Waddell Custom Homes, Llc

What Waddell Custom Homes, Llc does

Waddell Custom Homes, LLC is a privately held, turnkey custom home builder founded by Al Waddell in 2012 as a successor entity to Waddell Homes, Inc. (founded 1993), operating from its headquarters at 2243A Ebenezer Road in Rock Hill, South Carolina. The company designs and builds custom single-family homes — both on clients' own lots and as spec/plan inventory in residential communities such as Heartland Acres — across York County, SC and the Charlotte, NC metropolitan area (including Clover, Lake Wylie, Fort Mill and Rock Hill). It maintains an in-house Design Studio staffed by a professional designer who guides clients through finishes, and offers signature floor plans (Stafford, Burnett, Berkshire, Pine Knoll, Waterbury Cottage) that can be built as shown or customized. Every project is backed by a one-year builder's warranty and an eight-year structural warranty through Residential Warranty Company, LLC.

The business model is a sales-led, project-based construction service priced via Fixed Price construction agreements, with revenue recognized at delivery of each home. Distribution is exclusively direct sales: clients engage the Rock Hill office (or on-site at their own lot) for consultations, design selections and walkthroughs; lead generation relies on the company website, social media (Facebook, Twitter, LinkedIn, Houzz), an interactive brochure, virtual tours (youriguide.com), and an extensive base of client testimonials driving word-of-mouth referrals. There is no disclosed external funding, no PE/VC ownership, and no recurring SaaS or licensing revenue; economics are tied to the Carolinas housing cycle.

The operational footprint is small but established: a leadership team of six (CEO Stephen Plumb, founder Al Waddell, two project managers, an in-house designer, and a project coordinator), supported by a network of regional subcontractors visible across concrete, roofing, drywall, masonry, flooring, countertops, lighting and audio/video trades. The company carries 30+ years of founder-led track record (1,400+ homes built under Al Waddell), industry recognition including dual Builder of the Year honors (Charlotte and York County) and the 2024 Pinnacle Award, and operates without any disclosed proprietary technology stack or AI capabilities.

Name

Waddell Custom Homes, Llc

Legal name

Waddell Custom Homes, LLC

Website

https://waddellcustomhomes.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Waddell Custom Homes, LLC is a privately held, turnkey custom home builder headquartered in Rock Hill, South Carolina, designing and building on-your-lot and spec single-family homes for individual homebuyers across York County, SC and the greater Charlotte, NC metropolitan area.

Ownership category

akta.pro rank

Product category

Custom Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Single-Family Home Construction (Detached Homes) (IMAFABAA), Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

Keywords

• Custom home construction
• Residential home building
• Turnkey construction services
• Home design studio
• Spec home development

Headquarters

HQ city

Rock Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Home Construction: Waddell Custom Homes generates revenue through one-time custom home construction. They enter a Fixed Price construction agreement with clients, meaning the price stated in the agreement is the final price unless the client requests changes. As a 'turnkey' builder, they handle everything from obtaining building permits to landscaping. They also build spec homes for sale in their communities and offer custom detached structures (garages, etc.) as additional services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Waddell Custom Homes, LLC designs and builds custom single-family homes on clients' own lots or within their own communities in the York County, SC and Charlotte, NC metropolitan area. As a turnkey builder, the company manages the entire process from lot acquisition assistance and plan selection (custom or from their library) through permits, construction, in-house design studio selections, and final walkthrough under Fixed Price construction agreements. They also build and sell spec homes in communities such as Heartland Acres.

Product overview

Waddell Custom Homes, LLC is a custom home builder offering turnkey construction services for residential properties. The company provides a single integrated service encompassing lot selection assistance, custom or plan-based home design, in-house design studio for finish selections, construction management, and warranty coverage. The product portfolio includes signature home plans (Stafford, Burnett, Berkshire, Pine Knoll, Waterbury Cottage) that can be built as shown or customized, along with communities such as Heartland Acres where they build spec homes. All homes are backed by a one-year comprehensive builder's warranty and an eight-year structural warranty through Residential Warranty Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building Services Full-service custom home construction for individual homebuyers in the York County, SC and Charlotte, NC region. The turnkey offering covers lot acquisition assistance, plan selection or custom design, in-house Design Studio guidance, permit handling, construction, and final walkthrough, with Fixed Price construction agreements.
• Spec Home Sales in Heartland Acres Community Speculative homes built by Waddell Custom Homes for sale in the Heartland Acres community on the outskirts of Rock Hill, SC. Buyers can tour model homes such as Pine Knoll and Waterbury Cottage and customize based on construction timeline.

Quantifiable outcome

• 1,400+ homes constructed in Charlotte, NC and York County, SC

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Residential Warranty Company, LLCminorOthersWaddell Custom Homes provides an eight year structural warranty through Residential Warranty Company (RWC) that provides coverage backed by an insurance company in the event of structural failure. This is a warranty partnership rather than a commercial partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• True Homes: Charlotte-headquartered homebuilder active across the Carolinas with both custom and production offerings; comparable to Waddell in Carolinas geographic focus and in combining on-your-lot custom work with spec/community development.
• Classica Homes: Charlotte-area luxury custom home builder operating in the same York County / South Charlotte corridor; comparable to Waddell in custom single-family offerings, fixed-price turnkey delivery, and use of in-house design support.
• Peachtree Residential Construction: Carolinas-based residential builder with custom and spec single-family work in the greater Charlotte region; comparable to Waddell in delivering custom homes on client lots alongside planned-community spec inventory.
• Saussy Burbank: Charlotte, NC-based custom home builder serving the Carolinas; comparable to Waddell because both are regional turnkey custom builders focused on design-forward homes in similar metro communities.

Broad incumbents

• Arthur Rutenberg Homes: National franchise custom homebuilder that allows independent franchisees to operate in regional markets; comparable to Waddell in delivering custom luxury homes with in-house design centers and fixed-price contracts through a localized builder model.
• John Wieland Homes: Regional luxury and custom homebuilder with deep Carolinas operations and a broader portfolio than Waddell; comparable because it serves the same Charlotte-area buyer considering a custom builder with similar communities and design services.
• David Weekley Homes: One of the largest private homebuilders in the U.S. with active operations in the Charlotte market; comparable to Waddell because it competes for the same Carolina move-up and luxury buyer and offers design-center customization of new homes.
• Toll Brothers: National luxury homebuilder with extensive Carolinas communities and active marketing in the Charlotte metro; comparable to Waddell because it targets the same affluent custom-home buyer with design-studio-driven new construction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WaddellHomes
• Facebookfacebook.com/waddellcustomhomes
• LinkedInlinkedin.com/company/waddell-custom-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waddell Custom Homes, Llc