Big Boys Toys

Name

Big Boys Toys

Legal name

Big Boys Toys

Website

https://bigboystoysuae.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibitor booth/stand fees: Brands and manufacturers pay to book exhibition stands at the Big Boys Toys event to showcase their luxury products to HNWI and VVIP visitors.
2. Sponsorship packages: The event offers tiered sponsorship and branding opportunities, from total show ownership to zone-specific sponsorships, targeting brands wanting face-to-face engagement with the luxury consumer demographic.
3. VVIP and general visitor ticket sales: The event sells tickets to visitors, with opening day restricted to VVIPs and invitation-only attendees, and general public access on subsequent days.
4. Post-show report and collateral sales: The show generates revenue from post-show reports and event collateral catalogued in the media center.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Big Boys Toys organizes an annual multi-category luxury lifestyle exhibition (the Big Boys Toys Super Show) at ADNEC in Abu Dhabi, UAE, showcasing ultra-premium products across Drive, Marine, Digital, Adventure, Fashion, Aviation, Ride, Lifestyle, Offroad, and Wellness zones. The company sells exhibition stands and tiered sponsorship packages to luxury brands and manufacturers, and operates an invitation-only VVIP access program targeting ultra-high-net-worth individuals. It is operated by Artaaj, a Dubai-based full-service event management company.

Product overview

Big Boys Toys is a luxury lifestyle event company organized by Artaaj, a full-service event management company headquartered in Dubai. The core offering is the Big Boys Toys Super Show, now in its 7th edition (#BBT2016), held at ADNEC Abu Dhabi. The event serves as a platform for brands and products to gain exposure to high net worth individuals in the UAE and GCC region. The exhibition is organized into distinct product zones: Drive (automotive), Marine (watercraft), Digital (electronics), Adventure (tourism/sports), Fashion (apparel/accessories), Aviation (aircraft/charter), Ride (motorcycles/bicycles), Lifestyle (home/luxury), Offroad (4x4 vehicles), and Wellness (fitness/health). The event targets ultra HNWI visitors and offers exhibitors exposure to regional media and HNI/VIP demographics.

Differentiator

Problem solved

Functional benefit

Products and services

• Big Boys Toys Super Show The flagship annual luxury lifestyle exhibition organized at ADNEC, Abu Dhabi, showcasing ultra-premium products across ten categories (Drive, Marine, Digital, Adventure, Fashion, Aviation, Ride, Lifestyle, Offroad, Wellness). The show connects luxury brands and manufacturers with ultra-high-net-worth individuals, VVIPs including members of ruling families, ministers, and diplomats, and regional media. Exhibitors purchase stands to showcase products, and visitors attend for an exclusive first look at bespoke luxury creations and technological advancements.
• VVIP Visitor Experience Exclusive invitation-only access program for ultra-high-net-worth individuals, VVIPs, members of ruling families, ministers, diplomats, and senior authorities. The opening day of the Big Boys Toys Super Show is restricted exclusively to VVIPs and invitation-only attendees, providing privileged early access to luxury products, networking with like-minded affluent individuals, and face-to-face interaction with premium brands before general public access on subsequent days.

Quantifiable outcome

• 20,000+ expected visitors and 36+ countries exhibiting for #BBT2016
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• ArtaajcoreStrategic or Co-development PartnerArtaaj is described as the parent organization behind Big Boys Toys, described as 'a full service event management company head quartered in Dubai.' Big Boys Toys is listed as 'An event by Artaaj.' This is a vertically integrated parent-subsidiary relationship where Artaaj creates and manages the event.
• Abu Dhabi National Exhibition Center (ADNEC)coreChannel Partner/ Reseller/ DistributorADNEC serves as the official venue partner for Big Boys Toys, hosting the event at its Abu Dhabi exhibition facility. The partnership provides the physical location for the event and is featured as a key partner on the website.
• Shell Pure Plus TechnologyminorStrategic or Co-development PartnerShell Pure Plus Technology is listed as a sponsor for Big Boys Toys. Sponsorship provides brand visibility and association with the luxury lifestyle event.
• Site LogisticsminorChannel Partner/ Reseller/ DistributorSite Logistics is listed as a partner, providing event logistics services for Big Boys Toys. Contributes to the operational execution of the event.
• CEO Clubs NetworkminorGTM or Marketing PartnerCEO Clubs Network is listed as a partner, contributing to the reach of Big Boys Toys by connecting with their network of high-net-worth business leaders and VVIP attendees.
• Bespoke MagazineminorGTM or Marketing PartnerBespoke Magazine is listed as a partner, providing media coverage and editorial content related to Big Boys Toys, extending the event's reach to its readership of luxury lifestyle enthusiasts.
• Arab TuningminorGTM or Marketing PartnerArab Tuning is listed as a partner, contributing to the automotive and customization segment of Big Boys Toys and potentially providing media or audience reach for the event.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX): Long-running annual exhibition in Abu Dhabi covering hunting, equestrian, outdoor, and luxury lifestyle categories. Closely comparable as a UAE multi-category luxury lifestyle exhibition held at ADNEC, targeting HNWIs and featuring adventure, outdoor, and lifestyle product zones similar to BBT.
• Dubai International Boat Show: Annual luxury marine exhibition held in Dubai, organized by Dubai World Trade Centre. Directly comparable as a high-end consumer lifestyle exhibition in the UAE targeting HNWIs and VVIPs, with a more focused but larger single-category footprint (superyachts, marine) than BBT's Marine Zone.
• Cityscape Global: Major annual real estate exhibition in Dubai attracting global developers and ultra-HNW investors. Comparable as a UAE-based multi-category luxury exhibition targeting HNWIs and VVIPs with high-ticket purchases, overlapping with BBT's Lifestyle (boutique properties) and broader HNWI aggregation.
• Art Dubai: Leading annual art fair in Dubai hosting global galleries and HNW collectors. Comparable as a curated luxury consumer exhibition in the UAE targeting ultra-affluent buyers, VIP programs, and international exhibitor access — overlapping with BBT's Lifestyle, Fashion, and luxury buyer aggregation model.
• Top Marques Monaco: Supercar and luxury lifestyle exhibition held annually in Monaco under royal patronage. Closely comparable as a multi-category super-luxury exhibition (Drive, Marine, Aviation, Lifestyle, Digital) targeting ultra-HNWIs and VVIPs — effectively BBT's global archetype.
• Salon International de la Haute Horlogerie (Watches and Wonders): Global luxury watch and jewellery exhibition held in Geneva with regional editions. Comparable as a curated, invitation-led luxury lifestyle event targeting ultra-HNWIs, VVIPs, and global brands — overlapping with BBT's luxury buyer aggregation model and Fashion/Watch category positioning.

Regional players

• Doha Jewellery and Watches Exhibition (DJWE): Premier luxury jewellery and watches exhibition held annually in Doha, Qatar. Comparable as a GCC-based ultra-luxury consumer exhibition targeting HNWIs with curated brand showcases and VIP programming, though focused on a narrower product category than BBT.

Broad incumbents

• Dubai Airshow: One of the world's largest aerospace trade exhibitions, held biennially at DWC, Dubai. Comparable as a UAE-based aviation-focused luxury/exhibition event with deep government backing and global exhibitor reach, overlapping with BBT's Aviation Zone but at significantly larger scale.
• GITEX Global: Massive annual technology and consumer electronics exhibition in Dubai. Overlaps with BBT's Digital Zone (consumer electronics, smart home, gaming) and shares the UAE exhibition market and HNWI tech-buyer audience, but operates at much larger scale and broader scope.

Others

• Artaaj Events: Parent company of Big Boys Toys and a Dubai-based full-service event management company. Related as the vertically integrated operator producing BBT; comparable as a UAE event-management firm with capability to design, sell, and operate large-format exhibitions for luxury and B2B clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GlobalBBT
• Facebookfacebook.com/bigboystoysglobal
• LinkedInlinkedin.com/company/big-boys-toys---uae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Boys Toys