Unrivaled Teamwear

What Unrivaled Teamwear does

Unrivaled Teamwear is a privately held parent company (Unrivaled Teamwear LLC, incorporated in Delaware, headquartered in Lenexa, Kansas) that operates a portfolio of sports and team apparel brands. Its wholly owned subsidiaries are Champion Teamwear (customizable athletic apparel for teams and organizations, from youth leagues to collegiate programs), Gear for Sports (premium decorated apparel, 50 years in market, and exclusive licensee for decorated Under Armour apparel, headwear, and accessories across collegiate, resort, military, pro sports, and green grass golf channels), and Knights Apparel (licensed sports apparel supplied to mass market retailers, mid-tier department stores, and sporting goods retailers, often under exclusive licensing arrangements with colleges, universities, and professional sports leagues). The Champion brand itself dates to 1919, and Under Armour to 1996, giving the portfolio deep heritage even though the holding entity was assembled in 2024 following Authentic Brands Group's acquisition of Champion's collegiate, licensed, and teamwear carve-out.

The company's business model is B2B licensing and wholesale distribution. Revenue is generated primarily through the sale of licensed sports apparel to retailers and through exclusive licensing arrangements with educational institutions and professional sports leagues; a secondary revenue stream comes from customized decorated garments for teams and organizations. Distribution channels are exclusively domestic (United States) and span mass market retailers, mid-tier department stores, sporting goods retailers, collegiate institutional licensing, and global professional sports league licensing. Pricing details are not publicly disclosed. The company operates with 1,001-5,000 employees, is a member of the Fair Labor Association, and subjects its supply chain to independent third-party unannounced factory audits. No proprietary technology stack, AI/ML capabilities, mobile applications, or public APIs are disclosed.

Unrivaled Teamwear's go-to-market is a channel-partner model rather than direct-to-consumer: it monetizes through exclusive rights to decorate and distribute licensed apparel for marquee institutional and brand partners (notably Under Armour, university programs, and pro leagues), and leverages multi-decade brand equity in Champion and Gear for Sports to maintain retailer shelf presence across mass, mid-tier, and sporting goods channels. Leadership was recently installed under Ames Watson following the Authentic Brands Group transaction.

Name

Unrivaled Teamwear

Legal name

Unrivaled Teamwear LLC

Website

https://unrivaledteamwear.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Unrivaled Teamwear is a privately held parent company that operates Champion Teamwear, Gear for Sports, and Knights Apparel — supplying licensed and decorated sports apparel to retailers, colleges, universities, and professional sports leagues, and serving as the exclusive Under Armour decorator across collegiate, resort, military, pro sports, and golf channels.

Ownership category

akta.pro rank

Product category

Licensed Sports Apparel

NAICS

Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (33992)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

akta.pro secondary industries

Team Sports Equipment & Apparel Distribution (CRAOAJAA), Team & School Athletic Uniforms Retail (CRAMACAJ)

Keywords

• Licensed sports apparel
• Teamwear manufacturing
• Collegiate apparel licensing
• Decorated garments
• Sports merchandise distribution

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Licensed Sports Apparel Sales: Revenue generated through the sale of licensed sports apparel to retailers and through exclusive licensing arrangements with colleges, universities, and professional sports leagues. Brands include Champion Teamwear, Gear for Sports (exclusive licensee for decorated Under Armour apparel), and Knights Apparel.
2. Customized Decorated Garments: Revenue from high-quality, customizable athletic apparel featuring creative decoration options for teams and organizations, ranging from youth leagues to collegiate teams.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

Unrivaled Teamwear is the parent company of three sports and team apparel brands — Champion Teamwear, Gear for Sports, and Knights Apparel — that design, decorate, and distribute licensed and customized athletic apparel. Its offerings span t-shirts, caps, fleece, performance wear, and outerwear, supplied through wholesale channels, exclusive collegiate licensing, and professional sports league arrangements, including exclusive decorated Under Armour apparel rights.

Product overview

Unrivaled Teamwear is a parent company operating multiple sports and team apparel brands: Champion (established 1919, athletic apparel for athletes and fashion enthusiasts), Champion Teamwear (customizable team apparel from youth to collegiate levels), Gear for Sports (50-year premium brand, exclusive Under Armour decorator), and Knights Apparel (licensed sports apparel for retailers). The portfolio offers top-quality fabrics and creative decoration options including t-shirts, caps, fleece, performance wear, and outerwear across collegiate, resort, military, and professional sports channels.

Differentiator

Problem solved

Functional benefit

Brands

• Champion Teamwear: High-quality, customizable athletic apparel for teams and organizations serving youth leagues to collegiate teams. Renowned athletic apparel brand established in 1919 with focus on athletes and fashion enthusiasts.
• Gear for Sports
• Knights Apparel

Products and services

• Champion Teamwear High-quality, customizable athletic apparel line for teams and organizations, ranging from youth leagues to collegiate teams, offering extensive decoration capabilities and a broad product range.
• Gear for Sports Premium decorated sportswear brand with 50 years in market offering classic styles and high-quality fabrics; exclusive licensee for decorated Under Armour apparel, headwear, and accessories in collegiate, resort, military, professional sports, and green grass golf channels.
• Knights Apparel Leading provider of licensed sports apparel supplied to mass market retailers, mid-tier department stores, and sporting goods retailers; partners with colleges, universities, and professional sports leagues through exclusive licensing arrangements.
• Decorated Under Armour Apparel (via Gear for Sports exclusive license) Decorated Under Armour apparel, headwear, and accessories for collegiate, resort, military, professional sports, and green grass golf channels, distributed under the exclusive Gear for Sports licensee relationship.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Fair Labor Association (FLA)coreOthersUnrivaled Teamwear is a member of the Fair Labor Association, an internationally recognized NGO working to advance labor rights globally and help eradicate forced and slave labor across the supply chain. This membership supports the company's rigorous supplier standards and Code of Conduct implementation.
• Third-Party Audit FirmscoreImplementation/ SI/ Consulting PartnerIndependent third-party audit teams from internationally recognized audit firms conduct unannounced, comprehensive factory assessments before production begins. Audits include management interviews, facility tours, payroll analysis, confidential employee interviews, and closing meetings.
• Under ArmourcoreOEM/ Whitelabel/ Licensing PartnerGear For Sports is the exclusive licensee for decorated Under Armour apparel, headwear and accessories in collegiate, resort, military, professional sports, and green grass golf channels.
• Colleges and UniversitiescoreChannel Partner/ Reseller/ DistributorKnights Apparel partners with colleges and universities through exclusive licensing arrangements for licensed sports apparel distribution.
• Professional Sports LeaguescoreChannel Partner/ Reseller/ DistributorExclusive licensing arrangements with professional sports leagues for licensed merchandise distribution through mass market retailers, department stores, and sporting goods retailers.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Under Armour: Under Armour is a major performance apparel brand and Unrivaled Teamwear's licensing partner (Gear for Sports is the exclusive decorated-UA licensee). UA operates much more broadly as a DTC and wholesale brand, but its product set and channel footprint overlap with Unrivaled's teamwear portfolio.
• Nike Team Sports: Nike Team Sports is a broad incumbent dominating collegiate, professional league, and team-decorated apparel through Nike, Jordan, and affiliated brands; its size and ownership of top league licenses make it the principal incumbent competitor to Unrivaled Teamwear.
• Adidas Team Sports: Adidas is a global athletic apparel incumbent with significant collegiate, MLS, and team-sport licensed apparel; like Nike, it competes with Unrivaled Teamwear for league and team-decorated business as a broad-portfolio competitor.

Direct peers

• Holloway Sportswear: Holloway is a US-based decorated athletic apparel and teamwear manufacturer serving schools, colleges, and sports organizations with apparel, outerwear, and custom decoration — overlapping directly with Champion Teamwear's customizable team apparel offering.
• Augusta Sportswear Brands: Augusta Sportswear designs and supplies decorated team uniforms, athletic apparel, and spirit wear to schools, leagues, and team dealers — competing head-to-head with Champion Teamwear and Gear for Sports in decorated/customizable team apparel.
• Boathouse Sports: Boathouse Sports is a custom decorated athletic apparel and teamwear provider, particularly strong in college bookstore and licensed collegiate channels — directly comparable to Knights Apparel's collegiate licensing and mass retail distribution.
• High Five Sportswear: High Five Sportswear supplies decorated team uniforms, athletic apparel, and spirit wear to the team dealer channel — directly comparable to Unrivaled Teamwear's Champion Teamwear and Knights Apparel servicing of youth and collegiate programs.
• Fanatics: Fanatics is the dominant vertically-integrated licensed sports merchandise and apparel platform across collegiate and professional leagues in the US — directly competing with Knights Apparel and Unrivaled Teamwear's licensed teamwear across retail, team-decorated, and league-branded distribution.

Others

• Hanesbrands (Champion heritage): Hanesbrands previously owned the Champion brand and divested its collegiate/teamwear business into the entity now controlled by Authentic Brands Group (Unrivaled Teamwear); as the prior owner it is thematically adjacent and competes in adjacent consumer apparel categories.
• Authentic Brands Group: Authentic Brands Group is the brand-management platform that owns the underlying Champion IP and consolidated the collegiate/teamwear business under Unrivaled Teamwear; while not a direct apparel competitor, its centralized licensing model shapes the strategic and competitive context for Unrivaled.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/unrivaled-teamwear

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unrivaled Teamwear