Velvet Living

What Velvet Living does

Velvet Living is a London-headquartered, privately held event furniture hire company that supplies modular and curated furniture, mobile bars, lighting and accessories for weddings, corporate events, private parties, festival activations, exhibitions, photo shoots and film sets. The company was established around 2006-2008 as the furniture hire and styling division of Velvet Entertainment, which produces events spanning entertainment, lighting and sound production; the wider Velvet group operates sister branches Velvet Riviera (France), Velvet Barcelona (Spain) and VL Lounge (Spain) under common ownership, giving the brand a UK-plus-Europe footprint.

The core product set comprises modular furniture, contemporary and classic sofa ranges (Roma, Bali, Vienna, Florence, Monaco, Madera), chair and table collections (Ghost, Santorini, Soho, Bali, rattan lines), mobile bars (Oxford White, Silver Mirrored, Knightsbridge Gold, White Wash Wooden), and accessories (festoon lights, dancefloors, lanterns, cushions, lamps, parasols, fire pits). Distribution is asset-based and bespoke: customers request quotes via a website enquiry form, phone or email, the in-house consultancy team configures the room, and the company's own delivery and installation crew handles setup and breakdown. Pricing is exclusively quote-based with no public rates; some accessories carry an 'AVAILABLE FOR SALE' tag, indicating a secondary outright-sales revenue stream alongside the dominant rental stream.

The go-to-market is sales-led and heavily reliant on direct enquiries, organic social (Instagram and Pinterest), case-study content on the website, word-of-mouth through Velvet Entertainment, and a portfolio of approved-supplier relationships with prestige London venues such as Two Temple Place, Somerset House, Old Royal Naval College, Tower Bridge, Courtauld Gallery, OVO Arena Wembley, English National Ballet and Queen Mary University London. Customer cohorts span event producers (Wise Productions, Lillingston, Albion Parties, Bentley's Entertainment, The Bespoke Wedding Co.) and end-clients in weddings, corporate, private party and festival segments, with recent bespoke work including a recycled-material 'Velvet Life Lounge' bar at GIVE! Festival 2025.

Name

Velvet Living

Legal name

Velvet Living LTD

Website

https://velvetliving.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Velvet Living is a London-based event furniture hire company providing curated modular furniture, mobile bars, lighting and styling accessories for weddings, corporate events, private parties, festivals and exhibitions across the UK and Europe via sister branches in France and Spain.

Ownership category

akta.pro rank

Product category

Event Furniture Rental

akta.pro industry

PRIMARYHSACAFAB

Event Furniture Rentals (Tables, Chairs, Lounge)

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

SECONDARYHSACADAI

Corporate Event Rentals (Furniture, Staging, Tents)

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

SECONDARYCRAIAOAG

Corporate, Event & Staging Furniture Rental (Short-Term)

Consumer Products & Retail/Home & Furniture Retail/Rental, Lease-to-Own & Subscription Home Furnishings Retail

Keywords

• Event furniture hire
• Mobile bar hire
• Wedding furniture rental
• Corporate event styling
• Outdoor event furniture

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture and Bar Hire: Primary revenue stream from hiring out stylish furniture, mobile bars, and accessories for events, weddings, corporate functions, and private parties. Items are rented for specific events with delivery, setup, and removal included in the service. Some items are also available for purchase.
2. Accessories and Décor Sales: Select items such as fire pits, lanterns, cushions, festoon lights, and furniture pieces are marked 'AVAILABLE FOR SALE' on the website, indicating a secondary revenue stream from outright product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Velvet Living rents stylish event furniture — including modular sofas, lounge seating, tables, mobile bars, and accessories (lighting, cushions, lanterns) — for weddings, corporate events, private parties, exhibitions, and festivals. The company provides an end-to-end service covering delivery, setup, on-site styling, and post-event breakdown, supported by in-house consultancy. The offering is delivered from a UK base with sister branches in France, Spain, and a separate lounge brand.

Product overview

Velvet Living is an event furniture hire company offering a unified furniture and accessories rental service for events, weddings, and corporate occasions. The core offering consists of modular furniture, contemporary and classic sofas, chairs, tables, mobile bars, and accessories (lighting, cushions, lanterns). The portfolio includes specialized ranges: Bali Edit (outdoor summery furniture), Madera (outdoor wooden furniture), White/Dark Rattan (outdoor rattan furniture), and various bar options (Oxford White, Silver Mirrored, Knightsbridge Gold, White Wash Wooden). Services include full delivery, setup, styling consultancy, and breakdown. The company operates alongside sister branches Velvet Entertainment, Velvet Riviera, Velvet Barcelona, and VL Lounge across the UK and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Velvet Entertainment: Sister company providing lighting, sound production, DJs, and live entertainment services alongside Velvet Living's furniture hire.
• Velvet Riviera
• Velvet Barcelona
• VL Lounge

Products and services

• Event Furniture Hire Core offering: rental of modular sofas, lounge seating, tables, chairs, and complementary accessories for weddings, corporate events, private parties, and exhibitions, delivered with setup and breakdown.
• Mobile Bar Hire Rental of mobile and themed bars (including the White Wash Wooden Bar) for weddings, corporate events, and private parties, supplied as standalone units with delivery and setup.
• Outdoor Event Furniture Hire Rental of outdoor and summer-styled furniture collections — exemplified by the Bali Edit — designed for alfresco weddings, garden parties, and outdoor brand events.
• Event Styling and Consultancy Design-led consultancy and on-site styling service that advises event organisers and couples on furniture selection, layout, and styling to deliver a cohesive look.
• Accessories and Lighting Hire Rental of complementary accessories including lighting, cushions, and lanterns used to dress events and complete the styled look.
• Velvet Life Lounge (Bespoke Installation) Bespoke, branded lounge installations designed and built for specific events and festivals — exemplified by the Velvet Life Lounge installation at GIVE! Festival 2025 — combining furniture, styling, and on-site delivery.

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• GIVE! FestivalminorStrategic or Co-development Partner · 1 January 2025Annual festival for which Velvet Living designed and installed a bespoke 'Velvet Life Lounge' bar and lounge area for the 2025 edition, using pre-loved and recycled materials. The collaboration created a destination within the festival for dancing, drinking, and connecting.
• Velvet EntertainmentcoreStrategic or Co-development PartnerVelvet Entertainment is the sister company of Velvet Living, providing entertainment, lighting, and sound production services. Both companies operate under the same ownership and frequently cross-refer clients. Velvet Living provides furniture and bars while Velvet Entertainment supplies DJs, live acts, and production services for the same events.
• Velvet RivieracoreStrategic or Co-development PartnerSister branch located in France, forming part of the Velvet Living European network. Enables the company to serve clients across mainland Europe with the same furniture hire and styling services.
• Velvet BarcelonacoreStrategic or Co-development PartnerSister branch located in Spain, forming part of the Velvet Living European network. Provides furniture hire services for destination weddings and events in the Barcelona and broader Spanish market.
• VL LoungeminorStrategic or Co-development PartnerSister branch located in Spain, part of the Velvet Living European network, providing additional coverage for the Spanish market alongside Velvet Barcelona.
• Two Temple PlaceminorGTM or Marketing PartnerPrestigious London venue that has partnered with Velvet Living for events. Velvet Living supplied furniture for the venue's reopening celebration of the Painted Hall.
• OVO Arena WembleyminorGTM or Marketing PartnerLarge entertainment venue in London used for corporate dinners and brand launches. Added to Velvet Living's portfolio of partner venues.
• Tower BridgeminorGTM or Marketing PartnerIconic London landmark used for events and exhibitions. Added to Velvet Living's portfolio of partner venues.
• The Courtauld GalleryminorGTM or Marketing PartnerArt gallery in London with venue hire facilities. Added to Velvet Living's portfolio of partner venues for art exhibitions and private events.
• English National BalletminorGTM or Marketing PartnerDance and performing arts organisation with venue hire facilities. Added to Velvet Living's portfolio of partner venues.
• Queen Mary University LondonminorGTM or Marketing PartnerUniversity in London with event venues including the Undercroft. Added to Velvet Living's portfolio of partner venues.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hire Our Furniture: London-based event and party furniture hire company specialising in sofas, chairs, tables, and bars for weddings and corporate events. Competes head-to-head with Velvet Living in the premium London event hire segment.
• Whitehouse Events: UK luxury event production company offering furniture, styling, and design services for high-end weddings and corporate events. Overlaps with Velvet Living's premium positioning and venue-partnership model.
• Great Hire: UK-based event and party furniture hire company offering chairs, tables, and lounge furniture for weddings, corporate events, and private parties. Directly comparable to Velvet Living's core hire catalogue and target customer base.
• Event Furniture Hire: UK-based event furniture hire company supplying chairs, tables, and modular furniture for events and exhibitions. Directly overlaps with Velvet Living's furniture hire core offering.
• Cato Event Furniture: UK event furniture hire company providing seating, tables, and lounge furniture for weddings and corporate functions. Operates in the same premium furniture hire niche as Velvet Living.
• Options Event Hire: UK event hire company supplying furniture, bars, and accessories for weddings, parties, and corporate functions. Comparable offering to Velvet Living's furniture, bar, and accessory hire model across similar customer segments.
• TLC Event Hire: UK event hire specialist offering furniture, marquees, and accessories for weddings and corporate events. Comparable catalogue and customer base to Velvet Living's UK event hire business.
• Plush Furniture Hire: London-based event furniture hire company specialising in lounge seating, sofas, and statement pieces for high-end events. Directly comparable to Velvet Living's curated sofa and lounge ranges.
• Gold Label Events: UK event hire and styling company offering furniture, bars, and accessories for weddings and corporate events. Comparable service bundle and customer segments to Velvet Living.

Emerging players

• Velvet & Co Events: Boutique event styling and hire company offering curated furniture and décor for weddings and parties. Comparable target market and aesthetic-driven positioning to Velvet Living's premium event hire.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/velvetliving/?hl=en
• Pinterestpinterest.co.uk/velvetliving1
• Xx.com/VelvetLiving
• Facebookfacebook.com/velvetliving
• LinkedInlinkedin.com/company/velvet-living-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velvet Living