Blue Star Mothers Of America Inc

What Blue Star Mothers Of America Inc does

Blue Star Mothers of America, Inc. (BSMA) is a 501(c)(3) nonprofit organization founded in 1942 and Congressionally Chartered in 1960, serving mothers of active-duty and former U.S. military service members. The organization operates a membership-based model with $30 annual dues collected through a MemberClicks-powered online portal, structured around a network of local chapters in 40+ U.S. states that convene for meetings, volunteer coordination, and an annual national convention. Its primary programs include the Veterans Affairs Voluntary Service (VAVS) initiative — placing BSMA representatives at over 150 VA Medical Centers/Healthcare Centers and 475+ Community-Based Outpatient Clinics (CBOCs) — and PTS/TBI educational resources linking families to crisis and support services.

BSMA's product surface consists of: (1) the membership program itself; (2) an online merchandise storefront (including a Spreadshirt shop) selling branded apparel and accessories; (3) the VAVS volunteer coordination program; (4) PTS/TBI resource and downloadable guide library; and (5) chapter-level community programming. The underlying technology stack is intentionally lightweight — a MemberClicks membership and form platform, the organization's own bluestarmothers.org website, and Facebook for community engagement — with no proprietary software, mobile app, API surface, or AI components disclosed.

The revenue model combines three streams: recurring membership dues ($30/year, renewed 06/01–08/31), one-time merchandise sales, and donations/sponsorships including a recurring national "President's Project" fundraising campaign. The organization's go-to-market is community-led, relying on grassroots chapter recruitment, a national convention, social media, and word-of-mouth rather than paid marketing. Leadership is volunteer-based, with a national executive board (President, four Vice Presidents, Recording Secretary, Financial Secretary, Treasurer, and Past National Presidents) representing multiple states. No headcount, employee count, or financial figures are publicly disclosed.

Name

Blue Star Mothers Of America Inc

Legal name

Blue Star Mothers of America, Inc

Website

https://bluestarmothers.org

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Star Mothers of America, Inc. is a Congressionally Chartered 501(c)(3) nonprofit founded in 1942 that organizes mothers of U.S. military service members through a dues-funded membership model and a 40+ state chapter network, coordinating VA hospital volunteers and PTS/TBI resources for military families.

Ownership category

akta.pro rank

Product category

Veterans and Military Family Support Services

NAICS

Other Individual and Family Services (624190), Civic and Social Organizations (81341), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

Keywords

• Veterans support services
• Military family advocacy
• Nonprofit membership organization
• Volunteer community programs
• Veteran care packages

Headquarters

HQ city

Wickliffe

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Dues: Annual membership dues of $30.00 collected from members. Members can pay via credit/debit card or e-check through the organization's membership portal.
2. Merchandise Sales: Online store selling Blue Star Mothers branded merchandise including shirts, cups, aprons, and other logo items. Orders can be placed through an online order form.
3. Donations and Sponsorships: The organization accepts donations and sponsorships, including for the President's Project. Donations support the national organization and its programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Blue Star Mothers of America, Inc. is a congressionally chartered 501(c)(3) nonprofit membership organization that serves mothers of active-duty, veteran, and fallen U.S. military service members. Its core offerings center on member dues-funded community support, a VAVS volunteer program at VA Medical Centers, care packages for deployed service members, and PTS/TBI educational resources delivered through a national network of state-level chapters.

Product overview

Blue Star Mothers of America, Inc. is a national membership nonprofit organization for mothers of active-duty military personnel. The organization operates through a network of local chapters across most US states, offering membership enrollment and renewal services, an online merchandise store, Veterans Affairs Volunteer Services (VAVS) coordination at VA medical facilities, and PTS/TBI educational resources for military families. The primary membership management is conducted through the MemberClicks platform.

Differentiator

Problem solved

Functional benefit

Products and services

• BSMA Membership Program
• VAVS (VA Voluntary Service) Program
• Online BSMA Merchandise Store

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Department of Veterans Affairs (VA) VAVS ProgramcoreStrategic or Co-development PartnerBlue Star Mothers of America is an official partner with the Department of Veterans Affairs Voluntary Service (VAVS) program. The organization provides volunteers at VA Medical Centers across the country, with representatives needed at every VA facility. The partnership involves recruiting volunteers, collecting donations for VA facilities, and reporting volunteer hours monthly.
• Vets 4 WarriorsminorOthersReferenced as a suicide prevention resource for veterans within the organization's PTS/TBI information materials.
• Military OneSourceminorOthersReferenced as a military family support resource within the organization's PTS/TBI information materials.
• Veterans Crisis LineminorOthersReferenced as a suicide prevention resource for veterans within the organization's PTS/TBI information materials.
• Active HeroesminorOthersReferenced as a veteran support organization providing assistance within the organization's PTS/TBI information materials.
• Lifeline for VetsminorOthersReferenced as a veteran suicide prevention resource within the organization's PTS/TBI information materials.
• DVNF (Disabled Veterans National Foundation)minorOthersReferenced as a suicide prevention resource for veterans within the organization's PTS/TBI information materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Service Organizations (USO): Large incumbent supporting service members and military families through programs, entertainment, and transition services. Operates at greater scale and budget than BSMA, with paid staff and corporate partnerships.
• Disabled American Veterans (DAV): National veterans service organization focused on disabled veterans and their families. Operates VA hospital volunteer programs comparable to BSMA's VAVS work.
• American Legion: Largest wartime veterans service organization in the U.S. with extensive chapter network and federal advocacy capability. Competes for veteran-cause donations and volunteer mindshare.
• Veterans of Foreign Wars (VFW): Major congressionally chartered veteran service organization with nationwide posts. Overlaps with BSMA on VA hospital volunteer programs and veteran family support.

Direct peers

• Blue Star Families: National nonprofit supporting military families through programming, research, and community-building. Closest direct peer — also targets military family members (broader than BSMA's mothers-only focus) and operates chapters across the U.S.
• Tragedy Assistance Program for Survivors (TAPS): National nonprofit providing bereavement support to military families. Overlaps with BSMA's family-support and PTS/TBI resource mission; complements Gold Star Mothers on the bereavement side.
• American Gold Star Mothers: Congressionally chartered nonprofit for mothers of fallen service members. Direct peer in mission, governance structure (chapters, dues, Congressional Charter), and member demographic.
• Operation Homefront: National nonprofit serving military families with financial assistance, housing, and holiday programs. Comparable target audience (active-duty and veteran families) and similar chapter-driven service model.

Emerging players

• Wounded Warrior Project: High-profile nonprofit serving post-9/11 wounded veterans and their families. Competes for PTS/TBI donor dollars and family-support mindshare with significantly larger fundraising capacity.

Others

• Military OneSource: DoD-funded program providing counseling, resources, and support to military families. Referenced in BSMA's own resource hub — operates as a complementary (not competing) information and referral channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BlueStarMothersOfAmericaInc
• LinkedInlinkedin.com/company/blue-star-mothers-of-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Star Mothers Of America Inc