23 Restaurant Services
23 Restaurant Services is a Tampa-based private restaurant operator and largest Ford's Garage franchisee that runs a multi-brand themed-dining portfolio including Yeoman's, Tiki Docks, Don the Beachcomber, Arnold Palmer's CenterCup, and Morgan's Cove, primarily across Florida with announced Delaware expansion.
- Company typePrivate
- Founded2014
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 23 Restaurant Services does
23 Restaurant Services, LLC is a Tampa, Florida-based private restaurant operating company founded by Marc Brown (President) that runs and franchises a portfolio of themed restaurant concepts rather than a single brand. The portfolio includes Ford's Garage (a 1920s-era American burger and craft beer concept, of which 23RS is the largest franchisee and operates roughly 19-22 Florida locations plus NY/VA units), Yeoman's Topgolf Swing Suite (British pub fare paired with Topgolf indoor swing simulators), Tiki Docks (Polynesian waterfront grills across St. Petersburg, Riverview, Port Orange, with Viera and Hamlin under development), Don the Beachcomber (an iconic 1932 tiki heritage brand acquired in 2022 with original Donn Beach recipes, including a 298-seat flagship in Madeira Beach), Arnold Palmer's CenterCup (an Arnold Palmer Enterprises-licensed dining and golf concept with a planned Gainesville, FL site), and the Gantt Reserve Collection, a bar-forward sub-brand whose first venue, Morgan's Cove pirate speakeasy, opened in Tampa in July 2024. The company holds the only restaurant license from Ford Motor Company for the Ford brand identity and memorabilia, and has assembled a tiki legends advisory board (Glazner, Cate, Kirsten, Mulder, Gallardo) plus a Director of Beverage (Marie King, ex-Tonga Hut) to steward Don the Beachcomber authenticity.
The operating platform centers on shared corporate functions, including a Performance and Results analytics group (Tyler Williams), centralized accounting and HRIS (PeopleMatter), and a brand-development pipeline run by a Director of New Restaurant Openings (Jennifer Paci, who has opened 23+ locations for 23RS and 57+ across her career). Revenue is generated from dine-in and to-go food and beverage sales, private events and catering booked through a Business Sales Manager (Megan Laury), gift cards, and branded retail merchandise (shop.donbeachcomber.com). The company also operates a Dine & Donate community fundraising program that donates 15% of eligible dine-in sales to qualifying nonprofits. Growth capital is raised through a preferred-equity investor portal at invest.23restaurants.com offering up to an 8% coupon, up to 90% preferred returns, and six cash distributions per year, with per-share minimums of $35,000 for individual deals such as the Ford's Garage Beachwalk location (St. James, FL, planned Q1 2027).
Geographic expansion is anchored in Florida (where Orlando alone has seven Ford's Garage units) but is broadening: a three-unit development agreement signed with Carson's Garage, LLC in May 2026 will introduce Ford's Garage to Delaware (Millsboro, Lewes, Camden) with the first restaurant planned for early 2027. The Don the Beachcomber roadmap targets 10-15 locations across the Southeastern U.S. Leadership includes long-tenured executives (Billy Diamond since 2016, Jeff Gabriel since 2016, Teresa McNamara since 2017 from Bloomin' Brands, Manny Vegas since 2022) and specialist hires (Marie King, Scott Gerhardt). The company does not disclose revenue, headcount at the consolidated level, ownership structure, or institutional investors; firmographic employee count of 11-50 reflects only corporate staff, not hourly restaurant workforce of thousands across locations.
23 Restaurant Services firmographics
Firmographics- Name
- 23 Restaurant Services
- Legal name
- 23 Restaurant Services, LLC
- Website
- https://23restaurants.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 23 Restaurant Services is a Tampa-based private restaurant operator and largest Ford's Garage franchisee that runs a multi-brand themed-dining portfolio including Yeoman's, Tiki Docks, Don the Beachcomber, Arnold Palmer's CenterCup, and Morgan's Cove, primarily across Florida with announced Delaware expansion.
- Ownership category
- akta.pro rank
23 Restaurant Services industry classification
Industry- Product category
- Themed Restaurant Operations
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Specialty Food Retailers (4452), Other Specialty Food Retailers (44529)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cocktail Bars & Lounges (CRANACAD)
- akta.pro secondary industries
- Hotel Bars & Rooftop Bars (CRANACAL), Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)
Keywords
Where 23 Restaurant Services is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Markets served
23 Restaurant Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Restaurant Food & Beverage Sales: Core revenue stream from dine-in and to-go food and beverage sales across 21+ restaurant locations under five brand portfolios in Florida. Sales driven by immersive themed dining experiences with alcoholic beverage programs (craft beer at Ford's Garage, tropical tiki cocktails at Don the Beachcomber, British pub fare at Yeoman's). Dine-in, takeout, and third-party delivery channels.
- Private Events & Catering: Revenue from private bookings (customizable buffets, engagement dinners, wedding receptions, corporate & networking events, birthdays, graduations) handled by Business Sales Manager Megan Laury. Customers reserve space, select food/alcohol packages; events span Yeoman's, Ford's Garage, Tiki Docks, and Morgan's Cove.
- Preferred Equity Investment Offerings: Capital raised from investors through preferred memberships via invest.23restaurants.com portal. Cash distributions paid 6 times per year, up to 8% coupon from date of investment, up to 90% preferred returns. Specific deals: Ford's Garage Beachwalk at $35,000 per share minimum. All sites are premier Florida locations with iconic brand affiliations.
- Gift Card Sales: Customers can submit orders for gift cards via the company website (Privacy Policy references gift card ordering, and Don the Beachcomber website includes a 'Visit Shop' link to shop.donbeachcomber.com).
- Retail / Branded Merchandise: Retail merchandise sales including branded drinkware/mugs and Don the Beachcomber branded merchandise through shop.donbeachcomber.com storefront. Dine & Donate program also excludes sales from retail.
- Community Give-Back Dine & Donate Program (non-revenue; donation component): 23RS donates 15% of eligible dine-in and to-go food sales (excludes catering, 3rd-party ordering/delivery, alcohol, gift cards, retail, tax, gratuity) back to community organizations hosting fundraising events. Operates as a community engagement lever rather than a direct revenue line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Preferred equity investment offering with up to 8% coupon, up to 90% preferred returns, cash distributions 6 times per year, low minimum investment |
| Other | Multi-year contract | Ford's Garage Beachwalk location investment: minimum $35,000 per share |
| Unit Pricing | Pay-as-you-go | Tiki Docks menu items: burgers $13–$17, entrees $15–$27 range |
| Other | Pay-as-you-go | Private event bookings: quote-based, requires inquiry submission |
| Unit Pricing | Pay-as-you-go | America 250 promotion: $3 Domestic Drafts, $4 Premium Wells, $5 Seltzers at Ford's Garage, Tiki Docks, Yeoman's all summer long; $5 Tito's at Ford's; $8 Frozen Pina Coladas at Tiki Docks; Tiki Day at Morgan's Cove every 3rd Sunday of the month |
Go-to-market motion6 records
23 Restaurant Services product offering
Product offeringCore offering
23 Restaurant Services operates and franchises a multi-brand portfolio of themed restaurant concepts, including Ford's Garage (1920s American burger and craft beer concept), Yeoman's Topgolf Swing Suite (British pub with Topgolf simulators), Tiki Docks (Polynesian waterfront grill), Don the Beachcomber (heritage tiki cocktail brand acquired in 2022), Arnold Palmer's CenterCup (licensed Arnold Palmer dining and golf concept), and Morgan's Cove (the first Gantt Reserve Collection pirate speakeasy). The company also sells private events, gift cards, branded merchandise, and raises growth capital through preferred equity investor offerings to fund new restaurant openings.
Product overview
23 Restaurant Services operates a multi-brand restaurant portfolio platform anchored in Tampa, Florida, rather than a single software product. Its offering is a platform-plus-modules architecture in which the parent company acts as franchise operator, brand steward, and developer for a collection of iconic restaurant concepts. The core operating brands include Ford's Garage (vintage American burger and craft beer concept, the largest franchisee being 23RS), Yeoman's Topgolf Swing Suite (British-themed sports bar), Tiki Docks (Polynesian waterfront grill), and the acquired Don the Beachcomber tiki heritage brand. Sub-brands and sub-concepts layer on top: Arnold Palmer's CenterCup (licensed Arnold Palmer-themed dining and golf concept), Morgan's Cove (pirate speakeasy), and the broader Gantt Reserve Collection of experiential bar-forward destinations. Cross-cutting service modules include Private Events booking and the Dine & Donate community fundraising program, while a separate Investor Offerings platform supports the company's growth capital strategy.
Differentiator
Problem solved
Functional benefit
Brands
- Ford's Garage: American comfort-eats restaurant concept focused on prime burgers and craft beer in a 1920s garage theme; 23 Restaurant Services is the largest franchisee.
- Yeoman's Topgolf Swing Suite
- Tiki Docks
- Don the Beachcomber
- Arnold Palmer's CenterCup
- The Gantt Reserve Collection
- Morgan's Cove
Products and services
- Ford's Garage American comfort-eats restaurant concept focused on prime burgers and craft beer, started in 2012 in a vintage 1920s service-station theme with Ford Motor Company memorabilia and branded decor. 23 Restaurant Services is the largest franchisee.
- Yeoman's Topgolf Swing Suite British-themed casual restaurant and sports bar featuring addictive beverages, made-to-order dishes, and a dynamic playful atmosphere with Topgolf SwingSuite golf simulators for entertainment.
- Tiki Docks Polynesian-themed waterfront tiki restaurant offering authentic tiki drinks and innovative food in an immersive dockside Florida tiki atmosphere. Established in 2020 with original locations in St. Petersburg and Riverview.
- Don the Beachcomber Iconic 1932-founded tiki restaurant and cocktail bar brand acquired by 23 Restaurant Services in 2022. Features Polynesian-inspired fare and Donn Beach's original rum-based tropical cocktails including the Mai Tai, Zombie, and Navy Grog.
- Arnold Palmer's CenterCup Arnold Palmer-themed dining and golf entertainment concept launched via licensing deal with Arnold Palmer Enterprises. Features Topgolf SwingSuite, dining room, activity bar, shop and covered golf course. First location planned for Gainesville, FL.
- Morgan's Cove Pirate-themed speakeasy at 210 N Morgan St, Tampa, FL. First venue in the Gantt Reserve Collection featuring immersive decor, rum, whiskey, and other spirits. Hidden door opens daily at 4 p.m.
- Gantt Reserve Collection Collection of unique, experiential, bar-forward destinations committed to highest quality cocktails made with the finest ingredients. Inspired by Donn Beach (Ernest Raymond Gantt), founder of American Tiki culture. Designed and developed by the Don the Beachcomber team from 23 Restaurant Services.
- Private Events Service Private event booking service for customizable buffet options, dedicated bar, engagement dinners, wedding receptions, corporate & networking events, birthdays and graduations at Ford's Garage, Yeoman's, Tiki Docks, and Morgan's Cove locations.
Companies that use 23 Restaurant Services
Customer profileIdeal customer profiles3 records
23 Restaurant Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
23 Restaurant Services partnerships and signals
Strategic signalRecent moves12 records
Expansion highlights7 records
23 Restaurant Services competitors and assessment
Company assessmentBroad incumbents
- Cracker Barrel Old Country Store: Cracker Barrel combines a themed dining experience (old country store / Southern comfort) with retail merchandise, paralleling 23RS's combination of themed restaurants and retail (e.g., Don the Beachcomber branded merchandise). Comparable experiential full-service model with attached retail component.
- Darden Restaurants: Darden Restaurants operates Olive Garden, LongHorn Steakhouse, Yard House, Cheddar's Scratch Kitchen, Ruth's Chris, and other casual dining brands. As a much larger multi-brand full-service restaurant operator with $11B+ revenue, Darden illustrates the scaling potential of 23RS's portfolio model but competes for similar real estate and consumer occasions.
- TGI Fridays: TGI Fridays is a long-established themed casual dining bar-and-grill chain. Comparable full-service casual dining positioning with strong bar program, themed interior, and broad demographic appeal. Larger incumbent facing similar consumer and labor cost dynamics as 23RS's full-service brands.
- The Cheesecake Factory: The Cheesecake Factory operates experiential, large-format casual dining restaurants with extensive menus and a destination-dining positioning. Comparable to 23RS's themed concepts (Ford's Garage, Don the Beachcomber) in emphasizing a distinctive experience and broad menu at premium price points.
- Brinker International: Brinker International operates Chili's Grill & Bar and Maggiano's Little Italy as a multi-brand casual dining platform. Larger than 23RS but operates in a directly adjacent full-service casual dining category with similar unit economics, labor cost exposure, and franchise/company-operated mix considerations.
Direct peers
- Bloomin' Brands: Bloomin' Brands (Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill, Fleming's) is a multi-brand casual dining operator with deep Florida roots and large international footprint. Highly comparable to 23RS as a portfolio-of-concepts operator; 23RS management has direct Bloomin' alumni (Teresa McNamara from executive finance team, Matthew Fales from Carrabba's Junior Venture Partner program).
- Trader Vic's: Trader Vic's is the most direct peer to 23RS's Don the Beachcomber: an iconic tiki-themed heritage restaurant brand with original cocktail recipes, immersive Polynesian decor, and global hotel/standalone locations. Comparable heritage positioning, cocktail program, and themed-experience business model.
- Twin Peaks Restaurant: Twin Peaks is a themed casual dining chain (mountain lodge motif) with full bar and sports viewing, similar in spirit to Ford's Garage and Yeoman's Topgolf Swing Suite. Both chains target experiential casual dining occasions with a distinctive vibe and bar-forward economics.
- Hard Rock Cafe: Hard Rock Cafe is an iconic, heavily themed restaurant chain built on a licensed brand identity (Hard Rock International memorabilia and IP), with global locations. It is the most directly comparable peer to Ford's Garage in terms of brand-licensed themed dining at scale, with similar 'immersive decor + memorabilia' positioning.
Emerging players
- Tonga Hut: Tonga Hut (Los Angeles's oldest tiki bar) is a heritage tiki cocktail bar where 23RS's Director of Beverage Marie King previously served as Beverage Director and General Manager. Directly comparable heritage tiki concept; small-scale relative to 23RS's Don the Beachcomber expansion ambitions, making it an emerging niche peer rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
23 Restaurant Services social profiles
Digital presence23 Restaurant Services compliance and trust
Trust signalCompliance2 records
23 Restaurant Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
23 Restaurant Services leadership team
Management profileNumber of profiles
Profiles15 records
23 Restaurant Services subsidiaries and ownership
Company hierarchySubsidiaries7 records
23 Restaurant Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
23 Restaurant Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 23 Restaurant Services
What does 23 Restaurant Services do?
23 Restaurant Services operates and franchises a multi-brand portfolio of themed restaurant concepts, including Ford's Garage (1920s American burger and craft beer concept), Yeoman's Topgolf Swing Suite (British pub with Topgolf simulators), Tiki Docks (Polynesian waterfront grill), Don the Beachcomber (heritage tiki cocktail brand acquired in 2022), Arnold Palmer's CenterCup (licensed Arnold Palmer dining and golf concept), and Morgan's Cove (the first Gantt Reserve Collection pirate speakeasy). The company also sells private events, gift cards, branded merchandise, and raises growth capital through preferred equity investor offerings to fund new restaurant openings.
Is 23 Restaurant Services a public or private company?
23 Restaurant Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 23 Restaurant Services founded?
23 Restaurant Services was founded in 2014. It employs 11 to 50 people.
Where is 23 Restaurant Services based?
23 Restaurant Services is headquartered in Tampa, United States, in the North America region.
How does 23 Restaurant Services make money?
Six revenue lines are on record. Restaurant Food & Beverage Sales are the primary driver. The others are private Events & Catering, preferred Equity Investment Offerings, gift Card Sales, retail / Branded Merchandise and community Give-Back Dine & Donate Program (non-revenue; donation component).
Who are 23 Restaurant Services's main competitors?
Broad incumbents on record are Cracker Barrel Old Country Store, Darden Restaurants, TGI Fridays, The Cheesecake Factory and Brinker International. Direct peers are Bloomin' Brands, Trader Vic's, Twin Peaks Restaurant and Hard Rock Cafe. Tonga Hut is listed as an emerging player.
Does 23 Restaurant Services have an API?
No public API is recorded for 23 Restaurant Services.
What industry is 23 Restaurant Services in?
23 Restaurant Services's product category is Themed Restaurant Operations. Its primary akta.pro industry code is CRANACAD, Cocktail Bars & Lounges, with a secondary code of CRANACAL, Hotel Bars & Rooftop Bars. Its NAICS code is 722410 and its SIC code is 5810.