Adventure Theatre MTC

What Adventure Theatre MTC does

Adventure Theatre MTC (Adventure Theatre Inc., EIN 52-6054621) is a registered 501(c)(3) nonprofit Theatre for Young Audiences organization headquartered at Glen Echo Park in Glen Echo, Maryland, with a secondary Academy facility in Rockville, Maryland. Founded in 1951, the organization operates two integrated divisions: a professional theatre producing award-winning live productions (currently the 2025-2026 and 75th Anniversary 2026-2027 seasons) based on family-friendly literary works, and the ATMTC Academy, which delivers structured musical theatre training across Elementary Classes, Teen Classes, a Pre-Professional Program (Grades 4-12), workshops, a College Prep Program, and summer and spring break camps that have operated for 45+ years.

The professional theatre uses conventional stage technology (lighting, sound, set design) in an intimate 165-seat arena venue, with a differentiated accessibility layer covering sensory-friendly performances, ASL interpretation, and accessible seating. The Academy employs professional teaching artists and shares talent infrastructure with Montgomery College Summer Dinner Theatre and The Keegan Theatre via joint open-call auditions, where Artistic Director Kurt Boehm serves as Casting Director for both organizations. The organization reports serving approximately 35,000 people annually and earned 11 Helen Hayes Award nominations in 2025 alongside a 2020 national Harold Oaks Award.

The business model combines earned revenue (single tickets at $26-28, Flexpass subscriptions at $185 for 10 tickets, semester classes at $425, summer camps up to $1,650 for teen sessions, and studio rentals) with contributed revenue (tax-deductible donations, matching gifts, corporate sponsors including Bethesda Marriott and SojournDC, and cause-marketing via ShopRaise). Distribution is direct-to-consumer through an owned online ticketing platform, phone box office, walk-in registration, and group sales for schools and scout troops. The organization is governed by a Board of Directors (chaired by Mitchell Herman) and led by a dual structure of Artistic Director Kurt Boehm and Managing Director Sarah Chapin, the latter hired in March 2024 following a broader post-strategic-pause leadership rebuild.

Name

Adventure Theatre MTC

Legal name

Adventure Theatre Inc.

Website

https://adventuretheatre-mtc.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Children's Theatre and Performing Arts Education

NAICS

Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Children’s & Youth Theatre (MPAGABAE)

Keywords

• Children's theatre productions
• Musical theatre education
• Youth performing arts training
• Theatre summer camps
• Accessible family entertainment

Headquarters

HQ city

Glen Echo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from professional theatre performances. Single tickets priced at $26-28 for regular shows. Flexpass offers 10 discounted tickets at $18.50 each, providing average savings of $72.
2. Academy Classes and Programs: Revenue from educational programming including elementary classes, teen classes, pre-professional programs, workshops, and college prep. Sing, Dance, Act class priced at $425.
3. Summer Camps: Summer Musical Theatre Camp for grades 1-6 and Summer Musical Theatre Training Program for grades 7-12. Teen program costs $1,650 per session.
4. Donations and Fundraising: Tax-deductible donations supporting scholarship programs and operational costs. List prices are 40% below cost of programming. Matching gift programs available through employer matching.
5. Space Rentals: Rental of studio spaces (Studios 1-4), conference rooms, and voice studios to external parties for classes, rehearsals, recitals, and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Adventure Theatre MTC is a 501(c)(3) nonprofit that produces professional live theatrical performances for children and families and operates ATMTC Academy, a musical theatre training division offering classes, workshops, summer/spring break camps, a pre-professional program, and a college prep program for students from elementary through high school. Together these two divisions serve approximately 35,000 people annually at venues in Glen Echo and Rockville, Maryland, supported by ticketing, tuition, donations, and corporate sponsorships.

Product overview

Adventure Theatre MTC operates as a nonprofit Theatre for Young Audiences organization with two interconnected divisions: a professional theatre presenting live productions at Glen Echo Park, and ATMTC Academy providing comprehensive musical theatre education. The professional shows division produces award-winning productions featuring professional actors performing family-friendly content based on literary works. The Academy division offers structured training through Elementary Classes, Teen Classes, the elite Pre-Professional Program (Grades 4-12), the Summer Musical Theatre Training Program (Grades 7-12), Spring Break Camp, and Summer Musical Theatre Camp (celebrating 45+ years). Additional offerings include Student Productions where young actors perform, a Flexpass subscription ticketing system, and Accessible Shows with sensory-friendly and ASL-interpreted options. Together these programs serve approximately 35,000 people annually, with the organization holding 501(c)(3) nonprofit status and achieving 11+ Helen Hayes Award nominations.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Shows Award-winning live theatrical productions performed by professional actors at the Glen Echo Park theatre, featuring family-friendly shows based on literary works for young audiences and families.
• ATMTC Academy Theatre education division offering classes and training programs for students of all skill levels, including Elementary Classes, Teen Classes, Pre-Professional Program, Workshops, College Prep Program, and At Your School offerings.
• Student Productions Theatrical productions featuring young actors from the Academy's student body, allowing students to apply their training in live performance settings.
• Summer Musical Theatre Camp Summer camp program for Grades 1-12 providing musical theatre training, with elementary-level programming for Grades 1-6.
• Summer Musical Theatre Training Program (Grades 7-12) Intensive three-week summer training program for rising grades 7-12 covering ballet, jazz, music, and acting technique, culminating in a showcase performance. Priced at $1,650 per session and includes a field trip to a professional production.
• Spring Break Camp Week-long intensive theatre camp offered during spring break for students.
• Flexpass Book of 10 pre-purchased discount tickets at $185 ($18.50 each), offering approximately $72 savings versus single tickets. Provides flexibility to attend any production on any date and includes free exchanges. Expires August 23, 2026.
• Sing, Dance, Act Weekly class teaching song and dance numbers from age-appropriate musicals, covering stage performance basics, vocal music, and beginning dance technique for elementary students. Held Tuesdays 5:00pm-6:00pm at Glen Echo Park. Priced at $425 per semester.
• Accessible Shows Select performances featuring accessible seating, sensory-friendly accommodations, and ASL interpretation for children with disabilities or sensory sensitivities.
• Sleeping Beauty: The Time Traveler 2026 summer professional production featuring a time-travel adaptation of Sleeping Beauty in which protagonist Rolly meets Aurora and works together to change her fate. Runs June 18 - August 23, 2026.
• Pre-Professional Program Elite musical theatre training program for students in Grades 4-12 providing extensive training in Acting, Music, Dance, Voice and Speech, preparing students for college and professional theatre.

Quantifiable outcome

• 11 Helen Hayes Award nominations in 2025 for 3 productions
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Stepping Stones ShelterminorOthers · 18 June 2026Community partnership during Sleeping Beauty: The Time Traveler production. Theatre collects new bedding donations (sheets, comforters, blankets, pillows) for families transitioning from homelessness into permanent housing through this Rockville-based shelter organization.
• The Keegan TheatrecoreStrategic or Co-development Partner · 13 March 2026Joint open call auditions held annually where actors audition for both ATMTC and Keegan Theatre seasons simultaneously. Kurt Boehm serves as both Artistic Director of ATMTC and Casting Director of The Keegan Theatre. 2026-2027 season includes 2 musicals, 2 plays (one world premiere) at ATMTC and 2 musicals, 4 plays at Keegan.
• Bethesda MarriottminorOthersCorporate sponsor providing accommodation support for Sleeping Beauty production. One of two lodging sponsors for the show.
• SojournDCminorOthersCorporate sponsor for Sleeping Beauty production. One of two lodging sponsors for the show.
• ShopRaiseminorOthersShopping portal partner enabling donors to give back to ATMTC through everyday online purchases. No wrapping required - automatic donations.
• Montgomery College Summer Dinner TheatrecoreStrategic or Co-development PartnerLisa Carrier Baker serves as Managing Director/Music Supervisor of Montgomery College Summer Dinner Theatre while also serving as ATMTC Academy Director. Programs share teaching artists and create talent pipeline.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Round House Theatre: Bethesda, MD-based professional regional theatre in the same DC metro market; competes for family audience share, though its primary programming skews adult.
• Center Stage (Baltimore Center Stage): Major Maryland-based regional theatre serving a similar Mid-Atlantic family and donor base with education programming and accessible performances.

Direct peers

• Dallas Children's Theater: One of the largest professional TYA companies in the US, producing mainstage seasons for young audiences with parallel education and outreach programming.
• First Stage: Milwaukee-based professional children's theatre with an integrated academy program and pre-professional training pipeline; comparable integrated professional-theatre-plus-academy model to ATMTC.
• The Growing Stage - The Children's Theatre of New Jersey: Professional children's theatre in Madison, NJ with classes and performance programming aimed at youth and family audiences; comparable in scale and integrated education approach.
• Imagination Stage: Bethesda, MD-based professional children's theatre with a robust education/academy division; the closest direct competitor in the DC metro market for both family productions and youth theatre training.
• Nashville Children's Theatre (Nashville Children's Theatre, Inc.): Tennessee's professional Theatre for Young Audiences producing literary adaptations with education programming; similar TYA artistic mission and touring/subscription models.

Emerging players

• Imagination Players / Wolf Trap Children's Theatre-in-the-Woods: Wolf Trap Foundation's Children's Theatre-in-the-Woods programming provides family outdoor performances in the DC metro area; adjacent competitor for family entertainment dollars in the same region.
• Atlantic Theater Company / Atlantic for Kids: Off-Broadway company with a dedicated Atlantic for Kids programming strand; comparable in that it pairs adult professional theatre with youth-focused productions and education.

Broad incumbents

• People's Light: Established regional theatre in Malvern, PA operating mainstage adult productions plus a notable children's theatre and new voices program; comparable as a multi-program regional with educational programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/adventuretheatremtc
• Facebookfacebook.com/AdventureTheatreMTC
• Instagraminstagram.com/adventure_theatre
• LinkedInlinkedin.com/company/adventure-theatre-mtc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Theatre MTC