OneAssist
OneAssist is an Indian InsurTech platform offering subscription-based protection plans for smartphones, laptops, home appliances, wallets, and used cars, serving 1.8 crore customers through marketplace, OEM, and B2B partnerships.
- Company typePrivate
- Founded2013
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What OneAssist does
OneAssist Consumer Solutions Pvt. Ltd is an Indian InsurTech company headquartered in Mumbai that operates a subscription-based protection and assistance services platform covering consumer devices, home appliances, financial assets, and (more recently) vehicles. Founded in 2011, the company sells annual protection plans through direct-to-consumer channels (mobile app), marketplace partnerships (Amazon India, Flipkart), OEM co-branded offerings (Samsung Care+ for Galaxy smartphones), and B2B channels (Vega Solutions). Its core product portfolio includes mobile and laptop protection plans, the HomeAssist and GADGETSERV home appliance plans, the Wallet Protection financial-fraud plan, iPhone-specific plans, and as of FY 2025-26 a used-car insurance product launched in partnership with insurance firms. The company reports approximately 1.8 crore active customers and FY 2025-26 revenue of Rs 850 crore with ARR approaching Rs 1,000 crore.
The company's technical foundation is its proprietary HawkEye computer-vision AI, which assesses device damage from uploaded photos and enabled the launch of protection plans for existing phones — a market segment OneAssist claims as India's first. HawkEye reportedly drove a 10X increase in plan adoption within six months of launch. Operations rest on a doorstep pickup-and-drop service model with cashless repairs at authorized centers, courtesy handsets during repair, and a 10-day resolution guarantee. The company is backed by PeakXV Partners (formerly Sequoia Capital India), Assurant Ventures, Lightspeed Venture Partners, and Trifecta Capital, and acquired CPP Group in July 2025 as part of its platform expansion. Recent strategic moves include the Samsung Care+ launch on Amazon and Flipkart, the HawkEye product launch, the entry into used-car insurance, and a pilot of home and lifestyle insurance with Amazon India.
OneAssist firmographics
Firmographics- Name
- OneAssist
- Legal name
- OneAssist Consumer Solutions Pvt. Ltd
- Website
- https://oneassist.in
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- OneAssist is an Indian InsurTech platform offering subscription-based protection plans for smartphones, laptops, home appliances, wallets, and used cars, serving 1.8 crore customers through marketplace, OEM, and B2B partnerships.
- Ownership category
- akta.pro rank
OneAssist industry classification
Industry- Product category
- Device Protection Services
- NAICS
- Security Systems Services (56162), Electronic and Precision Equipment Repair and Maintenance (81121)
- akta.pro primary industry
- Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)
- akta.pro secondary industry
- Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
Keywords
Where OneAssist is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
OneAssist business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Device Protection Plans: Subscription-based protection plans for smartphones, laptops, home appliances, and wearables covering accidental damage, liquid damage, and mechanical failures. Revenue grew from Rs 0.7 crore in 2013 to Rs 850 crore in 2025.
- Extended Warranties: Extended warranty services for home appliances including AC, TV, washing machines, refrigerators, water purifiers, and other household devices.
- Used-Car Insurance: Insurance products for used vehicles, entered in 2025-26 to address protection gap in the market.
- Wallet Protection: Protection against card fraud, wallet theft, and financial fraud including M-wallet, net-banking, and banking fraud protection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Home Appliance Protection Plans |
| Subscription | Annual | Mobile Protection Plans |
| Subscription | Annual | GADGETSERV Plan |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
OneAssist product offering
Product offeringCore offering
OneAssist is a subscription-based protection and assistance services platform that sells device and appliance protection plans covering smartphones, laptops, home appliances, and wallets against accidental damage, liquid damage, mechanical failures, and financial fraud. The company powers Samsung Care+ on Amazon India and Flipkart, runs doorstep pickup/drop repair logistics, and applies its proprietary HawkEye AI for image-based damage assessment of existing phones.
Product overview
OneAssist is an Indian InsurTech company providing device and appliance protection plans. The portfolio includes mobile/smartphone protection plans (covering accidental, liquid, and physical damage), laptop protection plans with extended warranty, home appliance protection through HomeAssist and GADGETSERV plans (covering AC, TV, washing machines, refrigerators, water purifiers, and more), wallet/financial fraud protection, Samsung Care+ co-branded plans for Galaxy devices, and AI-powered damage assessment technology called HawkEye. The company also offers corporate protection plans through partnerships and has diversified into used-car insurance and home/lifestyle insurance. OneAssist serves 1.8 crore active customers with approximately Rs 850 crore revenue in FY 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Samsung Care+ (powered by OneAssist) A comprehensive care plan for Galaxy smartphones launched in partnership with Samsung, distributed on Amazon India and Flipkart. Covers accidental, physical, liquid damages and technical or mechanical failures.
- Mobile Protection Plan
Quantifiable outcome
- 10X increase in plan adoption within six months of HawkEye launch
- +1 more outcomes
Companies that use OneAssist
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
OneAssist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
OneAssist partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SamsungcoreSamsung partnered with OneAssist to launch Samsung Care+ comprehensive care plan for Galaxy smartphones on Amazon India and Flipkart. The plan offers protection against accidental, physical, liquid damages and technical/mechanical failures.
- Amazon IndiacoreOneAssist is piloting home and lifestyle insurance services with Amazon India, distributing Samsung Care+ and other protection plans through the platform.
- Insurance FirmscorePartnership with insurance companies to address protection gap in used-car insurance segment, entered in 2025-26.
- FlipkartcoreDistribution partner for Samsung Care+ comprehensive care plans for Galaxy smartphones alongside Amazon India.
- Vega SolutionsminorVega Solutions, a leading IT solutions provider, partnered with OneAssist to offer corporate-exclusive protection plans designed for business devices, enabling enhanced productivity with hassle-free service.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
OneAssist competitors and assessment
Company assessmentDirect peers
- Servify (merged with Onsitego): India's largest competing device protection platform, formed via the Servify-Onsitego merger, offering similar mobile, electronics, and appliance protection plans with OEM and marketplace distribution — directly comparable product and GTM model.
- AWP Service India (Allianz Partners): Extended warranty and assistance services arm of Allianz operating in India, providing consumer electronics and appliance warranty products — direct competitor in extended warranty and protection-plan distribution.
- GoWarranty: India-focused extended warranty and device protection provider covering smartphones, laptops, and home appliances with a subscription model — closely overlapping OneAssist's mobile and appliance protection plans.
- B2X Care Solutions: Global device care and insurance platform with significant India operations, offering OEM-integrated device protection and extended warranty services — directly comparable on B2B device-care product and distribution.
- AIG India: Global insurer offering consumer device and extended warranty products in India through OEM and retail partnerships — competing in the same warranty/protection-plan category.
Broad incumbents
- Samsung Premium Care (Samsung-direct): Samsung's own branded protection program offered through Samsung.com — competes with the OneAssist-powered Samsung Care+ marketplace offering, illustrating the OEM-direct vertical-integration risk.
- Bajaj Finserv: India's largest consumer-finance NBFC offering device protection plans bundled with Bajaj Finserv EMI cards, providing massive distribution and captive demand — overlapping with OneAssist's smartphone protection category.
- Acko General Insurance: Indian InsurTech providing direct-to-consumer digital insurance products, increasingly active in device and lifestyle protection — broader InsurTech incumbent with adjacent protection offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
OneAssist social profiles
Digital presenceOneAssist financial estimates
Financial estimateRevenue estimate
Valuation estimate
OneAssist leadership team
Management profileNumber of profiles
Profiles8 records
OneAssist funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OneAssist M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OneAssist
What does OneAssist do?
OneAssist is a subscription-based protection and assistance services platform that sells device and appliance protection plans covering smartphones, laptops, home appliances, and wallets against accidental damage, liquid damage, mechanical failures, and financial fraud. The company powers Samsung Care+ on Amazon India and Flipkart, runs doorstep pickup/drop repair logistics, and applies its proprietary HawkEye AI for image-based damage assessment of existing phones.
Is OneAssist a public or private company?
OneAssist is a private company. It is classified as venture growth investor backed and is currently operating.
When was OneAssist founded?
OneAssist was founded in 2013. It employs 51 to 100 people.
Where is OneAssist based?
OneAssist is headquartered in Mumbai, India, in the Asia region.
How does OneAssist make money?
Four revenue lines are on record. Device Protection Plans are the primary driver. The others are extended Warranties, used-Car Insurance and wallet Protection.
Who are OneAssist's main competitors?
Direct peers on record are Servify (merged with Onsitego), AWP Service India (Allianz Partners), GoWarranty, B2X Care Solutions and AIG India. Broad incumbents are Samsung Premium Care (Samsung-direct), Bajaj Finserv and Acko General Insurance.
Does OneAssist have an API?
No public API is recorded for OneAssist.
What industry is OneAssist in?
OneAssist's product category is Device Protection Services. Its primary akta.pro industry code is FSAJALAH, Consumer Electronics & Mobile Device Protection Plans, with a secondary code of BPAEAOAI, Endpoint & Mobile Asset Management (UEM/MDM Asset Controls). Its NAICS code is 56162.