Infra.Market
Infra.Market is a B2B e-commerce platform and house-of-brands building materials company supplying contractors, developers, and retailers across India through 283+ manufacturing facilities, 17,256 retail touchpoints, and 11 owned brands spanning the entire construction lifecycle.
- Company typePrivate
- Founded2016
- HeadquartersThane, India
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Infra.Market does
Infra.Market (legally Hella Infra Market Private Limited) is a B2B e-commerce and house-of-brands building materials platform founded in 2016 by Aaditya Sharda and Souvik Sengupta, headquartered in Thane, Maharashtra. The company supplies structural, finishing, and lifestyle construction materials - including ready-mix concrete, aggregates, steel, construction chemicals, AAC blocks, pipes and fittings, MDF/plywood, laminates, tiles, paints, modular kitchens, designer hardware, fans, lights, appliances, and consumer durables - to contractors, developers, and retailers across India's real estate, infrastructure, and industrial sectors. Its product portfolio is delivered through 11 in-house and third-party brands (Infra.Market, RDC, Shalimar Paints, IVAS, Amstrad, Emcer, Millennium, INICIO, Robo Silicon, Ultrafine, Equiphunt) and supported by 283+ manufacturing facilities (163 owned and 120 exclusive third-party units) across 22 states.
The company operates a dual-channel distribution model: a B2B channel delivering direct-to-site for pan-India corporate customers, and a B2R channel reaching 17,256 retail touchpoints including retail outlets, dealers, sub-dealers, and distributors. Revenue is generated through marketplace product sales across the project construction lifecycle and through private-label manufacturing under owned brands, with margins captured from both owned facilities and asset-light third-party manufacturing units. Pricing is quote-based and not publicly disclosed.
Internally developed technology (CRM, credit management, field force automation, manufacturing application, catalogue management, and dealer/influencer applications) integrates the value chain to compress procurement complexity and support multi-channel fulfillment. The company has begun international expansion with a UAE hub for the MENA region and Vietnam operations, and has filed for a Rs 5,000 crore IPO with SEBI approval received in January 2026 under the parent entity Hella Infra Market Ltd.
Infra.Market firmographics
Firmographics- Name
- Infra.Market
- Legal name
- Hella Infra Market Private Limited
- Website
- https://infra.market
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Infra.Market is a B2B e-commerce platform and house-of-brands building materials company supplying contractors, developers, and retailers across India through 283+ manufacturing facilities, 17,256 retail touchpoints, and 11 owned brands spanning the entire construction lifecycle.
- Ownership category
- akta.pro rank
Infra.Market industry classification
Industry- Product category
- Building Materials
- NAICS
- Nonmetallic Mineral Product Manufacturing (327)
- SIC
- Wholesale-Lumber & Other Construction Materials (5030)
- akta.pro primary industry
- Metals, Plastics & Fabrication Materials Marketplaces (CRAFAHAN)
Keywords
Where Infra.Market is headquartered
LocationHeadquarters
- HQ city
- Thane
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
Infra.Market business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Product Sales: Multi-product building materials platform covering the entire project construction lifecycle. Revenue generated from sales across structural products, finishing materials, lifestyle products, and other products and services including concrete, aggregates, AAC blocks, steel, pipes and fittings, MDF, plywood, laminates, tiles, bath fittings, sanitaryware, fans, lights, electrical appliances, modular kitchens and wardrobes, designer hardware, and paints.
- Private Label Manufacturing: House of brands platform with in-house and third-party brands including Infra.Market, RDC, Shalimar Paints, Inicio, Amstrad, Robo, Ultrafine, Millennium, Emcer, Equiphunt, and IVAS. Manufacturing margins from owned facilities and exclusive third-party manufacturing units.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Infra.Market product offering
Product offeringCore offering
Infra.Market is a technology-enabled building materials platform offering a diversified multi-product portfolio spanning structural products (Ready Mix Concrete, Aggregates, Steel, Construction Chemicals, Cementitious Products), finishing materials (AAC Blocks, Pipes & Fittings, MDF, Plywood, Laminates, Roofing Products), lifestyle products (Ceramics, Paints, Modular Kitchens, Designer Hardware, Fans, Lights, Appliances, Consumer Durables), and other services (Rental Equipment, Exterior Painting, Chemicals, Construction Services). It operates a 'house of brands' model combining in-house manufacturing across 283+ facilities with aggregation of third-party brands, serving contractors, developers, and retailers through both B2B direct sales and B2R retail channels.
Product overview
Infra.Market is a technology-enabled building materials platform operating as a multi-product, house of brands model. The company offers a diversified portfolio spanning structural products (Ready Mix Concrete, Aggregates, Steel, Construction Chemicals, Cementitious Products), finishing materials (AAC Blocks, Pipes & Fittings, MDF/Plywood, Laminates, Roofing Products), lifestyle products (Ceramics, Paints, Modular Kitchen, Designer Hardware, Fans, Lights, Appliances, Consumer Durables), and other services (Rental Equipment, Exterior Painting, Chemicals, Construction Services). The platform serves both B2B (corporate contractors, developers) and B2R (retail) segments through 283+ manufacturing facilities (163 owned and 120 exclusive third-party) across 22 states in India, with 17,256 retail touchpoints. The house of brands portfolio includes Infra.Market, RDC Concrete, Shalimar Paints, IVAS, Amstrad, Emcer, Millennium, Equiphunt, INICIO, Robo Silicon, and Ultrafine.
Differentiator
Problem solved
Functional benefit
Brands
- Infra.Market: Primary brand for construction materials including concrete, steel, construction chemicals
- RDC
- Shalimar Paints
- IVAS
- Amstrad
- Robo
- Ultrafine
- Millennium
- Emcer
- Equiphunt
- INICIO
- IVAS Bath Fittings & Sanitaryware
- Inframix
- Infraset
- Infracoat
- Infratop
- Infrabond
- Inframarket Stores
Products and services
- Ready Mix Concrete (RMC) Ready-mix concrete manufactured and delivered to construction sites across India, serving contractors and developers in commercial, residential, infrastructure, and industrial projects.
- Aggregates Construction aggregates supplied through the Robo Silicon brand for concrete and building applications.
- Steel Steel products for structural construction applications, sold to contractors and developers.
- Construction Chemicals Construction chemicals including admixtures, accelerators, waterproofing compounds, floor hardeners, and repair materials used in concrete and structural applications.
- Cementitious Products Cement-based specialty products supplied through the Ultrafine brand for specialized construction applications.
- AAC Blocks (Walling Products) Autoclaved aerated concrete blocks for walling applications in residential and commercial construction.
- Pipes and Fittings CPVC, UPVC, and SWR drainage system pipes and fittings for plumbing applications, including PTMT bath solutions.
- MDF / Plywood Medium-density fiberboard and plywood products for wood applications in construction and interior fit-outs.
- Laminates Decorative laminates for surfaces, supplied through the IVAS brand for interior applications.
- Roofing Products Roofing materials for residential and commercial construction projects.
- Ceramics (Tiles) Ceramic tiles and related products for flooring and wall applications, supplied through the Emcer, Millennium, and Metro Group brands (Infra.Market is India's second-largest tile maker).
- Paints (Shalimar Paints) Architectural paints and coatings supplied through the Shalimar Paints brand for residential and commercial applications.
- Modular Kitchens and Wardrobes (IVAS) Prefabricated modular kitchens and wardrobes supplied through the IVAS brand for residential interiors.
- Designer Hardware (IVAS) Architectural designer hardware products including handles, knobs, and fittings supplied through the IVAS brand.
- Fans, Lights, and Appliances (IVAS) Ceiling and exhaust fans, LED lighting products, and home appliances supplied through the IVAS brand for residential and commercial buildings.
- Consumer Durables (Amstrad) Consumer durable goods supplied through the Amstrad brand for residential and commercial end-users.
- Rental Equipment (Equiphunt) Construction equipment rental services for contractors and developers, supplied through the Equiphunt brand.
- Exterior Painting Services (Inicio) External painting services for residential and commercial buildings, supplied through the Inicio brand.
- Chemicals Marketplace Online marketplace platform for industrial and construction chemicals operated via chemical.market.
- Construction Services (KCL India) Professional construction services provided through KCL India, complementing the building materials supply business.
Quantifiable outcome
- 27% year-on-year revenue growth to Rs 18,472 crore in FY25
- +3 more outcomes
Companies that use Infra.Market
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Infra.Market technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Infra.Market partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and minor.
- Metro GroupmajorAcquired majority stake in Metro Group, a ceramic tiles manufacturer, through share swap deal worth INR 200 crore to strengthen tile business.
- PepperfryminorStrategic partnership to elevate customer experience and product range - home furnishing segment collaboration.
- True NorthmajorAcquired RDC Concrete from True North for approximately $100 million - second acquisition after Equiphunt majority stake, significant milestone in concrete industry growth.
- EquiphuntmajorMajority stake acquisition - first major acquisition establishing presence in equipment rental segment.
Scale indicators11 records
Recent moves10 records
Expansion highlights6 records
Infra.Market competitors and assessment
Company assessmentBroad incumbents
- IndiaMART: Largest Indian B2B online marketplace with broad coverage including construction materials; less vertically integrated than Infra.Market but a major incumbent in the same customer segment.
- Asian Paints: India's dominant paints brand — directly competes with Infra.Market's Shalimar Paints subsidiary in architectural coatings with vastly superior distribution and brand equity.
- Kajaria Ceramics: India's largest tiles manufacturer by capacity, directly competing with Infra.Market's expanding tile manufacturing footprint (81.57M sqm).
- Somany Ceramics: Established Indian tiles and ceramics manufacturer; competes with Infra.Market's tile brands (Millennium, Emcer, Metro Group) and has deeper brand recognition in tiles.
- UltraTech Cement: India's largest cement and concrete manufacturer — overlaps with Infra.Market's RDC Concrete and cementitious products business, representing scale competition in structural materials.
Direct peers
- OfBusiness: Indian B2B platform for construction materials, industrial supplies, and credit — the closest direct competitor to Infra.Market's marketplace model, serving similar SME contractors and developers.
- Moglix: India-focused B2B e-commerce platform for industrial and construction supplies, overlapping directly with Infra.Market's procurement marketplace value proposition.
- Udaan: India's largest B2B e-commerce platform spanning multiple categories including building materials — comparable marketplace model and customer base to Infra.Market.
Others
- CarDekho (GirnarSoft): Indian internet commerce platform that diversified into B2B used-vehicle and materials categories; adjacent ecosystem player though not a direct construction materials competitor.
Regional players
- Nuvoco Vistas: Leading Indian cement and ready-mix concrete manufacturer overlapping with RDC Concrete; a traditional manufacturing peer rather than a marketplace competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Infra.Market social profiles
Digital presenceInfra.Market financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infra.Market leadership team
Management profileNumber of profiles
Profiles8 records
Infra.Market subsidiaries and ownership
Company hierarchySubsidiaries11 records
Infra.Market funding detail
Funding detailFunding overview
Funding rounds18 records
Investors30 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infra.Market M&A and investment
M&A and investmentM&A4 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infra.Market
What does Infra.Market do?
Infra.Market is a technology-enabled building materials platform offering a diversified multi-product portfolio spanning structural products (Ready Mix Concrete, Aggregates, Steel, Construction Chemicals, Cementitious Products), finishing materials (AAC Blocks, Pipes & Fittings, MDF, Plywood, Laminates, Roofing Products), lifestyle products (Ceramics, Paints, Modular Kitchens, Designer Hardware, Fans, Lights, Appliances, Consumer Durables), and other services (Rental Equipment, Exterior Painting, Chemicals, Construction Services). It operates a 'house of brands' model combining in-house manufacturing across 283+ facilities with aggregation of third-party brands, serving contractors, developers, and retailers through both B2B direct sales and B2R retail channels.
Is Infra.Market a public or private company?
Infra.Market is a private company. It is classified as venture growth investor backed and is currently operating.
When was Infra.Market founded?
Infra.Market was founded in 2016. It employs 1,001 to 5,000 people.
Where is Infra.Market based?
Infra.Market is headquartered in Thane, India, in the Asia region.
How does Infra.Market make money?
Two revenue lines are on record. Marketplace Product Sales are the primary driver. The others are private Label Manufacturing.
Who are Infra.Market's main competitors?
Broad incumbents on record are IndiaMART, Asian Paints, Kajaria Ceramics, Somany Ceramics and UltraTech Cement. Direct peers are OfBusiness, Moglix and Udaan. CarDekho (GirnarSoft) is listed as an others. Nuvoco Vistas is listed as a regional player.
Does Infra.Market have an API?
No public API is recorded for Infra.Market.
What industry is Infra.Market in?
Infra.Market's product category is Building Materials. Its primary akta.pro industry code is CRAFAHAN, Metals, Plastics & Fabrication Materials Marketplaces. Its NAICS code is 327 and its SIC code is 5030.