Grumpy Goat Coffee Company
- Company typePrivate
- Founded2017
- HeadquartersBonita Springs, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Grumpy Goat Coffee Company firmographics
Firmographics- Name
- Grumpy Goat Coffee Company
- Legal name
- Grumpy Goat Coffee Company
- Website
- https://grumpygoat.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Grumpy Goat Coffee Company industry classification
Industry- Product category
- Specialty Coffee Roasting
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
Keywords
Where Grumpy Goat Coffee Company is headquartered
LocationHeadquarters
- HQ city
- Bonita Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grumpy Goat Coffee Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Coffee Bean Sales: Direct sales of roasted single origin coffee beans in 1 lb and 6 oz bags through their e-commerce website. Beans are roasted to order and shipped via USPS Priority Mail or UPS.
- Merchandise Sales: Sales of branded merchandise including t-shirts, tank tops, hats (trucker hats, Nike golf caps, New Era caps) through their online store.
- Gift Cards: Digital gift cards available for purchase on the website for gifting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1 lb Coffee Bags - $22 each |
| Unit Pricing | Pay-as-you-go | 6 oz Coffee Bags - starting at $10 |
| Unit Pricing | Pay-as-you-go | T-Shirts and Apparel - $18.95-$24.95 |
| Unit Pricing | Pay-as-you-go | Hats - $21.95-$25.95 |
| Unit Pricing | Pay-as-you-go | Specialty Coffee - Higher price points |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Grumpy Goat Coffee Company product offering
Product offeringCore offering
Grumpy Goat Coffee Company is a specialty coffee microroaster that sources single origin, fully traceable green coffee beans from high-altitude growing regions across Central and South America, Africa, and Indonesia, and roasts them to order multiple times per week. The company sells roasted beans primarily through its own e-commerce website (1 lb and 6 oz bags) and physical roastery in Bonita Springs, FL, with complementary branded merchandise (t-shirts, hats) and digital gift cards.
Product overview
Grumpy Goat Coffee Company is a specialty coffee microroaster based in Bonita Springs, Florida, focused on sourcing and roasting single origin, fully traceable, specialty coffee beans from high altitudes of the world's top growing countries in Central and South America, Africa, Indonesia and beyond. The core product offering consists of single origin coffees sold primarily in 1 lb bags with select offerings in 6 oz sizes. Coffee origins include Colombian, Peruvian, Guatemalan, Sumatra, Ethiopian, El Salvador, Tanzanian Peaberry, Bolivian, Brazilian (including decaf), Mexican (including decaf), Nicaraguan, Honduran, Vietnamese, Ugandan, East Timor, Flores, Indian, Yemen, Rwandan, and Burundian varieties. They also offer the BERT Blend dedicated to community initiatives. Supporting merchandise includes branded t-shirts, hats, and gift cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Colombian Coffee - 1 lb
Companies that use Grumpy Goat Coffee Company
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Grumpy Goat Coffee Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Grumpy Goat Coffee Company partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- AEON Regenerative and Aesthetic MedicineminorAEON served as wine sponsor for Grumpy Goat Coffee's Thanksgiving Sips & Bites tasting event, providing cross-promotion and community connection opportunities.
- Sugarshack DowntowncoreHost venue for Wandering Goat tasting events during the 4th summer series, bringing the roving coffee tasting experience to Bonita Springs downtown area.
- Chubby Mermaid BrewingcoreLocal Bonita Springs brewery that hosts Wandering Goat tasting events and collaborated on a special 'Chubby Goat' beer. Regular venue for the Wandering Goat summer series of roving tasting events.
- Riptide BrewingcoreHost venue for Wandering Goat tasting events featuring free pinball play. Riptide Brewing is a recurring partner for Grumpy Goat's community tasting event series.
- Ceremony BrewingcoreRegular host venue for Wandering Goat tasting events as part of the 4th summer series of roving events in Bonita Springs.
- Pansardo Italian Food SpecialtiesminorSampled Sardinian cheese, breadchips and wine at Grumpy Goat Coffee's Sips & Bites free tasting event, bringing Italian food specialties to the local tasting experience.
- Granny-O-LaminorArtisan granola vendor that sampled products at Grumpy Goat's Sips & Bites tasting event, providing local food pairing opportunities.
- Bombshell Hot SauceminorHot sauce vendor that sampled products at Grumpy Goat's Sips & Bites tasting event, adding variety to the tasting event experience.
- Inyoni Organic FarmminorInyoni Organic Farm partnered with Grumpy Goat for a Sips & Bites tasting event, showcasing local organic agriculture alongside Grumpy Goat coffee products.
- Momentum BrewerycoreMomentum Brewery in Bonita Springs uses Grumpy Goat Ethiopian dark roast coffee to create 'The Goat' coffee stout, which won a silver medal at the 2019 Brewer's Ball and Best Florida Beer competition. This beer collaboration is a flagship product demonstrating the quality of Grumpy Goat's coffee in craft brewing applications.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Grumpy Goat Coffee Company competitors and assessment
Company assessmentDirect peers
- Blue Bottle Coffee: Specialty coffee company operating roastery cafés with a strong DTC e-commerce channel. Directly comparable in the roastery-cafe + DTC e-commerce hybrid model and premium single-origin positioning, though at vastly greater scale.
- Intelligentsia Coffee: Specialty coffee roaster and wholesale supplier with cafés, known for direct-trade sourcing and single-origin emphasis. Comparable product mix (single-origin, traceable, premium pricing) and DTC + wholesale + café distribution model.
- Counter Culture Coffee: Specialty coffee roaster focused on sustainability, traceability, and farmer relationships with strong educational content. Directly comparable in ethical sourcing story, single-origin emphasis, and content-driven brand-building approach.
- Onyx Coffee Lab: Award-winning specialty roaster focused on competition-grade coffee, direct trade, and traceable single origins. Closely comparable in specialty/competition positioning and direct-trade sourcing narrative.
- La Colombe Coffee Roasters: Specialty coffee roaster with a national café/wholesale footprint and strong DTC business. Comparable premium single-origin and roasted-to-order positioning with a broader scale distribution network.
- Equator Coffees: Specialty coffee roaster known for direct-trade relationships, sustainability programs, and a roastery-cafe + wholesale model. Comparable in ethical sourcing, premium pricing, and women-producer focused partnerships.
- Stumptown Coffee Roasters: Portland-origin specialty coffee roaster known for single-origin direct-trade coffees with strong traceability. Closely comparable to Grumpy Goat in the single-origin, fully-traceable, roasted-to-order DTC model, though at significantly larger scale.
- Verve Coffee Roasters: Specialty roaster with cafés in California and Tokyo, focused on direct relationships with farmers. Comparable single-origin, traceability-led premium positioning and roastery-cafe + e-commerce hybrid model.
Regional players
- Driftwood Coffee Roasters: Florida-based specialty coffee roaster with retail locations in the Tampa Bay area. Directly comparable as a Florida-based regional specialty roaster with similar single-origin and community-event-driven GTM.
- Colectivo Coffee Roasters: Mid-size specialty coffee roaster with cafés concentrated in the Midwest. Operates a similar roastery-cafe + DTC hybrid model with traceable sourcing, and serves as a regional benchmark for mid-scale specialty coffee brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Grumpy Goat Coffee Company social profiles
Digital presenceGrumpy Goat Coffee Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grumpy Goat Coffee Company leadership team
Management profileNumber of profiles
Profiles2 records
Grumpy Goat Coffee Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grumpy Goat Coffee Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grumpy Goat Coffee Company
What does Grumpy Goat Coffee Company do?
Grumpy Goat Coffee Company is a specialty coffee microroaster that sources single origin, fully traceable green coffee beans from high-altitude growing regions across Central and South America, Africa, and Indonesia, and roasts them to order multiple times per week. The company sells roasted beans primarily through its own e-commerce website (1 lb and 6 oz bags) and physical roastery in Bonita Springs, FL, with complementary branded merchandise (t-shirts, hats) and digital gift cards.
Is Grumpy Goat Coffee Company a public or private company?
Grumpy Goat Coffee Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grumpy Goat Coffee Company founded?
Grumpy Goat Coffee Company was founded in 2017. It employs 1 to 10 people.
Where is Grumpy Goat Coffee Company based?
Grumpy Goat Coffee Company is headquartered in Bonita Springs, United States, in the North America region.
How does Grumpy Goat Coffee Company make money?
Three revenue lines are on record. Coffee Bean Sales are the primary driver. The others are merchandise Sales and gift Cards.
Who are Grumpy Goat Coffee Company's main competitors?
Direct peers on record are Blue Bottle Coffee, Intelligentsia Coffee, Counter Culture Coffee, Onyx Coffee Lab, La Colombe Coffee Roasters, Equator Coffees, Stumptown Coffee Roasters and Verve Coffee Roasters. Regional players are Driftwood Coffee Roasters and Colectivo Coffee Roasters.
Does Grumpy Goat Coffee Company have an API?
No public API is recorded for Grumpy Goat Coffee Company.
What industry is Grumpy Goat Coffee Company in?
Grumpy Goat Coffee Company's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes).