Mercadona
Mercadona S.A. is a privately held Spanish supermarket chain operating physical stores and an online grocery platform across Spain and Portugal, serving mass-market consumers through private label brands achieving nearly 50% market share in Spain.
- Company typePrivate
- Founded-
- HeadquartersValencia De Las Torres, Spain
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Mercadona does
Mercadona S.A. is a privately held Spanish supermarket chain headquartered in Valencia, operating physical retail stores and an online grocery platform across Spain and Portugal and serving mass-market consumers with a value-for-money positioning across food, personal care, and household product categories. The company employs approximately 115,000 people across both markets and is owned and led by founder-president Juan Roig.
The company's product portfolio is anchored by its private label brands — Hacendado (food), Deliplus (personal care), Bosque Verde (cleaning/household), and Compy — which collectively hold nearly 50% market share in Spain and have displaced many manufacturer brands through a Kaizen-driven continuous-improvement approach to product quality and supplier standards. Mercadona has progressively rolled out its next-generation Tienda 8 store format, featuring larger and more accessible spaces, and operates an online grocery shopping platform accessible via native iOS and Android apps, with postal-code-gated home delivery across Valencia, Barcelona, Madrid and other Spanish populations.
Mercadona's business model is fundamentally a high-volume, low-margin retail operation that monetizes primarily through physical store sales, with an emerging online grocery channel. The model is enabled by private label substitution, scale procurement, and aggressive same-store productivity improvement rather than aggressive store-count expansion. Between 2021 and 2025 the company grew revenue by 50% (€14 billion additional) and profit by 154% (€1 billion additional) from virtually the same store count, reaching a 4.13% net margin on approximately €42 billion in 2025 revenue. Mercadona has committed to invest over €1 billion in 2026, expand to 12 additional stores in Portugal, and launch online grocery in the Portuguese market.
Mercadona firmographics
Firmographics- Name
- Mercadona
- Legal name
- Mercadona S.A.
- Website
- https://mercadona.es
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Mercadona S.A. is a privately held Spanish supermarket chain operating physical stores and an online grocery platform across Spain and Portugal, serving mass-market consumers through private label brands achieving nearly 50% market share in Spain.
- Ownership category
- akta.pro rank
Mercadona industry classification
Industry- Product category
- Supermarket Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)
- SIC
- Retail-Grocery Stores (5411), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)
- akta.pro secondary industry
- Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)
Keywords
Where Mercadona is headquartered
LocationHeadquarters
- HQ city
- Valencia De Las Torres
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Mercadona business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Physical Retail Sales: Mercadona generates the vast majority of its revenue through physical supermarket sales in Spain and Portugal. The company has achieved 50% revenue growth between 2021 and 2025 through store format transformation and private label penetration, reaching approximately €14 billion in additional revenue versus 2021 levels.
- Online Grocery Sales: Mercadona is launching online retail operations in Portugal, following the model of its existing online grocery delivery service in Spain (available in Valencia, Barcelona, Madrid and other zones), representing a growing direct-to-consumer digital revenue stream.
- Private Label Brands: Mercadona's private label brands (Hacendado, Deliplus, Bosque Verde, Compy) generate significant revenue through product sales across food, personal care, and household categories. These brands have achieved nearly 50% market share in Spain, displacing manufacturer brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Mass-market affordable private label and national brands |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Mercadona product offering
Product offeringCore offering
Mercadona operates a chain of physical supermarkets across Spain and Portugal under the Tienda 8 store model, selling groceries, household products, personal care items, and consumer goods primarily through its proprietary private label brands (Hacendado, Deliplus, Bosque Verde, and Compy). The company supplements its physical retail footprint with an online grocery delivery platform accessible via website and native mobile applications in select Spanish zones.
Product overview
Mercadona operates as a supermarket chain offering both physical retail stores and online shopping capabilities. The company's product portfolio centers on its core supermarket operations alongside a comprehensive e-commerce platform accessible via website and mobile apps (iOS and Android). Mercadona differentiates through its private label strategy, with brands including Hacendado (food), Deliplus (personal care), Bosque Verde (cleaning products), and Compy, which together have achieved nearly 50% market share in Spain. The Tienda 8 store model represents the company's physical retail format evolution, offering larger and more accessible spaces.
Differentiator
Problem solved
Functional benefit
Brands
- Hacendado: Private label food brand with nearly 50% market share in Spain
- Deliplus
- Bosque Verde
- Compy
Products and services
- Mercadona Supermarket Physical supermarket chain operating retail stores across Spain and Portugal, offering groceries, household products, personal care items, and consumer goods primarily through private label brands. Targets mass-market consumers seeking affordable everyday products.
- Mercadona Online Shopping Platform E-commerce platform enabling customers to purchase groceries online with home delivery, currently available in select Spanish zones including Valencia, Barcelona, and Madrid, with planned expansion to Portugal.
- Mercadona Mobile App (iOS/Android) Mobile application for iOS and Android devices enabling customers to browse products, make purchases, and manage online grocery orders.
- Hacendado Mercadona's primary private label food brand offering a wide range of grocery products including the Steinburg beer line, competing directly with manufacturer brands and achieving nearly 50% market share in Spain.
- Deliplus Mercadona's private label brand for personal care and health-related products sold through its supermarket chain.
- Bosque Verde Mercadona's private label brand for cleaning and household products sold through its supermarket chain.
- Compy Mercadona's private label brand included in the portfolio of store brands sold through its supermarket chain.
Quantifiable outcome
- 154% increase in profit (€1 billion more) between 2021 and 2025 from same store count
- +4 more outcomes
Companies that use Mercadona
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Mercadona technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mercadona partnerships and signals
Strategic signalScale indicators12 records
Recent moves10 records
Expansion highlights5 records
Mercadona competitors and assessment
Company assessmentDirect peers
- Consum (Cooperativa Consum): Consum is a Spanish supermarket cooperative operating across Valencia (Mercadona's home region) and eastern Spain. Competes directly with Mercadona on regional grocery share and private label value positioning.
- Continente (Sonae MC): Continente is the largest Portuguese hypermarket and supermarket chain, owned by Sonae MC. It competes directly with Mercadona Portugal on grocery assortment, private label (Continente brand), and price-value.
- Alcampo (Auchan Retail España): Alcampo is the Spanish hypermarket arm of Auchan Retail, operating large-format stores with grocery and general merchandise. Competes with Mercadona's Tienda 8 format on assortment breadth and price-value, particularly outside city centers.
- Pingo Doce (Jerónimo Martins): Pingo Doce is the leading Portuguese supermarket chain and the principal domestic competitor Mercadona is challenging in Portugal. Operates a comparable supermarket-and-private-label model with strong Iberian presence.
- Carrefour España: Carrefour is the leading hypermarket/supermarket operator in Spain and Portugal through its network of Carrefour, Market, and Express stores. It directly competes with Mercadona in grocery retail and private label across Iberia.
- Aldi España: Aldi is a hard-discount grocery chain expanding rapidly in Spain with a private label-dominated assortment. Targets the same price-sensitive mass-market consumer as Mercadona and pressures private label economics.
- Lidl España: Lidl is the largest hard-discount grocery chain in Spain with an aggressive expansion strategy and a strong private label portfolio. It competes head-to-head with Mercadona on price-value in everyday grocery, the same positioning as Mercadona's Hacendado.
- DÍA (Distribuidora Internacional de Alimentación): DÍA operates neighborhood grocery stores across Spain with a high private label penetration. Closely comparable to Mercadona's physical supermarket and private-label-driven model, particularly in proximity formats.
Broad incumbents
- Tesco: Tesco is one of Europe's largest grocery retailers with a leading private label portfolio and a digitally advanced online grocery platform. Comparable to Mercadona as a benchmark on private label penetration, store format evolution, and online grocery maturity at scale.
- Ahold Delhaize: Ahold Delhaize is one of the largest food retail groups in Europe and the US with multiple supermarket and hypermarket banners. A broad incumbent comparable to Mercadona on European grocery scale, private label strategy (Albert Heijn, Delhaize), and omnichannel grocery investment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mercadona social profiles
Digital presenceMercadona financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercadona leadership team
Management profileNumber of profiles
Profiles1 record
Mercadona subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mercadona funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercadona M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercadona
What does Mercadona do?
Mercadona operates a chain of physical supermarkets across Spain and Portugal under the Tienda 8 store model, selling groceries, household products, personal care items, and consumer goods primarily through its proprietary private label brands (Hacendado, Deliplus, Bosque Verde, and Compy). The company supplements its physical retail footprint with an online grocery delivery platform accessible via website and native mobile applications in select Spanish zones.
Is Mercadona a public or private company?
Mercadona is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mercadona founded?
Mercadona was founded in -1. It employs 5,001 to 10,000 people.
Where is Mercadona based?
Mercadona is headquartered in Valencia De Las Torres, Spain, in the Europe region.
How does Mercadona make money?
Three revenue lines are on record. Physical Retail Sales are the primary driver. The others are online Grocery Sales and private Label Brands.
Who are Mercadona's main competitors?
Direct peers on record are Consum (Cooperativa Consum), Continente (Sonae MC), Alcampo (Auchan Retail España), Pingo Doce (Jerónimo Martins), Carrefour España, Aldi España, Lidl España and DÍA (Distribuidora Internacional de Alimentación). Broad incumbents are Tesco and Ahold Delhaize.
Does Mercadona have an API?
No public API is recorded for Mercadona.
What industry is Mercadona in?
Mercadona's product category is Supermarket Grocery Retail. Its primary akta.pro industry code is CRAHAAAF, Value-Oriented Traditional Supermarkets (Non-Club), with a secondary code of CRAFADAF, Grocery & Pantry Inventory-led Online Retailers. Its NAICS code is 44511 and its SIC code is 5411.