Granny-O-La
Granny-O-La is a Naples, Florida-based artisanal granola brand founded in 2025, producing small-batch handcrafted granola with raw Saw Palmetto honey and donating 50% of profits to Memorial Sloan Kettering Cancer Center, sold DTC, through independent retail, and via subscription.
- Company typePrivate
- Founded2025
- HeadquartersNaples, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Granny-O-La does
Granny-O-La is a Naples, Florida-based artisanal granola brand founded in November 2025 by Jennifer Deutsch, a former corporate executive with 43 years of experience at Nestlé, Stouffer Foods, Marriott International, and Park Place Technologies. The company produces small-batch, hand-turned granola in six flavors (Pecan & Chocolate, Seedy, Cam's Climber Crunch, Cranberry Pecan, Cinnamon Maple Pecan, Rosemary Olive Oil), made with real butter and 100% raw Saw Palmetto honey sourced from a single local Naples beekeeper. The product line also includes 4 oz mini bags for impulse purchase, raw honey (1 lb and 1/2 lb), branded merchandise (hats and tote bags), ready-made gift boxes, and a Build Your Own Gift Box co-branded with Grumpy Goat Coffee. Under a contractual commitment, 50% of all profits are donated to Memorial Sloan Kettering Cancer Center, where Deutsch received treatment for Non-Hodgkin Lymphoma.
The business operates a multi-channel go-to-market combining direct-to-consumer e-commerce via Shopify (grannyola.org), nine retail locations across Florida, Ohio, and Texas, wholesale via the Faire platform, and presence in the MSK gift shop in New York City. Subscription revenue comes through the Goodness Club ($100+ for 3, 6, or 12 month terms), and corporate gifting is sold directly to B2B clients. Event-driven activations include the Palm Beach Royals pickleball partnership (Royal Refuel), Lululemon pop-up breakfasts in Estero FL, and International Tree Climbing Competition sponsorships. Pricing ranges from $5 for 4 oz mini bags to $50 for ready-made gift boxes.
Granny-O-La is entirely self-funded by the founder with no external investment disclosed. Operations are run by Deutsch with support from her husband (deliveries and ingredients), sons (Miami sales), and a volunteer community of cancer survivors and supporters who assist with baking, packaging, and farmers markets. The company is trademarked and has earned earned media coverage including Stroll Magazine and PRNewswire features, plus official placement on MSK's giving page. The brand's identity is built around its purpose-driven donation commitment rather than technological differentiation.
Granny-O-La firmographics
Firmographics- Name
- Granny-O-La
- Legal name
- Granny-O-La
- Website
- https://grannyola.org
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Short description
- Granny-O-La is a Naples, Florida-based artisanal granola brand founded in 2025, producing small-batch handcrafted granola with raw Saw Palmetto honey and donating 50% of profits to Memorial Sloan Kettering Cancer Center, sold DTC, through independent retail, and via subscription.
- Ownership category
- akta.pro rank
Granny-O-La industry classification
Industry- Product category
- Artisan Granola
- NAICS
- Confectionery Merchant Wholesalers (42445)
- SIC
- Cookies & Crackers (2052)
- akta.pro primary industry
- Premium/Artisanal Bakery Wholesale (AFAIAFAG)
- akta.pro secondary industries
- Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Honey Packaging, Bottling & Private Labeling (AFAEAHAL)
Keywords
Where Granny-O-La is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Granny-O-La business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Direct-to-Consumer E-commerce: Online sales through grannyola.org Shopify store. Products include granola (10.5oz, 4oz mini bags), raw honey, gift boxes, hats, tote bags, and the Goodness Club subscription. Primary revenue stream with DTC pricing from $5 to $50+.
- Retail and Wholesale Distribution: Wholesale via Faire platform and direct retail relationships at Florida, Ohio, and Texas locations. Also sold at MSK gift shop in NYC. Corporate gifting programs with custom gift baskets mailed directly to clients.
- Subscription (Goodness Club): Monthly subscription gift box (Goodness Club) sent from Granny to recipient. Available in 3, 6, or 12 month terms at $100 per subscription period. Recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 10.5 oz Granola — $15.00 per bag |
| Unit Pricing | Pay-as-you-go | 4 oz Mini Bags — $5.00 each |
| Unit Pricing | Pay-as-you-go | Raw Saw Palmetto Honey — from $12.00 |
| Unit Pricing | Pay-as-you-go | Gift Box (Granola, Honey & Hat) — $50.00 |
| Unit Pricing | Pay-as-you-go | Build Your Own Gift Box — $35.00 |
| Subscription | Monthly | Goodness Club Subscription — from $100.00 |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels7 records
Granny-O-La product offering
Product offeringCore offering
Granny-O-La sells small-batch, handcrafted artisan granola made with real butter and 100% raw Saw Palmetto honey from a single local Naples FL beekeeper, available in 10.5 oz bags and 4 oz mini bags across six flavors. The product line is rounded out by raw unheated Saw Palmetto honey, branded merchandise (hat and tote bag), ready-made and customizable gift boxes, and the Goodness Club monthly subscription service. 50% of all profits are contractually donated to Memorial Sloan Kettering Cancer Center.
Product overview
Granny-O-La is a premium artisanal granola brand offering small-batch, handcrafted granola made with real butter and raw Saw Palmetto honey. The core product line includes 10.5 oz and 4 oz granola bags available in six flavors (Pecan & Chocolate, Seedy, Cam's Climber Crunch, Cranberry Pecan, Cinnamon Maple Pecan, and Rosemary Olive Oil), along with complementary products including raw Saw Palmetto honey, branded merchandise (hats and tote bags), and gift packages. The company also offers a subscription service through the Goodness Club and a customizable Build Your Own Gift Box option that pairs granola with Grumpy Goat Coffee. All products are produced in Naples, Florida, and 50% of profits are donated to Memorial Sloan Kettering Cancer Center.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 85% purchase rate at farmers markets during product validation
- +2 more outcomes
Companies that use Granny-O-La
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Granny-O-La technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Granny-O-La partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Palm Beach RoyalscoreGranny-O-La serves as the Exclusive Artisan Granola Provider and Community Partner of the Palm Beach Royals, the newest Major League Pickleball team and Palm Beach's first major professional sports franchise. The partnership includes in-venue presence, digital storytelling, and on-site experiences featuring a 'Royal Refuel' grab-and-go activation at matches and community events. Positions Granny-O-La at the center of pickleball's growth in South Florida ahead of the Royals' inaugural season.
- GardenuitycoreJoint Mother's Day 'Grow. Gather. Give.' Brunch Bag Garden Collection pairing Gardenuity's signature brunch gardens with Granny-O-La's handcrafted granola and raw Saw Palmetto Honey. Gardenuity donates $10 from every garden sold; Granny-O-La donates 50% of granola and honey profits to MSK. Collection available at Gardenuity.com and through select retail and corporate gifting partners. Both brands share a belief that wellness begins with intentional rituals.
- Grumpy Goat Coffee RoasteryminorGrumpy Goat Coffee Roastery in Bonita Springs, FL stocks Granny-O-La products. Additionally, Granny-O-La partnered with Grumpy Goat Coffee to create the 'Build Your Own Gift Box' featuring granola, Grumpy Goat Coffee, and raw honey — sold exclusively through grannyola.org.
- Memorial Sloan Kettering Cancer Center (MSK)coreGranny-O-La has a contractual commitment to donate 50% of all profits to MSK, with regular payments made to support cancer research and care programs. MSK's Giving Officer Gabrielle Watson has publicly welcomed the partnership. MSK also sells Granny-O-La products at its NYC gift shop. MSK featured the Granny-O-La story on its official giving page.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Granny-O-La competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Granny-O-La social profiles
Digital presenceGranny-O-La financial estimates
Financial estimateRevenue estimate
Valuation estimate
Granny-O-La leadership team
Management profileNumber of profiles
Profiles1 record
Granny-O-La funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Granny-O-La M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Granny-O-La
What does Granny-O-La do?
Granny-O-La sells small-batch, handcrafted artisan granola made with real butter and 100% raw Saw Palmetto honey from a single local Naples FL beekeeper, available in 10.5 oz bags and 4 oz mini bags across six flavors. The product line is rounded out by raw unheated Saw Palmetto honey, branded merchandise (hat and tote bag), ready-made and customizable gift boxes, and the Goodness Club monthly subscription service. 50% of all profits are contractually donated to Memorial Sloan Kettering Cancer Center.
Is Granny-O-La a public or private company?
Granny-O-La is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Granny-O-La founded?
Granny-O-La was founded in 2025.
Where is Granny-O-La based?
Granny-O-La is headquartered in Naples, United States, in the North America region.
How does Granny-O-La make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail and Wholesale Distribution and subscription (Goodness Club).
Does Granny-O-La have an API?
No public API is recorded for Granny-O-La.
What industry is Granny-O-La in?
Granny-O-La's product category is Artisan Granola. Its primary akta.pro industry code is AFAIAFAG, Premium/Artisanal Bakery Wholesale, with a secondary code of AFAEAHAM, Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients). Its NAICS code is 42445 and its SIC code is 2052.