Don Fulano
- Company typePrivate
- Founded2002
- HeadquartersZapopan, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Don Fulano firmographics
Firmographics- Name
- Don Fulano
- Legal name
- DF Desarrollo Global S de RL de CV
- Website
- https://donfulano.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Don Fulano industry classification
Industry- Product category
- Premium Tequila
- NAICS
- Distilleries (312140), Distilleries (31214), Beverage and Tobacco Product Manufacturing (312)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Distilled Spirits Production & Distilling (AFAFAAAC)
- akta.pro secondary industry
- Spirits Distilling & Brands (CRADAIAC)
Keywords
Where Don Fulano is headquartered
LocationHeadquarters
- HQ city
- Zapopan
- HQ country
- Mexico
- HQ region
- Latin America
Offices3 records
Markets served
Don Fulano business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Premium Tequila Sales: Don Fulano generates revenue through the sale of its premium tequila expressions (Blanco, Fuerte, Reposado, Añejo, Imperial) via direct-to-consumer e-commerce and through wholesale/retail distribution partners. The brand is positioned at a premium price point in the ultra-premium tequila segment.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Don Fulano product offering
Product offeringCore offering
Don Fulano produces and sells a portfolio of five premium tequila expressions (Blanco, Fuerte, Reposado, Añejo, and Imperial) crafted from estate-grown blue agave cultivated in the family's orchards in the Highlands of Jalisco. The tequilas are made using only three ingredients—hand-selected mature agave, proprietary yeast, and natural spring volcanic water—using traditional artisanal methods including tahona crushing, open fermentation, copper alembic and Coffey still distillation, and aging in ex-wine European oak casks.
Product overview
Don Fulano is a family-owned tequila brand producing a portfolio of five expressions (Blanco, Fuerte, Reposado, Añejo, and Imperial) ranging from unaged to extra-aged varieties. All expressions are made from hand-selected mature agave (Maduro and Pinto) grown in the family's orchards, proprietary yeast, and natural spring volcanic water, using a low-intervention production process. The brand operates La Tequileña distillery in the heart of tequila town, producing terroir-driven tequilas aged primarily in ex-wine European dark oak casks (French limousine and Nevers) that previously held wines from Burgundy, Bordeaux, and the Loire Valley.
Differentiator
Problem solved
Functional benefit
Products and services
- Don Fulano Blanco A bright, unaged tequila expression of mature highland agave and rich red soil, with fresh fruit notes balanced by light herbaceousness and a butterscotch oiliness. Recommended as an aperitif or cocktail base.
- Don Fulano Fuerte The original overproof tequila; profoundly aromatic and full-bodied with spice, floral jasmine, and orange blossom notes, suitable for sipping neat or in premium cocktails.
- Don Fulano Reposado Aged tequila (reposado) matured in French limousine oak, expressing cooked agave with herbal sweetness, mature fruit compote, and dark chocolate notes; designed for sipping, pairing with food, or cocktails.
- Don Fulano Añejo An aged (añejo) tequila blended from very old tequilas aged in French limousine and Nevers oak casks previously holding Burgundy and Loire wines. Deep and complex with dried fruits, spice, and a light menthol finish; pairs well with chocolate or cigars.
- Don Fulano Imperial Don Fulano's oldest expression, blended from dark European oak and oloroso sherry casks. Exceptionally rich and complex with fruit notes, clove, and nutmeg; intended for sipping on its own.
- Don Fulano 20th Year Anniversary Añejo A limited-release anniversary-aged tequila marking Don Fulano's 20th anniversary; aimed at collectors and connoisseurs of ultra-premium sipping tequila.
Quantifiable outcome
- Tequila of the Year — London Spirits Competition
- +5 more outcomes
Companies that use Don Fulano
Customer profileSegments1 record
Ideal customer profiles1 record
Don Fulano technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Don Fulano partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Don Fulano competitors and assessment
Company assessmentBroad incumbents
- Casamigos: Casamigos, founded by George Clooney and now owned by Diageo, is a leading celebrity-backed premium tequila brand with Blanco, Reposado, and Añejo expressions. Comparable in the ultra-premium consumer occasion and a key share-of-voice competitor for on-premise and gifting occasions.
- Don Julio: Don Julio, owned by Diageo, is one of the largest premium and super-premium tequila portfolios, with the 1942 and Real expressions as halo SKUs. A direct premium-segment competitor and a benchmark for pricing and on-premise penetration Don Fulano must defend against.
- Patrón Tequila: Patrón is a globally distributed premium tequila portfolio (now owned by Bacardi) with expressions spanning Blanco, Reposado, and Añejo plus the Gran Patrón line. It competes with Don Fulano in the premium and super-premium price tiers and dominates on-premise and travel retail channels.
Direct peers
- Clase Azul: Clase Azul is a Mexico-based ultra-premium tequila brand known for hand-painted decanters, multiple aged expressions, and a similar DTC plus global retail presence. Directly comparable as a craft, ultra-premium, family-rooted tequila portfolio competing for the same connoisseur and gifting occasions.
- Casa Dragones: Casa Dragones is a small-batch ultra-premium sipping tequila focused on Joven and Añejo expressions, with a similar DTC and global distribution footprint. Comparable in targeting the high-end sipping occasion and gifting/cocktail verticals with limited, premium SKUs.
- Siete Leguas: Siete Leguas is a heritage tequila distillery in Jalisco producing traditional, additive-free expressions with strong brand recognition among tequila aficionados. Comparable as a family-rooted, traditional-methods producer operating in the same premium niche as Don Fulano.
- Código 1530: Código 1530 is a premium tequila range (Blanco, Reposado, Añejo, Extra Añejo) produced in Amatitán with a focus on traditional methods and celebrity distribution partnerships. Directly comparable in the premium sipping and on-premise occasion.
- Fortaleza Tequila: Fortaleza is a small-batch, family-owned tequila producer that emphasizes tahona crushing, traditional production, and estate-grown agave. It is one of the closest craft analogs to Don Fulano in production philosophy, size, and connoisseur positioning.
- Tequila Ocho: Tequila Ocho is a single-estate, terroir-driven premium tequila brand that highlights specific ranches and vintage-style releases. It overlaps with Don Fulano on the agricultural provenance, estate-grown positioning, and connoisseur-targeted portfolio.
Emerging players
- G4 Tequila: G4 Tequila is a small-batch, traditionally produced premium tequila founded by a fourth-generation agave farmer using rainwater, traditional tahona, and open fermentation. Strongly comparable on craft credentials and estate-grown, additive-free positioning targeting the same sipping connoisseur segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Don Fulano social profiles
Digital presenceDon Fulano financial estimates
Financial estimateRevenue estimate
Valuation estimate
Don Fulano leadership team
Management profileNumber of profiles
Profiles2 records
Don Fulano funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Don Fulano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Don Fulano
What does Don Fulano do?
Don Fulano produces and sells a portfolio of five premium tequila expressions (Blanco, Fuerte, Reposado, Añejo, and Imperial) crafted from estate-grown blue agave cultivated in the family's orchards in the Highlands of Jalisco. The tequilas are made using only three ingredients—hand-selected mature agave, proprietary yeast, and natural spring volcanic water—using traditional artisanal methods including tahona crushing, open fermentation, copper alembic and Coffey still distillation, and aging in ex-wine European oak casks.
Is Don Fulano a public or private company?
Don Fulano is a private company. It is classified as family owned and is currently operating.
When was Don Fulano founded?
Don Fulano was founded in 2002. It employs 11 to 50 people.
Where is Don Fulano based?
Don Fulano is headquartered in Zapopan, Mexico, in the Latin America region.
How does Don Fulano make money?
One revenue line is on record: premium Tequila Sales.
Who are Don Fulano's main competitors?
Broad incumbents on record are Casamigos, Don Julio and Patrón Tequila. Direct peers are Clase Azul, Casa Dragones, Siete Leguas, Código 1530, Fortaleza Tequila and Tequila Ocho. G4 Tequila is listed as an emerging player.
Does Don Fulano have an API?
No public API is recorded for Don Fulano.
What industry is Don Fulano in?
Don Fulano's product category is Premium Tequila. Its primary akta.pro industry code is AFAFAAAC, Distilled Spirits Production & Distilling, with a secondary code of CRADAIAC, Spirits Distilling & Brands. Its NAICS code is 312140 and its SIC code is 5180.