ALL TOLD

What ALL TOLD does

All Told Creative Limited is a UK-based video production and brand strategy company operating as a virtual agency out of Exeter, Devon. Founded in 2019, the firm is built around three senior creatives (Brand specialist Adam Fausset, Producer/director Jason Purvis, and Creative Director Will Foxwell), each with 20+ years of experience drawn from major London agencies and production houses including Channel 4 and AMV BBDO. The company positions itself as 'more than a production company,' combining strategic brand development with documentary-style film production, drone cinematography, TV commercial production, social videos, and talking-head interview content for clients across tourism, food and drink, education, corporate/employer branding, charity, and public sector verticals.

The core technology is conventional film and video production: end-to-end workflows spanning brand discovery, creative development, pre-production (casting, locations, scheduling), production shoots, and post-production (edit, music, colour grading, mastering), supplemented by drone cinematography using a fleet ranging from 250g drones to FPV units. The firm operates a lean, asset-light model with no large infrastructure, drawing on specialist freelancers as needed.

Revenue is generated through project-based professional services, with bespoke quotes for most engagements and unit pricing for drone packages starting at £1,000 for a 1-day shoot plus half-day edit. The go-to-market is direct enterprise sales (Volkswagen Group, Nationwide, Clarks, South West Water) augmented by agency production partnerships with AB Brand and Marketing, Whitespace, That Little Agency, and One Voice Media. There is no disclosed funding, no external investors, and the firm is founder/operator managed.

Name

ALL TOLD

Legal name

All Told Creative Limited

Website

https://alltold.net

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

All Told Creative Limited is a UK-based virtual creative agency producing brand films, TV commercials, drone cinematography, and social video content, combined with brand strategy, for UK enterprise, government, and consumer-brand clients across tourism, food, education, and corporate sectors.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

akta.pro secondary industries

Commercial Production Companies (Live-Action) (MPAAAMAA), Corporate & Internal Communications Video (MPADAEAC), Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Video production services
• Brand filmmaking
• Corporate video content
• Employer branding films
• Commercial video production

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Video Production Services: Project-based professional services for video production including brand films, commercials, social content, employer branding, charity films, and destination marketing. Work is commissioned per project with roles ranging from full production to creative/strategy only.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

All Told is a UK-based video production company that creates brand-focused films and video content for enterprise and public-sector clients. Its core work spans brand films, TV commercials, employer branding and recruitment films, charity films, food and drink films, destination and tourism films, school and education films, talking head interview films, and short-form social videos, with aerial drone filming as a specialised offering. The company pairs production with strategic brand development, running a four-stage process from creative development and pre-production through shoot and post-production.

Product overview

ALL TOLD is a UK-based video production company offering film and video production services as a unified service offering rather than a software platform. The company provides employer branding and recruitment films, charity films, food and drink films, school and education films, destination and tourism films, talking head interview films, social videos, drone filming, and TV commercial production. Their production workflow encompasses four core stages: creative development, pre-production, production, and post-production, serving diverse sectors including banking, food, farming, charity, and employer branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Employer Branding & Recruitment Films Recruitment and employer branding films that portray company culture and employee experience to attract quality candidates. Produced for clients including the Civil Aviation Authority, Devon County Council, Clarks Shoes, Volkswagen Group and Inspired Villages.
• Charity Films Emotionally engaging video content for charitable organisations that humanises causes and inspires action, including work for St Petrock's 'Hope' and Devon County Council's 'Lone Actor' radicalisation awareness campaign.
• Food and Drink Films Film production for food and drink brands showcasing provenance and unique stories, produced for clients including Quicke's, The Exploding Bakery, Peter's Yard, Darts Farm and River Cottage (featuring Hugh Fearnley-Whittingstall).
• School and Education Films School and education marketing films that define unique points of difference through authentic storytelling, including Shebbear College's 'We See It' brand film produced after All Told spent time on-site observing day-to-day life at the school.
• Destination and Tourism Films Tourism advertising films focused on authenticity and unique insights rather than generic destination marketing, produced for clients including Visit Wales, Visit Somerset, Visit Dorset, Cofton Holidays and Lympstone Manor.
• Talking Head Interview Films Interview-based video content transformed into compelling visual stories using split-screen techniques, multiple camera setups and professional lighting.
• Social Videos Short-form (15-second) social media video content designed to stop scrolling, featuring bookended titling and high-energy editing for distribution across social channels.
• Drone Filming Aerial cinematography using drones ranging from simple 250g drones to complex FPVs with speed and versatility, offered as packages starting from £1,000 for a 1-day shoot plus half-day edit.
• TV Commercial Production Full-scale TV commercial production, including the first TV commercial ever commissioned by South West Water, produced for agency partner AB Brand and Marketing.

Quantifiable outcome

• Over 250,000 views for Devon County Council radicalisation awareness film, subsequently adopted by Met Police and Counter Terrorism
• +1 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• One Voice MediacoreStrategic or Co-development Partner · 1 January 2021Collaborated on multiple adult social care recruitment campaigns for Devon County Council through 2021. Partnership formed for pitch wins including Visit Somerset and Exmoor campaign. Joint working on creative development and campaign execution.
• AB Brand and MarketingcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Agency partnership for South West Water TV commercial - first ever TV spot commissioned by the utility company. AB briefed All Told on creative direction for the 'Bringing water to life' campaign produced in autumn 2021/winter 2022.
• WhitespaceminorChannel Partner/ Reseller/ Distributor · 1 January 2020Whitespace developed concept and script for Devon County Council's radicalisation awareness film 'Lone Actor'. All Told produced and directed the film which launched across social media platforms.
• That Little AgencyminorChannel Partner/ Reseller/ DistributorThat Little Agency brought brief for Clarks Shoes 'Working at Clarks' employer branding campaign. All Told handled production.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pulse Films: UK production company producing premium branded video, documentary, and commercial content. Comparable in style and client base, though larger in scale.
• Bullion Productions: UK boutique commercial and branded content production company. Comparable size, branded-content focus, and enterprise client base.
• Hunky Dory Films: UK production company producing commercial, branded, and documentary content. Directly comparable in service mix and client type.
• Knucklehead: London-based boutique commercial and branded content production company. Closest comparable in size, craft focus, and brand-film client mix to All Told.
• Agile Films: UK commercial production house producing brand films, social content, and advertising for major brands. Direct competitor in the same client segment.
• Rattling Stick: London commercial production company known for narrative-driven brand and commercial work. Comparable craft and aesthetic positioning to All Told.

Broad incumbents

• RSA Films: Ridley Scott-associated global production company with deep commercial and brand-film capabilities. A scaled incumbent in the same production category.
• AMV BBDO: Major London advertising agency where All Told's Creative Director previously worked. Represents the full-service agency incumbent against which All Told's boutique strategy-plus-production model competes.
• Partizan: Global commercial and content production company with UK presence. Overlaps with All Told in commercial and brand-film work but operates at significantly larger scale.

Emerging players

• Tantrum Agency: UK creative agency producing video and brand content for consumer and B2B clients. Smaller-scale, strategy-led creative with production execution, similar in positioning to All Told.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alltold
• Instagraminstagram.com/alltoldcreative
• Xx.com/ALLTOLDFILM

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALL TOLD