Tyroo
Tyroo GmbH is a German B2B wholesale distributor selling tires, rims, complete wheels, and TPMS sensors exclusively to specialist tire and automotive trade customers across Europe from a 35,000 m² central German warehouse.
- Company typePrivate
- Founded2020
- HeadquartersNeuhof, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Tyroo does
Tyroo GmbH is a German B2B wholesale distributor of tires, rims, complete wheels, and TPMS (RDKS) sensors, founded in 2020 and headquartered in Neuhof-Dorfborn, Germany. The company operates exclusively as a full-range tire wholesaler (Vollsortimenter), supplying the specialist tire and automotive trade (Fachhandel im Reifen- und KFZ-Gewerbe) across European markets. Its warehouse footprint of 35,000 m² holds capacity for over 800,000 passenger car tires, 40,000 truck tires, and 70,000 motorcycle tires, alongside rims, complete wheels, and TPMS sensors in OE quality. The company distributes products from twelve major tire manufacturers including Michelin, Continental, Pirelli, Goodyear, Bridgestone, Hankook, Yokohama, Toyo, Dunlop, Falken, Fulda, and Nexen.
The core commercial platform is the B2B online shop at tyroo-shop.de, which provides 24/7 ordering, digital product configurators for PKW, LKW, RDKS, and motorcycle tires, a best-price guarantee, free trade-partner registration, no fees, and a reward points program. The technology is functional e-commerce rather than AI-driven; configurators are rule-based selection tools. Tyroo also operates department-specific sales support via dedicated phone and email channels for tires, rims, motorcycle tires, truck tires, accounting, and marketing.
Revenue is generated through one-time transactional wholesale sales of tires and wheels to trade customers. Pricing is quote-based and not publicly disclosed. The company is privately held by three managing directors — Tobias Fink, Holger Krieg, and Stefan Kratofiel — with no disclosed institutional investors, funding rounds, or external ownership. Tyroo holds AEO (Authorised Economic Operator) certification from the German customs authority, supporting its international cross-border wholesale operations from a logistics-optimized central German location adjacent to the A66 autobahn and proximate to the A7/A4/A5 corridors.
Tyroo firmographics
Firmographics- Name
- Tyroo
- Legal name
- Tyroo GmbH
- Website
- https://tyroo.de
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tyroo GmbH is a German B2B wholesale distributor selling tires, rims, complete wheels, and TPMS sensors exclusively to specialist tire and automotive trade customers across Europe from a 35,000 m² central German warehouse.
- Ownership category
- akta.pro rank
Tyroo industry classification
Industry- Product category
- Tire and Wheel Wholesale Distribution
- NAICS
- Tire and Tube Merchant Wholesalers (42313)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)
- akta.pro secondary industries
- Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)
Keywords
Where Tyroo is headquartered
LocationHeadquarters
- HQ city
- Neuhof
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Tyroo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Tire and wheel wholesale: Tyroo operates as a full-range tire and wheel wholesaler (Vollsortimenter) selling tires and rims exclusively to specialist trade customers (Fachhandel) in the tire and automotive industry. Revenue is generated through product sales of car tires (over 800,000 units capacity), truck tires (40,000 units), motorcycle tires (70,000 units), rims, complete wheels, and RDKS sensors. The company offers an online shop with 24/7 ordering, a best-price guarantee, no fees, and a loyalty points program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Trade partner pricing – B2B wholesale with best price guarantee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Tyroo product offering
Product offeringCore offering
Tyroo is a German B2B wholesale platform that supplies tires, rims, complete wheels, and TPMS (RDKS) sensors to the specialist tire and automotive trade. The company stocks over 800,000 passenger car tires, 40,000 truck tires, 70,000 motorcycle tires, and offers a broad catalog from leading brands such as Pirelli, Michelin, Continental, Goodyear, Bridgestone, Hankook, Yokohama, Toyo, Dunlop, Falken, Fulda, and Nexen, supported by 35,000 m² of warehouse capacity and AEO-certified international logistics.
Product overview
Tyroo GmbH operates as a full-range tire and rim wholesale distributor (Vollsortimenter) serving the specialist trade in the tire and automotive industry. The core product portfolio consists of four main tire categories (PKW-Reifen with 800,000+ tires, LKW-Reifen with 40,000 tires, Motorradreifen with 70,000 tires, and Felgen/Komplettrad/RDKS), complemented by a B2B Online-Shop that provides 24/7 ordering capability with integrated configurators for passenger cars, trucks, TPMS sensors, and two-wheeled vehicles. Tyroo functions as a traditional wholesale business focused on tire and rim distribution rather than a software technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Passenger car tires (PKW tires)
- Truck tires (LKW tires)
- Motorcycle tires
- Rims
- Complete wheels
- RDKS / TPMS sensors
Quantifiable outcome
- Over 800,000 car tires, 40,000 truck tires, and 70,000 motorcycle tires in stock
Companies that use Tyroo
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Tyroo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tyroo partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- PirellicorePirelli is one of the major tire brands stocked and sold by Tyroo through its wholesale operations. Tyroo distributes Pirelli tires to specialist trade customers.
- NexencoreNexen is one of the major tire brands stocked and sold by Tyroo through its wholesale operations. Tyroo distributes Nexen tires to specialist trade customers.
- MichelincoreMichelin is one of the major tire brands stocked and sold by Tyroo through its wholesale operations. Tyroo distributes Michelin tires to specialist trade customers.
- HankookcoreHankook is one of the major tire brands stocked and sold by Tyroo through its wholesale operations. Tyroo distributes Hankook tires to specialist trade customers.
- GoodyearcoreGoodyear is one of the major tire brands stocked and sold by Tyroo through its wholesale operations. Tyroo distributes Goodyear tires to specialist trade customers.
- YokohamacoreYokohama is one of the major tire brands stocked and sold by Tyroo through its wholesale operations. Tyroo distributes Yokohama tires to specialist trade customers.
- ToyocoreToyo is one of the major tire brands stocked and sold by Tyroo through its wholesale operations. Tyroo distributes Toyo tires to specialist trade customers.
- BridgestonecoreBridgestone is one of the major tire brands stocked and sold by Tyroo through its wholesale operations. Tyroo distributes Bridgestone tires to specialist trade customers.
- ContinentalcoreContinental is one of the major tire brands stocked and sold by Tyroo through its wholesale operations. Tyroo distributes Continental tires to specialist trade customers.
- DunlopcoreDunlop is one of the major tire brands stocked and sold by Tyroo through its wholesale operations. Tyroo distributes Dunlop tires to specialist trade customers.
- FalkencoreFalken is one of the major tire brands stocked and sold by Tyroo through its wholesale operations. Tyroo distributes Falken tires to specialist trade customers.
- FuldacoreFulda is one of the major tire brands stocked and sold by Tyroo through its wholesale operations. Tyroo distributes Fulda tires to specialist trade customers.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Tyroo competitors and assessment
Company assessmentDirect peers
- Pneuhage Reifendienste: Major German tire wholesale and retail group operating a national distribution network for trade customers. Comparable to Tyroo in multi-brand tire wholesaling, Fachhandel servicing, and central warehousing of passenger, truck, and motorcycle tires.
- EUROMASTER: European tire and automotive service network with significant B2B wholesale and retail operations across Germany. Comparable to Tyroo in the tire distribution value chain and trade-customer focus, though broader in retail service offerings.
- First Stop: European tire wholesale and service brand with significant German operations supplying trade customers and fleets. Overlaps with Tyroo in B2B tire distribution, multi-brand sourcing, and serving commercial and retail tire channels.
- Point S: International tire and auto-service cooperative with a large German member base of independent tire dealers. Comparable to Tyroo as a multi-brand tire distribution and trade-partner platform serving the European Fachhandel.
- Reiff Reifen und Autotechnik: One of Germany's largest independent tire and automotive wholesalers serving the Fachhandel. Direct competitor to Tyroo with overlapping product categories, B2B trade focus, and multi-brand tire distribution in the German market.
Broad incumbents
- Bridgestone: Major global tire manufacturer distributed by Tyroo. Operates its own European dealer programs and fleet solutions, making it both a key supplier and a structural competitive force for independent B2B tire distributors.
- Michelin: World-leading tire manufacturer and another major Tyroo brand partner. Comparable in the European tire ecosystem, with Michelin also operating direct-to-dealer distribution programs that can rival or disintermediate independent wholesalers like Tyroo.
- Hankook Tire Europe: Major tire manufacturer and Tyroo brand partner with its own European warehouse and dealer network. Comparable in the European tire distribution ecosystem, operating both as a Tyroo supplier and as a competing channel for trade customers.
- ATU (Auto Teile Unger): Germany's largest chain for automotive parts, service, and tires. While primarily a workshop/retail chain rather than a pure wholesaler, ATU operates in adjacent tire distribution channels and competes for the same end-tire-spend pool as Tyroo's trade customers.
- Continental: Global tire manufacturer and one of Tyroo's key brand suppliers. Comparable as a player in the broader European tire value chain, though Continental is upstream as a manufacturer and operates its own dealer and distribution programs that compete with independent wholesalers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tyroo social profiles
Digital presenceTyroo compliance and trust
Trust signalCompliance1 record
Tyroo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tyroo leadership team
Management profileNumber of profiles
Profiles3 records
Tyroo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tyroo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tyroo
What does Tyroo do?
Tyroo is a German B2B wholesale platform that supplies tires, rims, complete wheels, and TPMS (RDKS) sensors to the specialist tire and automotive trade. The company stocks over 800,000 passenger car tires, 40,000 truck tires, 70,000 motorcycle tires, and offers a broad catalog from leading brands such as Pirelli, Michelin, Continental, Goodyear, Bridgestone, Hankook, Yokohama, Toyo, Dunlop, Falken, Fulda, and Nexen, supported by 35,000 m² of warehouse capacity and AEO-certified international logistics.
Is Tyroo a public or private company?
Tyroo is a private company. It is classified as unknown and is currently operating.
When was Tyroo founded?
Tyroo was founded in 2020. It employs 51 to 100 people.
Where is Tyroo based?
Tyroo is headquartered in Neuhof, Germany, in the Europe region.
How does Tyroo make money?
One revenue line is on record: tire and wheel wholesale.
Who are Tyroo's main competitors?
Direct peers on record are Pneuhage Reifendienste, EUROMASTER, First Stop, Point S and Reiff Reifen und Autotechnik. Broad incumbents are Bridgestone, Michelin, Hankook Tire Europe, ATU (Auto Teile Unger) and Continental.
Does Tyroo have an API?
No public API is recorded for Tyroo.
What industry is Tyroo in?
Tyroo's product category is Tire and Wheel Wholesale Distribution. Its primary akta.pro industry code is TLAKADAH, Tire Distribution & Wholesale (Regional/Local Supply), with a secondary code of TLAKADAB, Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR). Its NAICS code is 42313 and its SIC code is 5013.