Flagler Credit Union

What Flagler Credit Union does

Flagler Credit Union is a not-for-profit financial cooperative serving Southeast Florida through four branch locations in Boca Raton, Lake Clarke Shores, North Palm Beach, and West Palm Beach. Operating as "Flagler Credit Union, A Division of Dort Financial Credit Union" since Dort Financial's December 2023 acquisition of Flagler Bank, it provides full-service consumer and small-business banking — including checking, savings, certificates, auto loans, home loans, home equity, personal and student loans, Signature and Platinum Visa credit cards, debit cards, and business banking — to residents of Palm Beach, Martin, Hendry, and Broward counties in Florida.

The technology stack centers on standard retail banking infrastructure: an IFS-based mobile banking application on iOS and Android, the dortfcuonline.org online banking platform, a Meridianlink loan origination system, an appointment-booking widget, and access to nearly 30,000 surcharge-free ATMs nationwide. The MoneyEdu-powered Financial Wellness Center provides third-party financial education content. No proprietary AI/ML capabilities, custom data pipelines, or differentiated technology architecture are disclosed.

Revenue is generated primarily through net interest margin on the loan portfolio (auto, mortgage, home equity, personal, student, credit card), supplemented by deposit-service fees, interchange, and ancillary fee income; as a cooperative, surplus is returned to members via lower loan rates and higher dividend yields rather than distributed as profit. The go-to-market is community-led and event-driven: physical branches are paired with digital channels, a flagship 15-year FAU Stadium naming rights partnership (the largest football stadium sponsorship in the American Athletic Conference), the Community Crew Volunteer Program, and the Snowman Sales fundraiser. Combined parent assets exceed $2.3 billion across 118,000+ members and 16 locations (12 in Michigan, 4 in Florida).

Name

Flagler Credit Union

Legal name

Flagler Credit Union

Website

https://flaglercu.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Flagler Credit Union is a not-for-profit financial cooperative serving Southeast Florida consumers and small businesses with deposit, lending, credit card, and business banking products through four branches and digital channels, operating as a division of Dort Financial Credit Union.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130), Credit Card Issuing (52221)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Retail banking services
• Consumer lending
• Credit union services
• Deposit accounts
• Small business banking

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income from Lending: As a not-for-profit credit union, revenue is generated primarily through interest on loans including auto loans, mortgages, home equity, personal loans, student loans, and credit cards. Lower loan rates are offered compared to for-profit banks as profits are returned to members.
2. Deposit Taking and Interest Paying: Accepts deposits through checking accounts, savings accounts, money market accounts, and certificates of deposit. Pays dividends to members on their deposits.
3. Banking Fees and Service Charges: Generates fee income from various account services including overdraft fees, ATM fees (though network is surcharge-free), wire transfers, and other banking services. Consumer and business fee schedules are available as PDFs.
4. Credit Card Operations: Revenue from credit card operations including Signature Visa and Platinum Visa card offerings with various rewards programs including Total Rewards.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Flagler Credit Union is a not-for-profit financial cooperative operating as a division of Dort Financial Credit Union, serving Southeast Florida residents and small businesses through four branch locations. It provides a full suite of consumer and business banking products including checking and savings accounts, certificates of deposit, mortgages, home equity, auto, personal, quick cash, and student loans, plus Visa credit cards and debit cards. Members also access digital banking (mobile and online), financial wellness education, and a network of nearly 30,000 surcharge-free ATMs nationwide.

Product overview

Flagler Credit Union, a division of Dort Financial Credit Union, operates as a not-for-profit financial cooperative serving Southeast Florida. The company offers a comprehensive suite of banking products organized as a unified financial services platform. Core offerings include personal checking accounts (Checking, Boost Checking, Impact Checking), savings and certificate products, and lending products (home loans, home equity, auto loans, personal loans, quick cash, and student loans). Credit card offerings include Signature Visa and Platinum Visa with Total Rewards program. Business banking services cover business checking and loans. Digital access is provided through Online/Mobile Banking with iOS and Android apps. A notable add-on module is the Financial Wellness Center powered by MoneyEdu, offering financial education, calculators, and courses. Investment services are available through Dort Financial Investment Services. Debit cards provide access to a 30,000+ surcharge-free ATM network.

Differentiator

Problem solved

Functional benefit

Products and services

• Checking Accounts Personal checking account products including standard Checking, Boost Checking, and Impact Checking with Everyday Change that help members manage day-to-day finances with rewards and money management tools.
• Savings & Certificates Savings accounts, Certificates of Deposit, and Relationship Certificates offering competitive dividend rates for members to grow their savings.
• Home Loans Mortgage and home loan products for purchasing homes with competitive rates for members.
• Home Equity Loans Home equity lending products allowing members to turn their home equity into opportunity, with a promotional 4.99% APR for the first 6 months.
• Auto Loans Vehicle financing for purchasing cars, trucks, and other vehicles with competitive loan rates.
• Personal Loans Unsecured personal loans for various purposes including debt consolidation, home improvements, vacations, and other large purchases.
• Quick Cash Short-term lending product providing quick access to cash for members needing immediate funds.
• Student Loans Education financing products to help members fund their higher education pursuits.
• Signature Visa Credit Card Credit card product offering signature-based transactions with rewards and flexible spending options.
• Platinum Visa Credit Card Premium credit card product with platinum-level benefits and competitive rates.
• Debit Cards Debit card providing members access to cash at nearly 30,000 nationwide surcharge-free ATMs.
• Business Banking Business banking services including business checking accounts, business loans, and business rates for small business owners in Southeast Florida.
• Online & Mobile Banking Digital banking platform (iOS and Android apps plus web portal) for members to access and manage accounts, perform transfers, and conduct bill pay.
• Financial Wellness Center Online financial education platform powered by MoneyEdu offering financial calculators, interactive learning courses, educational articles, and certificate programs to help members improve financial literacy.
• Investment Services Wealth management and investment services offered through Dort Financial Investment Services for members seeking financial planning and investment guidance.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Florida Atlantic University (FAU)flagshipGTM or Marketing Partner · 17 December 2024Historic 15-year football stadium naming partnership where FAU Stadium was renamed Flagler Credit Union Stadium. Flagler became the Official Credit Union of FAU Athletics and Florida Atlantic Alumni in 2025. Partnership includes extensive multimedia arrangements, student and alumni engagement opportunities, FAU Career Center marketing activations, and Business Mentoring program participation. The deal is the largest corporate sponsorship in the American Athletic Conference for a football stadium.
• Decision Partners (MoneyEdu)coreStrategic or Co-development PartnerFinancial wellness education platform partnership providing Flagler members access to MoneyEdu's financial education resources including courses, calculators, assessments, and educational content covering budgeting, credit management, debt reduction, home buying, and insurance topics. Content is available in English and Spanish.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MIDFLORIDA Credit Union: Central Florida-based community credit union with personal and business banking, mortgage, and credit card offerings. Operates a comparable branch and member-service model targeting Florida consumers in geographies adjacent to Flagler's footprint.
• Achieva Credit Union: Florida-headquartered credit union serving members across the state with full personal, mortgage, and business banking products. Directly comparable community credit union serving a similar consumer base in overlapping Florida geographies.
• Grow Financial Federal Credit Union: Large Florida-based credit union headquartered in Tampa, serving consumer and business members across the state with full banking, lending, and credit card products. Direct overlap with Flagler's consumer banking, mortgage, and auto loan offerings, and competes for the same Southeast Florida household market.
• Space Coast Credit Union: Florida-based community credit union offering personal and business banking, mortgages, auto loans, and credit cards. Comparable community credit union structure and competing product set serving Florida consumers.
• fairwinds Credit Union: Central Florida-headquartered credit union with full personal and business banking, lending, and credit card products. Comparable community/regional credit union model and overlapping product suite makes it a direct competitor in the Florida consumer banking market.
• Tropical Financial Credit Union: South Florida-based credit union serving Broward and Miami-Dade counties with personal and business banking, mortgage, and credit card products. Directly comparable Southeast Florida community credit union competing for the same South Florida consumer base Flagler targets.
• Suncoast Credit Union: One of the largest Florida credit unions, headquartered in Tampa, with comprehensive consumer, business, mortgage, and credit card products. Comparable full-service credit union operating model and overlapping Florida retail and member service orientation.

Broad incumbents

• Bank of America: One of the largest U.S. retail banks with a significant branch and ATM presence in Southeast Florida. Competes with Flagler for consumer deposits, mortgages, and credit cards but with a far broader product portfolio and national scale.
• Wells Fargo: Major national bank with a substantial Palm Beach County retail and mortgage presence. Competes across Flagler's deposit, mortgage, and consumer lending product categories as part of a much wider banking and wealth management portfolio.

Regional players

• First Florida Credit Union: Jacksonville-headquartered Florida credit union offering full personal and business banking products. Operates a similar not-for-profit cooperative model but is geographically concentrated in North Florida, providing only partial overlap with Flagler's Southeast Florida footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Flagler-Credit-Union/61562290865321
• LinkedInlinkedin.com/company/flagler-credit-union
• Xx.com/FlaglerBank

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flagler Credit Union