What Victory Church does

Victory Church (legally Victory World Church, Inc.) is a multi-campus evangelical Christian church founded in 1989 by Pastors Dennis and Colleen Rouse in Norcross, Georgia, and currently led by Senior Pastors Johnson and Summer Bowie. The organization operates five physical campuses across the Greater Atlanta metropolitan area — Norcross (headquarters at 5905 Brook Hollow Parkway), Hamilton Mill, Midtown, North Cobb, and Dacula — alongside a sixth virtual Online Campus accessible globally at live.victoryatl.com. The church serves congregants across the full life cycle through age-segmented ministries spanning Kids, Middle School, High School, Young Adults (18-30), Women, Men, Marriage, Adults 50+, Special Needs, and Small Groups, supplemented by structured discipleship courses (Compass, Forward, Foundations, Discover Victory, 10 Qualities) and a missions program.

The church's underlying technology stack is a multi-platform digital engagement infrastructure rather than a single product. Core components include a dedicated iOS and Android mobile application (built on the Subsplash platform), an Apple TV application, a member portal at my.victoryatl.com with baptism registration and prayer request workflows, an asynchronous Online Learning Platform at learn.victoryatl.com, and live/on-demand video streaming through the Online Campus. Spanish, French, and Portuguese translations extend service accessibility. Operational integrations include PushPay for digital tithing with campus-specific giving pages, Google Analytics for web/app behavior tracking, and social media distribution across Facebook, Instagram, Twitter, and YouTube. There is no public API, no proprietary AI system, and no documented use of in-house machine learning.

The business model is a non-profit, donation-based ministry. Victory Church generates no revenue from product or service sales; all operating income derives from voluntary tithes, offerings, and donations from congregants, processed both in-person and digitally through PushPay. The go-to-market approach is community-led, relying on multi-channel engagement (in-person worship, live streaming, mobile/TV apps, email newsletters, SMS subscription, social media, and seasonal events) to drive attendance and giving, with small groups functioning as the primary retention and discipleship mechanism. Customer segments are exclusively individual congregants and families; there are no enterprise or institutional customers.

Name

Victory Church

Legal name

Victory World Church, Inc.

Website

https://victoryatl.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Victory Church is a multi-campus evangelical Christian church founded in 1989 and headquartered in Norcross, Georgia, operating five physical campuses and an Online Campus across Greater Atlanta. It serves congregants of all ages through worship services, age-specific ministries, small groups, and digital streaming via mobile, web, and Apple TV apps.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131), Religious Organizations (81311), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE), Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Christian worship services
• Religious education courses
• Small group ministry
• Online sermon streaming
• Community outreach programs

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tithes and Offerings: Voluntary financial contributions from congregants during worship services and through online giving platforms (Pushpay)
2. Online Giving: Digital donations processed through Pushpay platform with separate giving pages for each campus (Norcross, Hamilton Mill, Midtown, Victory Vida, Online)

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Victory Church is a multi-campus evangelical Christian church that delivers weekly worship services across five physical campuses in the Atlanta metro area (Norcross, Hamilton Mill, Midtown, North Cobb, Dacula) plus an Online Campus with live streaming. Its core offering centers on in-person and digital worship, age-segmented ministry programming (Victory Kids, Victory Students, Victory Young Adults), small-group-based discipleship, an online learning platform hosting courses such as Forward, Compass, and Discover Victory, and pastoral community services including baptism, child dedication, and prayer support.

Product overview

Victory Church operates as a multi-campus evangelical Christian church headquartered in Norcross, Georgia. The church's digital ecosystem comprises a unified platform centered on the Victory ATL mobile app (iOS and Android), the AppleTV app, the My.Victory member portal, and the Online Campus live streaming service, all supported by the PushPay giving platform. Adjacent to the core worship and community platform, the church offers an Online Learning platform (learn.victoryatl.com) for structured courses such as Forward, Compass, and Membership, alongside specialized programs including the 10 Qualities Discipleship Program, Healed Study Program, and Holy Spirit Resources. Additional modules include the SMS subscription service, Global newsletter subscription, Baptism registration, and Prayer request systems. The church also operates 6 physical campuses (Norcross, Hamilton Mill, Midtown, North Cobb, Dacula) and an Online Campus, connected through a shared ministry program network covering Kids, Students, Young Adults, Women, Men, Marriage, Adults 50+, Small Groups, Missions, Community Transformation, Worship, Money & Wisdom, Victory Business, and Special Needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Victory ATL Mobile App Official mobile application for Victory Church providing sermon streaming, push notifications, giving functionality, event information, and small group connection tools for congregants and attendees.
• Victory Church Apple TV App Apple TV dedicated application for Victory Church enabling television-based streaming of sermons and church media content for home viewing.
• Online Campus Live Streaming Live-streamed worship services and on-demand sermon content delivered through the Online Campus channel at live.victoryatl.com and integrated apps, serving remote congregants and online viewers.
• My.Victory Member Portal Centralized member portal for Victory Church congregants providing account management, communication, and engagement features for registered members.
• Online Learning Platform Online learning platform at learn.victoryatl.com hosting Victory Church's discipleship and membership courses, including Forward, Compass, and Discover Victory, for congregants pursuing spiritual formation.
• Multi-Campus Worship Services Weekly in-person worship services delivered at five physical campuses across the Atlanta metropolitan area, with simultaneous multi-language translation in Spanish, French, and Portuguese.
• Small Groups Ministry Community-based small group ministry serving as Victory Church's primary relational and discipleship vehicle, with training pathways for volunteer small-group leaders.
• 10 Qualities Discipleship Program Named discipleship program offered through Victory Church's online learning platform, focused on developing ten core spiritual qualities in participants.
• Healed Study Program Named online study program offered by Victory Church addressing biblical themes of personal healing and restoration.
• Victory at Home Program

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Church of the Highlands: One of the largest multi-campus churches in the U.S. based in Alabama with campuses across the Southeast, serving a similar evangelical demographic with comparable digital infrastructure and small group model.
• Elevation Church: Steven Furtick-led multi-site evangelical church with strong digital content engine, mobile app ecosystem, and a comparable youth and family ministry focus serving similar congregational personas.
• Saddleback Church: Large multi-campus evangelical church in Southern California with extensive small group network, online learning platform (Saddleback Discipleship), and global missions footprint comparable to Victory Church's ministry breadth.
• Lakewood Church: Houston-based mega-church with multiple campuses and a globally televised broadcast service, operating comparable in-person plus digital streaming plus member-portal infrastructure at greater scale.
• Gateway Church: Large multi-campus evangelical church headquartered in Texas with international campuses, advanced online streaming and mobile apps, and a comparable multi-language ministry approach.

Direct peers

• North Point Ministries: Largest multi-campus evangelical church network in metro Atlanta founded by Andy Stanley, operating 7+ physical campuses across the same metro geography as Victory Church with comparable in-person and online worship models.
• 12Stone Church: Multi-campus evangelical church headquartered in metro Atlanta with multiple campuses across Georgia, multi-channel digital streaming, and small group ministry emphasis highly comparable to Victory Church's model.
• Passion City Church: Multi-campus Atlanta-based evangelical church with a strong digital presence (Passion Conferences / 268generation) and dedicated mobile apps, competing for similar demographics of families and young adults in the same metro.

Regional players

• NewSpring Church: South Carolina-based multi-site church with similar small group-driven, multi-generational ministry model and comparable online streaming infrastructure serving a similar Southern evangelical audience.
• Buckhead Church: Atlanta-North Point Ministries satellite campus serving Buckhead; operates in the same metro as Victory Church and competes for similar in-city professional and family demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/victoryatl
• YouTubeyoutube.com/channel/UCNeMhrj2GTacigCwMLIPAyA
• Facebookfacebook.com/victoryatl
• Instagraminstagram.com/victoryatl
• LinkedInlinkedin.com/company/victoryatl

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victory Church