Catch
Catch Retail Inc. is a B2B retail-media platform founded in 2022 that enables brick-and-mortar retailers to monetize in-store footfall via privacy-first, anonymous shopper analytics and closed-loop measurement, serving retailers and CPG brands.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Catch does
Catch Retail Inc. is a New York-headquartered retail-media technology company founded in 2022 that enables brick-and-mortar retailers to monetize in-store foot traffic. The company sells a B2B platform, Catch Retail Media Platform, targeted at two primary customer segments — retailers (the inventory owners seeking a new advertising revenue stream) and consumer packaged goods (CPG) brands (the advertisers seeking measurable, targetable media in physical stores). Operations span three countries with offices in the United States (New York), Germany (Köln), and Israel (Tel Aviv); the company is co-founded and led by CEO Shlomi Dayan and CTO Itai Lishner, PhD.
The platform combines three core product capabilities: (1) a Personalized Shopper Experience engine that delivers right-time, right-content messaging to in-store shoppers without requiring personal information or active shopper action; (2) Closed-Loop Measurement that provides real-time, targetable, and measurable attribution bridging online and offline shopping; and (3) underlying anonymized behavioral analytics — structured-data and text modalities — that the company describes as differentiating versus PII-dependent alternatives. The technical differentiators explicitly claimed are privacy/security architecture, integration/interoperability (online/offline bridging), and accuracy/precision of in-store targeting.
The business model is advertising-based: Catch helps retailers serve targeted content to in-store shoppers and earns revenue from the resulting media monetization directed at CPG brands. The company operates a sales-led go-to-market with field application engineers supporting customer implementation; pricing is enterprise/quote-based with no public rates. Catch is privately held and venture-backed, with disclosed investors including DNX Ventures, ATINC, and Toshiba (the latter providing potential strategic retail-infrastructure distribution). No revenue, ARR, contract values, or detailed funding totals are disclosed.
Catch firmographics
Firmographics- Name
- Catch
- Legal name
- Catch Retail Inc.
- Website
- https://catch-retail-media.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Catch Retail Inc. is a B2B retail-media platform founded in 2022 that enables brick-and-mortar retailers to monetize in-store footfall via privacy-first, anonymous shopper analytics and closed-loop measurement, serving retailers and CPG brands.
- Ownership category
- akta.pro rank
Catch industry classification
Industry- Product category
- Retail Media Technology
- NAICS
- Retail Trade (44-45)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Catch is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Catch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Retail Media Monetization: Monetizes in-store traffic for retailers by enabling them to serve targeted content to shoppers, creating a new advertising revenue stream
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Catch product offering
Product offeringCore offering
Catch provides a retail media platform that monetizes in-store traffic through smart, privacy-first technology for brick-and-mortar retailers and CPG brands. The platform anonymizes and analyzes in-store shopper behavior without collecting personal information, enabling real-time personalization and closed-loop measurement that bridges online and offline shopping data. Retailers gain a new advertising revenue stream, while CPG brands gain measurable, targetable in-store media.
Product overview
Catch offers a unified retail media platform consisting of its core Catch Retail Media Platform, which monetizes in-store traffic through smart technology. The platform includes Personalized Shopper Experience technology that delivers right-time, right-content messaging to all shoppers without requiring personal information, and Closed-Loop Measurement that provides real-time, measurable targeting. Together, these products enable retailers to turn anonymous in-store footfall into a new revenue stream while providing brands with targetable, measurable media that bridges online and offline shopping.
Differentiator
Problem solved
Functional benefit
Products and services
- Catch Retail Media Platform A retail media platform that monetizes in-store traffic through smart technology, turning physical retail footfall into a new revenue stream. Designed for enterprise brick-and-mortar retailers and CPG brands seeking to reach shoppers in physical stores with targetable, measurable advertising.
- Personalized Shopper Experience Technology that personalizes shoppers' experience and responds at the right time with the right content. Achieves 100% privacy (no personal info needed), 100% seamless (no active action required), 100% coverage (reaching all shoppers), and 100% interaction at every step of their journey. Built for brick-and-mortar retailers and CPG brands seeking to engage in-store shoppers without intrusive data collection.
- Closed-Loop Measurement Real-time targeting and measurement capability that provides a holistic view of shoppers in transaction mode. Enables retailers and CPG brands to bridge the gap between online and offline shopping with measurable, targetable media. Designed for CPG brands and retailers needing measured ROI from in-store media campaigns.
Quantifiable outcome
- 100% Privacy - no personal information sharing required from shoppers
- +3 more outcomes
Companies that use Catch
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Catch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Catch partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Catch competitors and assessment
Company assessmentBroad incumbents
- Criteo: Criteo is a global commerce media platform serving retailers and brands across open web and retail media. It competes with Catch for CPG retail media spend, albeit with a broader, more digital-focused footprint.
- LiveRamp: LiveRamp provides data connectivity, identity, and collaboration infrastructure used across retail media ecosystems. It overlaps with Catch's closed-loop measurement ambition, though it operates upstream as a data layer rather than an in-store media surface.
- Instacart (Carrot Ads): Instacart's Carrot Ads is one of the largest retail media networks for online grocery, with growing in-store capabilities. It competes with Catch for CPG advertiser budgets and retailer media partnerships.
- The Trade Desk: The Trade Desk is a leading independent DSP that has aggressively expanded into retail media via data integrations and partnerships. It is a broader incumbent competing for the same CPG advertiser spend that Catch targets.
- Walmart Connect: Walmart Connect is the retailer's owned media network, monetizing onsite, in-app, and increasingly in-store channels. It is a benchmark incumbent that defines the in-housing trend Catch must navigate.
- Roundel (Target): Roundel is Target's retail media network, monetizing Target's first-party shopper data across media channels. It represents another retailer-owned incumbent shaping the competitive landscape Catch is entering.
Direct peers
- VusionGroup: VusionGroup (formerly SES-imagotag) is a global leader in electronic shelf labels and in-store digital retail media. It is the most direct comparable to Catch because it monetizes in-store retail real estate and competes for the same shelf-edge advertising budgets.
- Aisle Labs: Aisle Labs (now part of Ahold Delhaize) provides in-store retail media and shopper analytics for grocery. It overlaps directly with Catch's in-store personalization and monetization offering.
- Neptune Retail Solutions: Neptune Retail Solutions (successor to Quotient Technology) operates a digital retail media platform connecting CPGs and retailers. It is comparable to Catch as a retail media monetization layer bridging brand spend and retailer audiences.
- Cooler Screens: Cooler Screens turns grocery cooler doors into digital media surfaces, enabling in-store retail media monetization and closed-loop measurement. It competes head-to-head with Catch for retailer media budgets in grocery and convenience formats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Catch social profiles
Digital presenceCatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catch leadership team
Management profileNumber of profiles
Profiles2 records
Catch funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catch
What does Catch do?
Catch provides a retail media platform that monetizes in-store traffic through smart, privacy-first technology for brick-and-mortar retailers and CPG brands. The platform anonymizes and analyzes in-store shopper behavior without collecting personal information, enabling real-time personalization and closed-loop measurement that bridges online and offline shopping data. Retailers gain a new advertising revenue stream, while CPG brands gain measurable, targetable in-store media.
Is Catch a public or private company?
Catch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Catch founded?
Catch was founded in 2022. It employs 11 to 50 people.
Where is Catch based?
Catch is headquartered in New York, United States, in the North America region.
How does Catch make money?
One revenue line is on record: retail Media Monetization.
Who are Catch's main competitors?
Broad incumbents on record are Criteo, LiveRamp, Instacart (Carrot Ads), The Trade Desk, Walmart Connect and Roundel (Target). Direct peers are VusionGroup, Aisle Labs, Neptune Retail Solutions and Cooler Screens.
Does Catch have an API?
No public API is recorded for Catch.
What industry is Catch in?
Catch's product category is Retail Media Technology. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 44-45.