ProTech
ProTech is a UAE-registered Insurtech that sells tiered subscription-based device protection plans under the Shield brand and dispatches repairs through an authorized service center network across 9 emerging Asian countries, serving individual device owners, financing companies, retailers, and e-commerce platforms.
- Company typePrivate
- Founded2024
- HeadquartersSharjah, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ProTech does
ProTech is a UAE-registered Insurtech enterprise that sells tiered device protection plans under the Shield brand and dispatches repairs through an authorized service-center network across Emerging Asia. The company operates a four-product portfolio — Shield, Shield Pro, Shield Plus, and Shield Gold — that combines extended warranty, accidental damage, and liquid damage coverage with service fees of $10-$50 per approved claim and a 20% participation fee for Whole Unit Replacement; coverage duration runs 12-24 months from registration. Its underlying technology is a cloud-based online platform (register.protechdevices.com and repair.protechdevices.com) that handles device registration, service request logging, and end-to-end repair status tracking, with QR-code-driven enrollment integrated on the device boxes of distribution partners.
ProTech monetizes through recurring subscription-based device protection plan fees, alongside per-claim service fees and WUR participation fees. The customer base spans individual device owners, small businesses, and B2B partners including financing companies, electronics retailers, and e-commerce platforms; the company claims 230,000+ customers across Sri Lanka, Pakistan, Nepal, Mongolia, Myanmar, Bangladesh, Brunei, the Philippines, and Singapore. Service delivery is anchored by authorized service center partnerships with Apple, Xiaomi, Infinix, and Tecno, plus regional implementation partners such as GNEXT, QCD, Gnext Sri Lanka, Xtra-Sure, Anycall, and the TEDY Center of Mobicom.
The go-to-market motion is partner-led: B2B distribution partners embed QR codes that drive end-customer enrollment at the point of sale, while physical service centers act as conversion and fulfillment touchpoints. The company is privately held and early-stage, founded in 2024 with an 11-50 employee band; reported funding includes a March 2025 round with Kaya Founders. Public financials, headcount trend, and ownership structure are not disclosed in the available material.
ProTech firmographics
Firmographics- Name
- ProTech
- Legal name
- ProTech
- Website
- https://protechdevices.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProTech is a UAE-registered Insurtech that sells tiered subscription-based device protection plans under the Shield brand and dispatches repairs through an authorized service center network across 9 emerging Asian countries, serving individual device owners, financing companies, retailers, and e-commerce platforms.
- Ownership category
- akta.pro rank
ProTech industry classification
Industry- Product category
- Mobile Device Insurance
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (81121)
- akta.pro primary industry
- Identity, Fraud & Insurance-Specific RegTech Platforms (FSAGAGAJ)
Keywords
Where ProTech is headquartered
LocationHeadquarters
- HQ city
- Sharjah
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices10 records
Markets served
ProTech business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Device Protection Plans (Subscription-based): ProTech generates revenue through recurring device protection plan subscriptions. Plans cover accidental damage, liquid damage, and extended warranty. Customers pay a service fee per claim ($10-$50) plus participation fees for whole unit replacements (20% of replacement device cost).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Shield Gold - Premium accidental and liquid damage coverage |
| Subscription | Annual | Shield Plus - Accidental damage coverage |
| Subscription | Annual | Shield Pro - Enhanced accidental damage coverage with extended warranty |
| Subscription | Annual | Shield - Extended warranty coverage |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
ProTech product offering
Product offeringCore offering
ProTech is an Insurtech company that sells subscription-based device protection plans (Shield, Shield Plus, Shield Pro, Shield Gold) covering accidental damage, liquid damage, and extended warranty for smartphones and digital devices in Emerging Asia. Customers register devices and file repair requests through a cloud-based online platform, and repairs are fulfilled through ProTech's network of authorized service centers across 8 countries for brands including Apple, Xiaomi, Infinix, and Tecno.
Product overview
ProTech is an Insurtech company offering a tiered device protection plan portfolio under the Shield brand in Emerging Asia. The product lineup consists of four protection plans: Shield (Extended Warranty only), Shield Pro (Accidental Damage + Extended Warranty for 24 months), Shield Plus (Accidental Damage + Liquid Damage for 12 months), and Shield Gold (Accidental Damage + Liquid Damage with enhanced coverage). All plans include access to a network of authorized service centers for brands like Apple, Xiaomi, Infinix, and Tecno, with customers filing claims through ProTech's online repair request portal.
Differentiator
Problem solved
Functional benefit
Brands
- Shield: Device protection plan with coverage for Extended Warranty (EW)
- Shield Plus
- Shield Pro
- Shield Gold
Products and services
- Shield Gold
Quantifiable outcome
- Cracked screen repair cost averages 40% of device cost; with back-case damage can reach 50%+ of new device cost
Companies that use ProTech
Customer profileSegments4 records
Ideal customer profiles2 records
ProTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ProTech partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- ApplecoreApple-authorized repair network providing device protection services for Apple devices through ProTech's service centers across Emerging Asia markets.
- XiaomicoreXiaomi-authorized service network enabling ProTech to offer protection plans and repairs for Xiaomi devices.
- InfinixcoreInfinix-authorized repair partnership for device protection services across ProTech's emerging market coverage.
- TecnocoreTecno-authorized service centers providing repair and protection services for Tecno mobile devices.
- GNEXT (Lahore)coreGNEXT Apple Authorised Service Center in Lahore, Pakistan providing device repairs under ProTech protection plans.
- United Center (Karachi)coreAuthorized service center in Karachi, Pakistan for ProTech device protection repairs.
- QCD (Philippines)coreAuthorized service center at Robinsons Galleria Mall, Quezon City, Philippines.
- QCD (Singapore)coreAuthorized service center at Westgate, Singapore for ProTech device repairs.
- Gnext Sri LankacoreAuthorized service center in Colombo, Sri Lanka providing device protection repair services.
- Generation Next NepalcoreAuthorized service partner in Kathmandu, Nepal at Oliz Tower.
- Evo Store (Nepal)coreAuthorized service center at Durbar Mall, Kathmandu for device repairs.
- Xtra-Sure (Myanmar)coreCollection point in Yangon and Mandalay, Myanmar for ProTech device protection services.
- Anycall (Myanmar)coreAuthorized service center at KabarAye Pagoda Road, Yankin Township, Yangon.
- TEDY Center of Mobicom (Mongolia)coreAuthorized service partner at Sambuu Street, Ulaanbaatar, Mongolia.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ProTech competitors and assessment
Company assessmentDirect peers
- AKKO: Digital-first device protection insurtech offering smartphone and electronics protection plans through online and partner channels. Comparable to ProTech in subscription device protection products and digital-first claims experience.
- Upsie: Direct-to-consumer device protection startup offering extended warranties for smartphones, laptops, and other electronics. Comparable to ProTech in subscription-based device protection economics, though focused on the US market.
- Mulberry Technology: Embedded warranty and product protection platform offering extended warranties for retailers and brands. Comparable to ProTech in white-label protection plans distributed through retailer and e-commerce partnerships.
- Servify: Device lifecycle management and protection plan platform operating across emerging markets including India, South Asia, and Southeast Asia. Highly comparable to ProTech in offering OEM-authorized extended warranty and accidental damage plans via digital registration flows.
- bolttech: Asia-headquartered insurtech building a device protection and embedded insurance exchange across multiple Asian markets. Comparable to ProTech in white-label device protection products and multi-country distribution through retailers and OEMs.
Others
- AppleCare Services: Apple's first-party device protection program offering extended warranty and accidental damage coverage globally. Relevant to ProTech as a competitive alternative within Apple's authorized service network and as a benchmark for OEM-direct device protection economics.
Regional players
- OneAssist: India-focused device protection and assistance provider offering extended warranty and accidental damage plans. Comparable in product structure to ProTech, though operating primarily in India rather than across Emerging Asia.
- Digicare: Device protection platform focused on emerging markets with extended warranty and accidental damage offerings for smartphones and electronics. Comparable to ProTech in targeting under-served emerging market device owners with digital-first protection plans.
Broad incumbents
- Allstate Protection Plans (SquareTrade): Large device protection plan provider offering extended warranty and accidental damage coverage through retailers and OEMs. Comparable to ProTech's product structure and embedded distribution, though operating predominantly in North America and Europe.
- Asurion: Global leader in device protection and tech support with extensive carrier and retailer relationships. Comparable to ProTech as a large-scale device protection provider operating through authorized service networks and partner channels, though primarily in mature markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ProTech social profiles
Digital presenceProTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProTech leadership team
Management profileNumber of profiles
Profiles1 record
ProTech funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProTech
What does ProTech do?
ProTech is an Insurtech company that sells subscription-based device protection plans (Shield, Shield Plus, Shield Pro, Shield Gold) covering accidental damage, liquid damage, and extended warranty for smartphones and digital devices in Emerging Asia. Customers register devices and file repair requests through a cloud-based online platform, and repairs are fulfilled through ProTech's network of authorized service centers across 8 countries for brands including Apple, Xiaomi, Infinix, and Tecno.
Is ProTech a public or private company?
ProTech is a private company. It is classified as unknown and is currently operating.
When was ProTech founded?
ProTech was founded in 2024. It employs 11 to 50 people.
Where is ProTech based?
ProTech is headquartered in Sharjah, United Arab Emirates, in the Middle East region.
How does ProTech make money?
One revenue line is on record: device Protection Plans (Subscription-based).
Who are ProTech's main competitors?
Direct peers on record are AKKO, Upsie, Mulberry Technology, Servify and bolttech. AppleCare Services is listed as an others. Regional players are OneAssist and Digicare. Broad incumbents are Allstate Protection Plans (SquareTrade) and Asurion.
Does ProTech have an API?
No public API is recorded for ProTech.
What industry is ProTech in?
ProTech's product category is Mobile Device Insurance. Its primary akta.pro industry code is FSAGAGAJ, Identity, Fraud & Insurance-Specific RegTech Platforms. Its NAICS code is 81121.