Listing California

What Listing California does

Listing California is a Riverside, California-based real estate platform launched on 2026-02-23 by Secure Choice Lending, Inc. It sells residential listing services at a tiered 1.00% fee on homes priced $900,000 and above and 1.50% on homes priced $400,000–$899,999, plus a flat $995 non-refundable marketing fee per transaction, undercutting the traditional 3% listing-side commission. On the buyer side, the platform rebates 0.50% of the purchase price at closing (capped at $10,000) when the buyer uses a Listing California Preferred Realtor and closes financing through CalTAP Home Loans. The offering is anchored by CalTAP, a USPTO-recognized mortgage program operated by parent Secure Choice Lending that provides zero lender origination/underwriting fees, a free rate float-down, and a best-rate-match guarantee exclusively to California public employees — teachers, police officers, firefighters, and military veterans.

The underlying technology is intentionally thin: the platform is a web-based marketing and referral layer integrated with Secure Choice Lending's third-party loan origination system (scl.my1003app.com). There is no disclosed proprietary ML, no AI layer, and no standalone mobile app; the product is delivered through a website (listingcalifornia.com), a toll-free phone line (800-310-7577), email, and partner referral channels. Distribution is built on three partner rails: CalTAP for in-state California lending, TAPUSA for out-of-state lending in 45+ states, and Clever Real Estate for nationwide agent matching. A Preferred Realtor Network is being recruited via a public registration page, with named early agents including Mike Ramirez (PLF Real Estate Solutions) and Edward Mertens (Teachers Real Estate, Inc.); agents pay the $995 marketing fee per closed transaction and are required to deliver the 0.50% buyer rebate.

Revenue is generated exclusively on closed transactions through three streams: listing-side percentage fees (1.00% or 1.50%), the flat $995 per-transaction marketing fee paid by partner agents, and affiliate referral economics tied to CalTAP loan closings (all buyer referrals must close on CalTAP Home Loans). The business is private, has no disclosed funding history or external equity, and is operated by Secure Choice Lending as a captive marketing layer over its public-employee mortgage origination business rather than as an independent brokerage.

Name

Listing California

Legal name

Secure Choice Lending, Inc.

Website

https://listingcalifornia.com

Company type

Private

Founded year

2026

Operating status

Operating

Short description

Listing California is a Riverside, California-based real estate platform launched in February 2026 by Secure Choice Lending, offering tiered 1% listing fees plus a $995 marketing fee and up to $10,000 buyer cash-back, anchored by its CalTAP public-employee mortgage program and extended nationwide via TAPUSA and Clever Real Estate partnerships.

Ownership category

akta.pro rank

Product category

Discount Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)

Keywords

• Discount real estate brokerage
• Buyer cash-back rewards
• Tiered listing fees
• Public employee mortgages
• Home seller services

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Listing Fees: Transaction-based listing fees ranging from 1.00% to 1.50% of home sale price, plus flat $995 marketing fee per transaction. Revenue earned when sellers list and close transactions through the platform.
2. Buyer Referral Fees: Revenue generated through buyer referrals to preferred realtors in the network. Buyer referrals must close with CalTAP Home Loans; agents receive pre-approved high-intent buyer leads at no charge but transaction must use CalTAP lending.
3. Partner Agent Network Fees: Agents pay flat $995 marketing fee per closed transaction through the preferred realtor network. Agents keep their commission while sellers benefit from reduced listing fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Listing California operates a real estate platform offering tiered listing fees (1.00% for homes $900,000+ and 1.50% for homes $400,000-$899,999) plus a flat $995 marketing fee. Buyers using a preferred partner agent receive up to $10,000 cash-back at closing (0.50% of purchase price). The platform is anchored by the CalTAP Home Loan program, providing zero lender fees, free rate float-down, and rate-match guarantees exclusively for California public employees, and is extended nationwide via TAPUSA lending and Clever Real Estate agent matching in 45+ states.

Product overview

Listing California is a real estate platform offering a unified suite of services for home buyers and sellers in California and nationwide. The core platform combines a tiered listing fee structure (1% for homes $900,000+ and 1.5% for homes $400,000-$899,999) with a buyer cash-back program (up to $10,000). The offering is anchored by CalTAP Home Loans, a proprietary mortgage program for public employees with zero lender fees and rate guarantees. The platform extends through two partner add-on modules: TAPUSA for nationwide lending in 45+ states, and Clever Real Estate for nationwide agent matching. A Preferred Realtor Network provides agents with lead generation and co-branded marketing support. Together, these products provide end-to-end real estate transaction services with savings, cash-back rewards, and exclusive benefits for public employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Listing California Home Selling Service A real estate listing service enabling California homeowners to list and sell properties with tiered listing fees (1.00% for homes $900,000+, 1.50% for homes $400,000-$899,999) plus a flat $995 marketing fee, offering savings compared to traditional 3% commissions.
• Buyer Cash-Back Reward Program A buyer reward program offering up to $10,000 cash-back at closing (0.50% of purchase price) for buyers using a Listing California preferred partner agent, with the requirement that the purchase is pre-approved through CalTAP Home Loans.
• CalTAP Home Loans Mortgage lending program powered by Secure Choice Lending, offering zero lender origination and processing fees, free rate float-down, and rate match guarantee exclusively for California public employees including teachers, police, firefighters, and military veterans.
• Preferred Realtor Network Network connecting sellers and buyers with preferred real estate agents offering 1% listing services, providing buyer referrals for CalTAP closes, co-branded marketing support, and performance-based lead rotation for agents.
• TAPUSA Nationwide Lending Extension of CalTAP home loan benefits to public employees nationwide, providing no lender fees, free rate float-down, and best rate match guarantee in 45+ approved states for teachers, police, fire, and military.
• Clever Real Estate Agent Matching Nationwide real estate agent matching service through Clever's proprietary platform, connecting buyers and sellers with top-rated local realtors and providing up to 0.50% cash-back rebates at closing in most states.

Quantifiable outcome

• Seller saves $17,005 on $900,000+ home sale (1% listing fee vs 3% traditional commission)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and preferred.

• CalTAP (Powered by Secure Choice Lending)coreStrategic or Co-development Partner · 23 February 2026CalTAP is the exclusive mortgage lending partner for Listing California, providing trademarked home loan programs exclusively for California public employees. Benefits include zero lender origination/processing fees (up to $1,895 savings), free rate float-down, and best rate match guarantee. Listing California is powered by CalTAP.com.
• TAPUSAcoreStrategic or Co-development Partner · 23 February 2026TAPUSA extends CalTAP's public employee mortgage benefits to 45+ states nationwide. Public employees outside California can access dedicated home loan options with no lender underwriting/processing fees and best rate guarantees through TAPUSA partnerships.
• Clever Real EstatecoreChannel Partner/ Reseller/ DistributorClever Real Estate provides nationwide agent matching services, connecting buyers and sellers to top-performing local realtors in their state. Clever's platform enables Listing California to offer services outside California with agent matching and up to 0.50% cash-back rebates at closing.
• Mike Ramirez (PLF Real Estate Solutions)preferredChannel Partner/ Reseller/ DistributorMike Ramirez is a Southern California real estate agent and CalTAP Preferred Realtor joining Listing California as a Preferred Realtor. He brings a team-based approach serving homebuyers and sellers, including teachers and public employees, and has a track record representing CalTAP clients.
• Edward Mertens (Teachers Real Estate, Inc.)preferredChannel Partner/ Reseller/ DistributorEdward Mertens is a licensed California Broker, Realtor, and Fresno Unified educator serving buyers and sellers in Fresno and Madera County. Specializes in guiding teachers, public employees, and working families through the housing market with focus on public employee real estate needs.
• Joe Moore (Secure Choice Lending Division Manager)coreOthersJoe Moore serves as CalTAP Division Manager for Secure Choice Lending (CalTAP's parent company). He is the driving force behind Listing California's award-winning public employee programs, with decades of mortgage experience helping clients achieve real estate goals.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Redfin: Redfin is an established technology-driven residential brokerage that lists homes at a reduced listing fee (as low as 1%) and offers buyer rebates in many states. It is the scaled incumbent for exactly the proposition Listing California is bringing to California public employees.
• Compass: Compass is a large national residential brokerage that competes on agent tools, marketing, and has begun rolling out reduced-fee and seller-rebate programs. It represents the broad-incumbent side of the same brokerage market Listing California is targeting.
• eXp Realty: eXp Realty is a cloud-based, commission-split brokerage that has rapidly scaled into a national agent network with cost-efficient economics. Listing California's preferred realtor network and 1% pricing compete against eXp's value proposition for both agents and sellers.
• Rocket Homes: Rocket Homes (Rocket Companies) combines a real estate agent matching platform with affiliated mortgage lending under the Rocket Mortgage brand. Listing California's CalTAP-lending-plus-discount-brokerage model is directly analogous to Rocket Homes' bundled offering.

Emerging players

• Offerpad: Offerpad is an iBuyer that offers direct cash offers to sellers as an alternative to traditional listing. While structurally different from a brokerage, it competes for seller mind-share in the same cost-vs-convenience conversation Listing California is targeting.
• HomeSmart: HomeSmart is a low-fee, agent-friendly brokerage franchise that has grown nationally by undercutting traditional 2.5-3% commission splits. It competes for the same agent-attrition and discount-brokerage positioning that Listing California's Preferred Realtor Network targets.
• Trelora: Trelora pioneered the flat-fee full-service brokerage model with low listing fees and full MLS service. It is one of the closest pure-play comparables to Listing California's tiered 1-1.5% listing fee structure.
• Prevu (Prevu Technologies): Prevu is a tech-enabled buyer-side brokerage that rebates a portion of the commission back to homebuyers - directly mirroring Listing California's 0.50% cash-back up to $10,000 buyer rebate model.

Direct peers

• HomeLight: HomeLight runs an agent-matching platform that includes cash-back and Simple Sale (iBuyer) offers for sellers. It is a direct comparable in connecting consumers to discount-fee agents and capturing referral economics on each closed transaction.
• Clever Real Estate: Clever Real Estate is a national agent-matching and cash-back referral platform that is also Listing California's explicit out-of-state partner. Both operate the same discount brokerage playbook (low listing fees, 0.50% buyer cash-back up to a cap, pre-negotiated agent network) and compete for the same seller and buyer traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Listing California