dubai), with a very similar protocol combining hyperbaric oxygen therapy, cognitive assessments, and personalized training. Most direct head-to-head competitor in the Dubai premium brain-health segment.
• Oxford Recovery Center: Oxford Recovery Center in Michigan operates HBOT and hyperbaric protocols integrated with physical therapy and neuro-rehabilitation for autism, cerebral palsy, TBI, and stroke. Closely comparable pediatric and adult neurological indication mix and integrated HBOT-plus-therapy delivery model.
• Neurological Wellness Clinic: A US-based clinic offering HBOT and integrative therapies for TBI, stroke, PTSD, and pediatric neurological conditions. Operates a similar integrated HBOT-plus-multimodal-rehab model for niche neurological indications, with comparable patient profiles to the Centre's adult and pediatric indication mix.

Broad incumbents

• EXOS: EXOS is a large human-performance company offering integrated fitness, nutrition, physical therapy, and wellness coaching to professional athletes, executives, and military units. Comparable multidisciplinary model and executive/athlete target market, though much broader scope and not focused on neurological rehabilitation or HBOT.
• Cleveland Clinic Abu Dhabi: Cleveland Clinic Abu Dhabi is a multi-specialty academic medical center serving the UAE with neurology, rehabilitation, and executive-health programs. Comparable as a premium regional provider of neurological care and executive check-ups, though it does not specialize in HBOT or the integrated 12-week performance protocol.

Emerging players

• Hintsa Performance: Hintsa Performance provides integrated coaching, physiotherapy, nutrition, and medical support to elite motorsport and endurance athletes (notably F1). Comparable target customer profile (Tommy Fleetwood-equivalent elite athletes) and integrated multidisciplinary model, though without HBOT or a clinic-based delivery.

Others

• Mohamed bin Zayed University of AI / MBRU Neurology Programs: Mohamed Bin Rashid University of Medicine and Health Sciences (MBRU) hosts neurology and rehabilitation research and clinical programs in Dubai that contribute to regional evidence base and could be referral or research partners. Indirectly comparable as a UAE neurological-care ecosystem participant, not a direct commercial competitor.

Regional players

• NeuroRx Pharma / HBOT Wellness Centers (MENA): Regional MENA-based HBOT and wellness clinics offering hyperbaric oxygen therapy for wellness, anti-aging, and rehabilitation. Comparable modality and Dubai/Gulf premium-segment positioning, though typically narrower service line without the Centre's full multidisciplinary assessment and DP World corporate channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/braindubai
• Xx.com/BrainDubai
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/thebrainandperformancecentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Brain & Performance Centre