What Aisle Master does

Aisle Master NZ Limited is the exclusive New Zealand importer and distributor for the Aisle Master and Combilift ranges of material handling equipment, headquartered at East Tamaki, Auckland. The company operates as a small (1-10 employee) specialist distributor serving warehousing, logistics, agricultural, steel/manufacturing, and shipping customers across New Zealand, with a sales-led go-to-market model led by NZ Sales contact David Edmonds and supported by a national network of factory-trained service engineers and spare parts facilities.

The core product offering comprises articulated Very Narrow Aisle (VNA) forklifts capable of operating in aisles as narrow as 1.6 metres with lift heights up to 15 metres and capacities up to 3 tonnes, alongside a broader Combilift portfolio that includes multi-directional forklifts (C-Series, Combi-CB, Combi-XLE, Combi-CB70E, COMBI-AGT), sideloaders (Combi-SL, Combi-4WSL, Combi-ESL, Combi-ST/GT), straddle carriers and mobile gantries (Combi-SC, Combi-MG), pedestrian stackers (Combi-CS, Combi-PPT, Combi-WR), container loaders (Combi-CSS), and specialized agricultural units (Combi-RT). The hardware is manufactured at Combilift's facility in Monaghan, Ireland, drawing on 50+ years of design expertise and protected by patents including a multi-position tiller arm.

Revenue is generated through four streams: new equipment sales, used equipment sales and short/long-term rentals, maintenance and service contracts, and spare parts distribution. The company complements equipment sales with a free CAD-based warehouse design service and operates complementary channels including TradeMe for used equipment and direct field sales with a 24-hour enquiry response commitment. Distribution is exclusively domestic to New Zealand, with all equipment supplied through the Combilift principal relationship.

Name

Aisle Master

Legal name

Aisle Master NZ Limited

Website

https://aislemaster.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Aisle Master NZ Limited is the exclusive New Zealand importer and distributor of Aisle Master and Combilift material handling equipment, selling and servicing articulated VNA forklifts, multi-directional forklifts, sideloaders, straddle carriers, and container loaders to warehousing, logistics, agricultural, and industrial customers across New Zealand.

Ownership category

akta.pro rank

Product category

Industrial Forklifts and Material Handling Equipment

NAICS

Industrial Supplies Merchant Wholesalers (423840), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

Keywords

• Articulated forklifts
• Narrow aisle forklifts
• Warehouse equipment
• Material handling equipment
• Warehouse design services

Headquarters

HQ city

East Tamaki

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Forklift Sales: Sale of new and used Aisle Master and Combilift forklifts including electric, LPG, and diesel models for narrow aisle, multi-directional, and heavy-duty applications.
2. Equipment Rental/Hire: Short-term and long-term rental options for forklifts and material handling equipment, with prompt delivery within a few days.
3. Maintenance and Service Contracts: Comprehensive maintenance and service contracts with flexible packages tailored to customer needs and budget, designed to minimize operating costs.
4. Spare Parts: Sale of spare parts with major distribution warehouses strategically located, plus overnight delivery to engineers' vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Aisle Master NZ is the exclusive New Zealand importer and distributor of Aisle Master articulated Very Narrow Aisle (VNA) forklifts and Combilift multi-directional material handling equipment. The company supplies, rents, and services a comprehensive portfolio of forklifts, sideloaders, straddle carriers, pedestrian stackers, order pickers, and container loading solutions, along with a free warehouse design service to help customers maximize storage density.

Product overview

Aisle Master NZ is the exclusive importer and distributor of Aisle Master and Combilift material handling equipment in New Zealand. The company offers a comprehensive portfolio of space-saving forklifts and warehouse equipment. The core Aisle Master range includes articulated VNA (Very Narrow Aisle) forklifts available in Electric (AC), LPG, and Diesel models, plus the Aisle Master-OP order picker. The Combilift portfolio encompasses multi-directional forklifts (C-Series, Combi-CB, Combi-XLE, Combi-MR, Combi-CB70E, COMBI-AGT), sideloader forklifts (Combi-SL, Combi-4WSL, Combi-ESL, Combi-ST/GT), straddle carriers (Combi-SC, Combi-MG), pedestrian stackers (Combi-CS, Combi-PPT, Combi-WR), order pickers (Combi-OP), container loaders (Combi-CSS), and agricultural forklifts (Combi-RT). The company also offers used equipment sales and rentals, plus a free warehouse design service. Products are manufactured at Combilift's headquarters in Ireland with over 50 years of combined expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Combilift: Combilift is a brand of material handling equipment including multi-directional forklifts, straddle carriers, sideloader forklifts, pedestrian stackers, and container loading solutions.

Products and services

• Aisle Master Articulated VNA Forklifts Articulated Very Narrow Aisle forklifts combining counterbalance, sideloader, and VNA truck capabilities in one machine. Operate in aisles as narrow as 1.6m with lift heights up to 15m and capacities up to 3 tonnes. Available in Electric (AC), LPG, and Diesel power options. Designed for warehouses, distribution centres, and cold stores.
• Aisle Master-OP (AME-OP) Order Picker Stand-on electric order picker combining narrow aisle articulated forklift capabilities with order picker functionality. Lift capacities from 1,500kg to 2,500kg, lift heights up to 12m, and operates in aisles as narrow as 1650mm. Suitable for order picking, stock replenishment, loading and offloading.
• Combilift C-Series Multi-Directional Forklifts Multi-directional forklifts with 4-way wheel steering combining counterbalance, sideloader, and VNA truck capabilities. Capacity ranges from 2,500kg to 25,000kg for handling long and specialized loads in confined spaces.
• Combi-CB70E Electric Multi-Directional Forklift Compact electric multidirectional forklift with 7,000kg capacity, award-winning electric traction, auto swivel seat, suspension cab, super-elastic tyres, and exceptional manoeuvrability.
• Combi-XLE Electric Forklift Electric multidirectional forklift with 5,000kg lifting capacity, emission-free performance, high ground clearance, large cushioned tyres, and patented all-wheel traction for semi-rough terrain operation.
• COMBI-AGT Autonomous Guided Forklift Autonomous guided forklift truck with 5,000kg capacity. Operates autonomously in guided aisles and free-roaming with manual driving option. Features laser sensors for navigation, load detection, and automatic charging capabilities.
• Combi-SL 4-Way Sideloader Forklifts 4-way sideloader forklift trucks with multidirectional capabilities for handling long and bulky loads. 3-wheel models offer capacities from 4,500kg to 6,000kg with exceptional manoeuvrability.
• Combi-4WSL 4-Wheel Sideloader Forklifts 4-wheel side-loader forklifts for robust and fast operation across extensive sites. Capacities of 5,000kg and 6,000kg with JCB differential axle technology.
• Combi-ESL Electric Sideloader Forklift Electric sideloader forklift for safe, space-saving handling of long and bulky loads. Capacities of 6,000kg and 8,000kg with 4,000mm lift height.
• Combi-SC Straddle Carrier Range Straddle carriers for economical handling of containers and oversized loads. Capacities from 35,000kg to 100,000+kg with the ability to double stack containers in aisles as narrow as 1.6m.
• Combi-MG Mobile Gantry Mobile gantry for handling extremely large and out-of-gauge loads up to 40,000kg. Features 6-mode multi-directional steering and telescopic function for low doorway access.
• Combi-CS Pedestrian Stacker Pedestrian stacker with patented multi-position tiller arm offering safer operation and narrow aisle performance. Capacities from 1,000kg to 2,000kg.
• Combi-RT Poultry and Agricultural Forklift Poultry and agricultural forklift with tractor grip tyres and all-wheel traction. Capacities from 1,500kg to 3,500kg with 300mm ground clearance for minimal litter disturbance and quiet operation for livestock welfare.
• Combi-CSS Container Slip-Sheet Loader Container slip-sheet loader capable of loading a 40-foot container in as little as 6 minutes. 30,000kg capacity with hydraulic rear barrier and single operator operation.
• Used Equipment Sales and Rental Quality used equipment for both sale and hire, including Aisle Master, narrow aisle forklifts, Combilift, and Bendi trucks. Available for short-term or long-term rental options with prompt delivery within a few days.
• Free Warehouse Design Service Free warehouse planning service including racking layout proposals and storage density calculations using CAD design technology to help customers visualize capacity potential and optimize layouts.

Quantifiable outcome

• Storage capacity increase up to 100% by reducing aisle widths to 1.6m
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship.

• CombiliftflagshipTechnology or IntegrationAisle Master NZ is the exclusive importer and distributor of Aisle Master products in New Zealand. Aisle Master forklifts are designed by Combilift, global leaders in space-saving material handling solutions. Machines are manufactured at Combilift's state-of-the-art production facility in Monaghan, Ireland, with extensive R&D facilities enabling continual product enhancement.
• CombiliftflagshipChannel Partner/ Reseller/ DistributorAisle Master NZ is the official importer and distributor of Combilift products in New Zealand, offering the complete range of Combilift material handling equipment including multi-directional forklifts, straddle carriers, sideloaders, pedestrian stackers, and container loaders.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jungheinrich: Jungheinrich is a leading intralogistics specialist with deep VNA, reach-truck, and warehouse automation offerings. Comparable as a forklift and warehouse equipment incumbent pursuing similar NZ distribution-centre customers.
• Crown Equipment: Crown is a major global material handling OEM with a strong VNA and reach-truck portfolio sold through direct and dealer channels in New Zealand. Comparable as a competing narrow-aisle forklift brand with broader warehouse equipment breadth.
• Linde Material Handling: Linde (part of KION Group) is a leading European forklift and warehouse equipment OEM with a strong VNA offering. Comparable as a broad-line material handling incumbent competing for the same enterprise warehouse customers in NZ.
• Toyota Material Handling: Toyota Material Handling is the global forklift market leader with an extensive dealer network in New Zealand and a full range of counterbalance, reach, and VNA trucks. Comparable as the dominant incumbent Aisle Master competes against on most NZ deals.
• KION Group: KION Group is the parent company of Linde Material Handling, STILL, and Dematic, making it one of the largest global material handling and intralogistics players. Comparable as a broad incumbent whose subsidiaries compete against Aisle Master in NZ.
• Raymond Corporation: Raymond, an Toyota Industries subsidiary, is a VNA and reach-truck specialist with deep presence in warehouse intralogistics. Comparable to Aisle Master as a narrow-aisle equipment provider targeting distribution-centre customers.

Emerging players

• Dematic: Dematic (also a KION subsidiary) is a leading warehouse automation and integrated intralogistics provider, increasingly competing for the same NZ customers seeking turnkey automation solutions. Comparable as the automation-centric counterpart to Aisle Master's traditional forklift offering.
• SSI Schaefer: SSI Schaefer provides integrated warehouse and intralogistics solutions including automated storage and forklifts, addressing the same NZ end customers as Aisle Master. Comparable as an automation-adjacent player expanding from racking/storage into material handling equipment.

Direct peers

• Combilift: Combilift is the Irish manufacturer of all Aisle Master products and operates direct sales channels in most markets outside New Zealand. Aisle Master NZ is effectively Combilift's exclusive NZ channel partner, making Combilift both the upstream supplier and a directly comparable operator in other geographies.
• Hyster-Yale (Bendi): Hyster-Yale owns Bendi, the most direct articulated VNA forklift competitor to Aisle Master. Both target very-narrow-aisle warehouse operations with multi-directional capability, competing head-to-head for the same end customers globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aislemasternz
• Xx.com/AisleMaster
• LinkedInlinkedin.com/company/aisle-master-nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aisle Master