What Chawla Brothers does

Chawla Brothers is a partnership-firm wholesale distributor and retailer of interior surface materials, established in 1978 and headquartered in Jalandhar, Punjab. The company operates a multi-brand distribution model across more than 30 product categories including plywood, laminates, decorative veneers, teak ply, MDF boards, HDHMR boards, PVC and WPC products, charcoal wall panels, wooden doors, adhesives, edge banding tapes, and specialty boards, sourcing from upstream manufacturers such as Century Ply, Duro, GL Ply, Action Tesa, Flamingo, Bison Panel, Pidilite (Fevicol), Ecoste, and Euro Pratik.

The company sells through a hybrid distribution model combining a wholesale dealer network of over 450 dealers across Punjab, Haryana, Jammu & Kashmir, and Himachal Pradesh with direct retail sales through its Jalandhar showroom and an online catalog hosted on its own website and IndiaMART marketplace. Pricing is unit-based and product-specific, with laminates ranging from Rs 500 to Rs 2,200 per sheet and plywood boards from Rs 95 to Rs 195 per square foot. The business has no proprietary technology; its core capability is distribution logistics, multi-brand product curation, and dealer relationship management built over 48 years.

In March 2026, Euro Pratik Sales Limited acquired a 51% controlling stake in Chawla Brothers for Rs 33.2 crore (including Rs 4.1 crore capital infusion), with the transaction expected to close by March 31, 2026. The combined entity plans to leverage Chawla Brothers' dealer network to cross-sell Euro Pratik's decorative wall panels and architectural laminates, projecting FY27 revenue of approximately Rs 80 crore versus the FY24-25 reported turnover of Rs 49.50 crore. The company employs 11-25 people and operates as a GST-registered partnership firm with partners Birjot Singh (CEO), Sukhjeet Singh, Jot Parkash Singh Oberoi, Arshjot Singh, and Jasdeep Kaur.

Name

Chawla Brothers

Legal name

Chawla Brothers

Website

https://chawlabrothers.in

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Chawla Brothers is a Jalandhar-based wholesale distributor and retailer (founded 1978) of multi-brand interior surface materials, operating a 450+ dealer network across Punjab, Haryana, J&K, and Himachal Pradesh, with FY24-25 turnover of Rs 49.50 crore.

Ownership category

akta.pro rank

Headquarters

HQ city

Jalandhar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Wholesale Distribution: Chawla Brothers generates revenue primarily through wholesale distribution of plywood, laminates, teak plywood, decorative veneers, PVC, MDF, HDHMR boards, and related interior surface products to dealers and retailers across North India. Revenue is realized through bulk product sales at wholesale prices.
2. Retail Sales: Direct retail sales to end customers (B2C) through the company's showroom in Jalandhar and online inquiry channels. Products are sold at retail mark-up over wholesale cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Chawla Brothers is a wholesale distributor and retailer of interior surface materials, established in 1978 and headquartered in Jalandhar, Punjab. The company curates and distributes plywood, laminates, decorative veneers, wall panels, MDF boards, HDHMR boards, PVC/WPC products, wooden doors, adhesives, and related interior products from over 30 leading industry brands. It serves both B2B wholesale customers (dealers, furniture manufacturers, contractors) and B2C retail customers through its physical showroom and online channels.

Product overview

Chawla Brothers is a wholesale distributor and retailer of interior surface materials established in 1978 in Jalandhar, Punjab. The company operates as a multi-brand distribution business offering an extensive portfolio of building interior materials organized into multiple product categories: Interior Films (Pluto Premium PVC films in multiple variants), Plywood Boards (various grades including BWP, MR, and Marine from Century, Duro, GL Ply brands), Laminate Sheets (decorative laminates including Croma, Corby, Century, and Euro Pratik brand), Wood Veneers, BST 12mm Teak Plywood, Action Tesa HDHMR Boards, Charcoal Wall Panels, Wooden Doors, Fevicol Adhesives, Highlighter Panels, Action Tesa Doors, Teak Ply, Wall Panels, Decorative Acrylic Sheets, Boilo Boards, PVC and WPC products, Louver Panels, Particle Boards, Alabaster/Onyx Sheets, Oriented Strand Boards, Bison Cement Boards, MDF Boards, Wall Tiles, Edge Banding Tapes, Louvers, PVC Marble Sheets, Birch Plywood, Rubber Wood Boards, UV Acrylic Boards, Shuttering Plywood, Film Faced Plywood, and White Boards. The company distributes leading industry brands including Duro Board Ply, Century Ply, GL Ply, Century Laminates, Corby Virgo Laminates, Duro Teak Veneers, Century Teak Veneers, Flamingo Teak Veneers, Century Starke PVC, Ecoste PVC Boards, DuraGreen PVC, Action Tesa UV and Acrylic Boards, Action Tesa HDHMR Boards, Action Tesa MDF Boards, Bison Panel Sheets, Euro Pratik products, Cello Wimplast Sheets, and Pidilite Fevicol adhesives. The company serves both B2B (wholesale) and B2C (retail) segments through a network of over 450 dealers across Punjab, Haryana, Jammu & Kashmir, and Himachal Pradesh.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Film PVC-based interior films available in multiple variants (Pluto Premium series, PWD series, PM series, AB series) priced from Rs 97 to Rs 172 per sq ft, for interior surface finishing applications.
• Plywood Board Various plywood products including Century Club Prime, Sainik MR Plywood, Bond 710 Centuryply, Century Sainik 710 BWP Marine Plywood, Duro Block Board, Duro Puma Plywood, GL Ply 710 BWP Plywood, and Duro Titanium Plywood, priced from Rs 95 to Rs 195 per sq ft.
• Laminate Sheet Decorative laminate sheets including Croma, Corby, Century Laminates, Euro Pratik Zero Syncro Architectural Laminates, Century Starline, and Abco Laminates, priced from Rs 500 to Rs 2,200 per sheet depending on brand and finish.
• Wood Veneer Wood veneer products including Century Veneer Sheet, Classic Silver F994, Midnight Grey Plywood Board, Classic Rosewood F998, Dark Sapeli Crown, Parmesan Grey Crown F876, and Caramel Santos F968 for interior decoration.
• BST 12mm (Both Side Teak Plywood) Both Side Teak plywood in 12mm thickness including Flamingo BST Plywood, Centuryply 12mm, Decorative Teak Plywood, Duro 12mm BST, Trend 12mm BST, and Century BST.
• Action Tesa HDHMR Board High Density High Moisture Resistance boards from Action Tesa including Embossed Boards, Embossed HDF Board, High Gloss Acrylic Board, and standard HDHMR Board with borer, fungal, water, and termite resistance features.
• Veneer Sheet Veneer sheet products including Ash Silver Duro Veneer, Flamingo Veneer Sheets, Flamingo Natural Veneers, Century Recon Veneer, Tanzania Veneer Century 4mm, and Duro Nature Signature Veneer.
• Charcoal Wall Panel Decorative charcoal wall panels including Decorative Charcoal Sheet, Woods Charcoal Sheet, Euro Pratik Louvers Charcoal Wall Panels, Charcoal Louvers Wall Panels, Euro Pratik Wainscoat Charcoal Mouldings, and Euro Pratik Charcoal Panels Wall Panels, priced from Rs 220 to Rs 4,100 per piece.
• Wooden Doors Various wooden doors including GL Flush Doors, Grip Door, Duro Doors, Century Sainik Flush Doors, Century Sainik Door, and Wooden Flush Doors.
• Fevicol Adhesive Adhesive products from Pidilite including Fevicol Heatex, Fevicol Marine, Fevicol SH Adhesive, Fevicol Probond, and Fevicol Hiper for woodworking and laminates applications.
• Decorative Acrylic Sheets Acrylic sheet products including Asaa 1mm Full Core Acrylic, Sapphire Flute Acrylic, and Sapphire Flute Acrylic Sheet with glossy finish and louver pattern options.
• Boilo Board Boilo boards from Action Tesa including Action Tesa Boilo Board (8' x 4' hardwood), Action Tesa Board with borer proof, termite proof, fire retardant features and 21-year warranty, and 18mm Action Tesa Boilo.
• PVC and WPC Products PVC and WPC products including Duragreen PVC Sheet, Ecoste WPC Board (70% polymer content), and Century Starke Board (100% waterproof).
• Microfiber Density Board (MDF)

Quantifiable outcome

• Dealer network of 450+ across North India covering four states
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Greenply Industries Limited: Leading Indian manufacturer of plywood, blockboard, MDF, veneers, and decorative laminates. Comparable product mix to what Chawla Brothers distributes; competes indirectly through its own dealer and retail programs and is an alternative brand in Chawla Brothers' portfolio.
• Century Plyboards (India) Ltd. One of India's largest manufacturers of plywood, laminates, veneers, doors, and particle boards. Chawla Brothers is a major distributor of Century Ply products in North India; Century represents both a key supplier and a vertical competitor as the manufacturer pushes direct dealer programs.
• Action Tesa (Action Buildwell): Major Indian manufacturer of HDHMR boards, MDF, particle boards, UV acrylic boards, doors, and pre-laminated boards. Chawla Brothers is a distributor of Action Tesa's HDHMR, MDF, particle board, and door lines; comparable in interior panel categories.
• Kitply Industries Limited: Established Indian plywood and board manufacturer offering a comparable product range to several brands Chawla Brothers distributes. Competes at the brand level for shelf space and dealer preference in the North Indian market.
• Greenpanel Industries Limited: Manufacturer of MDF, plywood, particle board, and pre-laminated boards in India. Competes with several of Chawla Brothers' distributed brands (Century, Greenply, Action Tesa) for shelf space and dealer mind-share in interior surface materials.
• Duro Ply Industries Ltd. Manufacturer and supplier of plywood, blockboards, veneers, and doors under the Duro brand — distributed by Chawla Brothers. Comparable in product category, functions as both supplier and competitive brand in Chawla Brothers' North India geography.

Direct peers

• Euro Pratik Sales Limited: Acquired 51% of Chawla Brothers in March 2026 for Rs 33.2 crore. Manufactures decorative wall panels, laminates, louvers, and interior surface products distributed through Chawla Brothers' 450+ dealer network. Closely linked vertically — comparable product portfolio and now part of the same corporate group.

Regional players

• Sleek Boards (Associate Plywood): Manufacturer of plywood, blockboard, and flush doors with strong North India presence. Overlaps with Chawla Brothers' core interior-materials categories and competes for the same dealer and contractor relationships in Punjab/Haryana/J&K.

Emerging players

• Infra.Market: Tech-enabled B2B building materials platform procuring and distributing construction and interior products (including plywood and laminates) directly to contractors. Competes with traditional distributors like Chawla Brothers by offering digital ordering, credit, and logistics to dealers and contractors.
• BuildSupply (Knack): B2B marketplace and procurement platform for building and interior materials, including plywood, laminates, and boards. Represents the digital-distribution model that could displace traditional multi-brand distributors in dealer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chawla Brothers